Scanned from the collection of David Pierce Coordinated by the Media History Digital Library www. mediahistoryproj ect . org Funded by a donation from John McElwee Digitized by the Internet Archive in 2014 https://archive.org/details/exhibitorsherald05exhi AMERICAN FILM COMPANY, Inc. Presents GAIL KANE IN "THE UPPER. CRUST" OR "THE INDESCRETIONS OF MOLLY" Novelization by Charles Sherman. In five acts. Directed by Rollin Sturgeon. Released the week of June 25th. "Miss Kane justifies her reputation for versatility In this play which makes demands on her for emotional acting of a high order and finds her splendidly equipped for the task," says The American Drama in reviewing "Whose Wife?" a recent Gail Kane-American Picture. Beautiful — graceful — an accomplished actress of unquestioned ability, Miss Kane is the idol of picture-goers the world over. Her drawing power is stead- ily increasing. Theatres presenting Gail Kane productions are assured capac- ity business. Get your share of these successes. Go to your nearest Mutual Exchange TODAY and arrange to play all the Mutual Pictures in which Gail Kane is starred. i Now Playing— "Whose Wife?" "The Serpent's Tooth" and "The Upper Crust." Coming— "The Woman In Black," "The Unafraid." Produced by Distributed by AMERICAN FILM COMPANY* INC. MUTUAL FILM CORPORATION Samuel S. Hulchimon, Pra. lohn R. Freuler. Pro. B\l S S M & A R R I S C A I. .. Tk*Muck Lov»d Star - Drama lie Artist* Supreme— ThtCons tan I Delight &F T*n Million Heart* Itifr World Ovw-N^au H&ads her ouin company oF Famed Playec&snd Will Appra Exclusively \n P A R A L T A P I. A V r> A K /A 1^ T A P U A M SIMM mam mmmm^ mms {mm Universal Film Manufacturing Co. CARL LAEMMLE, President "The Largest Film Mainf adoring Concern in the Universe" 1600 BROADWAY :: NEW YOFK Photo Drama Sensational UNIVERSAL The Big Summer Attraction for Thousands of Houses With Four Big Universal STARS and the First Saturday Eve. Post Serial Ever Filmed Book Thru any of the 73 Universal Exchanges EXHIBITORS HERALD 3 THe State ttidhts' Sensation. That Will MaRe You. a Fortune HERBERT BRENOH of ilie THE FALL ROMANOFFS ILIODOR The Famed"Ma<3 MonK'of Russia and an all- Star cast includmc NANCE OHEL-CONW JmiWffl-WWmiM aiv3 a. score of others Herbert Brenon's Screen Mas- terpiece Tells the Amazing Story of Rasputin and the Russian Court, of Social and Religious Intrigues and of a Nation's Dra- matic Stroke for Liberty. Personally Directed by Herbert Brenon ILIODOR PICTURE CORPORATION 729 7th Avenue, New York City Telephone: Bryant 7340 HARRY PALMER CARTOONS Watch for Release Date. & m Have been given in succession to six THANHOUSER features released by Pathe. Read! "THE CANDY GIRL" (Releasing Next Week) "Another Gladys Hulette picture, reversing the usual order of the Hulette pic- tures, but entertains quite as fully as did its predecessors." — Motion Picture News. "HINTON'S DOUBLE" (Just Released) "Aside from the drawing power of the star, the play itself is of exceptional inter- est and will do much toward upholding the high standard set by Thanhouser produc- tions during the past six- months." — Exhibitors' Trade Review. "VICAR OF WAKEFIELD" (Special Release) "This subject, in which Frederick W arde was fea- tured at the Rialto, pre- serves all the qualities which characterize Oliver Gold- smith's classic novel." — Moving Picture World. "WHEN LOVE WAS BLIND" — "The characters portrayed will arouse sympathetic inter- est, while the fine continuity will please. What little of the 'Sex problem' there is in the story has been handled with great delicacy." — Sunday Telegraph. "POTS-AND-PANS PEGGY"— "Another very entertaining Thanhouser picture. It is a grateful relief to view a picture that avoids the sordid side of modern life." — Exhibitors' Trade Review. "HER BELOVED ENEMY"— "A mystery story from a little different angle, that may be added to Thanhouser 's ever-growing list of unconventional screen stories." — Sunday Telegraph. THANHOUSER FILM CORPORATION New Rochelle, N. Y. Edwin Thanhouser, Pres. European Office, Thanhouser Films, Ltd., 167 Wardour St. W., London DID YOU EVER SEE SUCH NOTICES? EXHIBITORS HERALD 5 LITTLE MARY McALISTER The Youngest Sergeant in the U, S. Army Now is Starring in Essanay's Startling Series on "Do Children Count?" Do They? Ask the Mothers You will find that this winsome child actress will count with your patrons. Only 6 years old, she has been commis- sioned recruiting sergeant by Capt. F. R. Kenney, U.S.A., for her Red Cross and recruiting work. Look Over These Magnetic Titles Each Play Independent The Guiding Hand The Wonderful Event Steps to Somewhere The Yellow Umbrella A Place in the Sun Where is my Mother? 7 When Sorrow Weeps 8 The Uneven Road 9 The Season of Childhood 10 The Little White Girl 11 The Bridge of Fancy 12 The Kingdom of Hope Written by Charles Mortimer Peck Released Through K. E. S. E. 1333 Argyle St., Chicago FANS=Keep Cool=FANS The line that satisfies and are sold at prices below competition 8 in. Universal Chicago Fan 8 in. Universal Breezer Fan $7.25 8.75 110 and 220 Volts, Oscillating A. C. D. C. 12-inch, 110 volts $20.00 $19.00 16-inch, 110 volts 23.50 22.75 12-inch, 220 volts 21.50 21.00 16-inch, 220 volts 24.75 24.50 12-inch, 16-inch, 12-inch, 16-inch, 110 and 220 Volts Straight Fans A. C. D. C. 110 volts $16.00 $15.00 110 volts 19.25 18.25 220 volts 17.50 17.00 volts 20.75 20.00 220 12 and 16 inch Exhaust Fans A. C. 12-inch, 110 volts $20.00 16-inch, 110 volts 23.00 12-inch, 220 volts 21.50 16-inch, 220 volts 24.50 D. C. $16.00 19.00 18.00 21.00 Exhibitors Supply Co., Inc. Mailers Bldg. 59 E. Madison St., Chicago, 111. 6 EXHIBITORS HERALD X CO E 2 : U J5 - - .3 a -S S "S as = CO . CO - tx So « 2 - 5 ti ° id '-5 != - « re — I- re re « 2 re re u 4J re M 3 t! t£ O c re re 2 * S = 5 C -a e — „ 2 >, > o ^ S - J O 4> c 5 j§ £ " g S Ol .re "2 ~ re *o o ^ — +j o it w c re u ~ a r! g *» O — m "S3 fei o t— 1 _o " s> £ re . 1 - >• ' I (J re » c « w > *- — "Ore a i-h >> £ H 5 S 8 - if o i E £ g a re g M ^ 5 re o 0 S - J! re X 2'Tl « 8 8?l s u s = .5 CO E3S => aa re^M "2 2 < h 5- S ■s ^ 3 o o b S J S re re i p *j — ■° "re ™ S S u i. o a S re s =S J ■8 S s S "5 m J. S " s J2 s II re £ 2 et? US V u O 0 = .0 u4 ME — and a long, cold drink are two things that folks are goin' to want a lot of this summer, And there s one thing I've got on any liquid refreshment ever served — I'll be on the job for thirty weeks — and anyone can down a tall one in a few good swallows. If you want folks to come to your theatre when the thermometer is tryin' to bust through the top, just whisper gently in their ears, "Say, this theatre is CicoToodle's Home/" don't need to tell them how cool it is inside — they forget the heat as soon as they see my name in your lobby. Start giving out Cico Toodles Cards now Don't let someone else get the jump on you. your nearest exchange, write in to If you can't get them at CAHILL-IGOE COMPANY 117 W. HARRISON ST. CHICAGO, ILLINOIS Just say, "I saw an Ad of Cico Toodles in the Motion Picture World and I want mil information about Cico Cards, and the Free Slides and Free Lobby Display." EXHIBITORS HERALD 7 •v>x. ft tVS: \ Hi jr#"i S| Advisory Board: g jS SAHUEL GOLDFISH |g Chairman isr. EDGAR 8ELWTX ~ IRVIX S. COBB = = ARTHUR HOPKINS Wfifii SB MARG RET MAYO gH :===SS? == ROI COOPER MEGRUE = sS| l£ Archibald selwyn ^ SPHKji CROSBY GAIGE S= j^ssr: ~s porter em?ksos «^ SHS]:: :5S BROWSE Goldwyn Does Not "Hire" Its Brains GOLDWYN PICTURES are the product of a group of great specialists giving everything at their command to the exhibitors of America. In charge of the many departments of Goldwyn you find the actual owners of this organization. The producers of Goldwyn Pictures have not merely engaged themselves to Goldwyn. They, as owners, are doing the things they want to do as great artists to win ne>v honors for themselves, and for their own and your profit. Men and women who work for themselves are always the ones who win the most distinctive successes. The hearts and brains of these talented, successful men and women have been given without reserve to Goldwyn Pictures. Their tremendous achievements will be instantly apparent to audiences throughout the world. ColdwyT@pcturcs Corporation 16 E. 42d ST., NEW YORK CITY Telephone: Vanderbilt 11 Kit 11 ' ? \ * m SB REAL MONE BEATRIZ MIC HELENA in "The Woman Who Dared" Dustin and William Farnum's Greatest Stage Success "The Littlest Rebel" : Y GETTERS HOLBROOK BLINN in "Would You Forgive?" JOHN MASON in "The Libertine" Unity Photoplays Co. FRANK ZAMBRENO, Pres. 207 South Wabash Avenue CHICAGO 8 EXHIBITORS HERALD 111 I Why Is Circulation? A Talk to Advertiser GIRCULATION has been discussed a great deal during the past few years, and the technical side of circulation analysis has been studied from every angle. How much, how secured and where located are the big questions which are asked of the pub- lisher by the advertiser, with various subdivisions of the inquiries as modified by individual interest. The biggest question of all is seldom asked. Why is circulation? The average space-buyer never stops to con- sider the one vital fact about circulation— that it is the definite result of a definite creation, editorial quality. Editorial appeal pulls circulation of which that appeal is the index. The higher the appeal and the stronger its character, the better and more desirable the circulation is going to be. The value of a trade publication lies in the character of its circulation appeal. If it has built up a distribution based on specific edi- torial character, the advertiser who goes into a publication of this kind knows in advance whether the interest is live or passive. The advertiser who puts quantity first, and who reads circulation statements so closely that he has no time to study the publications themselves, has got away entirely from the funda- mental fact back of all circulation, he has forgot to ask himself, "Why?" A page -by -page analysis of the "Exhibitors Herald" proves that it has a vital and commanding readers' appeal. ' ami AST0R. LENOX AND T1LDEN FOUNDATIONS Published Weekly by EDITORIAL and EXECUTIVE OEEICES EXHIBITORS HERALD CO. w South Dearborn S'reet. Chicago Publication OS/ice: 1114 Xorth Boul.. Oak Park Tel.. Harrison 7iv NEW YORK OFEICE 14S0 Broadway. Tel.. Bryant 5111 James Beecro/t, .Manager Entered as second class matter at the Post Office at Oak Park, III., under the Act of March 3,' 1879 SUBSCRIPTION PRICE $1.50 YEARLY 237 All editorial copy and correspondence, and adz-ertising cofy should be ad- dressed to the Chicago of/ice. Insertion in follozving issue cannot be guaran- teed on adz-ertising copv not received prior to 6 p. m. an Tuesday o/ each zceek. Volume V JUNE 30, 191! Number 1 A CHANCE TO "THE coming convention of the Motion Pic- * ture Exhibitors League of America im- poses a greater responsibility than ever before upon the individual exhibitors throughout the United States. Whether or not the national league is rightly representative of the exhibitors of the country, it is a fact that this organization is commonly looked upon as the official association of those engaged in the business of exhibiting motion pictures. It need not be mentioned here that the affairs of the league are in a chaotic condition; that occasionally a charge of membership in the league seems to carry a sting with it. It is apparent to all that out of a year fraught with great possibilities for constructive effort the only achievement the president of the league can boast of is the starting of a trade paper, bringing to bear upon this enterprise the weight of his official position, yet gearing the project to the program of personal aggrandizement for himself and his associates. The official career of Mr. Ochs has been one of bitter disappointment for those who had CLEAN HOUSE hoped for better things from the exhibitors' organization. Everywhere, instead of encour- aging conciliation and co-operation, he has created distrust, disorganization and confusion. With a view to strengthening his political machine in Chicago he yanked Joseph Hopp from the obscurity into which he had been forced and engineered a deal which made Mr. Hopp president of the Chicago organization. Mr. Hopp immediately upon his election took steps to crush out of the organization every one who dared oppose his will. Among those who incurred President Hopp's wrath are Maurice A. Choynski and Louis H. Frank, and this was a sad choice indeed, for every element of the industry knows that for years these two men have been the nucleus of exhibitor organi- zation in the Middle West. Hopp, like the national president, whose servitor he is, instead of promoting organiza- tion has promoted disorganization. In Chicago the exhibitors who take an interest in the affairs of the league are now ajjout equally divided between the Hopp league and the new Theater Owners' Association. Free Pulpit— Free Press— FREE PICTURES 1 )M )NS 10 EXHIBITORS HERALD Summary of Current Issue News of the Week Illinois State Censorship Bill Beaten in the Senate 11 H. B. Varner of North Carolina Exhibitors' League to Oppose Ochs for M. P. E. L. Presidency 11 Big Program Planned for Philadelphia Exhibitors' Convention 11 Goldwyu Distributing Corporation Elects Officers ; Many Exchanges Opened _ 12 Ince Disposes of Holdings in N. Y. M. P. Corporation and Triangle ; to Produce Independently 12 Motion Picture Theater Owners' Association of Illinois to Elect Officers This Week 13 Star Cast for "Fall of the Romanoffs" Nearly Com- pleted by Brenon 13 Wichita Exhibitors Fight Kansas Censors 13 Chicago City Collector Seeks New Tax Scale Suitable to Exhibitors 14 Fire Prevention Aid for Film Booths Given Exhibitors by Association Body 14 Court Rules Against Triangle in Use of Patented Title 14 Keith-U. B. O. to Handle Big Features on State Rights Plan 15 Hopp Gets Resolution Passed by Chicago League Which Favors Son's Business 15 Film Industry Subscribes $5,000,000 to Liberty Loan.. 15 "Joe" Hopp Discontinues Subscription to "Exhibitors Herald" 16 * Brady Publication Schedule of Films Rearranged to Aid Advance Plan 17 W. A. Bach Resigns M. II. Hoffman, Inc.,, Post and Returns to Universal _ 17 Sam Trigger Leases Corona, L. I., Theater; Will Have Big Chain 17 Merchandising Plans Fit Film Trade, Sales Chief of General Company Finds on Trip 18 Mr. Cico Toodles, of Cahill-Igoe Fame, Now Is Among Us _ 18 Freuler Engages Albert Capellani to Direct Julia San- derson, Noted Stage Star, for Mutual 19 Meredith Pictures Picks First Subject of Seven-Reel Series 19 Noted Russian Stars Directed Own Films ; Seen as In- novation When Shown on Broadway 20 Reviews "The Divorce Game," World C. D., Five Parts, with Alice Brady 23 "Some Boy," Fox C.-D., Five Parts, with George Walsh 23 "Who's Your Neighbor?" Master Drama Features, Inc., D., Seven Parts, with Christine Mayo 24 Selig World Library 24 "The Ghost of Old Morro," Edison-K-E-S-E D., Five Parts, with Mabel Trunnelle 24 "The Haunted Pajamas," Yorke-Metro C.-D., with Harold Lockwood 24 "Fires of Rebellion," Bluebird D., Five Parts, with Dorothy Phillips 25 / "Wild and Woolly," Artcraft C.-D., Five Parts, with I Douglas Fairbanks _ 25 "The Heir of the Ages," Pallas-Paramount D., Five Parts, with House Peters 25 "Steps to Somewhere," Essanay-K-E-S-E D., Two Parts, with Mary McAlister 26 "The Rainbow Box," Essanay C.-D., Two Parts, with Marguerite Clayton and R. La Rock 26 "The Immigrant," Lone Star-Mutual C, Two Parts, with Chaplin „ _ 26 "The Fire of Youth," Butterfly D., Five Parts, with Jack Mulhall 26 "The Golden Lotus," Brady International Service- World D., Five Parts, with Regina Badet 27 "Fires of Youth," Thanhouser-Pathe D., Five Parts, with Frederick Warde 27 "When Sorrow Weeps," Essanay-K-E-S-E D., Two Parts, with Mary McAlister 28 "Periwinkle," American-Mutual D., Five Parts, with Mary Miles Minter 28 "A Roadside Impresario," Pallas- Paramount, Five Parts, with George Beban 28 Departments The Voice of the Trade 31 The Film Stock Market 33 This Week at Downtown Chicago Theaters 33 Synopses 35, 36 Canadian Film News 37 Chicago Trade Events 38 New Theaters ~ > 38 New Corporations 38 News of Exhibitors and Exchanges 43, 44 Foreign Markets _ 45 (Continued from preceding page) Mr. Ochs has talked loudly and wildly, both verbally and also in the columns of his trade paper, about what he intended to accomplish for the exhibitors of the United States. But a survey of his record to date evidences a scarcity of accomplishments that gives proof that his efforts have been directed more to other ends than to promoting the interests of ex- hibitors. Hence the league left to its own resources and to the efforts of the men now in charge can do little to escape its present sorry state. The only hopeful remedy lies in the hands of the representative exhibitors of the country. These men — the real theater owners and oper- ators whose interest is the motion picture busi- ness and not "exhibitors' politics" — must for the sake of the organization come forward at the coming convention, make the voice of square-dealing heard on the floor of that assembly and elect to the president's chair a man whose record, personal integrity and ability stamp him an able representative of the exhibitors of America. Fire Prevention Exhibitors should acquaint themselves with the progress that is being made in the work of fire prevention. The importance of this work to operators of motion picture theaters can- not be overestimated. To be familiar with methods of fire prevention is not only highly advisable from a commercial standpoint but it is an imperative duty growing out of the re- sponsibility of managers for the welfare of patrons they are entertaining. Many theaters can be excellently safeguarded merely by the adoption of proper regulations ; in other cases certain minor changes must be made, together with the purchases of some apparatus. In any event it is a wise course to know the essentials of fire prevention. Failure to do this carries with it a tremendous responsibility. Martin J. Quigley. ILLINOIS STATE CENSORSHIP BILL BEATEN IN THE SENATE Amendments Asking Continuance of Chicago Board Under Funkhouser and Giving Villages Power to Act, Bring Death Stroke; Checks Issue for Two Years The state-wide censorship bill, which would have been a mill-stone around the film industry's neck in the State of Illinois, died a quick death in the Illinois Senate, at Spring- field, June 17. The measure, after being reported favorably from the Senate judiciary committee, was later amended in such a manner that it was doomed before it came out of conference. According to the original bill, the passage of the measure would have eliminated all censorship boards now extant and placed absolute authority in the hands of a board. Amendments Death Blows However, an amendment which specified that the present Chicago censor board, headed by Second Dep- uty of Police Funkhouser, should re- main untouched and another provid- ing that any city, village or town with a censorship board created by ordi- nance or that might hereafter be cre- ated, should remain exempt from the state law, proved too much for the bill to stand, in spite of the efforts of a strong lobby. The administration of the death blow to the censorship bill was the last official act of the Illinois general assembly, which did not adjourn un- til 7:35 a. m., June 17. Unexpectedly the bill had been sent to conference at 3:30 Sunday morning, further tying up both the House and Senate, which were waiting for the return of the conference reports on several other matters. Women Fight for Passage The measure, introduced by Repre- sentative Guy Guernsey of Chicago, provided for the creation of a state censorship board for motion pictures, which would have had a far-reaching effect. The various women's clubs of Chi- cago fought hard for the passage of the bill and Representatives were daily annoyed by women around the capital, lobbying for the measure. The women's clubs made a state- wide campaign urging censorship, as the rigorous, high-handed censorship of the Chicago board under Major Funkhouser, they claimed did not seem sufficient in their eyes to pro- tect the adolescent youth of the state. Hence the bill was framed at the instigation of the women and a cer- tain clique of politicians and self- termed reformers attempted to se- cure its passage in every way possible. Dead for Two Years There was considerable rejoicing over the defeat of the measure among producers and exhibitors. The ques- tion of censorship now is settled for at least two years, in Illinois. The defeat of the measure would have placed a big, new burden on the industry, which would have been felt in every branch, it is pointed out. When the state-wide measure was primarily brought to Chicago for the consideration of the trade, it was fought vigorously. At the time it was called a loophole for drastic censor- ship, and the prediction that it was Has National Prominence In the various fights before Con- gress, Mr. Varner has gained nation- al prominence, being active in de- feating the one per cent tax a year on films, a year ago, and recently in obtaining the exemption of popular priced motion picture theaters from the war tax measure. He pointed out to the Senate Fi- nance Committee that motion pictures were an educational factor and as such were entitled to recognition, and further demonstrated that the film producers were not fighting the war tax in order to evade supporting the measure, but only to save the in- dustry from ruin. Now Is League Secretary He was assisted in his fight before the Senate Finance Committee by Percy W. Wells and A. F. Sams, who are at the head of the North Caro- lina League, as president and at- torney. Mr. Varner is the secretary. The North Carolina League passed a resolution to have every exhibitor contribute one day's receipts each month during the continuation of the war to the National Red Cross in ap- preciation of the recognition given the industry by abolishing the war tax on theaters. merely a mask, it is declared, was obvious when the amendments were made asking the continuance of the Chicago Censor Board, and permit- ting villages to exercise full police power in this respect. Had the bill passed the Senate with the damaging amendments, pro- ducers or lessors of film would have had to pay, not only a high state fee for having films censored, but would be forced to pay higher censor fees to local boards in villages and towns throughout the state. BIG CONVENTION PROGRAM PLANNED FOR PHILADELPHIA C. H. Goodwin Completing Arrangements for Penn- sylvania Affair C. H. Goodwin, state secretary of the Motion Picture Exhibitors' League of Pennsylvania, is complet- ing arrangements for the coming con- vention to be held in Philadelphia June 25 to 27. The program for the convention, which will be held in the Parkway Auditorium, Broad and Cherry streets, includes an address of welcome by the mayor of Philadelphia, introduction of screen stars and dancing the first day; a trip around the city, grand banquet and prize dancing contest on Tuesday, and Wednesday will be an open session for exhibitors and elec- tion of delegates to the Chicago con- vention. Flowers, patriotic emblems and souvenirs will be distributed to visitors at booths and there will be daily recitals by famous musicians. H. B. VARNER OF NORTH CAROLINA LEAGUE TO OPPOSE OCHS FOR M. P. E. L. PRESIDENCY Four Southern States Agree to Back Candidate, Who Has Gained National Prominence in Washington Fighting Tax Measures, at Chicago Convention WRIGHTS VILLE BEACH, N. C— (Special to the "Exhibitors Herald")— At the conclusion of a three-day session of the North Carolina Motion Picture Exhibitors' League here it was unanimously agreed to present the name of Henry B. Varner of Lexington, N. C, to the National Convention in Chicago as a candidate for the presidency of the M. P. E. L. to succeed Lee Ochs. Mr. Varner is backed by a strong delegation from Virginia, Maryland, North and South Carolina and, it is said, has been assured the support of at least six other states. He already has received hundreds of letters from Maine to California urging him to run for the office of president of the league. 12 EXHIBITORS HERALD GOLDWYN DISTRIBUTING CORP. ELECTS OFFICERS; MANY EXCHANGES OPENED Within Sixty Days Concern Girdles North America with Branches; F. B. Warren and Alfred Weiss Aid Goldfish in Work with Exhibitors Goldwyn Distributing Corporation, recently chartered at Albany, N. Y., with a capital stock of $1,000,000 to handle the Goldwyn Pictures films throughout the United States, this week held its first meeting and elected the following officers: President, Samuel Goldfish; vice president, Archibald Selwyn; vice president, Al- fred Weiss; vice president, F. B. War- ren; treasurer, Gabriel L. Hess. Name Branches and Heads At this meeting announcement was made that branch offices had been opened in the following cities in charge of the men named, as follows: Atlanta, Arthur Lucas; Boston, Harry F. Campbell, 40-44 Piedmont street; Buffalo, George A. Hickey, 200 Pearl street; Chicago, F. M. Brockell, 110 South State street; Cincinnati, C. C. Hite, 215 East Fifth street; Cleve- land, H. A. Bandy; Dallas, Louis B. Remy; Denver, Walter S. Rand, 1440 Welton street; Detroit, Abraham I. Shapiro, Peter Smith Building, Gris- wold and State streets; Kansas City, Richard Robertson; Los Angeles, G. C. Parsons; Minneapolis, R. E. Brad- ford; New York, Samuel Eckman, 509 Fifth avenue; Philadelphia, George T. Ames; Pittsburgh, C. C. McKibbin, 1201 Liberty avenue; San Francisco, Charles M. Simmons; St. Louis, Floyd Lewis, 3312 Lindell avenue, and Seattle, C. F. Hill. The street locations of the offices listed above without addresses are soon to be announced. A branch will also be opened in W ashington, D. C, within a fortnight. Open Canadian Exchanges Goldwyn Pictures, Limited, of Canada, with head offices in Toronto, has opened the following branches in the Dominion: Toronto, W. J. Reid, 37 Yonge street; Calgary, H. L. Xathanson, 315 MacLean street; Mon- treal, E. English, 337 Bleury street; St. John, I. Sourkes, 19 Market Square; Vancouver, William Han- sher, 304 Orpheum Block; Winnipeg, L. Kaufman, 48 Aiken Block. In the brief period of sixty days Goldwyn virtually has girdled the North American continent and is rapidly arranging for expansion south- ward. Mr. Goldfish will be the active head of the Goldwyn distributing system, which is pioneering again by introduc- ing new methods into film salesman- ship. Incidentally, for the first time in the history of the motion picture industry, Goldwyn will establish a simultaneous issuance of its produc- tions around the world — the same pic- tures appearing on the same days in the Linked States, Canada, Australia. Great Britain and other countries. Warren and Weiss Active In the management and operation of the distributing corporation, Mr. Goldfish will be actively assisted by Alfred Weiss and F. B. Warren, the two vice presidents, who are specializ- ing in establishing the closest possible relations with the exhibitors of the country. Mr. Weiss has been an im- portant factor in both the Mutual and Triangle organizations and Mr. War- ren has been publisher and editor of important newspapers in Chicago, St. Louis, New York and elsewhere. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. INCE DISPOSES OF HOLDINGS IN N. Y. M. P. CORP. AND TRIANGLE; TO PRODUCE INDEPENDENTLY Announcement comes from the office of Thomas H. Ince, New York, that he has closed a deal with the New York Motion Pic- ture Corporation and the Triangle Film Corporation whereby he dis- poses of his holdings in those com- panies and has entirely severed his connection with both concerns. The sum involved is said to be $750,000. Mr. Ince's plans for the future are not as yet known, but it is stated he will undoubtedly produce on his own account feature films on a large scale. He will have sev- eral of the most prominent stars in the industry under him, he says, the names of whom will be an- nounced in the near future. THREE SCENES FROM "THE IMMIGRANT," CHARLIE CHAPLIN'S NEW COMEDY THIS PRODUCTION IN WHICH THE STAR COMBINES PATHOS WITH COMIC ACTIONS, IS SAID BY CRITICS TO ' RANK AMONG HIS BEST SCREEN OFFERINGS ( ChaplinMutual) EXHIBITORS HERALD 13 MOTION PICTURE THEATER OWNERS' ASSOCIATION OF ILLINOIS TO ELECT OFFICERS THIS WEEK More Than 160 Chicago Theater Men and 70 Outside Exhibitors to Be Enrolled; Will Form Illinois Corporation A meeting of the newly formed Motion Picture Theater Owners" Associa- tion of Illinois, which was scheduled for last Friday in Chicago, was deferred, owing to the absence of several theater ownfr: who were caDed to Spring- field, 111., to fight the Guernsey state-wide censorship bill. It is expected the new organization will hold a meeting this week, at which time officers will be elected and application will be made for a charter under the Laws of Illinois. Big Membership The new association will take in more than 160 representative Chicago theater owners and from sixty to seventy state exhibitors. Thirty own- ers of theaters in Chicago have al- ready signified their intention of join- ing the proposed league and in- quiries are being received daily by the organizers from all parts of the state- concerning it. Some important plans now are un- der way which will be taken up at the first meeting. These are for the benefit of exhibitors in general and will establish the new association on a solid foundation, it was pointed out this week. Bona Fide Owners Only Nobody will be admitted to mem- bership, it is announced, except bona fide owners of theaters. With censor- ship and other obstacles constantly harassing the trade in Illinois, it is stated that the new association will prove to be a boon to the industry in fighting the industry's battles. Another point which was empha- sized this week is that politics will be completely eradicated. Nothing will be considered except measures which vitally concern the exhibition branch of the trade, and the associa- tion will aim to co-operate with the producer in all matters of importance affecting both branches. STAR CAST FOR "FALL OF THE ROMANOFFS" NEARLY COMPLETED BY HERBERT BRENON Katerina Galanta, Who Came to United States with Russian Ballet, Picked by Producer as "Find" for Important Role; Other Stars Noted Herbert Brenon has almost com- pleted his cast for his big state rights picture, 'The Fall of the Romanoffs," featuring Iliodor. the "Mad Monk." on which he has been working for five weeks at his studio on Hudson Heights. Monk Enacts Own Role Iliodor enacts his own role. Xance O'Xeil appears as the Czarina, Alfred Hickman as the Czar, Edward Con- nelly as Rasputin, Mile. E. Katerina Galanta as Anna, the girl who was the immediate cause of Rasputin's downfall and death; Conway Tearle as the young prince, and William E. Shay and Mile. Marcefle complete the star cast. All of these are artists of note who hold a high place on the 'screen and dramatic stage, with the exception of Mile. Galanta, who as yet is not well known in this country. Mile. Galanta a "Find" Mile. Galanta is a "find" of Mr. Brenon's. She is a young Russian girl who came to this country two years ago with the Russian Ballet and appeared in all the ballets both at the Metropolitan and Manhattan Opera Houses in Xew York. When the company returned to Europe earlier in the season she remained in this country and was engaged for the dancing girl in "The Wanderer," where her dancing was quite a fea- ture of the performance. It was dur- ing her engagement there that Her- bert Brenon first was struck by her exceptional talent, both as a dancer and actress. To Have Opportunity Galanta wiil have ample opportu- nity to display her versatility in her first screen role, for the part of Anna brings into use both her powers of acting and of dancing. First she is seen as a peasant girl, later as one of the foremost ladies of the land, where Rasputin's enormous influence at court has placed her. WICHITA EXHIBITORS FIGHT KANSAS CENSORS WICHITA, Kan.— The fight on state censorship was taken up by the motion picture exhibitors at a meet- ing held here last week and an at- tempt was made to get the present censorship board to be more lenient. Exhibitors met at the City Hall and the Eaton Hotel. About five hundred delegates were present. The exhibit- ors also asked the exchanges to do away with all deposits. INTERESTING SCENES FROM FORTHCOMING PARAMOUNT FILMS LEFT TO RIGHT — >\v pcvvivr.TOX IX "THF T.ITTT F BOV SCOl'T": FANNIF WARD AND SUPPORT IN HER STRANGE WEDDING." AND HOUSE PETERS IX "THE HEIR OF THE AGES" (Paramount) f 14 EXHIBITORS HERALD CHICAGO CITY COLLECTOR SEEKS NEW TAX SCALE SUITABLE TO FILM THEATER MEN G. F. Lohman Working on New Table of Fees Equitable to Owners; Present Rate Called Too High for Small Houses With a view of arranging a schedule of licenses for motion picture and stage theaters in the city of Chicago, which will meet with the approval of all theatermen, George F. Lohman, deputy city collector, is working on another table of fees, which will be submitted to the license committee of the Chicago city council. The sub-committee of the license committee of the council has held several meetings in the city hall and listened to various propositions from the man- agers interested, but no feasible plan was offered upon which to make a recommendation to the council. Seeks $30,000 in Licenses It is the councilmen's desire to in- crease the city's revenue $30,000 by an adjustment of the license fees. Al- derman James B. Bowler, chairman of the sub-body of the license com- mittee, asked everybody interested to draw up schedules and have them in the hands of Mr. Lohman by Satur- day, June 16. Only one had been re- ceived, however, by Mr. Lohman up to Saturday night. It is the sub-committeemen's desire to get a schedule that will not prove burdensome to motion picture theater owners and they have endeavored to hit upon a plan to reduce the license tax on theaters by placing part of it on the manufacturers, but so far have not found a way by which they can reach the big producers, Alderman Bowler states. An appeal to the owners and man- agers of motion picture theaters, urg- ing the immediate adoption of greater safety precautions in the handling of film in projection booths and rooms, has been issued to exhibitors by the committee on fire prevention of the National Association of the Motion Picture Industry, New York. Two Fires in Week During the past week there have been two motion picture fires in the projection booths of motion picture theaters in New York. In one of the well known theaters a slight fire in the booth, through the prompt atten- tion of the operator and the theater attendants, was extinguished before the firemen arrived and the audience was marshaled out of the theater without panic. In a motion picture theater in West- chester county, however, a small blaze spread to the films in the booth and caused a bad panic in the audience The present Chicago city license is $200 for all theaters, regardless of size or location. The chairman of the sub- committee is of the opinion that this is too high for the small houses and the sub-body is endeavoring to effect a graduated scale whereby theaters of 300 seats or less will only have to pay $150. Several plans to tax motion picture theaters have been suggested, and among these some ask a tax per seat, but Mr. Lohman pointed out that even this plan would not be fair in many cases, as an eighteen hundred seat house very often plays to but ten or twelve hundred persons daily, while the small house is usually packed full at every performance. The recommendations of the license committee will be submitted to the city council before July 1. although the fire did not spread be- yond the booth. Women and children were trampled upon and badly injured, but fortunately no one was killed. Emphasize Panic Hazard These two fires serve to emphasize the fact that it is the panic hazard which must be guarded against and that every precaution must be taken to prevent the occurrence and spread of a film fire within the booth itself. The following recommendations are offered theater owners and managers for fire prevention by the National Association's committee: 1. Comply strictly with local regula- tions and see that the employes do the same. 2. Enforce the "no smoking" rule in the booth. The great majority of film fires are really caused by lighted cigars or cigarettes, although defective wiring, electrical sparks and spontaneous igni- tion are offered in most cases as ex- cuses. 3. Keep all film when not actually in use in tin cans or other containers. The burning of one reel of film will fill a theater with its fumes. 4. Don't keep in the booth or a con- necting room any film except one day's supply. Unfortunately the booths in many theaters serve as store houses for old junk and unless this practice stops there is going to be more film fires. 5. Keep the booth neat and clean and free from rubbish. Throw all film scraps and clippings into a self-closing metal can. 6. Have the wiring, globes and elec- trical equipment frequently and regu- larly examined. 7. Have two pails of water in the booth, also have a pail of sand. If the sand is thrown on a small film fire it will quickly smother it and not in- jure the film. A soda acid and extin- guisher is also a good thing. The best precaution of all, if you can arrange it, is to have two automatic sprinkler heads put in the booth. Most film fires have started through arelessness and could easily have leen put out at the start with a bucket of water. TRIANGLE LOSES CASE IN USE OF A PLAY TITLE J. H. Manners Wins Fight to Halt Violation of His Trade Mark In a decision handed down by Judge Martin T. Manton, in the Fed- eral District Court, in New York, J. Hartley Manners, the playwright, se- cured an injunction restraining the Triangle Film Corporation from fur- ther exhibiting the photoplay called "Happiness." The picture was presented at the Rialto theater, New York, during the week of April 29, and Mr. Manners brought suit at once, claiming that the film was an infringement on his play of the same name. The play was produced at the Cort theater in New York in 1914, and the author avers that the title is a trade mark and as such is entitled to protection. ' Judge Manton in granting the in- junction said: "I think the use of the title of a picture-play as used by the defendants is an infringement of the plaintiff's sole right to the title of the play in drama on the stage and that the injunction should be grant- ed." The Triangle Film Corporation con- tended that the photoplay "Happi- ness" was a different work than the spoken drama of the same name, and was written by a staff writer em- ployed by the New York Motion Pic- ture Corporation. The film was pre- sented, they state, without knowledge or reference to Mr. Manners' play. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. FIRE PREVENTION AIDS FOR FILM BOOTHS GIVEN EXHIBITOR BY ASSOCIATION BODY Makes Appeal to Theater Owners and Managers Urging Greater Safety Precautions to Lessen Blaze Dangers and Panic Hazards EXHIBITORS HERALD 15 KEITH-U. B. O. TO STATE RIGHT BIG FILM FEATURES New York — [Special to "Exhibitors Herald"].— With the entry of the United Booking Office and B. F. Keith interests into the motion pic- ture field, which was announced this week, another outlet will be found for feature photoplays which will mean considerable to the industry. Controls Many Theaters Officials of the vaudeville organi- zation, which controls hundreds of theaters throughout the country, have just completed arrangements where- by they will exploit and distribute through theaters other than vaude- ville houses features at popular prices in addition to the short subjects that they use for closing their regular vaudeville shows. The U. B. O. plans to buy up big features for exclusive distribution through their motion picture theaters, and also will work in co-operation with other theater owners for the presentation of such films as these managers wish to lease. Eliminate Middlemen The plan, which will be put into operation at once, is the outcome of their booking short-reel subjects di- rect from the manufacturers, and un- der the new system they will handle all features themselves, doing away with exchanges and middlemen. The films which they control will not be shown in connection with vaudeville, but will be shown inde- pendently in theaters devoted only to motion pictures. It is maintained that through the big Keith-U. B. O. circuit manufac- turers will be able to reach terri- tory which heretofore could not han- dle their output owing to wholesale competition. With the backing the vaudeville organization has, the fea- tures can be exploited in the same manner that the big vaudeville acts are shown throughout the country, it is said. MUTUAL ISSUES NOVEL THREE-SHEET POSTER ON NEW CHAPLIN FILM The Mutual Film Corporation is issuing a novel three-sheet poster for "The Immigrant," the latest of the Mutual-Chaplin specials. The lithograph presents Charles Chaplin in an unusual attitude, on shipboard. The film is said to be one of the best in which he has so far been starred. HOPP'S RESOLUTION FOR LEAGUE FAVORS HIS SON'S BUSINESS At a recent meeting of the Chicago branch of the Motion Pictures Ex- hibitors' League of America Joseph Hopp, president, introduced and had passed a resolution favoring the buy- ing of supplies from the American- Standard Motion Picture Machine Company. Kdgar Hopp, son of the president of the Chicago league, con- ducts the Chicago office of this pro- jector and supply company. Another resolution also was passed, authorizing the use of league funds to retain an attorney to defend cer- tain members of the league against whom suits have been filed by Louis H. Frank and Maurice A. Choynski. • Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. PHOTOPLAY INDUSTRY SUBSCRIBES $5,000,000 TO LIBERTY LOAN, ASSOCIATION APPROXIMATES Although it is too soon to get exact figures of the amount subscribed to the Liberty Loan through motion picture sources, reports received by the National Association of the Motion Picture Industry indicate that it will approximate $5,000,000. This direct result does not take into consideration the countless millions subscribed by people who were in- fluenced by the vigorous loan campaign conducted upon the screens of America's motion picture theaters. Liberty Loan subscriptions from the industry reported up to June 15 are as follows: Famous Players-Lasky Corporation $500,000 Universal Film Manufacturing Company 250,000 Vitagraph and Vitagraph-V-L-S-E _ _ 139,700 Metro Pictures Corporation 110,000 World Film Corporation 100,000 International Film Service 100,000 Argus Laboratories 100,000 Lasky Studios, Hollywood 75,000 Pathe Exchange, Inc 35,000 Edwin Thanhouser 50,000 Ivan Film Corporation 15,000 Cosmofotofilm , 8,700 Frohman Amusement Corporation 5,850 Frank Powell Productions 850 Dixon Boardman, E. I. S. M. P. Corp 500 Evans Film Manufacturing Company 3,000 Motion Picture News, officials and employees 12,600 Moving Picture World 9,750 Exhibitors in Greater New York (estimated) 25,000 Pathescope Company of America 500 MOTION PICTURE STARS Marguerite Clark, Famous Players 105,000 Mary Pickford, Artcraft _ 100,000 Douglas Fairbanks, Artcraft 100,000 Doris Kenyon, Pathe-Internations 50,000 Fatty Arbuckle Company _ 41,000 Maxine Elliott, Goldwyn 40,000 Mabel Taliaferro, Metro 31,000 Billie Burke's daughter _ 10,000 Linda Griffith _ 5,000 Earl Williams, Vitagraph 5,000 Individual subscriptions of the officers of the National Association Motion Picture Industry (estimated).... 100,000 The national association committee sent 30,000 patriotic slides to the 15,000 motion picture exhibitors of the United States, together with letters from Secretary of the Treasury William G. McAdoo and Pres- ident William A. Brady of the association, asking for co-operation. Of perhaps greater influence was the patriotic trailer which was distributed broadcast to exhibitors. In animated form this told the need of support- ing the Liberty Loan and ended with an inspiring paragraph from President Wilson's speech asking Congress to declare that a state of war existed. 16 EXHIBITORS HERALD NAPLES AND BUENOS AIRES, TWO HISTORIC CITIES OF SPLENDOR, ARE PICTURED IN GAUMONT FILM JUNE 26 \\ 'lien Mutual issues Gauniont's "Tours Around the World," No. 34, June 26, two of the world's most interest- ing cities will be seen upon the screen. These are Naples, the largest city of Italy, and Buenos Aires, the largest city of South America. The Bay of Naples is regarded as one of the most beautiful in the world, and being upon its shore the city is famed as occupying perhaps the most beautiful site in Europe. The Gaumont views show the well paved streets with lava blocks hewn from the side of Vesuvius, the unruly monster smoking in the distance, the stucco covered houses; the beautiful opera house, one of the largest in Europe; the Castle St. Elmo, erected by Charles V in 1535, and the busy harbor. There are also pictures of Neapolitan types. Buenos Aires, the capital of Argentina, has a million and a half inhabitants. The people call their city the "Paris of South America." The views in this section of the Gaumont reel bear out their boast. Among the beauti- ful places of the city are San Martin Square, Twenty- fifth of May Square, Congress Square and the Third oi February Park. A familiar sight to those who have visited Buenos Aires is the British clock tower and the new sta- tion of the Argentine Central Railway. Then there also are pictures of a northern corner of the port, the govern- ment house, the catherdal dating from 1752, the national hippodrome and a panorama of the city from the House of Congress. "VARIETY DAY" AT FILM THEATERS IS ADVOCATED BY GENERAL FILM CO. Novel yet attractive has been the suggestion made by General Film Company in a circular to exhibitors urging them to devote one or two days a week to what is termed a "Variety Day." The plan is meeting with ex- cellent response and the response is growing. A new kind of motion picture exhibition has been inaugurated, caus- ing somewhat of a change in the established methods of motion picture entertainment. In its circular letter General Film urges the "Variety Day," which in other words is a day given to a complete program of good, snappy one-reel, two-reel and three- reel pictures. This leaves out entirely the traditional five-reel feature. Says General Film in its communication; "Exhibitors all over the country, men who have made a success of the show business and who are continually, and watch- fully, keeping their fingers upon the public pulse, are be- ginning to vary their plan of showing five-reel and six- reel pictures throughout the week. They replace one or two such programs with something different, a day of short length pictures all selected for their especial work. And the public likes the change. It is high time that you become aware of the popularity of such a program and give it a good trial." It is General Film that has most successfully held that length is not the thing that makes a "feature" nowadays. "BETTY AND THE BUCCANEERS" IS FIRST STARRING VEHICLE FOR JULIA DAY TO APPEAR ON MUTUAL PROGRAM "Betty and the Buccaneers," which will be Juliette Day's first production for Mutual, is a story of hidden treasure, pirates bold, adventure and romance. Juliette Day is Betty, a quaint little character, full of romantic dreams and fancies, who has lived an isolated life. Her only treasure is a copy of "Treasure Island," and she is overjoyed when she is suddenly thrust into an adventure which parallels the plot of her well-worn book. "JOE'' HOPP DISCONTINUES SUB- SCRIPTION The following cancellation of subscription has been received from Joseph Hopp, the well known mental acrobat: NEW YORK June 13, 1917. Exhibitors Herald. 303 S. Dearborn St., Chicago, Illinois. Gentlemen: My eubcrlption to EXHIBITORS HERALD expires June 33, 191T, Please diecontinue my subscription. The above communication reminded us of an- other, received some time ago from the illustrious league politician. Here's what Hopp thought of the "Herald" be- fore he became league president: October 4, 1916. To the Editor of Exhibitors Herald, 303 South Dearborn Street, Chicago, Illinois. Dear Sir: Your lively trade paper is a welcome visitor to my horns each week. Clad I subscribed. It is *1.53 well spent. Of ccurse I read all the reviews each week. Each issue manifests a spirit of independence that makes each Exhibitor etard in his own light if he does not profit by it. I suggest that in keeping with ycur progression and independence you put at ycur "masthead" the slogan: EAIR"FSS TO ALL; DICTATION BY HONE. Your "1 ive-wj re " editorials each week are interesting and if not always accepted at least surest food for thought. I an very much interested in the editorial in your issue of October 7, wherein, you ask that the word "released" be relegated to the junk heap and the word "published" used instead in correction with putting out new film. To my mind if a film is made today and distributed at once it is then "published". If a film (which is usually the easel ie n-ade today and the distribution not 9tarted for two months then it is just that long past the day of publication. Not necessary to define more fully. If as a result of my analytical state of mind I should be correct then it either remains "released" or becomes "distribution". I would like to see the Exhibitors of Chicago and vicinity, among whom there are many intellectual minds, utilize ycur valuable columns in giving expression to thought pertinent to their business. I hope this letter of mine will be an aid in that direction. If all have not already done so they should Join hands with those who recognize in the Fxhlbitors Herald we In the Middle "est have at our threshhold an organ that has a genuine I WILL spirit back of it. You said it, Joe. "Fairness to All: Dictation by None." EXHIBITORS HERALD 17 BRADY PUBLICATION SCHEDULE OF FILMS IS REARRANGED TO AID ADVANCE PLAN World's Move Keeps Ready Plays Up to Minimum of Three Months Ahead; Output Is Two Films Weekly There has been a rearrangement of the publication schedule of World- Pictures Brady-Made. The new photoplay, "Jerry-for- Short," in which little Madge Evans makes her first appearance as a star, has been moved up from its position at the far end of the line and will be published August 13. New Dates Given According to present schedule "Jerry-for-Short" will be followed on August 20 by Ethel Clayton in "Souls Adrift"; August 27, Montagu Love, June Elvidge and Arthur Ash- ley in "The Guardian"; September 3, Alexandra Carlisle in a dramatization of a popular novel; September 10. Carlyle Blackwell, June Elvidge and Arthur Ashley in "The Marriage Mar- ket"; September 17, Ethel Clayton in W. A. BACH RESIGNS M. H. HOFFMAN, INC., POST; RETURNS TO UNIVERSAL Will Install Service Departments Throughout United States After Trip to Canada W. A. Bach, sales and advertising manager of the M. H. Hoffman, Inc., of Xew York, since the concern's in- ception, resigned June 16. Mr. Bach, who formerly was in charge of the publicity service depart- ment in Canada for' the Universal Company, was at the time he resigned to join the M. H. Hoffman, Inc., about to leave on an extended trip through- out the United States, installing serv- ice departments, similar to the one he originated in Canada, in all the main offices of the Universal Company. The Universal Company made a very promising offer to Mr. Bach to come back and carry out the service department organization as previously entertained. This he will do, but first intends to take a short vacation in Canada, and while there will speed up the organization of the department which he left to come to Xew York. Mr. Bach's headquarters will be in Xew York City, and the first service department to be organized will be in Xew York Universal office. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. "The Woman Beneath," and Septem- ber 24, Kitty Gordon in "The Divine Sacrifice." This keeps the schedule of practi- cally ready plays up to the minimum of three months ahead, with a num- ber of pictures in the immediate offer- ing. Six directors are always work- ing in the World's studio. Each di- rector is given three weeks in which to complete a picture. Output Two Films Weekly This regular process, under which six directors are completing photo- plays every three weeks, makes a regular output of two productions weekly, so that no intricate process of computation is required to indi- cate the stead}' accumulation of Brady-Made motion pictures as time passes. AMERICAN'S SERIAL SOLD BY LEVEY IN TWO FOREIGN LANDS Well Known N. Y. Exporter Places "Secret of the Submarine" in Spain and Portugal Arthur Levey, the well known film exporter of Xew York, closed the sale of the rights to the American Film Company's serial, "Secret of the Sub- marine," upon a recent visit to Chi- cago for Spain and the republic of Portugal. Mr. Levey, while vice president and general manager of the Overseas Dis- tributing Company, Inc., placed the distribution of the entire Mutual pro- gram throughout England. Australia. Xew Zealand, Fiji Islands, India and the Straits Settlements. "MRS. RAFFLES' CAREER" IS JULIAN ELTINGE'S FIRST LASKY FILM Following the announcement that Julian Eltinge, the noted feminine im- personator, is to make his motion pic- ture debut as a member of the Famous Players-Lasky stellar forces, Jesse L. Lasky, vice president of the corpora- tion, announces that the first produc- tion in which Mr. Eltinge will star upon the screen will be "Mrs. Raffles' Career." This film will be produced at the Lasky studio in Hollywood, and Mr. Eltinge, who has just closed a suc- cessful season in "Cousin Lucy," will soon leave for the Lasky studio on the coast. SAM TRIGGER LEASES CORONA, L. I., THEATER; TO HAVE BIG CHAIN 600 Seat House Will Be Opened July 1 with Harold Rosenthal as Manager Sam H. Trigger, president of Man- hattan Local Xo. 1, Exhibitors' League, has just taken a long lease on the Park Theater at Corona, Long Island. This is a handsome 600 seat house and will open July 1 with Harold Rosenthal as manager. This makes the fourth local theater in which Mr. Trigger is interested and it is his intention to establish a chain of about twenty motion picture the- aters in Greater Xew York, Xew Jer- sey and Long Island. MUTUAL ISSUES PRESS SHEET ON WAR FILM FEATURE, "HEROIC FRANCE" "Heroic France," the eight-reel war film being published by Mutual Film Corporation, is especially timely while the United States is preparing to se- lect all available men for the world war. Mutual is issuing a press sheet printed in red, white and blue contain- ing samples of advertising for use in local newspapers, lively stories and photographs which should help ex- hibitors bring this feature before the public. TWO STRIKING SCENES FROM "THE GARDEN OF ALLAH" REALISTIC VIEWS FROM THE XIXE-REEL FEATURE SHOWING AX ORIEXTAL CITY STREET AXD A DESERT JUST BEFORE A SAXD STORM (Selig) 18 EXHIBITORS HERALD MERCHANDISING PLANS FIT FILM TRADE, SALES CHIEF OF GENERAL FINDS ON TRIP S. R. Kent Visits Mid- West Branches and Exhibitors, Finding That Up-to-Date Methods Are Industry's Greatest Need After a trip of inspection of various mid-western branches of General Film, including among others Detroit, Chicago and Minneapolis, General Sales Manager Sidney R. Kent has returned to New York with this im- portant section of the field confirming his expectations in regard to various new merchandising methods. Also Sees Exhibitors Mr. Kent is the expert who was recently induced by Vice President Harold Bolster of General Film to leave his successful career with the American Druggist Syndicate in the handling and working out of big sales problems to apply his experience to the motion picture business. His tour was devoted not alone to branch man- agers, but to exhibitors in each branch territory. His main purpose, however, was directly to instruct branch managers in the application of modern systems and policies that have been adopted by General Film. His trip was part of the educational cam- paign waged from headquarters and which includes every member of the vast organization. Merchandising Plans Fit "We are requiring that our branch managers discard many of the obso- lete policies that seem to be a sort of tradition in the film industry at large," says Mr. Kent. "Many mer- chandising methods new to this busi- ness are being introduced as swiftly as the magnitude of the organization permits. We find that most of these plans not only fit well into the distri- bution of motion pictures, but are badly needed. In fact, the old cry that up to date merchandising meth- ods used with conspicuous success by large organizations in other lines of industry cannot be applied to film salesmanship is completely disap- proved." REX WEBER DIRECTING SERIES OF COMEDIES FOR FOLLIES OF WEEK Initial Film, "Garden of Allie," Stars Ernest Truex, Stage Player; Producing in Chicago Rex Weber, the comedy director, now is at work on a series of com- edies for the Follies of the Week, Inc., of Chicago, in which several well known players will be featured. Mr. Weber's first picture is "The Garden of Allie," starring Ernest Truex of the "Very Good Eddie" Company. The second production is "The Hawaiidiot," featuring Charley Grapewin. In making the latter pic- ture Director Weber established^ a new record, it is said, completing the comedy at the Rothacker studio in four and one-half hours. BILLY WEST WORKS ON THIRD KING BEE FILM, "THE MILLIONAIRE" Billy West, the King Bee comedian in his sixth comedy, now approaching completion at the Flushing studios, plays the part of a young millionaire whose wealth and social position in- volve him in all sorts of difficulties with all sorts of people. "The Mil- lionaire" is a comedy of contrasts in which the star is well supported by a good cast, which includes Babe Hardy, Leo White and Bud Ross. MR. CICO TOODLES OF CAHILL-IGOE FAME NOW IS AMONG US Mr. Cico Toodles, who has been appearing in the "Herald's" advertis- ing columns lately, with a word or two declaring his intention of coming in and settling down amongst us, has arrived. And this is the message he brings: He hails from the Cahill-Igoe Com- pany, with whom you are acquainted. His business is to help the exhibitor through the summer, by directing a forceful appeal to the children of the nation and through them to the grown folks. His method is this: the Cahill-Igoe Company have designed a series of thirty cards, which are known as Cico Toodles cards. Each one of them contains a verse and an accompany- ing illustration. The verse is one of the well known Mother Goose rhymes so arranged that it appeals to the reader to hasten to the nearest film show. The picture has a like appeal. There is room on the face of the card for the theater name and the back has been left blank for the weekly program or for any special announcement the theater may care to make. The distribution plan on Cico Too- dles cards as a program is this: those who receive them will save them. To further instill this saving idea into the public's mind, albums have been designed, just large enough to hold the entire set of thirty. These can be purchased at a low price by the exhib- itor and distributed or sold. In a number of tests in different neighborhoods of Chicago the Cico cards have proved their popularity beyond even the expectations of the firm publishing them. The firm is ex- tremely confident that it has hit upon a novelty that will prove immensely popular not only among exhibitors but with the public. SAMUEL S. HUTCHINSON LEAVES CHICAGO FOR N. Y. BY AUTOMOBILE Samuel S. Hutchinson, president of the American Film Company of Chi- cago and Santa Barbara and the Sig- nal Film Corporation of Los Angeles, left Chicago this week by automobile for New York for a month's business and pleasure trip. Mrs. Hutchinson accompanied him. Immediately upon their return to Chicago Mr. Hutchin- son will leave for the Pacific. EXHIBITORS HERALD 19 FREULER ENGAGES ALBERT CAPELLANI TO DIRECT JULIA SANDERSON, NOTED STAGE STAR, FOR MUTUAL MEREDITH PICTURES PICKS FIRST SUBJECT OF SEVEN REEL SERIES Producer of Many Artistic Productions Widely Known to Exhibitors Leaves Clara Kimball Young Corporation to Handle Broadway Favorite ; Play Being Selected Albert Capellani, recognized as one of the foremost directors of the silent drama, has been engaged by John R. Freuler, president of the Mutual Film Corporation, to direct for the Empire All Star Corporation, the productions of Julia Sanderson, the latest of the Char- les Froh- man stars to be add- ed to Mu- tual's "Big stars on- ly" The name of Albert C a pellani is familiar to every e x hibitor in the Unite d States, for ALBERT CAPELLAXI " iS ^ ( Mutual) ed Wlth a series of successful productions extending vir- tually from the infancy of the indus- try. He leaves the post of director- general of the Clara Kimball Young Corporation to become affiliated with the Mutual organization. Career Began in Paris Mr. Capellani's career began in the Paris studios of Pathe, where he en- tered the motion picture business as an assistant cameraman. His produc- tions are admittedly among the best, from the standpoint of direction, that have been shown on the screen, and ''The Common Law" has been pronounced by exhibitors and direct- ors one of the most perfectly di- rected productions staged before the camera. Care in Selection of Flay Arrangements are being made as rapidly as possible for the produc- tion of Miss Sanderson's first pic- ture under Mr. Capellani's direction. The story upon which her initial pro- duction is to be based- has not been finally chosen, because of the extreme care which both Mr. Freuler and Mr. Capellani are taking to select a vehicle thoroughly suited to the star. Miss Sanderson has just deserted Broadway to appear before the cam- era. She enters pictures after an en- viable career behind the footlights. One of her biggest successes was with DeWolf Hopper in "Wang." and among her recent hits have been "The Siren" and "The Sunshine Girl." W. H. COTTON. ARTIST, ENGAGED BY GOLDWYN; THIRD TO JOIN GROUP J. T. CRONIN RESIGNS N. Y. F. I. L. M. CLUB TO JOIN THE COLORS Portrait Painter of Note Now Work- ing on Third Jane Cowl Production Considerable strength has been added to the Goldwyn producing staff through the addition of William H. Cotton. Mr. Cotton is one of the most successful of the younger Amer- ican artists, having already achieved an international reputation as a por- trait painter and won distinction as well by his decorative drawings and tone studies. In the Goldwyn studios his services will be along the same lines, broadly considered, as those of Hugo Ballin and Everitt Shinn, whose art direc- tion has strengthened the work at the Goldwyn studios during the last four months. At the Goldwyn studios Mr. Cotton has begun work on the first Jane Cowl production, the filming of which is making progress under the direction of Arthur Hopkins. Organization Will Elect Delegates to National F. I. L. M. Convention in Chicago July 14 to 16 At the last meeting of the Xew York City F. I. L. M. Club, John T. Cronin, acting secretary, tendered his resignation to join the colors. By an unanimous vote he was elected an honorary member of the club. The club also announced delegates would be elected at the next meeting to at- tend the F. I. L. M. Clubs' National Convention, to be" held in Chicago, July 14 to 16. "LUST OF THE AGES," FIRST OGDEN PICTURE. PROGRESSES IN UTAH Work is progressing rapidly at the Ogden Picture Corporation studio, in Ogden, Utah, on the first production to be called ''The Lust of the Ages." "A Voice from the Mist" Is Working Title of Story Written by Miss Winnifred Dunn The Lois Meredith Pictures, Inc., announces that the concern has se- lected a story for the first of six seven^reel productions starring Miss Meredith, to be published by Super- lative Pictures Corporation. The story, a timely subject, written by Miss Winnifred Dunn, now is in the hands of the scenario department. Miss Meredith's cast is being rapidly assembled and work will begin soon. William Robert Coleman will direct the picture, with Marcel Morhange as technical director. Mr. Morhange is a Frencii director of the old school, and has been recognized for his work with Fox and Selznick. The produc- tion and laboratory work will be su- pervised by A. J. Danziger. The working title of the picture will be "A Voice from the Mist." "SEVEN CUTEY PUPS" IS NEWEST NOVELTY FILM FOR UNIVERSAL The "Seven Cutey Pups," a noveltv cartoon being distributed on the Uni- versal program, presents a distinct novelty, it is said. The subjects used are the noted Colby dogs, which were pictured on post cards all over the country several years ago, more than twelve million having been sold by Mr. Colby during the time they were in vogue. The pictures were made by a spe- cial process at the Rothacker Film Manufacturing Company's plant, Chi- cago, and present the animation of half-tone cartoons. ASSOCIATION BODY ON WAR CO-OPERATION MEETS IN N. Y. JUNE 22 A meeting of the war co-operation committee of the Xational Associa- tion of the Motion Picture Industry, Inc., will be held in the association rooms, Times Building, Xew York, on Friday, June 22, at 11 o'clock, at which time George Creel, the chair- man of the committee on public in- formation recently appointed by President Wilson, will outline the pur- poses of the committee. Various ways in which the co- operation of the industry is desired will be set forth. At' end the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. 20 EXHIBITORS HERALD NOTED RUSSIAN STARS DIRECTED OWN FILMS; SEEN AS INNOVATION WHEN SHOWN ON BROADWAY First Plays Imported from New Republic, Featuring Theater and Screen Actors, to Introduce New Form in Production; Big Ballets Appear When the Russian art films are pre- sented in New York with the leading national actors of Moscow and Petro- grad in the principal roles, Broadway- ites will witness one marked innova- tion from the usual practice of Amer- ican studios, it is announced. The Russian stars direct their own plays. Not only do they accept or reject with absolute finality the parts they deem congenial or unsuitable to them as the case may be; not merely do they study the roles with the same attention, in fact, as in the stage plays, but they rule the proceedings in the picture studio and retain entire freedom of action as to expression of their individualities. Actors Follow Own Bent The logical result of this is that there are no dolls nor mannikins in Russian pictures. The artist knows his part thoroughly, picks his subor- dinates and builds the structure of the play as intelligently as he would build up a spoken production at the Na- tional Dramatic Theater or the The- ater of Arts. In Russia there is a total absence of "Register scorn!" "Indicate hate!" "Fall down in a faint!" and other stereotyped com- mands of filmdom. It is contended that far greater heights of dramatic power arc attained when the actors know what they are doing and follow their own bent than can possibly be attained under the old mechanical system of following a studio director automatically. I. I. Mozjukhin, Russia's leading actor, possesses a resourcefulness of ideas, a broad method and a sweeping attack that cause him to dominate the screen or stage plays in which he ap- pears. Some notion of Mozjukhin's versatility is conveyed by the fact that he will be presented as Kmita in Sien- kiewicz's "The Deluge," as Nicholas Stravrogin in Dostoevsky's "The Possessed," as Hermann in Pushkin's "The Queen of Spades," and likewise in the leading male role of Tolstoi's "War and Peace." Cast of Stars With Mozjukhin in the film plays are associated the women stars who have worked with him in the stage plays at the national theaters of Mos- cow and Petrograd. The other big men of these theaters are likewise associated with him in films. A cast made up of one star and a lot of nonentities is unheard of. A number of stars collaborate in all the im- portant works. For example, in Leo- nid Andrieff's "The Dagger Woman" are presented Mozjukhin as the artist, Gzovskaia in the title role, Panoff as the father and Karabanova as the sweetheart. The three greatest dramatic names among the women are Mmes. Olga Gzovskaia, Nadia Lisenko and Vera Cholodnaia. The first named is the Sarah Bernhardt of Russia, who is young and has been crowned with the laurels of a great career at the The- ater of Arts, Moscow, where Maeter- I. I. MOZJTKHIN, NOTED RUSSIAN FILM STAR linck's "The Blue Bird" and many other masterpieces were first pro- duced Great "Vampire" Appears The great "vampire" of the Russian stage is Mme. Lisenko. Mme. Lisen- ko played at the National Dramatic Theater at Moscow prior to achiev- ing her success in the films. Vera Cholodnaia also is a dramatic player from the National. The famous ballet russe has contri- buted much to Russian films. It has carried further the art of pantomime than any other ballet in the world, consequently its alliance with the mo- tion picture possesses an unusual significance. In Mme. V. A. Karalli, prima ballerina of the Moscow and Petrograd ballet russe, and Mme. Balasheva, a dancer from the late Im- perial ballet of Moscow, the films have acquired the services of two noted ballet artists. Besides these and other stars, hundreds of the ensemble dan- cers from the famous ballet are also used in the picture studios. PRESIDENT'S DOUBLE APPEARS IN ESSANAY FILM WITH WASHBURN "President Wilson of Filmland" makes his debut in Bryant Wash- burn's forthcoming. Essanay feature, "The Man Who Was Afraid." This person is said to be the closest resem- blance to the nation's chief executive ever shown on the screen. The photodrama is an adaptation of Mary Brecht Pulver's patriotic story of the same name, published in the Saturday Evening Post. It hinges on the President's call to arms. A man to resemble Mr. Wilson signing the proclamation was necessary for the production. P. H. Westphal, a hotel clerk, from Lafayette, Ind., delineates the role of President Wilson. The production is scheduled for publication through K-E-S-E, June 2. Bryant Washburn appears, in the role of a national guardsman who is afraid to answer the President's call, owing to the influence of his mother. His friends call him "Slacker" and the girl he loves spurns him. Pained by taunts, he disregards his mother's protestations and hurries to the front. He distinguishes himself in battle, even more so than do the erstwhile friends who had branded him a cow- ard. Thus he redeems himself and wins the girl he loves. The production has a screen time of sixty-five minutes. ROTHACKER FILM CO. MEMBERS SUBSCRIBE $4,000 TO U. S. LOAN Among the Chicago firms which contributed to make the government's first popular war credit a success was the Rothacker Film Manufacturing Company, the members of which sub- scribed $4,000 to the Liberty Loan. The concern plans, it is announced, to do equally as well on the next sub- scription. W. R. COLEMAN WILL DIRECT THE INITIAL MEREDITH PHOTOPLAY William Robert Coleman, formerly connected with Biograph, Selig and other producing organizations, has been engaged to direct the first of six productions starring Lois Mere- dith and bearing the star's name as a trade brand. The first story for Miss Meredith has been selected and Mr. Coleman, co-directing with Marcel Morhange, soon will start work. EXHIBITORS HERALD 21 BESSIE BARRISCALE HAS ROLE OF ORPHAN IN "ROSE O' PARADISE"; KERRIGAN TO START WORK Feminine Star Now Works on Initial Film Under Own Brand to Be Published Through Paralta Plays, Inc. ; "A Man's Man" Is Big Romance Bessie Barriscale now is engaged in her own production of the screen ver- sion of Grace Miller White's novel, "Rose o' Paradise." James Young is directing her. The production will be ready for publication through Paralta Plays, Inc., in August. Miss Barriscale plays the character of "Jinnie," or Virginia Singleton. "Jinnie" is an orphan who loves kit- tens, plays an old violin and is heiress to a fortune. An uncle, Jordan Morse, is her heir. The crux of the story hinges on his efforts to obtain her money and a love affair between her and Theodore King, a young Vir- ginian, who nearly loses his life in her defence. Hartford in Heavy Role David M. Hartford, who is known through his association with Triangle as superintendent of production at the Culver City studios, is playing the heavy role of Jordan Morse, in Miss Barriscale's support. Howard Hickman is impersonating the role of Theodore King. Mr. Hickman made his initial appearance on the screen after a long stage career in the Lasky production of the "Circus GOLDWYN CORP. STARS TO MAKE FILM PLAYS IN N. Y. ARDEN STUDIOS Arrangements have just been con- cluded between Goldwyn Pictures Corporation, the company that has Mae Marsh, Mary Garden, Maxine Elliott, Jane Cowl and Madge Ken- nedy, and the Arden Studios of 599 Fifth avenue, New York, whereby that group of players will work be- fore the camera. The Arden Studios have several bases for their reputation throughout the decorative and art worlds. They are conducted by Miss Elizabeth Averill, a niece of Mrs. E. H. Harri- man, and Mrs. John W. Alexander, widow of one of America's greatest painters, whose contributions to the nation's permanent art will make his reputation more enduring as time passes. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. Man." He was then engaged by Tri- angle, with whom he was cast for a wide range of characters. J. Warren Kerrigan, who recently made a 12,000 mile tour of motion picture theaters, now is preparing the preliminary work before starting "A Man's Man." The locale of the scenes in Kerri- gan's new vehicle are a railroad sta- tion in the Arizona desert, Denver, New Orleans and a Central American republic called Sobranto, which is on the verge of revolution. The story concerns a big adventure of a picturesque American, who meets with a great romance. Lois Wilson, who won high praise for her work in many special feature productions, is Mr. Kerrigan's leading woman. She plays the role of Dolores Ruey. Eugene Pallette plays the role of Captain Benivedo; Harry Von Meter, Ricardo Ruey; Edward Coxen, Tom Cafferty, alias Don Juan Cafer- tero, and Ida Lewis the important character part of Mother Jenks, the proprietress of a cantina in the capital of a Central American republic. Mr. Kerrigan plays the role of John Stuart Webster, a western mining engineer. GAIL KANE'S NEXT MUTUAL FEATURE IS "FOR THE FAMILY NAME" Dramatic Story Offers Star Oppor- tunities for Strong Emo- tional Acting "For the Family Name" has been chosen as Gail Kane's next vehicle for publication through Mutual. This is from a scenario written especially for Miss Kane by Dan F. Whitcomb, a fiction writer. The story of "For the Family Name" affords Miss Kane an oppor- tunity for strong emotional acting. It is based on the efforts of a young wife to keep secret her knowledge of a family murder and the dreadful mental agony and strain which she undergoes until she is rendered tem- porarily insane. Her actions lead to the belief of her husband and father, as well as the detectives, that she is herself the murderer. A clever climax exonerates her, however, and restores the faith of her family in her. Gail Kane, the star, is the only woman lead in the cast. Five men play the principal roles — Lewis J. Cody, Henry A. Barrows, James Far- ley, Robert Klein and Ashton Dear- holt. "WHAT OF YOUR BOY?" SEVEN REELER OFFERED BY CAMERAGRAPH CO. Feeling that the answer to Ameri- ca's query concerning the military situation would make an interesting and compelling picture, the Cam- eragraph Film Manufacturing Com- pany, through General Manager Frank R. Abrams, has had Col. Se- bastian C. Jones, U. S. A., an expert in methods of military training for young men, contribute his ideas for the concern's newest production, "What of Your Boy?" Col. Jones, who is now supervising the military training at an important academv, has spent the major portion of his life preparing men along mili- tary lines. "What of Your Boy?" was pro- duced in seven reels and what hap- pened to the boy under training has been filmed from every angle. To make the picture easy for the motion picture exhibitor to show at any time, regardless of whether a feature was on the dav's bill or not, the Camera- graph Film Manufacturing Company reduced the seven reels to three, giv- ing the gist of the proposition from start to finish. Cameragraph has arranged to se- cure for the exhibitor publicity co- operation from his leading civic and patriotic orcanizations when he books "What of Your Boy?" Mr. Abrams is booking the picture in New York State direct from his own offices at 140 West 44th Street, New York City. State rights for the rest of the countrv and the rest of the world are being disposed of by the Victoria Feature Films, 220 West 42nd Street, Xew York City. OUR PLATFORM "There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned." — From HERALD editorial, May 19, 1917. 22 EXHIBITORS HERALD LASKY NAMES GALAXY OF STARS AND STORIES BY NOTED AUTHORS FOR SUMMER ACTIVITIES HOSPITALS ON FIRING LINE ARE SHOWN IN "HEROIC FRANCE" FILM Plans to Set Example in Production of Better Features with Material from Pens of Great Writers ; Producer Leaves New York for Coast Before his departure for California last week from New York, Jesse L. Lasky, in charge of production of Famous Players-Lasky pictures, an- nounced his plans for the summer and fall, under the new "star series" se- lective booking plan. The following stars he stated would appear in forthcoming Famous Players-Lasky productions: Mar- guerite Clark, Pauline Frederick, Bil- lie Burke, Madame Petrova, Julian Eltinge, Fannie Ward, Jack Pickford, Louise Huff, Vivian Martin, Sessue Hayakawa, George, Beban, Wallace Reid and Ann Pennington. Mr. Lasky plans to do everything production of better features, and with this end in view, he has ob- tained the rights to the best works of many of the greatest authors and playwrights of the past and present. Among those who appear in the company's first announcement are the names of Mark Twain, Sir Arthur Wing Pinero, W. Somerset Maugham, George Broadhurst, Carolyn Wells, Mary Roberts Rinehart, Owen John- son, Wallace Irwin, Gellett Burgess, Charles Kenyon, Beulah Marie Dix and Hector Turnbull. The plays and writings of these authors are recognized as being among the finest contributions to possible to set an example in the. present-day literature. WILLIAM RUSSELL BATTLES AL KAUFFMAN, FIGHTER. IN CALIFORNIA ARENA FOR SCENES IN NEW FILM Big Crowd at Ringside in Athletic Park, Santa Barbara, Sees American-Mutual Star Fight Heavyweight for Color in "Pride and the Man" Through an invitation issued to the public by the American Film Com- pany, a big crowd of Californians re- cently gathered about a ring con- structed in Athletic Park, Santa Barbara, Cal., and witnessed a box- ing contest between William Russell, the American star, and Al Kauffman, a well known Pacific Coast heavy- weight pugilist. The fight was staged for real color in the forthcoming American production entitled "Pride and the Man." In the motion picture Russell knocks out Kauffman, but after the camera had secured the necessary scenes for the film, the fight con- tinued, but took on a different aspect. Kauffman, it is said, gave Russell a fast, fierce battle. Russell claims the American amateur heavyweight championship, which, it is stated, he won under the banner of the N. Y. Athletic Club. For his fight with Kauffman, Rus- sell trained himself into the pink of condition by work on the roa« Kr>arrl <;hin Charlie meets Edna and Marguerite Clayton, Roderick La Rock in "THE RAINBOW BOX" Essanay comedy-drama; two parts; published June 16 As a whole _ Entertaining Story '. Enjoyable Stars _ Pleasing Support Capable Settings Unusual Photography Good The story of "The Rainbow Box" is an interesting one. The settings are rather unusual in that they are laid in one of Chicago's amusement parks — Riverview. All the amusement features in the park are used by the players. Marguerite Clayton and Roderick La Rock handle their roles well. The story: When Carol Blair meets Wesley Jamisoi she believes him to be a man of wealth. Wesley Jamison believes the same of Carol and, as a matter of difference, they decide to enjoy the sports participated in by people who do not belong to exclusive society. They spend a day at Riverview and have a delightful time. At the con- clusion of the happy day Wesley confesses to Carol that he is not rich and Carol does likewise. Because they love each other everything is forgiven. New Orleans, La. — The Louisiana motion picture ex- hibitors will hold a convention here under the auspices of the M. P. E. L. of Louisiana on July 4. The head- quarters for the convention will be at the Grunewald Hotel. Mayor Behrmann and Governor Pleasant will welcome the visitors. v<*uu»s« ~. , ^ _ tility. He is pleasing throughout, and is ably assisted by Donna Drew (formerly known to screen devotees as Donna Moon), Ann Krumon and Hayward Mack. Many beautiful scenes along the rugged coast of Lower California are shown. The direction and photog- rapl y are very good. This is a good, thrilling story, which should please any audience. The story: Jimmy Gordon, the son of the head of the Gordon Syndicate, with wealthy opal mines on an island off the coast of Lower California, saves a friend from a "gang of toughs in a roadside cafe. His fiancee breaks her engagement with Jimmy upon observing the fight, and Jimmy goes to his father's mines to deal with I [ j ng of employees who are systematically stealing from the company. On the way to the island Jasper Sneed- hain's servant hits Jimmy on the head and throws him from the launch. Jimmy swims ashore and Nadine Sneed- ham and the foreman assist him to the latter's hut. Upon his recovery Jimmy falls in love with Nadine, and learn- in; of the crookedness of the men at the mines, he deter- mines to marry Nadine and capture the dishonest island- ers. He rescues Nadine from her father's home as the others are about to escape, and taking the only safe launch, secures aid from government officials and returns to the island and captures the gang. Several fights with the rough islanders are well staged, and the action is fast throughout. EXHIBITORS HE R A L D 27 Regina Badet in "THE GOLDEN LOTUS" Brady International Service-World drama; five reels; published June 25 As a whole _ Gripping Story - Tragic Star Attractive Support - Artists Settings - - - Elaborate Photography Beautiful Louis Mercanton, the director of "The Golden Lotus," has produced a very fine picture. The story, which is an unusually strong one, with a good plot, deals with the tragedy in the lives of some of the French aristocrats. This company certainly knows how to stage pictures. This film is full of gorgeous interiors and exteriors. Many iclever subtitles on backgrounds hinting at the psycholog- ical condition of the characters' minds are a pleasing addition. Regina Badet as Leah, the decoy and mistress of a igambling house, is magnetic and charming. Her emo- itional scenes are^ exquisitely done without any over- acting. Surrounding her is a clever and capable cast, including Martin Bradford, George Corday, Guy Favieres, Paul Guide. Paul Obrcy and Louise Sand. Each indi- vidual contributes convincing portrayals. This picture is a good box office attraction and a satis- fying drama as a whole. A STRONG SCENE FROM "THE GOLDEN LOTVS. FEATUR- ING REGINA BADET ( Brady International Service) The story: Leah, who is the decoy in Govanni's gam- bling house, lures Martin Carrell. He loses his fortune through her. Reginald Ramsay, a novelist, is also in love with Leah, but she has kept him in ignorance of her iden- tity. He has completed his book, "The Golden Lotus," and in commemoration presents Leah with a necklace with a lotus pendant. Reginald tells his friend Robert Verney about his mysterious sweetheart anad the neck- lace. Leah, tired of her life of deception and intrigue, has consented to marry Reginald. But that night at Govanni's, Verney sees the necklace upon Leah and, over- whelmed by the discovery, hastens to tell Reginald. He brings Reginald to the house, and he sees his beloved leading Carrell to ruin. Carrell shoots himself, and Reginald confronts Leah and, denouncing her, leaves with his friend Verney for Africa. Time passes and Govanni tries to persuade Leah to go back with him and open another den. A report of the death of the novelist is shown to Leah, and she consents. On the way to town she is injured in an accident. The Marquis of Merri- court offers his assistance and Leah is taken into his home. The marquis falls in love with her, and Govanni tries to persuade Leah to get all the money from him that she can. She returns to do this and discloses the plot to the marquis, who gets rid of Govanni by giving him money. The marquis and Leah are married, and the marquis then tells her of the tragedy in. his son's life. Leah discovers to her horror that the son, is Reginald Ramsay, the novelist. The father believes his son to be dead. But he is not, and after many trials and tribula- tions he reaches Paris and his father's home only to find that the woman he had loved is his father's wife. He tells her that his father must never know who she is. Govanni comes back and tries to blackmail Leah. Leah is still in love with Reginald and tries to force herself upon him. She follows him to Paris and during her ab- sence the marquis learns the truth from Govanni. En- raged, he goes to his son in Paris. Leah has been over- come with remorse and is returning the lotus necklace to be given to his fiancee, Verney's sister. She hears the confusion in the room and enters just in time to prevent the father from shooting his son. She hands him letters which explain the situation. Then leaving them to for- give each other, she takes the revolver with her into the next room and shoots herself. When Reginald takes the jewel case out of a pocket he discovers the note which begs forgiveness. Frederick Warde in "FIRES OF YOUTH" Thanhouser-Pathe drama; five parts; published June 17 As a whole Interesting Story Well handled Star _ .. .Excellent Support Ample Settings _ In keeping Photography Good To see Frederick Warde is to see a finished actor — an actor who is master of the art of facial expression. His work in "Fires of Youth" is excellent. The story is a strong one, well directed and should prove a good box office attraction. Perhaps the next in importance to Mr. Warde is little Helen Badgley. She is a brilliant child actress and, in the part of a little boy, does justice to her role. Jeanne Eagels, Ernest Howard and Robert Vaughan are other members of the cast. The story; The men at the factory of Durryville only have heard of Pemberton, the owner, by the name of "Iron-hearted" Pemberton. He has never appeared at the mill. Pemberton decides that he will enjoy his boy- hood at the age of fifty and so retires to his Durryville mansion. The minute the men learn that he is there they plan to kill him as a punishment for the unsafe condi- tions under which he operates his mill. Pemberton makes the acquaintance of Billy, whose father is an employe of the mill. Through Billy, Pember- ton learns of the mill's condition* and what the men think of him. Knowing his men have never seen him, Pember- ton becomes an employe in his own mill. Pemberton falls in love with Billy's sister and, planning to propose marriage, Pemberton puts new furniture into his mansion and has it generally repaired. He does not go to work one day and little Billy, fearing he might lose his position, goes to the mill to do his work. While working, a boiler explodes and Billy is badly burned. Little hope is held out for Billy's recovery. The an- gered men decide that Pemberton must die. They draw lots. Billy's sister draws for her sweetheart and gets the fatal straw. Pemberton quickly exchanges and goes forth to slay himself. However, Billy's sister follows and, learn- ing the truth, takes him back and after explanations are made Pemberton is allowed to live, providing he will make the mills safe, which he does. Little Billy recovers. Stillwater, Minn. — A. C. Johnson, who conducted the Majestic Theater for the past two years, has disposed of his interests to Hales Brothers. 28 EXHIBITORS HERALD Mary McAlister in "WHEN SORROW WEEPS" Essanay-K-E-S-E; two parts; published July 18 As a whole Interesting Story _ Pathetic Star Excellent Support _ _ Ample Settings - _ Faithful Photography _ Agreeable Another edition of the "Do Children Count?" publica- tions is "When Sorrow Weeps." It is different from the usual run in that it is a pathetic tale of a little orphan, who is adopted by a woman trying to reform and live down her past. When the authorities learn of the wom- an's past the little girl is sent to an orphanage, while the woman finds consolation in the deep waters of the sea. A TENSE MOMENT IN "WHEN SORROW WEEPS," FEATUR- ING LITTLE MARY McALISTER CEssanay-K-E-S-E) Mary McAlister gives an exceptional interpretation of the little orphan girl, who is trying to escape being sent to an orphanage. Mabel Bardine, as the woman who is endeavoring to live down a past, is well cast. John Cossar, as the man escaping justice, is good. The story: At the death of her drunken father, Rags runs away for fear she will be sent to an orphanage. She is found by Caroline Busby, whose husband is a convict, and who is endeavoring to start over and lead a new life. She; takes little Rags and goes to a distant city, where they are very happy. » Chris Busby finishes his term and is released. He commits another burglary and is hunted by the police. He comes to the town where Caroline and Rags live, and when he recognizes Caroline he forces her to give him protection. She takes him into the house and then notifies the police. Busby is captured and Caroline is also taken into custody. Little Rags is turned over to the juvenile authorities, who insist that Caroline is not a fit woman to raise the little girl and so Rags is sent to an orphanage. Disheartened, Caroline ends her life by jumping into the sea. ■» Philadelphia. — The motion picture theater at Passayunk avenue and Morris street has been deeded by Albert Cor- ter to the Alhambra Realty Company, subject to a mort- gage of $100,000. The purchase price has not been dis- closed. Mary Miles Minter in "PERIWINKLE" American-Mutual drama; five parts; published June 11 As a whole Splendid Story _ Interesting Star _ _ Charming Support _ _ Ample Settings Faithful Photography Clear In a story that has no frills, but which contains plenty of interest, Mary Miles Minter is given an excellent oppor- tunity to display her ability. The story is laid mainly at the sea coast. The settings have been well chosen. The story gives Miss Minter a bigger opportunity for putting her personality into her work than previous ve- hicles have done, and no doubt "Periwinkle" will prove a very successful and popular offering. Supporting Miss Minter are George Fisher, Arthur Howard, Clarence Burton, Alan Forrest, Harvey Clark, George Periolat, Ann Schaefer and George Ahearn. The story was written by Julian Louis Lamothe and directed by James Kirkwood. The story: Periwinkle, the survivor of a shipwreck, has been reared by Ann Scudder. They live on the sea coast and Periwinkle always helps the coast guards in times of wrecks. One night Richard Langdon Evans is tossed upon the shore. He is the sole survivor when his yacht is wrecked. He is found by Periwinkle and taken to the guard house, where, under the tender nursing of Periwinkle, he soon recovers. Langdon falls in love with Periwinkle. Finally the day of farewell comes. Periwinkle is broken hearted when she learns that Langdon is already engaged to another and that he must go out of her life forever. ■ However, Ann, who suspects that Periwinkle loves Langdon, learns the address of Langdon's fiancee and writes her to call Langdon home. A telegram is received by Ann to the effect that Langdon's fiancee is already married. Joyfully Ann rushes with the telegram to Langdon and as joyfully Langdon tells Periwinkle that he will not have to leave and that he loves her only. A simple mar- riage brings joy to Periwinkle. Greensboro, N. C. — W. D. McAdoo is spending $5,000 in improvements on the Iris Theater here. George Beban in "A ROADSIDE IMPRESARIO" Pallas-Paramount drama; five parts; published June 18 As a whole A screen classic Story Well handled Star Appealing Support Very good Settings Elaborate Photography - ... Clear "A Roadside Impresario" is another feature with George Beban which audiences should find very enter- taining. Mr. Beban not only acts the principal role, but he also wrote the story. It is the type of screen play which will delight young and old alike. As the amiable and excitable Italian itinerant street entertainer, Mr. Beban presents a serio-comic character which is a classic. An immense bear shares honors with the star, and a well-chosen cast gives excellent support. The story was directed by Donald Crisp. The story: Guiseppe Franchini lives with his wife and baby on the coast of Italy. While attempting to rescue an American from an overturned boat he is nearly drowned, and later is picked up by a fishing schooner. The American swims ashore. When Guiseppe returns home six months later he finds his wife dead and baby gone — the American having adopted it. He takes his pet bear and comes to America in search of his child. The bear gets him into trouble by invading a rich man's apiary, and is locked up. Guiseppe, while working as a dishwasher in a restaurant, discovers a note on an ash EXHIBITORS HERALD 29 ray, which aids him in finding his daughter. He finds fhe daughter is engaged to the candidate for mayor of the town. He realizes, however, that he may be the means of ruining her chances of future happiness, and is ast seen disconsolately traveling over the brow of a hill \vith his beloved bear. HISTORIC FEATURES, INC., SECURED "CHRISTUS" SPECTACLE BECAUSE IT IS FROM GREATEST "BEST SELLER" I As one goes down the line of "best sellers" among publications, he finds that many of them have made suc- cessful photoplays. In most cases they have been suc- cessful in pictures in proportion to their popularity in book form. This bit of psychology was largely instrumental in the acquirement by Historic Features, Inc., of "Christus," the Cines photo-spectacle of the life of Christ. One of the directors of the company, which was formed for the exploitation of pictures of artistic and educational value, happened to be in Rome last fall, shortly after the run of "Christus" began in that city. Not only was his atten- tion attracted by the size of the audiences, but also by the fact that here was an elaborately-made picturization of the book which must rank as the "best seller" of all time — the Bible. Figuring that the volume with the largest circulation of any ever published must have a tremendous screen value, he sought the American rights for Historic Fea- tures and was successful in obtaining them. That his judgment was correct has been proven by the popularity of the picture in New York City. The production is be- ing published on the state rights basis. ANN PENNINGTON'S FIRST FILM APPEARANCE SINCE TOUR ON STAGE TO BE IN "THE LITTLE BOY SCOUT "The Little Boy Scout," starring Ann Pennington and written by Charles Sarver, has been completed at the Famous Players studio, under the direction of Francis J. Grandon, and will be published by Paramount June 28. This production marks the reappearance of Miss Pen- nington upon the screen, after a winter spent on tour with the Ziegfeld Follies. As in the summer of 1916, Miss Pennington will divide her time between the New Am- sterdam Theater, New York, and the Famous Players studio. In this production Troop No. 100 of the Boy Scouts of America and a full company of United States Regulars from Fort Totten play prominent parts. It is a story of the Mexican border at the time the American troops were stationed there in great numbers and has to do with the escape of Justina Howland, a little Massachusetts girl, from her Mexican guardian. Miguel Alvarez, the guardian, endeavors to force Justina to marry his son in order that he may get possession of her for- tune. The girl steals the burro on which the padre has come to marry her and makes her escape through the bed of the Rio Grande to the American side, where she is picked up by the United States soldiers. The subsequent adventures of little Justina and the romance which de- velops between herself and young Lieutenant Morton com- plete an interesting tale. Among the players who appear in support of Miss Pennington are Owen Moore, Harry Lee, Fraunie Fraun- holtz and Marcia Harris. EILEEN SEDGWICK AND K. BENEDICT STAR IN "MAN AND BEAST" FEATURE LEADING UNIVERSAL LIST JUNE 25 Picturesque jungle life and thrilling adventures are portrayed in the Butterfly five-reel drama, "Man and Beast," which leads the Universal program for the week of June 25. The settings for this photodrama are laid in South Africa and the story tells of the Boers' hatred for their English neighbors. A pleasant love story is inter- woven in the plot and some good animal pictures are shown. Charlie, the Universal elephant, has an important role. The leading roles are played by Eileen Sedgwick and Kingsley Benedict. Others in the cast include L. M. Wells, Harry Clifton, Park Jones and Mrs. Witting. This new Butterfly picture will prove exceedingly interesting to children on account of the animals. "Man and Beast" will be issued Monday, June 25, the same day with the Nestor comedy, "The War Bride- groom," featuring Eddie Lyons, Lee Moran and Edith Roberts. Western Drama for June 26 The feature for Tuesday, June 26, is a Gold Seal three- part Western drama, "The Golden Bullet." starring Harry Carey, supported by Fritzie Ridgeway and a good cast. The other Tuesday film is a Victor comedy, "Damaged Goodness," with Ernie Shields in the leading role. "Her Daring Caring Ways," a two-reel L-Ko comedy, with Martha Sterling and Fritzie Ridgeway, is the chief offering for Wednesday, June 27. Issue No. 76 of the Universal Animated Weekly will also appear the same day. A Big U two-reel underworld drama, "The Pointed Finger," will be issued Thursday, June 28. This is a story of crime with George Pearce and Gretchen Lederer in the principal roles. The same day a Victor comedy. "Her City Beau," will appear, with M. K. Wilson and Edith Roberts as the featured players. A two-reel comedy-drama is offered under the Victor brand Friday, June 29, entitled "Swede Hearts," with Neal Hart and Janet Eastman in the leading roles. Dick La Reno and George Berrill have important roles in the production. Issue No. 25 of the Universal Screen Maga- zine is the other Friday film. Diversity of Matter Near Week's End A Bison two-reel Western diama, "Money and Mys- tery," with Eileen Sedgwick and Kingsley Benedict, is the feature for Saturday, June 30. A Joker comedy, "His Fatal Beauty," with William Franey, and the weekly issue of the Universal Current Events will be published this day. An Imp drama, "The Double Topped Trunk," starring Allen Holubar, is offered Sunday, July 1. The other films for Sunday are the Powers split reel, "Duke Doolittle's Jungle Fizzle," a comedy cartoon, and "In the Land of Many Temples," a Dorsey educational, and the Big U drama, "Love's Turmoil," featuring Edna Maison. During the week the first episode of the latest Univer- sal serial, "The Gray Ghost," will be issued. This new mystery serial which is a film adaptation of the novel, "Loot," by Arthur Somers Roche, which appeared in serial form in the Saturday Evening Post, was produced by Stuart Paton, the noted Universal director, and the prin- cipal roles are played by Priscilla Dean, Eddie Polo, Emery Johnson and Harry Carter. The serial will run for fifteen consecutive weeks. Montgomery, La. — The new Empire Theater here will be completed and ready for business June 25. It is said to be one of the most pretentious motion picture houses in the central part of the South. 30 EXHIBITORS HERALD GAIL KANE IN "THE UPPER CRUST," ADAPTED FROM A "BEST SELLER," LEADS MUTUAL PROGRAM JUNE 25 Star Appears as Molly O'Toole, Whose Love for Luxury and Wealth Leads Her to Serious Indiscretions Gail Kane occupies the place of honor on the Mutual schedule for June 25, in her third production for Mutual, "The Upper Crust." This photoplay is an adaptation of Charles Sherman's "best seller" of the same title. Miss Kane appears as Molly O'Toole, a girl whose love of wealth, luxury and position leads her into a series of in- discretions which go to make up a story replete with dramatic situations and clean, wholesome comedy. "The Upper Crust" affords an opportunity for the ex- hibitor to co-operate with any local book seller with a big window display of the novel and stills from the play, also advertising the novel in the theater program and on the screen. The name of Gail should be featured, for this star of the stage and screen has a big following. Twelfth Chapter of Rail Serial The twelfth chapter of the serial, "The Railroad Raiders," entitled "A Fight for a Franchise," is scheduled for June 25. In this chapter the suspense is not sustained through "thrillers" but by tense situations and strong .dramatic action. Helen Holmes invades the house of Desmond, steals the contract for a franchise and on his typewriter types in the name of the K. & W. Railroad instead of the Eastern while Wilson stands guard to see that nobody disturbs her. The action centers around the effort to get this changed contract signed without the deception being discovered. The fifteenth chapter of the "Jimmie Dale, Alias the Grey Seal" series, "The Tapped Wires," is scheduled for June 29. In this story the Grey Seal is defeated at his own game. The spy of the pretender manages to get the better of Jimmie Dale and secure papers which he is trying to obtain. The Comedies Scheduled "Discords in 'A' Flat" is the La Salle comedy for June 26. Jean Otto is featured in this film which deals with a composer competing for a prize of $10,000 offered for the best opera score. The Cub comedy, ready June 28, is "Jerry's Hopeless Tangle." George Ovey, as Jerry, resents father's inter- ference with his love making and so puts him in the water barrel to the roof, where father is forced to stay while Jerry and daughter make love. "Mutual Weekly" No. 130 will come to the screen on June 27. "Mutual Tours Around the World," ready June 26, show Naples, the largest city of Italy, and Buenos Aires, the capital of Argentine. "Reel Life," scheduled for June 28, is made up of five subjects — Marketing Raw Tobacco, Launching a Life Boat, The Life of a Bee, As They Looked in the Begin- ning, and Butterfly Jewelry. SANTSCHI HAS BIGGEST FILM ROLE IN SELIG'S "CITY OF PURPLE DREAMS Tom Santschi has the best role of his career as star in the forthcoming Selig feature, "The City of Purple Dreams." The whole plot of the story centers about him in the role of Daniel Fitzhugh. In this characterization Santschi runs the gamut of human experiences, beginning as a down-and-out derelict recently released from prison, through the various stages of his career as dishwasher, street fakir, confidence man, and finally his rise to a mil- lionaire speculator in wheat. Others who will have important roles in the produc- duction arc Bessie Eyton, Fritzi Brunette, Eugenie Bes- serer and Frank Clark. GEORGE BEBAN AND HOUSE PETERS STAR IN TWO PALLAS FEATURES ON PARAMOUNT PROGRAM JUNE 18 WEEK Two Pallas productions, "A Roadside Impresario," starring George Beban, and "The Heir of the Ages," with House Peters, will be issued by Paramount the week of June 18. That same week Paramount will publish the seventy-first edition of the Paramount-Bray Pictographs, the magazine-on-the-screen; the seventy-second of the series of weekly trips around the world, conducted by Bur- ton Holmes, showing "Fruitful Florida," and a Klever Komedy, "Commuting," starring Victor Moore. Mr. Beban is seen in "A Roadside Impresario," as a roaming Italian with a trick bear performing for the bene- fit of the children in wayside towns. Mr. Beban, himself, doing the tricks the bear is supposed to do. How, while trying to earn money enough as a dishwasher in a res- taurant to get Bruno, the bear, out of jail, where he has been incarcerated for wrecking an apiary, he discovers a blackmailing plot against the local candidate for mayor, and also finds his daughter, for whom he has been search- ing for sixteen years. This is brought about in a most unusual and appealing manner. Mr. Beban is surrounded by a cast including Harrison Ford, Fred Huntley, Adcle Farrington and Julia Faye. In a drama of brotherly love, "The Heir of the Ages," House Peters will be seen as a primitive man in the days of cave life and shows the human instincts of unselfish- ness and love. Later, the situations which confronted him ages ago come again when he is superintendent of a mine in a small western town. He falls in love with an ignorant little mountain girl, only to lose her to his worthless brother in the east, and then nearly loses his life in an effort to save theirs. How he finally wins the object of his heart is brought about in a novel manner. In the cast supporting House Peters are Eugene Pal- lette, Nina Byron, Henry Barrows and Adele Farrington. PEOPLES THEATER IN PORTLAND, ORE., GETS RECORD CROWDS WITH FAIRBANKS Many photographs showing crowded lobbies of people seeking admittance have been published, but here is one from a different angle, telling a different story. John Stills, Assistant Manager of People's Theater, Portland, Ore., Going to the Bank with a Day's Receipts from Fairbanks' "In Again — Out Again" (Artcraft) The smiling carrier of the heavy money-bag in the picture is Assistant Manager John Stills of the Peoples Theater, Portland, Ore., leaving the theater for the bank with one day's receipts on the Fairbanks-Artcraft picture "In Again — Out Again." The attendance broke all rec- ords at this house. I This is an Open Forum i for the trade, where all ! persons in the industry — S especially exhibitors — ! have an opportunity to IS register .suggestions or;s complaints. Every signed : communication will re- ! ceive careful attention. : [To the Exhibitors Herald]: As president of the Indiana Motion Picture Exhibitors League, I kindly ask that you publish the following article in your very next issue: Motion picture exhibitors of these United States must be up and doing this very minute, get busy when you read this and for the next few days give your entire efforts and attention to the Federal tax question. Do you realize the importance and dire consequences of prohibitive tax? I wrote and asked a Canadian exhib- itor to give me the results of how a tax of one cent on each ticket had affected the exhibitors in that country. Extracts from a Long Letter He wrote: "Our tax regulation is the most costly in the world except perhaps the Italian government. "People did not protest in time and now it is too late. We pay one cent on each ticket and this obliged us to raise the admission price from 10 to 15 cents and now people do not come: they have not the money to come so often, and business has fallen off one-third. "Some motion picture managers, and as picture man- agers usually do, tried to put each other out of business and pay the extra tax themselves, and all profits were lost and they were in the hole. "Enclosed you will find a sample of war tax ticket that we have to pay and since paying many shows have closed up and are going out of business because it costs hundreds of dollars which the shows cannot raise. Some fools paid the tax out of each admission and lost every- thing. "I say you had better hold together and protest in time or else you will suffer commercial death and the people will suffer because amusements are all to charge high prices and only the large houses remain in business and cheap amusements for the poor and middle class people will end." These are facts quoted from experience and not theories and need no further explanation except to briefly review what has been done up to date. When the house committee proposed a tax of 10 per cent on gross receipts, the Indiana organization sent a delegation to Washington and found only one other state taking an interest in the tax question. Mr. Varner. Mr. Sams and Mr. Wells or Xorth Carolina, the same gentle- men who came to the rescue over two years ago on behalf of the small exhibitors. We found Mr. Ochs and some trade papers and film manufacturers saying to Congress that the tax of 10 per cent was all right on the exhibitor, but there should be no tax on film. As usual, gentlemen, let the exhibitors pay the whole burden and again as usual most exhibitors calmly submitting to the axe. North Carolina and Indiana have been working dili- gently ever since, and Mr. Crandell at Washington, an exhibitor there, was splendid help. Through filing briefs and seeing our representatives and senators we have been able to show and prove that a tax of 10 per cent or of 1 cent on every ticket, which is 20 per cent on a 5-cent ticket, would put most of us out of business. Fortunately, Xorth Carolina was in a posi- tion to be of great service and Mr. Varner, who has now the second time come to the front in behalf of the exhib- itor, deserves a great vote of thanks by the exhibitors of the United States for his work. But our work is not finished. We need the co-opera- "Whatever You Want ■ To Know" — For any in- : formation you may re- • quire about films, theater 5 accessories or any motion S picture subject, write ! this department. Your ■ inquiries will be an- S swered below, or by let- s'ter if of a private nature. tion of every exhibitor in the United States this mighty minute. If you don't say anything. Congress is liable to believe that you are able to pay the tax. Here is the status at this writing: The senate com- mittee report no tax on amusements of 25 cents and under admission tickets. Indiana and Xorth Carolina senators and representa- tives have been advised fully by their exhibitors how drastic this bill was and all we want is the rest of the states to do the same. Write letters to your senators and congressman; wire them or talk to them over the wire. But if you want to get somewhere, go down to Washing- ton and see them in person, the way Xorth Carolina and Indiana have done, and won't wait. As a Canadian exhibitor has said: "Go before it is too late." F. J. REMBUSCH, President of the Indiana Motion Picture Exhibitors' League. Shelbyville, Ind. ' P. S. — Exhibitors, we should say to producers, all film men and everybody not an exhibitor: "Keep your hands off; it is not your business and you do not know what an exhibitor can pay in the way of tax." * * * [To the Exhibitors Herald]: Gentlemen: Can you refer us to a concern that sells ventilators for roofs of motion picture theaters? We desire to install something besides electric fans, in the way of something like a skylight proposition so that the front doors need not be kept open, with a resulting free show to a certain class that is looking for something for nothing. WAIT BROTHERS. By J. Paul Wait. Sturgis, Mich. Reply. — The Ilg Electric Ventilating Company, 154 Whiting street, Chicago, or the Batterman-Truitt Com- pany, 18-20 Kinzie street, Chicago, 111:, can, no doubt, furnish you with what you desire. RAGING FOREST FIRE IN LUMBER REGION IS FILMED FOR NEWEST KATHLYN WILLIAMS-W. REID PLAY "Big Timber," an adaptation by Gardner Hunting of Bertrand Sinclair's famous story, has as its co-stars Kath- lyn Williams and Wallace Reid. It is a Morosco-Para- mount picture, staged under the direction of William H. Taylor, witli John Burton. Alfred Paget, Joe King and Helen Bray in the supporting cast. In order to get the settings for this production, which, as the name suggests, is a story of the California lumber district, the entire company traveled from Los Angeles to Fort Bragg, in the heart of the lumber district. The felling of big trees and scenes on the timber chutes form interesting parts of the action of the story. By dint of careful watchfulness the players were able to film a forest fire raging in the big timber. It is forbidden by law to start such a fire, and the company was forced to bide its time until a fire was discovered and reported by the rangers. Duluth, Minn. — Mertens & Hoff, proprietors of the Orpheum Theater at Ironton, have leased the Empress Theater here and will start operating it about July 1. 32 EXHIBITORS HERALD MISSES DALTON AND BARRISCALE STAR IN TRIANGLE FILMS FOR JULY 1 Dorothy Dalton and Bessie Barriscale are the stars of the Triangle plays to be published July 1. "The Flame of the Yukon" is the title of the drama in which Dorothy Dalton will make her ninth -stellar appearance. Bessie Barriscale will be seen in "Hater of Men," a comedy from the pen of C. Gardner Sullivan. The scene of Dorothy Dalton's vehicle is Alaska dur- ing the early days of the gold rush. "The Flame" was a well known character in the country between Nome and Dawson. She is the ruling spirit of "The Midas Cafe," where she lures the nuggets from her victims one day only to stake the unlucky to a new start when her sym- pathies were touched. Melbourne MacDowell, a stage player, takes the part of the proprietor of the cafe in which "The Flame" dances, while Kenneth Harlan appears as the hero opposite Miss Dalton. A tribe of twenty Esquimaux lend realism to the production, together with several malamute dog teams. As the leading figure of "Hater of Men," Bessie Bar- riscale takes the part of Janice Salsbury, a special news- paper writer. She is engaged to a reporter, Billy Wil- liams, but becomes convinced that marriage is only an- other name for slavery. She breaks off relations with Williams. Phillips Hartley, known as the drawing room philosopher, is also a member of the group in which Janice moves. He loves Janice, but silently waits for the time when she will forget her mistaken ideas and turn to him for comfort. Miss Barriscale is supported by Charles K. French and Jack Gilbert. FRIEDER FILM CORP. OF CHICAGO WILL MAKE LONG LIST OF FEATURES; GETS RIGHTS TO WELL KNOWN TALES The Frieder Film Corporation of Chicago, which now is marketing its first big state right feature, "A Bit o' Heaven," founded on Kate Douglas Wiggin's celebrated story, "The Birds' Christmas Carol," announces that a long list of copyrighted novels soon will be filmed at the Lankershim, Cal., studio. This, it is understood, is due to the success with which its first feature is meeting throughout the country. Con- tracts have been signed with three different eastern pub- lishing houses, calling for film rights to a number of widely known stories, similar to "The Birds' Christmas Carol." Activities now are under way in the Lankershim studio, looking toward the completion of the first of the new stories. FAIRBANKS ENTERS SIXTH MONTH AS PRODUCER OF ARTCRAFT FILMS With two Artcraft plays already completed, and about to start on his third, Douglas Fairbanks is celebrating his sixth month as producer. It was immediately after the first of the year that he completed negotiations with Walter E. Green, president of Artcraft Pictures Corpora- tion, to distribute his five-reel pictures made under the direction of John Emerson; from scenarios by Anita Loos. His business organization is headed by John Fairbanks, who resigned as vice president of the Morey Mercantile Company in Denver to look after his brother's interests. The bookkeeping department is in the capable hands of Florence E. Gribbon, who until recently was identified with the Triangle Film Corporation. Director John Emer- san has Joseph Henaberry and James Hogan for assis- tants, while Anita Loos is assisted by Ruth Allen. Mathilde Kanes is secretary to Douglas Fairbanks, with Bennie Zeidman as publicity representative. "WHO SHALL TAKE MY LIFE?" GIVEN A PRIVATE SHOWING BY SELIG TO ANTI-CAPITAL PUNISHMENT SOCIETY A private presentation of "Who Shall Take My Life?" the Selig feature film, soon to be published, was given to the members of the Chicago branch of the Anti-Capital Punishment Society of America. The showing took plaoj Friday evening, June 15, in the Selig projection room. Maurice Bennett Kovnat, the National Secretary of the Anti-Capital Punishment Society of America, was in charge. Miss Maibelle Heikes Justice, author of the drama, and who was given permission to spend some time in the Death House at Sing Sing prison to gather material for her drama, was present. Before the drama was screened, Mr. Kovnat delivered a short address in which he thanked William N. Selig for his courtesy in permitting the members of the society to view the film. He complimented Mr. Selig for the pro- duction of such a drama which, he said, carried convinc- ingly and logically the Anti-Capital punishment propa- ganda. The showing was entirely in charge of the Na- tional Secretary of the Anti-Capital Punishment Society and only members were present. Following the showing the verses, "I Want to Sit by the Side of the Road," were recited. There was special music during the eve- ning. Among the prominent members of the Chicago branch of the Anti-Capital Punishment Society of America can be mentioned, former Governor Dunne, Bishop Fallows, Raymond Robins, Clarence Darrow, Judge Robert Mc- Murdy, former Senator Billings and others. A number of the above named dignitaries were present at the show- ing. "Who Shall Take My Life?" is said to be a gripping- drama presenting arguments against capital punishment in the form of a strong story in which an innocent man convicted on circumstantial evidence meets death. Colin Campbell directed the production, which features Thomas Santschi and others. 12,000 PERSONS FLOOD CLUNE'S THEATER, LOS ANGELES, TO SEE FIRST RUN OF FAIRBANKS FILM According to William H. Clune, owner of Clune's Auditorium, Douglas Fairbanks, in his initial Artcraft film, "In Again, Out Again," played to more than 12,000 persons the first day of its showing in Los Angeles. Mr. Clune had originally intended to exhibit "In Again, Out Again" at his Broadway theater, which seats about 1,800 persons, but due to contemplated big business he decided to open the Fairbanks film at his large Audito- rium Theater, which has a 3,500 seating capacity. He is running the picture on schedule time, four performances a day, in addition to a one-reel news film and an elaborate musical program. Mr. Clune in an interview said that the crowds which attended on the first day of "In Again, Out Again" re- minded him of "The Birth of a Nation" premiere in Los Angeles. Clune intends continuing the showing of "In Again, Out Again" for two weeks, and then the same print will be transferred for a run to his respective theaters in Pasadena and Santa Ana. As a courtesy to Mr. Clune, who is a close friend of Douglas Fairbanks, the latter appeared at the second performance on opening night, and after two minutes of enthusiastic applause the Artcraft star entertained the audience with some of the interesting trials and tribula- tions he experienced during the staging of "In Again, Out Again." EXHIBITORS HERALD 33 THE FILM STOCK MARKET By Paul H. Davis & Company Chicago Bid Asked American Film Company 65 70 Lincoln Film Corporation, Pfd 90 100 Lone Star Corporation, Pfd 98 100 Lone Star Corporation, Com 27'A 30 Mutual Film Corporation, Com 16 18 Mutual Film Corporation, Pfd 22 25 New York Motion Picture Corporation 53 60 North American Corporation. Com 25 States Film Corporation, Com 25 Thanhouser Film Corporation ^ 1J4 Triangle Film Corporation _ If4 2J4 W orld Film Corporation % The large over-subscription of the Liberty Loan has caused more confidence in the present financial situation and stocks and bonds, both listed and unlisted, are becom- ing more active. As soon as the government has defi- nitely arranged the taxation program, and manufacturers and retailers know just where the)- stand, there is sure to be a better sentiment, and all experts predict great indus- trial activities. Motion picture companies should share in this prosperity, and we believe higher prices will be seen for all good issues. On the 15th of June, Lone Star Corporation retired 25 per cent of the outstanding preferred stock at 110. All resulting fractions were taken up in full and the accrued dividend paid on the preferred up to the date of retiring. New York Motion Picture stock has been somewhat stronger than last week's, sales being reported as high as 56; 52 is being freely bid with not much stock offered. Triangle and World Film remain practically unchanged with few sales reported. . Quotations June 19, 1917. This department will furnish on request, such statistics as are available concerning the above or other motion picture stocks, providing such request does not call for an expression of opinion concern- ing the policy of the companies or the future prices of the stocks. J. B. SARDY & CO. Film Stocks Bonds Investments 131 South La Salle Street Telephone Majestic 7640 :: Chicago, Illinois WHARTONS, INC., ARE MAKING FILM FOR ROCHESTER, N. Y., RED CROSS ITHACA, N. Y.— The Whartons, Inc., is busily en- gaged making what will form the concern's contribution to the Red Cross fund — a film to be exhibited in all theaters in this district in the campaign of Rochester to raise $1,000,000 during Red Cross week, beginning June 25. The film will show two sides of war — the horrors of it without the aid of the Red Cross, and the benefits which the organization can give if properly supplied with the necessities for treating the sick and wounded. Leopold D. Wharton, with John Holbrook, head of the photo- graphic department. Levi Bacon, camera man, Marshall Francisco, head of the developing department, and Le Roy Baker, chief of the mechanical department, now are in Rochester personally directing the making of the pic- ture. THIS WEEK AT DOWNTOWN CHICAGO THEATERS ALCAZAR — Metro, "The Haunted Pajamas." with Harold Lock- wood; Mutual, "The Immigrant," with Charlie Chaplin; Triangle, "The Clodhopper," with Charles Ray ; Fox, "Some Boy," with George Walsh; Triangle, "Paws of the Bear," with William Desmond; World. "The Price of Pride," with Carlyle B4ackwell ; Metro, "The Greatest Power," with Ethel Barrymore ; Paramount, "The Jaguar's Claws," with Sessue Hayakawa. BAXDBOX — Sunshine Film Corporation, "S. O. S.," with Richard Travers. BIJOTJ DREAM— Selznick, "The Silent Master," with Robert Warwick. BOSTON — Mutual, "The Immigrant." with Charlie Chaplin; Fox, "Some Boy," with George Walsh; World, "The Price of Pride," with Carlyle Blackwell ; Metro, "The Greater Power," with Ethel Barry- more ; Paramount, "The Jaguar's Claws." with Sessue Hayakawa ; Fox, "The Innocent Sinner," with Mariam Cooper. CASTLE — Vitagraph, "The Maelstrom," with Earle Williams. COLOXIAL — First National Exhibitors' Circuit. "On Trial," with Sidney Ainsworth. LA SALLE — Arrow Film Corporation. "The Deemster," with Derwent Hall Caine. ORPIIEl'M — World, "The Divorce Game." with Alice Brady; Mutual. "A Bit of Kindling," with Jackie Saunders; World, "The Price of Pride." with Carlyle blackwell ; Vitagraph, "The Soul Master," with Earle Williams ; Metro, "The Greatest Power," with Ethel Barry- more ; Fox, "The Slave," with Valeska Suratt. PLAYHOUSE — Bluebird. "A Keutuckv Cinderella," with Ruth Clifford. ROSE — Paramount, "The Inner Shrine." with Margaret Illington ; Mutual, "The Immigrant." with Charlie Chaplin. STUDEBAKER — Williamson Bros.. "The Submarine Eye," with Barbara Tennant. ZIEGFELD— "The Littlest Rebel," with E. K. Lincoln. "THE RANGE BOSS" IS NEXT ESSANAY WESTERN FEATURE. WHICH STARS JACK GARDNER OF STAGE NOTE "The Range Boss" will be the second of Essanay's series of Westerns. This series, which starts with the publication of "Land of Long Shadows" on June 18, presents a new and novel screen interpretation of red-blooded life in the wilds of the West. It features Jack Gardner, the musical comedy star, who made his first appearance in motion pictures last month in Essanay's "The Night Workers." "The Range Boss" has to do with the mishaps of a man from New England in 'the far West. There is in- cluded in this party a beautiful girl with ideas of her own, her very proper chaperon and a suitor for her hand, the latter dressed in his Eastern tailor's notion of what should be worn in the West. The girl has just inherited a ranch and is endeavoring to establish herself at its head. She runs afoul of a vicious plot by former employees on the estate to seize it, in which her erstwhile suitor becomes involved. At a moment when all seems lost, and the girl finds even her life and honor threatened by the conspiracies, the cowboy- hero enters the play to rescue her. The manuscript was written by W. S. Van Dyke, who also is producing the picture. Mr. Gardner is an expert horseman and is provided with an open field to perform some stirring feats. Miss Ruth King and the same com- pany which appeared with the star in "Land of Long Shadows" also will appear in this production. "The Range Boss" will have a screen time of approxi- mately sixty-five minutes. 34 EXHIBITORS HERALD M. H. HOFFMAN BUYS "BAR SINISTER" RIGHTS FOR NEW YORK STATE FROM FRANK HALL M. H. Hoffman of the M. H. Hoff- man, Inc., New York City, has pur- chased the New York state rights to the "Bar Sinister." The rights were purchased from Frank Hall. The pro- duction now is being published through the first of the Foursquare exchanges, recently opened on the seventh floor of the Godfrey Building. The "Bar Sinister," with "Madam Sherry," the "Sin Woman" and "Should She Obey?" will form the nucleus of the exchange product to be distributed under the supervision of H. Gainsburg, who now is installed at With a story by Anthony P. Kelly and accompanied by many of the same players who appeared in "The Barrier" and "The Bar Sinister," Ed- gar Lewis left Broadway a few days ago and now is making the first scenes of his next special production in Ticonderoga, in New York State. Before beginning the actual work of the picture Mr. Lewis spent sev- eral weeks working upon the script and selecting the cast and locations. At the same time his first success under his own management, "The Bar Sinister," was enjoying an extended run at the Broadway Theater and his time was divided between the launch- ing of "The Bar Sinister" in conjunc- tion with Frank Hall, who controls the world rights, and preliminary work on his next production. He was also forced to allow time for the the head of the New York Foursquare exchange. In addition to booking all New York state for "Madam Sherry," M. H. Hoffman, Inc., is selling state rights on this big new picture. An unusual and significant fact to be re- membered about "Madam Sherry" is that the noted music score, which is known the world over, is included with the film. Good paper and other advertising material is being prepared, it is said, by the executive office of the com- pany. building of a village street called for by his new script. No title has been announced for the picture and no hint is being given of the subject. OUR PLATFORM "There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned." —From HERALD editorial, May 19, 1917. JACK HAAG WILL QUIT CHICAGO BANDBOX HOUSE AFTER NOTABLE SUCCESS Made Theater Noted Throughout U. S. and Built One of Best Pay- ing Trades in "Loop" District Jack Haag, who for the past ten months has managed the Bandbox Theater on Madison street, Chicago, will sever connections with the widely known film house, he an- nounces, and now is considering other business offers which have been made. JACK HAAG Mr. Haag has made a big success of the Bandbox Theater, which now is known in important centers from coast to coast. Through persistent effort Mr. Haag has built up business, until the theater is one of the best paying in the Chicago "loop" district. The departing manager was one of the first theater managers in the "loop" to see the advantage of select- ing pictures in the open market, and for some length of time has been run- ning features in the Bandbox for one, two and occasionally three weeks. "Women Only" shows of semi- educational nature, such as "The Un- born" and other films, in the past have been successfully exploited. During the run of "The Unborn," Mr. Haag placed the attraction before the public in such a unique manner that during its run every afternoon and evening a great waiting line, which ex- tended more than a block from the box office, kept the traffic police busy. As an officer of the Reel Fellows' Club, Mr. Haag has been a big factor in making the organization a success. At present he is working out plans for the club to. entertain delegates to the Motion Picture Convention to be held in Chicago from July 14 to 22. EDGAR LEWIS STARTS WORK ON NEW FILM IN NEW YORK HILLS; STORY BY ANTHONY P. KELLY GENERAL "Would You Believe It?"— June 23 (two-reel Essanay Black Cat drama, with Ernest Maupain). — In order to point out to his fiancee his exceeding good looks, Henry Neville introduces Eleanor to David Lee, who is exceed- ingly homely. Soon Eleanor's affec- tion for Henry wavers, and she be- gins to find goodness in David. Henry must have $10,000 in the bank before he can marry Eleanor. He borrows that sum from David, but Eleanor has learned of the plot, and refuses Henry to marry David. "Casey the Fireman" — June 25 (one- reel Ray comedy, with Johnny and Emma Ray). — Goldie Myne goes to New York. She has been instructed by her father to look up Fireman Casey, who had once saved her life when a child. By mistake Goldie entertains Casey, the humble fireman of the apartment in which she lives. When she realizes her mistake, she has him thrown out. But when fire starts and Casey saves her life, she learns that he is the right Casey, and so he becomes her chief in life. "A Corner in Smiths" — June 30 (two-reel Essanay Black Cat comedy- drama, with Hazel Daly). — Smith be- ing such a common name, J. Smith, the millionaire, offers a large sum of money to all bachelors who will not marry, and to all spinsters who will wed and change their name. Edward S. Jones being out of funds, decides to become a Smith and accept the millionaire's money. The old man becomes fond of the young man and makes him his secretary. But when Edward falls in love with Smith's daughter, he confesses that he is not a Smith and all ends happily. MUTUAL "The Masked Heart"— July 2 (five- reel American drama, with William Russell). — Philip Greycourt meets Helene Villiers, the second wife of John Villiers, at a mask ball and be- comes infatuated with her. Helene will not remove her mask and Philip does not know who she is. Later he is invited to the Villiers home and meets Helene there. Catherine, the stepdaughter of Helene, falls in love with Philip, but he loves Helene. Dur- ing the absence of her husband Hel- ene invites Philip into her sitting room and he embraces her. The shadow on the curtain is seen by Villiers and he angrily comes into the room, demanding to know who the other party is. But Philip has made his escape and gets into Catherine's room. When he is found by Villiers he promises to marry Catherine next day. Catherine loves her husband and she is happy, but Philip still thinks of Helene. Helene, jealous of Catherine, tells her of Philip's love for her, and Catherine leaves. But Philip has come to love his wife and casts Helene off forever. "The Girl in the Frame" — July 3 (one-reel La Salle comedy, with Jean Otto). — When wifie sees a picture of a girl in tights substituted in the frame wherein her own picture had been, she leaves her husband. She goes to live with a girl friend, who, for mysterious reasons, is masquerading in men's clothes. Hubby has detect- ives search for his wife and they find her in the arms of a handsome young man. Hubby sues for divorce and in the courtroom all mysteries are unraveled. "Jerry's Gentle Nursing" — July 5 (one-reel Cub comedy, with George Ovey). — Jerry overhears two thieves planning to rob a wealthy man. He also learns that they will carry empty revolvers. With this knowledge, he braves the thugs and drives them away. The man who is the victim gives Jerry a position as his nurse, since he is a gouty invalid. However, what Jerry does to the invalid and his wheel chair loses him his posi- tion. "The Victory" — July 6 (two-reel, No. 16, "Jimmie Dale," with E. K. Lin- coln).— Jimmie learns that the Tocsin is Marie La Salle. Marie sends Jim- mie to the La Salle mansion to get papers incriminating the "Woman in Black" and the "Pretender." At the mansion he is met by these criminals and a fight ensues. However, Jim- mie is successful. After everything has been cleared up, Jimmie and Marie are married. UNIVERSAL "The Bank Mystery" — June 25 (two- reels, No. 1, "The Gray Ghost," with Harry Carter, Priscilla * Dean and Emory Johnson). — "The Gray Ghost" is a mysterious robber and his or- ganization is so complete that no one ever escapes him. He has in his pow- er, the young son of Banker Olmstead. Olmstead is shot in his own bank, and his son is accused of the murder. "The Gray Ghost" is also planning to get Wade Hildrcth, a young Englishman, who is en route to America to take back to London a necklace valued at two million dollars, into his power. "The War Bridegroom" — June 25 (one-reel Nestor comedy, with Eddie Lyons and Lee Moran). — The night before Eddie and Edith are to be married Eddie and the boys are ar- rested and are sentenced to digging ditches for sixty days. They send word to Edith tha tthey have been called to the front. When released, they purchase second hand uniforms and are received as heroes. In the midst of it all the sheriff returns with the information that they still have two days before the expiration of their time. "The Golden Bullet"— June 26 (three-reel Gold Seal western drama, with Harry Carey). — Dick and Red rob Jack and Dad of their nuggets. Jack goes to town to get aid to cap- ture Dick. Dick and Jack meet and Jack forces Dick to return the nug- gets. He returns them all but one, which he has given to Mattie, the sheriff's daughter. Jack gives Dick a certain time in which to secure the missing nugget. Dick takes Mattie's nuggets and leaves evidence which will incriminate Jack. Jack is pur- sued by cowboys and only the ar- rival of the sheriff saves him. Dick is captured as the real robber and Jack is exonerated. "Damaged Goodness" — June 26 (one-reel Victor comedy, with O. C. Jackson). — Hubby intercepts a note which Wifie has written to a bachelor in which she says that she will dope Hubby's coffee. Hubby pretends to be doped and Wifie steals his wallet and she and the bachelor depart. The machine breaks down. Hubby comes along and offers the bachelor a large wallet if he will take Wifie too. But the bachelor refuses. After a fight in which Hubby loses he is forced to take Wifie. "Her Daring, Caring Ways"— June 27 (one-reel L-Ko comedy, with Merta Sterling).— Chili Ted and Con Carne have threatened to get Lucille, the owner of a ranch, into their power. The cowboys have sworn to protect Lucille, and when the ruffians attack her, they are driven away. The ruf- fians return and demand Lucille or the mortgage. It is only through the 36 EXHIBITORS HERALD efforts of Mcrt and Al that Lucille is saved and the ruffians brought to jus- tice. "The Pointed Finger" — June 28 (two-reel Big 0 underworld drama, with Grctchen Lederer). — After Arm- strong is released from prison, he finds it difficult to secure employment, because of his past. However, Mrs. Allison becomes friends with Mrs. Armstrong and through Mr. Allison, Armstrong finally secures a position. He is gradually advanced. One day the president discovers that swindling is going on in his concern and evi- dence seems to point to Armstrong as the culprit. Through the offices of a wide awake office boy, the presi- dent learns that Armstrong's name has been forged, and that Allison is really guilty. Allison is taken into custody and Armstrong is given Al- lison's position. "Her City Beau" — June 28 (one-reel Victor comedy-drama, with Edith Roberts).— Jack is Mary's ideal be- cause he resembles the men she has seen in clothes advertisements in magazines. At a dance at the hotel Jack laughs at the way Mary is dressed and dances with all the styl- ishly clad women. Mary later con- fides to Jed, the hired man, that she is through with city people. "Swede Hearts" — June 29 (two-reel Victor comedy-drama, with Xeal Hart). — Ole Olsen loves Frieda Xils- sen, but because of a quarrel between their fathers, they are not allowed to see each other. Ole goes to Ameri- ca. Frieda's father sends Frieda to America to marry Gustaf Frese. Gustaf is a swindler and decides that Frieda will be a valuable accomplice. Ole's father dies and he receives a large sum of money. He purchases the building in which Gustaf has fit- ted up an apartment for Frieda. In this way Ole is able to prevent Frieda's marrying Gustaf. "His Fatal Beauty"— June 30 (one- reel Joker comedy, with Milburn Moranti). — Pcrsilla holds a mortgage on Milt's hotel, but is willing to can- cel it if Milt's son will marry her. Eddie, the son, refuses and goes to the city, where he secures employment in a bank. Robbers break into the bank, but Eddie is successful in driv- ing them away and saves the gold. For this he is given a large reward as well as the banker's daughter. Ed- die returns to his home and pays off the mortgage. "Money and Mystery" — June 30 (two-reel Bison western drama, with Eileen Sedgwick). — When Mary be- comes of age. she decides to go to the mine which she and her maiden aunts own, and for which her father is bookkeeper. She arrives to find her father helpless, caused by too much whiskey. Through her influence, he becomes a different man. He drs-' covers that his books do not balance and suspects Jcssen, the foreman. Jes- sen and Dawes, his assistant, endeav- or to fasten the guilt on Dempster. Jesscn and Dempster fight, and when the sheriff arrives, Dawes confesses to the crime in which he assisted Jesscn. "Love's Turmoil" — July 1 (one-reel Big U drama, with Edna Maison). — John Daly has been let out of the position of foreman of the Smith mine because of his bad habits. Robert Blake is the new foreman, and John is jealous of Blake. When the pay roll does not arrive, John tells the men to go and demand their money. When they do not receive !t they en- deavor to wreck the mine. They are prevented by the sheriff. Smith has the pay roll but cannot cross the river because the bridge is down. His daughter, Dorothy, goes to the river's edge, Smith throws the pay roll across the stream, and Dorothy catches it. The men are paid off and John is ar- rested for causing disorder. "The Double-topped Trunk"— July 1 (one-reel Imp drama, with Allen Holubar). — Carey Crane discovers a trunk in the customs house which is full of gems. Swithers orders Carey to deliver the trunk to a certain ad- dress. This Carey does, but he has told the police what he is about to do. Swithers suspects Carey and holds him at bay with a revolver. Carey knocks the gun out of Swith- ers' hand and calls the police. Thiera, the girl who smuggled the gems, is captured as well as Swithers and his gang. ART DRAMAS "The Road Between" — June 25 (five- reel Erbograph drama, with Marian Swayne). — Polly's father, a scientist, sells one of his inventions and sud- denly becomes wealthy. Through the persuasion of Sarah, the mother, they move to the city and become connect- ed with a band of social crooks, who pretend to be important persons. Sarah endeavors to persuade Polly to marry one of them, but Polly loves Dave, a boy from her home town. The crooks urge Polly's father to sell his mine, and as he is about to close the deal, they receive a wire from Dave, saying that there is a coal bed on the farm. When the crooks learn that they have been defeated, they confess their deception. Sarah, ashamed, is willing to return to the country, where happiness comes to Polly and Dave. PATHE "When Baby Forgot" — June 24 (five-reel Lasslida drama, with Marie Osborne).— Mr. Watson devotes too much time to business, and when he learns that George Melvin has been paying attention to his wife, he di- vorces her and secures custody of little Marie. Marie becomes suddenly ill. and the doctor informs the but- ler that unless she can finish the little prayer, which her mother has taught her by nightfall, all will be over. The butler disobeys his mas- EXHIBITORS HERALD 37 [er's commands, and brings the moth- er to the little girl's side. The mother starts and Marie finishes the prayer. When Mr. Watson returns the little Igirl pleads that he allow her mother to remain, and he consents. WORLD "The Golden Lotus" — (five-reel Brady-International drama, with Re- gina Badet). — Leah operates a gam- bling house and lures men to their fate. Carrell. frequenter of her gambling house, loves her, and because she will not marry him, he shoots himself. Later she meets Reginald Ramsaye, a novelist, and the two become in- fatuated. But when Ramsaye learns her true nature, he leaves her and goes on an exploration trip. She finally marries a marquis and when the son returns, she learns that she has married the father of the man she loves. She tells Ramsaye that she still loves him and begs him to marry her. but he has met another girl and will have nothing more to do with Leah. The realization of how mat- ters stand, forces Leah to shoot her- self. TRIANGLE 'Madcap Madge" — June 24 (five- reel Ince comedy-drama, with Olive Thomas). — Mrs. Flower is anxious to marry off her daughter, Julia, who after six strenuous seasons, still is single. Mrs. Flower learns that the Earl of Larlsdale will winter at Palm Beach and so Julia and Mrs. Flower journey to the beach in an endeavor to win the title. Madge, the younger daughter, who still is at school, has been left there. She does not like the idea, and through her madcap pranks, gets expelled. She. too, journeys down to Palm Beach, where she shocks the fashionable colony and sends her mother into a hvsteria. 0171? PLATFORM "There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned." —From HERALD editorial, May 19, 1917. Calgary, Aha. — D. G. Walkley, president of the Film Exchange Man- agers' Association of Alberta, has an- nounced that the association will fight the proposed Daylight Saving Bill in this territory and has enlisted the aid of exchange associations of Canada for a Dominion-wide campaign of pro- test against the measure. The : ssociation points out that this system not only shortens the dark hours of the evening, which tends to keep patrons away from shows, but also confuses the time table for ship- ping the films, and quite often holds up the show. Halifax, X. S. — Business in Halifax keeps up as good as usual and the raise in prices does not seem to affect exhibitors, other than to prove of benefit. In some cases the theaters have noticed a tendency for the mat- inees to increase and the evening shows to drop off in attendance, ow- ing to the fact that the extra price of admission is not charged in the afternoon. opening an office under the manage- ment of Xorman McArthur, who has been in the past number of years manager of the general office here. Mr. Braden, who has aided Mr. Mc- Arthur for some considerable time, will step up to take charge of the General Film office. It is also re- ported that the Globe Film Company will open offices in St. John. Mr. Fenton of Montreal has applied for a license for the Triangle Films in this territory. These films are going to be used in the Imperial Theater, St. John, and Walter H. Golding, manager of the Imperial, will be rep- resentative here as far as the Imperial Theater is concerned. Toronto, Ont. — A new film concern has been incorporated here with the capital of $75,000 under the name of Atlas Films of Canada. The concern will handle industrial films and make comedies. The first comedy has been completed. It is a two-reel subject. Toronto, Ont. — The Canadian Na- tional Features of Trenton has com- pleted two pictures, it has been an- nounced. These may be held over until the fall before being published. William Cranston, president, is well known through his work in ar- ranging for the presentation of "The Birth of a Nation" and "Intolerance" throughout Canada for A". S. Court- St. John, X. B. — A number of changes are being made in the film exchanges in this city. The Metro is Vancouver, B. C. — P. X. Doyle, formerly of the Regal Film Company, Limited, of Montreal office, has suc- ceeded M. J. Meagher as manager of the General Film Company, Vancou- ver. Mr. Meashcr's future plans have not been announced, although it is understood lie is planning to go cast. 38 EXHIBITORS HERALD By "MAC" Leave, it to Ike Van Ronkel, man- ager of the Bluebird exchange, to aid his exhibitor friends "slip it across." He has just completed a plan where- by all Bluebird photoplays being shown at the Playhouse Theater will entitle all registered citizen soldiers to free admission, if accompanied by a paid admission — in other words, two for one. E. A. "Bill" Hamburg, the frame authority, is becoming a regular • knight of the grip." He has been hitting it up through Michigan, as far north as Grand Rapids, and is coming home after visiting Detroit. H. G. Miller and "Willie" Hersh- berg, former auto owners, whose cars were stolen, have another pal with whom to grieve. The big Hudson "Six" left the care of the modest F. J. Flaherty, having come under the guiding hands of some one a total stranger to Frank, although the Po- lice Department is striving to effect an introduction. N. William Aronson, former head waiter of the College Inn, is surely "gettin' there" in filmdom. He now is personal representative for F. X. Bushman, H. B. Walthall and Mitch- ell Lewis. Freddie McMillan now is flashing a commuter ticket to Duluth, Minn. It's a whole lot cheaper, says Mc. If he were not in the film game, he'd make a name for himself in Wall street. One of the "whys" the local film trade is curious about! Why always to New York alone? Roderick Ross is a right good sort of chap and may be able to bring contentment to our troubled minds. The boys in the Consumers Build- ing are contemplating holding an in- dignation meeting to see if that Mai- lers Building telegraph office can be removed to 220 South State street with "Big Ed" Olson on the job. Apropos, E. O. looks sad and lonely over there on Wabash avenue. Karl Laemmle, president of Uni- versal, spent three days in Chicago this week. The Big U chief, who has been visiting the coast studios, is headed for New York. NEW THEATERS Chicago. — Edward Browoesky, 111 West Washington street, will erect a theater at 2534 South Crawford avenue, to cost $250,000. San Antonio, Tex. — Alexander Joske will erect a motion picture theater and office build- ing at a cost of $20,000 at West Commerce and Santa Rosa avenues. Carlinville, 111. — H. C. Daley, manager of the Carlinville opera house, will build a new motion picture theater in West Main street, on the site of the Airdome. Ray Lancaster has been taken into partnership with Mr. Daley. Los Angeles, Cal. — Shirley C. Ward will erect a motion picture theater at 640 South Grand avenue. Dayton, Ohio. — Ground has been broken for the new $250,000 motion picture theater at Main and Second streets, to seat 2,500. Cleveland, Ohio. — A permit has been issued to George Ticka for a new $12,000 motion picture theater to be erected at 105-08 Union avenue. NEW CORPORATIONS New York. — The Carey Art Studios has been formed to manufacture cartoons and motion pictures, with a capital of $500. John Carey, Harry Harrison and Julius Franklin are directors. Philadelphia. — The S. & M. Film Company, capitalized at $10,000, will manufacture mo- tion picture films here. F. R. Hansell, J. V. Pimm and S. C. Seymour are the incorpora- tors. Columbus, Ohio. — The Consolidated Film Service Company has been incorporated by S. A. Lustig, with a capital of $10,000. New York. — The Craftsmen Film Labora- tories has been formed and will conduct a motion picture and general photographic sup- ply business. The concern is capitalized at $50,000. Charles J. Hirliman, Jr., Joseph H. San and Leonard Abrahams are the incorpo- rators. Port Washington, N. Y. — The Port Wash- ington Theater Company has taken out a charter to manufacture motion pictures. The company is capitalized at $3,000. Edward C. Sperry, T. C. Richards and John F. Couts are directors. New York. — The Lathrap Films, Inc., has inocrporated to manufacture motion pictures. The concern is capitalized at $10,000. F. H. I.athrop, H. A. Rosenberg and H. Taft'er are the incorporators. Indianapolis, Ind. — Samuel Simons, Newel W. Ward, George D. Stein, H. W. Bullock, L. J. Bremmer and William Stafford have organized the Circle Cinema Corporation to produce films. The company is capitalized at $5,000. New York — The Raf Film Laboratories, Inc., has been granted a charter to make mo- tion pictures. The company is capitalized at $80,000. The directors are B. P. Rideing, W. J. Auchterlonie and A. P. Furman. CHICAGO GIRL FILM INSPECTORS OUT ON STRIKE Attempt to Form Union Cul- minates in Walk-Out; Demand $17.50 An attempt which is being made to I organize a union among the girls em- 1 ployed as film inspectors by the vari- J ous exchanges in Chicago culminated in a strike last Friday, when about thirty-five girls walked out. The I trouble, it is said, started when sev-l eral girls in the Consumers Building left their work at the instigation of" the union organizers when an increase in wages was refused. Girls in other exchanges followed the move, but many returned to work on Monday. L. A. Roselle, manager of the World Film Corporation, Chicago branch, said that he was paying his girls from $12 to $14 a week, which is the average wages paid girls in the Chicago exchanges, and a figure much higher than is being paid elsewhere. The girls demanded $17.50 a week, it is stated. W. H. Jenner, manager of the K-E- S-E branch, stated that the exchange employed eight inspectors, but that none had quit. None of the girls em- ployed at the Universal exchange in the Consumers Building were absent Monday. A meeting of the exchange man- agers was held in the Bluebird Ex- change offices Saturday morning and it is understood a proposition will be made to the girls still out on strike. In case they refuse to return to work others will be employed to take their places. No trouble is expected from the operators or shipping clerks, it is an- nounced. Montreal, Que. — Mr. Greguire of the Casino Theater, Sherbrooke, was a visitor in Montreal this week. Toronto, Ont. — Mr. Mitchell, for- merly assistant manager of the Strand Theater, Toronto, now is treasurer of the Regent Theater here. Toronto, Ont. — Pathe announces that James A. Davidson of Chicago, formerly with Super-Features Pic- tures, has broken relationship with this firm and will be connected with Pathe in Canada to assist his brother. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. CALENDAR OF FEATURE RELEASES ARTCRAFT PICTURES Apr. 1 — ''Broadway Jones," five reels, with George Cohan. Apr. 15 — "In Again — Out Again," five reels, with Douglas Fairbanks. May — -"A Romance of the Redwoods," five reels, with Mary Pickford. une — "Wild and Woolly," five reels, with Douglas Fairbanks. ART DRAMAS, INC. May 17 — Apollo, "The Mystic Hour," five reels. May 24 — Van Dyke, "Song of Sixpence," five reels. May 31 — U. S., "House of Cards," five reels. June 11 — Van Dyke, "A Mute Appeal," five reels. June 18 — Apollo, "The Golden God," five reels. June 25 — Erbograph, "The Road Between," five reels. July 2 — U. S., "The Peddler," five reels. July 9 — Van Dyke, "Miss Deception," five reels. BLUEBIRD PHOTOPLAYS 'The Clock," five reels, with Franklin Farnum and Agnes Vernon. 'Little Miss Nobody," five reels, with Violet Mersereau. 'Treason," five reels, with Allen Holubar and Joseph Girrard. 'The Flashlight Girl," five reels, with Dorothy Phillips. 'Southern Justice," five reels, with Myrtle Gonzalez and George Hernandez. 'Bringing Father Home," five reels, with Franklyn Farnum. 'A Doll's House," five reels, with Dorothy Phillips. 'A Little Orphan," five reels, with Ella Hall. 'A Kentucky Cinderella," with Ruth Clifford and Rupert Julian. Fires of Rebellion," five reels, with Dorothy Phillips. Apr. May May May May June June June June July 2- 30—' 7—' 21—' 28—' 11—' 18—' 25—' BUTTERFLY PHOTOPLAYS May 21 — "Like Wildfire," five reels, with Herbert Rawlinson and Neva Gerber. May 28 — "Money Madness," five reels, with Mary MacLaren. June 4 — "The Circus of Life," five reels, with Zoe Rae. June 18— "The Fire of Youth," five reels, with Jack MulhaU. FOX FILM CORPORATION 'A Small Town Girl," five reels, with June Caprice. 'The Book Agent," five reels, with George Walsh. 'Heart and Soul," five reels, with Theda Bara. 'The Final Payment," five reels, with Nance O'Neil. 'The Silent Lie," five reels, with R. A. Walsh. 'The Slave," five reels, with Valeska Suratt. 'The Broadway Sport," five reels, with Stuart Holmes. 'Wrath of Love," five reels, with Virginia Pearson. "Some Boy," five reels, with George Walsh. 'When a Man Sees Red," five reels, with William Farnum. The Siren," five reels, with Valeska Suratt. May 7 — ' May 14 — 1 May 21—' May 21—' May 28—' June 3 — ' June 10 — ' June 17 — June 24 — July 1 July 1 FOX FILM COMEDIES Apr. 16 — "The Film Spoilers," two reels, with Charles Conklin. Apr. 23 — "His Love Fight," two reels, with Hank Mann. Apr. 30 — "An Aerial Joy Ride," two reels, with Ray Griffith. May 7 — "His Smashing Career," two reels, with Billie Ritchie. May 14 — "A Roman Cowboy," two reels, with Tom Mix. May 21 — "His Bomb Policy," two reels, with Charles Conklin. May 28 — "Suds of Love," two reels, with Hank Mann. KLEINE-EDISON-SELIG-ESSANAY Apr. 30 — Selig, "The Danger Trail," five reels, with H. B. Warner and Violet Heming. May 7 — Essanay, "The Saint's Adventure," five reels, with Henry B. Walthal and Mary Charleson. May 14 — Selig, "The Lad and the Lion," five reels, with Vivian Reed and George Fawcett. May 21 — Essanay, "Night Workers," five reels, with Marguerite Clayton. May 28 — Edison, "The Telltale Step," five reels, with Shirlev Mason. June 4 — Selig, "The Mystery of No. 47," five reels, with Ralph Herz. June 11— Essanay, "Filling His Own Shoes," five reels, with Bryant Washburn. June 18 — Essanay, "Land of Long Shadows," five reels, with Jack Gardner. June 25 — Edison, "The Ghost of Old Morro," five reels, with Mabel Trunnelle and Robert Conness. July 2— Essanay, "The Man Who Was Afraid," five reels, with Bryant Washburn. July 9 — Selig, "Little Orphan Annie," five reels, with Violet De Biccari. . METRO PICTURE CORPORATION Apr. 23 — Columbia, "God's Law and Man's," Society D., five reels, with Viola Dana. Apr. 30 — Rolfe, "The Millionaire's Double," five reels, with Lionel Barrymore. April 30 — Columbia, "The Call of Her People," seven reels, with Ethel Barrymore. May 7 — Rolfe. "Sowers and Reapers," five reels, with Emmy Wehlen. May 14 — Popular, "The Soul of a Magdalen," five reels, with Mme. Petrova. May 21 — Rolfe, "The Beautiful Lie," five reels, with Frances Nelson. May 28 — Rolfe, "The Duchess of Doubt," five reels, with Emmy Wehlen. June 4 — Columbia, "Lady Barnacle," five reels, with Viola Dana. June 11 — Yorke, "The Haunted Pajamas," five reels, with Harold Lockwood. June 18 — "The Greatest Power," five reels, with Ethel Barrymore. June 25 — "Aladdin's Other Lamp," five reels, with Viola Dana. July 2 — "The Trail of the Shadow," five reels, with Emmy Wehlen. July 9 — "Peggy, the Will o' the Wisp," five reels, with Mabel Taliaferro. MUTUAL STAR FEATURES Apr. 30 — American, "Whose Wife?" five reels, with Gail Kane. May 7 — Powell, "Hedda Gabler," five reeis, with Nance O'Neii. May 7 — American, "The Frame-Up," five reels, with William Russell. May 14 — American, "Annie-for-Spite," five reels, with Mary Miles Minter. May 21 — Powell, "The Mirror," five reels, with Marjorie Rambeau. May 21 — Horkheimer, "The Checkmate," five reels, with Jackie Saunders. May 28 — American, "The Serpent's Tooth," five reels, with Gail Kane. June 4 — American, "Reputation," five reels, with Edna Goodrich. June 4 — American, "Shackles of Truth," five reels, with William Russell. June 11 — American, "Periwinkle," five reels, with Mary Miles Minter. June 18 — -Powell, "The Dazzling Miss Davison," five reels, with Mar- jorie Rambeau. June 18 — Horkheimer, "A Bit of Kindling," five reels, with Jackie Saunders. June 25 — American, "The Upper Crust," five reels, with Gail Kane. July 2 — American. "The Masked Heart," five reels, with William Russell. July 9 — Powell, "Mary Moreland," five reels, with Marjorie Ram- beau. PARAMOUNT PICTURES CORPORATION Apr. 9— Lasky, "The Cost of Hatred," five reels, with Kathlyn Wil- liams and Theodore Roberts. Apr. 12 — Lasky, "Tides of Barnegat," five reels, with Blanche Sweet. Apr. 16 — Famous Players, "Sleeping Fires," five reels, with Pauline Frederick. Apr. 19 — Pallas, "The Lonesome Chap," C.-D., five reels, with House Peters and Louise Huff. Apr. 23 — Famous Players, "The Valentine Girl," C.-D., five reels, with Marguerite Clark. Apr. 26 — Lasky, "The Girl at Home," five reels, with Vivian Martin and Jack Pickford. Apr. 30 — Famous Players, "Hearts Desire," five reels, with Marie Doro. May 3 — Lasky, "Sacrifice," five reels, with Margaret Illington. May 7 — Lasky, "The Primrose King," five reels, with Mae Murray. May 10 — Lasky, "The Silent Partner," five reels, with Blanche Sweet and Thomas Meighan. May 14 — Morosco, "The Marcellini Millions," five reels, with George Beban. May 17 — Morosco, "The Highway of Hope," five reels, with Kathlyn Williams and House Peters. May 21 — Famous Players, "Her Better Self," five reels, with Pauline Frederick. May 28 — Lasky, "Freckles," five reels, with Louise Huff and Jack Pickford. May 31 — Lasky, "Unconquered," five reels, with Fannie Ward. June 4 — Morosco, "The World Apart," five reels, with Wallace Reid and Myrtle Stedman. June 7 — Morosco, "Giving Becky a Chance," five reels, with Vivian Martin. June 11 — Lasky, "The Jaguar's Claw," five reels, with Sessue Haya- kawa. June 11 — Lasky, "The Inner Shrine," five reels, with Margaret Illington. June 18 — Pallas, "A Roadside Impresario." five reels, with George Beban. June 21 — Pallas, "Heir of the Ages," five reels, with House Peters. June 25 — Lasky, "Her Strange Wedding," five reels, with Fannie Ward. June 28 — Famous Players, "The Little Boy Scout," five reels, with Ann Pennington. July 2 — Famous Players, "At First Sight," five reels, with Mae Murray. July 5 — Morosco, "Big Timber," five reels, with Kathlyn Williams and Wallace Reid. July 9 — Famous Players, "The Love That Lives," five reels, with Pauline Frederick. PARAMOUNT COMEDIES Mar. 5 — Black Diamond, "Speed." Mar. 12 — Klever, "Fliwering." Mar. 19 — Black Diamond, "The Magic Vest." Mar. 26 — Klever, "Rough and Ready Reeei'' " Apr. 2 — Black Diamond, "Getting the Evidence." Apr. 9 — Klever, "His Military Figure." Apr. 16 — Black Diamond, "The Wishbone." Apr. 23 — Klever, "Ballads and Bologna." Apr. 30 — Black Diamond, "Her Iron Will." May 7 — Klever, "Invited Out." May 14 — Black Diamond, "The Window Dresser's Dream." May 21 — Klever, "Moving." June 4 — Black Diamond, "Bungalowing." PARAMOUNT TRAVELOG Apr. 9 — "East of Suez." Apr. 16— "In Old India." Apr. 23 — Among the Holy Hindus. 47&956A 40 EXHIBITORS HERALD Apr. 30 — Curious Colombo. May 7 — Colorful Ceylon. May 14 — With the Kandy Elephants. May 21 — Batavia — the Javanese Capital. May 28 — A Journey Through Java. June 4 — Surabaya — The Busy Burg of Java, une 11 — Bread-Lines in Orient and Occident." June 18 — Fruitful Florida. June 25 — Palm Beach and Miami. July 2 — How California Harvests Wheat. July 9 — In the High Sierras. PATHE EXCHANGE, INC. Apr. 15 — Thanhouser, "When Love Was Blind," five reels, with Flo- rence La Badie and Helen Badgley. Apr. 22 — Astra, "The Hunting of the Hawk," D., five reels, with Wil- liam Courtenay and Marguerite Snow. Apr. 29 — Balboa, "Sunshine and Gold," five reels, with Marie Osborne. May 6 — Thanhouser, "Hinton's Double," five reels, with Frederick Warde. May 13 — Astra, "The Recoil," five reels, with William Courtenay. May 20 — Thanhouser, "The Candy Girl," five reels, with Gladys Hulette. May 27 — Astra, "The Iron Heart," five reels, with Edwin Arden. June 3 — Thanhouser, "An Amateur Orphan," five reels, with Gladys Leslie. June 10 — Astra, "Blind Man's Luck," five reels, with Frank Byrne and Mollie King. June 17 — Thanhouser, "Fires of Youth," five reels with Helen Badgley and Frederick Warde. /une 24 — Lasslida, "When Baby Forgot," five reels, with Marie Osborne. July 1 — Thanhouser, "The Woman in White," five reels, with Flo- rence La Badie. July 8— Astra, "The Cigarette Girl," five reels, with Gladys Hulette. RED FEATHER Apr. 16 — "The Flower of Doom," Chinese D., five reels, with Wedg- wood Nowell and Gypsy Hart. Apr. 23 — "The Hero of the Hour," five reels, with Jack Mulhall. Apr. 30 — "The Birth of Patriotism," five reels, with Irene Hunt. SELZNICK PICTURES "The Price She Paid," seven reels, with Clara Kimball Young. "The Eternal Sin," seven reels, with Florence Reed. "The Easiest Way," seven reels, with Clara Kimball Young' "The Law of Compensation," D., seven reels, with Norma Talmadge. "The Silent Master," D., seven reels, with Robert Warwick. "The Lone Wolf," five reels, with Hazel Dawn and Bert Lytell. "Poppy," five reels, with Norma Talmadge. "A Modern Othello," five reels, with Robert Warwick. TRIANGLE FILM CORPORATION KAY BEE-INCE 'The Dark Road," five reels, with Dorothy Dalton. 'Sweetheart of the Doomed," D., five reels, with Louise Glaum. 'Paddy O'Hara," five reels, with William Desmond. 'The Desert Man," five reels, with William S. Hart. 'The Pinch Hitter," five reels, with Charles Ray. 'The Snarl," five reels, with Bessie Barriscale. 'Happiness," five reels, with Enid Bennett. 'Wild Winship's Widow," five reels, with Dorothy Dalton. 'The Millionaire Vagrant," five reels, with Charles Ray. 'Wolf Lowry," five reels, with W. S. Hart. "Bawbs o' the Blue Ridge," five reels, with Bessie Barriscale. "The Girl Glory," five reels, with Enid Bennett. 'Love or Justice?" five reels, with Louise Glaum. "Her, Excellency, the Governor," five reels, with Wilfred Lucas. Paws of the Bear," five reels, with William Desmond. Madcap Madge," five reels, with Olive Thomas. ''The Clodhopper," five reels, with Charles Ray. The Flame of the Yukon," five reels, with Dorothy Dalton. 'The Sawdust Ring," five reels, with Bessie Love. iA Strange Transgressor," five reels, with Louise Glaum. 'Time Clock and Diamonds," five reels, with William Des- mond. FINE ARTS-GRIFFITH "A Woman's Awakening," five reels, with Seena Owen. 'Her Official Fathers," C.-D., five reels, with Dorothy Gish. 'An Old-Fashioned Young Man," five reels, with Robert Harron. 'Cheerful Givers," five reels, with Bessie Love. 'Hands Up," five reels, with Wilfred Lucas. 'Might and the Man," five reels, with Elmo Lincoln and Carmel Myers. 'The Man Who Made Good," five reels, with Winifred Allen and Jack Devereaux. "Souls Triumphant," five reels, with Wilfred Lucas and Lillian Gish. 'Madam Bo-Peep," five reels, with Seena Owen. 'American — That's All," five reels with Jack Devereaux. Apr. Apr. Apr. Apr. Apr. May May May May May June June June June June June June July July July July 1— ' 8—' 15—' 22—' 29—' 6—' 13—' 20—' 27—' 27—' 3— 10—' 10—' 17—' 17— 24—: 24—' 1— ' 1— 1 8—' Mar. 25— Apr. 8—' Apr. 15—' Apr. 22—' Apr. 29—' May 6 — ' May 13—' May 20- May 27— June 4 — TRIANGLE KOMEDIES May 6 — "A Dishonest Burglar," one reel. May 6 — "His Criminal Career," one reel. May 13 — "A Laundry Cleanup," one reel. May 13 — "His One-Night Stand," one reel. May 20 — "The Camera Cure," one reel. May 20 — "Twin Troubles," one reel. May 27 — "His Social Rise," one reel. May 27 — "Love and Fish," one reel. June 3 — "The Girl and the Ring," one reel. June 3 — "Perils of the Bakery," one reel. June 10 — "Wheels and Woe," one reel. June 10 — "His Marriage Failure," one reel. June 17 — "Their Weak Moments," one reel. June 17 — "His Speedy Finish," one reel. June 24 — "His Bitter Fate," one reel. June 24 — "Dad's Downfall," one reel. July 1 — "A Janitor's Vengeance," one reel. July 1 — "Aired in Court," one reel. July 8 — "His Thankless Job," one reel. MACK SEN NETT-KEY STONE COMEDIES Apr. 29 — "The Maiden's Trust," two reels. May 6 — "His Naughty Thought." May 13 — "Her Torpedoed Love." May 20 — "A Royal Rogue." May 27 — "Oriental Love," two reels. June 3 — "Cactus Nell," two reels. June 10 — "The Betrayal of Maggie," two reels. Tune 17 — "Skidding Hearts," two reels. June 24 — "The Dog Catcher," two reels. July 1 — "Whose Baby?" two reels. BIG V COMEDIES Apr. 2 — "Dubs and Drygoods." Apr. 9 — "Flatheads and Flivvers." Apr. 16 — "Bombs and Blunders." Apr. 23 — "Rogues and Recklessness." Abr. 30 — "Jeers and Jailbirds." May 7 — "Chinks and Chases." May 14 — Heavy Hugs and Hula Hula. May 21 — "Gall and Gasoline." Mar. 19— GREATER VITAGRAPH-V-L-S-E Mar. 26- Apr. 2- Apr. 9- Apr. 9- Apr. 16- Apr. 23- Apr. 30- May 7- May 14— May 21- May 28- June 4 — June 11 — June. 18— June 25 — July 2—' July 9— "Aladdin from Broadway," five reels, with Edith Storey and Antonio Moreno. ■"The More Excellent Way," five reels, with Anita Stewart. "Babette," five reels, with Peggy Hyland and Marc Mac- Dermott. "Apartment 29," five reels, with Earle Williams. "jCaptain Alvarez," five reels, with Edith Storey. "Her Secret," five reels, with Alice Joyce. "Sally in a Hurry," five reels, with Lillian Walker. "The Hawk," five reels, with Earle Williams. "The Capt. of the Grey Horse Troop," five reels, with An- tonio Moreno and Edith Storey. "The Sixteenth Wife?" five reels, with Peggy Hyland and Marc MacDermott. "Clover's Rebellion," five reels, with Anita Stewart. "The Soul Master," five reels, with Earle Williams. 'The Magnificent Meddler," five reels, with Antonio Moreno. 'The Question," five reels, with Alice Joyce and Harry Morey. "The Maelstrom," five reels, with Earle Williams and Dor- othy Kelly. "A Son of the Hills," five reels, with Belle Bruce and Antonio Morena. 'The Message of the Mouse," five reels, with Anita Stewart. 'Mary Jane's Pa," five reels, with Marc MacDermott and Mildred Manning. WORLD FILM CORPORATION PROGRAM Mar. 5—' Mar. 12—' Mar. 19—' Mar. 26—' Apr. 2 — ' Apr. 9 — ' Apr. 16—' Apr. 23—' Apr. 30 — ' May 7—' May 14 — ' May 21—' May 28— June 4 — June 11 — June 18— June 25 — July 2- July 9- 'The Web of Desire," five reels, with Ethel Clayton. 'Fascinating Olga," five reels, with Alice Brady. 'The Social Leper," five reels, with Carlyle Blackwell. 'The Family Honor," five reels, with Robert Warwick and June Elvidge. 'Man's Woman," five reels, with Ethel Clayton and Roch cliffe Fellowes. 'The Family Honor," five reels, with Robert Warwick. * 'Forget-Me-Not," five reels, with Kitty Gordon. 'Darkest Russia," five reels, with Alice Brady. 'The Page Mystery," five reels, with Carlyle Blackwell am June Elvidge. 'Mothers of France," five reels, with Sarah Bernhardt. 'Moral Courage," five reels, with Muriel Ostriche am Arthur Ashley. 'Yankee Pluck," five reels, with Ethel Clayton and Mon tagu Love. "Maternity," five reels, with Alice Brady. "The Crimson Dove," five reels, with Carlyle Blackwell an June Elvidge. "The False Friend," five reels, with Gail Kane and Robei Warwick. "The Stolen Paradise," five reels, with Ethel Clayton. "The Divorce Game," five reels, with Alice Brady. 'The Price of Pride," five reels, with Carlyle Blackwell an June Elvidge. 'The Brand of Satan," five reels, with Montagu Love, Gerd Holmes and Evelyn Greeley. SERIALS Vitagraph, "The Secret Kingdom. Signal, "The Railroad Raiders." MISCELLANEOUS A. KAY COMPANY "Golden Spoon Mary," C, 1000. EXHIBITORS HERALD 41 AMERICAN STANDARD pr. 8 — Diana, "The Golden Rosary," D., five reels, pr. 21 — Sunshine, "A Forceful Romance," C, one reel, ay 5— Sunshine, "Jones' Jonah Day," C, one reel, ay 6 — Zenith, "The Human Fly," Ed., split reel, ay 7 — "When Justice Errs," five reels. lay 14 — Fleitzer, "The Daughter of Darkness," No. 1, two reels, 'ay 19 — Sunshine, "Ghosts," C., one reel. 'ay 28 — Fleitzer, "The Daughter of Darkness," No. 2, two reels. ARGOSY FILMS, INC. Where D'ye Get That Stuff?" five reels. The Celebrated Stielow Case," five reels. Absinthe," five reels, with King Baggott. ARROW FILM CORPORATION The Deemster," nine reels, with Derwent Hall Caine. GEORGE BACKER FILM CORPORATION The Sin Woman," with Irene Fenwick, Reine Davies and C. Bruce. REX BEACH PICTURES CORPORATION The Barrier," ten reels. BERNSTEIN PRODUCTIONS Who Knows," five reels. BIOGRAPH COMPANY Her Condoned Sin," six reels. BLUEBIRD Eagle's Wings," five reels, war drama. Even as You and I," five reels, with Lois Weber. CARDINAL FILM CORPORATION Joan the Woman," eleven reels, with Geraldine Farrar. CINES CORPORATION OF AMERICA The Fated Hour," six reels. CHRISTIE FILM COMPANY ■lay 21 — "The Milky Way," one reel. Jay 28— "His Last Pill," one reel, une 4 — "Those Wedding Bells," one reel, une 11 — "A Lucky Slip," one reel, une 18 — "A Bold, Bad Knight," one reel, une 25 — "Almost a Scandal," one reel. CLARIDGE FILMS, INCORPORATED 'The Birth of Character," five reels. The Heart of New York," five reels. CLUNE PRODUCTIONS 'Ramona," ten reels. 'The Eyes of the World," ten reels. CORONA CINEMA COMPANY .'. 'The Curse of Eve," seven reels, with .Enid Markey. _ COSMOFOTOFILM COMPANY "The Black Spot," four reels. 'Incomparable Mistress Bellairs," four reels. 'Liberty Hall," four reels. 'His Vindication," five reels. 'Victoria Cross," four reels. 'The Manx-Man," eight reels. CREATIVE FILM CORPORATION 'The Girl Who Didn't Think," six reels. DIXIE FILM COMPANY 'Tempest and Sunshine," five reels. 'Just a Song at Twilight," five reels. EBONY FILM CORPORATION COMEDIES 'Dat Blackhand Waitah Man," one reel. 'Shine Johnson and the Rabbit's Foot," one reel. E. I. S. MOTION PICTURE CORPORATION "Trooper 44," five reels, with George Soule Spencer and June Da>e E. & R. JUNGLE FILMS COMEDIES "Discovered," one reel. "Napoleon's Night Out," one reel. 1 "When Jones Went Wrong," one reel. "Circus Brides," one reel. "Fowl Play," one reel. "Jungle Rats," one reel. "When the Clock Went Cuckoo," one reel. ENLIGHTENMENT PHOTOPLAY CORPORATION I "Enlighten Thy Daughter," seven reels. ESKAY HARRIS FEATURE FILM COMPANY "Alice in Wonderland," six reels. EUGENIC FILM COMPANY gj "BIRTH," six reels. EUROPEAN FILM COMPANY "Fighting for Verdun," five reels. EXCLUSIVE FEATURE FILM CORPORATION "Where Is My Father?" seven reels. FAIRMOUNT FILM CORPORATION "Hate," seven reels. J. W. FARNHAM . "The Awakening of Bess Norton," five reels. "Race Suicide," six reels. FIRST NATIONAL EXHIBITORS' CIRCUIT, INC. "On Trial," nine reels, with Sydney Ainsworth. FLORA FINCH FILM CORPORATION "War Brides," C, two reels, with Flora Finch. FRIEDER FILM CORPORATION "A Bit of Heaven," five reels, with Mary Louise. FRIEDMAN ENTERPRISES "A Mormon Maid," five reels. FROHMAN AMUSEMENT CORPORATION "God's Man," nine reels, with H. B, Warner. G»LD MEDAL PHOTOPLAYS "The Web of Life," five reels, with James Cruz. GRAND FEATURE FILM COMPANY "Rex Beach on the Spanish Main," five reels. "Rex Beach in Pirate Haunts," five reels. "Rex Beach in Footsteps of Capt. Kidd," five reels. GRAPHIC FILM COMPANY "The Woman and the Beast," five reels. D. W. GRIFFITH "The Birth of a Nation," nine reels, with H. B. Walthal. "Intolerance," nine reels, with Mae Marsh. HANOVER FILM COMPANY "Maciste," six reels. "How Uncle Sam Prepares," four reels. HARPER FILM CORPORATION "Civilization," ten reels. HAWK FILM CORPORATION "Monster of Fate," five reels. EDUCATIONAL FILM COMPANY "The Valley of the Hoh," one reel. "The Sheep of Chelan," one reel. "High, Low and the Game," one reel "The Mysteries of Crystallization," one reel. "The Living Book of Nature," one reel. "Seren of Index," one reel. "The Orang Outang," one reel. EFFANGE FILM COMPANY "The Marriage Bond," five reels, with Nat Goodwin. LEA BEL COMPANY "Modern Mother Goose," five reels. FRANK HALL PRODUCTIONS "The Bar Sinister," nine reels. "Her Fighting Chance," five parts, with Jane Grey. HILLER AND WILK "The Battle of Gettysburg." HOWL COMEDIES "Balloonatics." "Automaniacs." "Neptune's Naughty Daughter." IVAN FILM PRODUCTIONS "Two Men and a Woman," with James Morrison, five reel*. "One Law for Both," twelve reels, with Leah Baird. JUVENILE FILM COMPANY "The World War in Kidland," one reel. "A Chip Off the Old Block," one reel. "Chip's Elopement," one reel. "Chip's Backyard Barnstormers," two reels. "Chip's Rival," one reel. "For Sale — A Daddy," one reel. "Chip's Carma," two reels. "Chip's Movie Company," one reel. KEEN CARTOON CORPORATION COMEDY CARTOON! "Mose Is Cured," half reel. "The Old Forty-Niner," half reel. "Jeb Jenkins, the Village Genius," half reel. "Jerry McDub Loses His Job," half reel. "Henry W. Zippy Buys a Pet Dog," half reel. "Zoo-Illogical Studies," half reel. "A Dangerous Girl," half reel. "Dr. Zippy Opens a Sanitorium," half reel. "The Fighting Blood of Jerry McDub." half reel. KLOTZ AND STREIMER, INC. "Whither Thou Goest," five reels, with Orrin Johnson and Rhea Mitchell. KULEE FEATURES "Germany on the Firing Line," five reels. "France on the Firing Line," six reels. "The Unborn," five reels. LEA-BEL COMPANY "Modern Mother Goose," five reels. "Snow White," four reels. "Jimmie Gets the Pennant," Mo-Toy comedy. "Out in the Rain," Mo-Toy comedy. THE LINCOLN CYCLE "The Spirit Man," two reels. "The Physical Man," two reels. "The Lincoln Man," two reels. "Old Abe," two reels. "At the Slave Auction," two reels. "The President's Answer," two reels. C. POST MASON ENTERPRISES "The Wonder City of the World." MASTER DRAMA FEATURES, INC. "Who's Your Neighbor?" seven reels, with Christine Mayo. MILO COMEDIES "Great Danbury Fair," one reel. "A Knot That Is Not," one reel. "Never Again," one reel. "The Devil In Again," one reel. "Gooseburg Elopement," one reel. MONITOR FILM COMPANY COMEDIES "The House of a Thousand Spooks," one reel. "Those False Teeth," one reel. "Robinson Crusoe," one reel. "How Levi Fooled the Folks," one reel. "Dear Old Dad," one reel. "The Ghost of Mooredown Manor," one reel. MORAL UPLIFT SOCIETY OF AMERICA "It May Be Your Daughter," five reels. B. S. MOSS "The Power of Evil," five reels. "The Girl Who Doesn't Know," five reels. PARAGON FILM COMPANY "The Whip," eight reels. PATRIOT FILM CORPORATION "How Britain Prepared," eight reels. 42 EXHIBITORS HERALD PIONEER FEATURE FILM CORPORATION 'The Soul of a Child," five reels. PRIVATE FEATURE FILMS 'Ignorance," six reels. RAY COMEDIES "Casey's Servants," two reels. "Casey the White Wing," two reels. SHERIOTT PICTURES CORPORATION "The Black Stork," five reels. SHERMAN ELLIOTT. INC. "The Crisis," seven reels. SIGNET FILM CORPORATION "The Masque of Life," seven reels. FRED H. SOLOMON "The Downfall of a Mayor," eight reels, with Charles E. Sebastian. SUNBEAM MOTION PICTURE CORPORATION "Somewhere in Georgia with Ty Cobb." six reels. SUPERIOR FILM COMPANY "The Faucet," five reels. "The Cowpuncher," six reels. SUNSHINE FILM PRODUCING COMPANY "What the World Should Know," five reels. TODAY FEATURE FILM CORPORATION "Today," with Florence Reed. TRIUMPH FILM COMPANY "The Libertine," six reels. ULTRA PICTURES CORPORATION "The Woman Who Dared," seven reels, with Beatriz Michelena. UNIVERSAL "Idle Wives," five reels. "Where Are My Children?" five reels. "Twenty Thousand Leagues Under the Sea," ten reels. "People vs. John Doe," five reels. "Robinson Crusoe," four reels. "Hell Morgan's Girl," five reels. VARIETY FILMS CORPORATION "My Country First," six reels. "The Pursuing Vengeance," five reels. "The Price of Her Soul," six reels, with Gladys Brockwell. WARNER BROTHERS "Are Passions Inherited?" five reels. EDWARD WARREN PRODUCTIONS "The Warfare of the Flesh," with Sheldon Lewis and Charlotte Ives. WHARTON BROTHERS, INC. "The Great White Trail." with Doris Kenyon. ELLA WHEELER WILCOX FILMS "Meg's Curse," two reels. "Lais When Young," two reels. "A Married Coquette," two reels. "Angel or Demon," two reels. "Lord Speak Again," two reels. "Divorced," two reels. WARRENTON PHOTOPLAYS FILM DISTRIBUTING CO. "The Bird's Christmas Carol," five reels. WILLIAMSON BROTHERS "The Submarine Eye." CALENDAR OF PROGRAM RELEASES GENERAL ESSANAY May 26 — Sundaying at Fairview, C.-D. 2,000 Tune 3 — The Quarantined Bridegroom, C.-D _ 2,000 KALEM The Trapping of Two-Bit Tuttle, D 2,000 The Vanished Line Rider, D 2,000 The Man Hunt at San Remo, D 2,000 Bandits Beware, C 1,000 SElvIG May 19 — The Framed Miniature, D 1,000 May 21 — The Return of Soapvveed Scotty, D 2,000 Romance and Roses, C 1,000 Baseball at Mudville, C 1,000 VITAGRAPH The Cop and the Anthem, C.-D 2,000 Vanity and Some Sables, C.-D 2,000 MUTUAL CUB May 24 — Jerry Joins the Army, C 1,000 May 31 — Jerry's Masterstroke, C 1,000 June 7— There and Back, C 1,000 June 14 — Jerry's Getaway, C _. 1,000 GAUMONT June 7— Reel Life, Top 1,000 June 12 — Mutual Tours Around the World, Tr 1,000 June 14 — Reel Life, Top 1,000 LA SALLE COMEDIES May 21 — Chubby Inherits a Harem, C... 2,000 june 4 — The Flight That Failed, C 2,000 June 12— His Cannibal Wife, C 1,000 LONE STAR Apr. 16— The Cure, C 2.000 MARDEN COMEDIES Apr. 30— Gladys' Day Dream 2,000 May 14 — When Betty Bets. C 2,000 May 28— Patsy's Partner, C 1,000 MONMOUTH May 25 — Two Crooks and a Knave, No. 10 "Jimrnie Dale 2,000 June 1 — A Rogue's Defeat, No. 11, "Jimrnie Dale," D 2,000 June 8 — Good for Evil, No. 12 "Jimrnie Dale," D. 2,000 June 15 — The Man Higher Up, No. 13 "Jimrnie Dale," D 2,000 MUTUAL May 23— Mutual Weekly, No. 125 1,000 May 30— Mutual Weekly, No. 126 1,000 June 6— Mutual Weekly, No. 127 1,000 June 13— Mutual Weekly, No. 128 1,000 STRAND May 9 — The Great American Game, C. 1,000 May 16— Miss Trixie of the Follies, C._ 1,000 May 23— Two of a Kind, C. 1,000 May 30— Bluffing Father, C 1,000 SIGNAL May 28— A Knotted Cord, No. 8 "The Railroad Raiders" 2,000 June 4 — A Leap for Life, No. 9 "The Railroad Raiders" 2,000 June 11 — A Watery Grave, No. 10 "The Railroad Raiders" 2,000 VOGUE May 12— A Vanquished Flirt, C 2,000 May 19— Caught In the End, C 2,000 May 26— Flirting with Danger, C 2,000 UNIVERSAL BIG U May 27— The Smashing Stroke, D 2,000 May 31— Defiance, D 1,000 June 24— The Two-Gun Parson, C 1,000 BISON June 9— The Scrapper, D 2,000 June 14 — The Honor of Men, D 2,000 GOLD SEAL May 22— A 44-Caliber Mystery, D 3,000 May 29— The Stolen Actress, D 3,000 June 5— The Almost Good Man, D 3,000 June 19— The Brand of Hate, D...._ 3,000 IMP May 10— The Flames of Treachery, D 1,000 May 11— The Girl in the Garret, D 2,000 May 17— The Puzzle Woman, D 1,000 May 20 — The Case of Doctor Standing, D _ 2.000 June 7— Doomed, D 1,000 June 10— The Hunted Man, D 1,000 JOKER May 26— The Boss of the Family, C 1,000 June 2 — Uneasy Money, C 1,000 June 9— Simple Sapho, C. - 1,000 June 23 — A Burglar's Bride, C 1,000 LAEMMLE May 26— Light of Love, D 1,000 June 9— The Missing Wallet, D...._ 1,000 June 20— Bartered Youth, D 1,000 L-KO May 23— Beach Nuts, C _ 1,000 May 30 — Roped Into Scandal, C 2,000 June 6 — Dry Goods and Damp Deeds, C. - 2,000 June 20— Where Is My Che-ild, C 2,000 NESTOR May 14 — To Oblige a Vampire, C 1,000 May 21 — Moving Day, C. _ 1,000 May 28 — Tell Morgan's Girl, C 1,000 June 4 — Burglar by Request, C 1,000 June 18— Jilted in Jail, C 1,000 POWERS May 13 — Such Is Life in South Algeria, Tr 1,000 May 27 — Navigation in China, Ed Split reel June 3 — Perils of the Yangtze, Ed Split reel June 10 — Superstitious China Split reel June 24 — China's Wonderland Split reel REX May 17— The Gift of the Fairies, C.-D... 1,000 May 24 — Unmasked, D _ 1,000 June 3— The Purple Scar, D 2,000 June 10 — Tacky Sue's Romance, D 2,000 June 21 — Helen Grayson's Strategy, D. 2,000 VICTOR May 11— Signs of Trouble, C. _ 1,000 May 15— Fat and Foolish, C 1,000 May 17— Breaking the Family Strike, C. 1,000 May 22— Who Said Chicken? C 1,000 May 24 — Mary Ann In Society, C _ 1,000 May 29— The Gunman's Gospel, D 1,000 May 31 — An Eight Cylinder Romance, C.-D _ 2,000 Tune 1— By Speshul Delivery, C.-D 1,000 june 8— A Box of Tricks, C _. 1,000 June 19— A Pirate Bold, C 1,000 June 21— Puppy Love, C 1,000 Tune 22 — She Married Her Husband, C.-D. _ 2,000 EXHIBITORS HERALD -■3 Pittsburgh, Pa. — George Burry has sold his motion cture theater at Washington and Beaver avenues, North ide, to Morris H. Harris for $14,000. Mr. Burry will ontinue to operate the theater. Philadelphia — The Globe Moving Picture Theater at le northwest corner of Fifty-ninth and Market streets as changed ownership again. Stanley Mastbaum, who urchased the property about a month ago, has sold it to Robert C. Hutchinson. Mr. Hutchinson will conduct the leater. New York — Xat A. Magner, San Francisco's well nown theatrical manager, who is also prominent in mo- ion picture circles, owning an exchange in San Francisco, as purchased "The Bar Sinister" from Frank Hall for is coast territory. New York. — S. Zieler has been promoted to the posi- ion of Supervisor of the New York city exchanges of ne Universal Company. Carthage, X. Y. — A. L. Fuller of Gouverneur has taken ver the management of the Carthage Opera House, which as been leased and operated by James Dooley for twelve ears. Warren, Pa. — The trustees of the Library Theater have .ecided to remodel the building and the Columbia Amuse- nent Company will manage the house. Anderson, Ind. — J. J. Ryan has opened a new motion >icture theater at 920 Main street. It has a seating ca- pacity of 250 and is named the "Indiana." Union City, Ind. — H. E. Jackson, proprietor of the Star Theater, has inaugurated a special children's matinee one lay each week, and is finding the matinees very success- ul. Mr. Jackson reports excellent business, and adds 'children's plays are proving a good investment, making i good Thursday out of a bad one." Working on the supposition that a telegram will al- .vays arrest attention and be read, the manager of the Family Theater at Sullivan, Ind., hit upon the idea of idvertising his first showing of the Mutual productions by having messenger boys deliver telegrams to each house n Sullivan. The telegrams were in the regular Western Union envelopes and written on the regular telegraph jlanks. The announcement read: "I urge you to attend the showing of the first of the Mutual Star Super-Productions, entitled 'Youth's En- dearing Charm,' featuring charming Mary Miles Minter, Thursday, April 19, 1917. Matinee, 2:30. Nights, 6:50. Admission: Children, 5 cents; adults, 10 cents. "I recommend Mutual Star Super-Productions as rep- resenting the best in motion pictures. On each Thursday, starting April 19, I will show one Mutual Star Super- Production, featuring Mary Miles Minter, Margarita Fischer, William Russell, Richard Bennett. Matinee on each. "On Thursday, April 26, Margarita Fischer will be pre- sented in 'A Pearl of Paradise.' "Hoping to have your patronage on each of these pro- ductions and as often as possible on other nights, and thanking you in advance for same, I am "Yours sincerely, "Manager Familv Theater." Hamilton, Mo. — B. M. Hicks has sold the Rex Theater to R. P. Hindman of Atchison county. Princeton, 111. — Chris Taylor, the well known Kewanee showman, has leased the Apollo Theater. Attica, Ind. — Paul Williamson has sold the Messner Theater here to Miss Lela Holland of New Richmond, who has taken charge. Grand Rapids, Mich. — The Crown Theater, which was damaged by fire recently, has been leased by Delbert Laity to Louis Sewnig, who will reopen it at an early date. Beatrice, Neb. — Hal Kelley has sold his lease on the Gilber motion picture theater to W. H. Peterson of Sib- ley, Iowa. Mr. Peterson will take charge July 1. Dayton, Ohio. — Building operations on a new film theater on North Main street have been started. The theater will be one of the finest in Ohio when completed, it is said, being built along the same lines as the Circle Theater in Indianapolis. Milwaukee, Wis. — At the recent convention of the Wis- consin branch of the M. P. E. L. of A. a resolution was passed endorsing the universal' closing of motion picture theaters for four weeks during the summer. St. Louis, Mo.— "-The Goldwyn Pictures Corporation of New York has leased a floor in the Plaza Building and will establish a branch exchange here. Floyd Lewis, for- merly connected with the Triangle Film Corporation, has been appointed local manager. Minneapolis, Minn. — F. A. Wilson used a novel method of advertising "The Deemster" which he showed at the Lyric Theater here recently, by distributing 25,000 circular letters in sealed envelopes addressed: "It's Yours — Open It," at every door. He also distributed more than 5,000 blotters announcing the Hall Caine photoplay the week of June 3. Governor J. A. A. Burnquist was among the notable patrons who came to see the film. Petoskey, Mich. — John L. A. Galster has purchased the leases on the Alcazar and Temple theaters from Mr. and Mrs. Harry Sorden and Mrs. F. M. Cory and assumed charge of both houses. 44 EXHIBITORS HERALD Houghton, Mich. — Manager Andrew Bram of the Star Theater lias started extensive improvements on his theater. Lodi, Cal. — A. A. Richards of Modesto has purchased the Tokay motion picture theater from John M. Graf. Mr. Richards also holds the lease on a new theater being built by the Lodi Investment Company and will run both houses. San Francisco. — A contract has been let for a two- story concrete building to be erected on the north side of Golden Gate, between Jones and Leaven,worth streets, to be used by Turner & Dahnken as a film exchange. Helena, Mont. — Chief of the fire department here, A. J. Trodick, has ordered every motion picture theater to install sprinkler systems in projection booths. The Gem Theater, the scene of a recent fire, was not permitted to reopen until a sprinkler had been installed. Los Angeles, Cal. — "The Garden of Allah," the Selig film which played three weeks at the new Rialto Theater, to capacity houses, has received many favorable press reviews here. The Times said: "Neither Selig nor any other producer has done a finer thing." Stockton, Cal. — M. Breeden, who has assumed man- agement of the Strand Theater, announces that extensive alterations will be made on the house. Xashville, Tenn. — ;Mayor Robert E\viii& has ordered the Board of Censors to stop the presentation of all war motion pictures in Xashville theaters. A cartoon comedv at the Princess Theater, in which war was the prominent feature, was recently ordered oft" the screen. PIG PLAYS IMPORTANT PART IN • LA SALLE COMEDY ISSUED JUNE 19 A little spotted black and white pig plays a very important part in "Tillie of the Nine Lives," the La Salle comedy issued through Mutual June 19. With a note tied to its tail, it seeks out Tillie's sweetheart and gives him the message that Tillie is held captive by a sorceress, so that he arrives just in time to save her life. There are weird scenes in which an illuminated skele- ton, grinning masks, instruments of torture and bottles of poison are prominent. All these things are employed by the sorceress and her gang in an attempt to make Tillie tell them where a treasure is hidden, after they have been told in a vision that she possessed this knowl- edge. MOTION PICTURE STUDIO SECRETS SHOWN IN NEW LA SALLE COMEDY The atmosphere of a motion picture studio enfolds the La Salle comedy, "His Cannibal Wife," which was issued through Mutual recently. There are scenes show- ing studio life, the scene sets, the 'taking of pictures and the actors and "extras." The picture reveals th< humiliations which Otto has to bear because his wife is star of the company while he is only an "extra," due to the wide class distinction in a studio between the hea AVN" - Architect- 189 W /Aadisox-5treet- Chicago - -/\ojios- picyvRE -Theatres -StvdioS' SSWoS-SK Developing and Printing STUDIO FOR RENT Raw Stock for Sale ZENITH MOTION PICTURE CO., 1737 N. Campbell At., Chicago, 111. OTTO A. BRINNER, Pres. Telephones: Humboldt 686— 2298 Harmony Between Exchange g Exhibitor Oar process of renovation POSITIVELY removes all oil and dirt from scratches — The Cause of "Rain Marks'" on Film. CLEAR FILMS the only medium that makes pictures more pleasing to the audience. Progressive Film Renovating Co. HARRMV™0N"' 117 N. Dearborn St. Telephone Cent. 1594 CHICAGO There Is No Charge for This Service 48 EXHIBITORS HERALD YOU WILL LIKE THE NEW BRISCOE = T^TV^rr-rp»cc '"T~tHE new Briscoe at $685 we believe is the best looking, the sweetest I J- rOglCSS J[ running automobile ever built at the price. Success has made it. Increased production has lowered costs, provided more refinements. | /'""•'Lrt-.rt 4. * I 'OURING car has surprising roominess — try it! Four-passenger road- 1 V>n3.r3.CtCr J ster is the only car built with a full back to the front seat — a nov- elty— see it! Briscoe-built in Briscoe factories insures quality in every detail. = "K/fp^i^OP 'l 8 P°'nt to see tne beautiful, handsomely finished and completely | V^OOClgV, IV X equipped 1917 Briscoe models at your nearest dealer's show iccm. Five Passenfeer Tourinfe Car Four Passenfeer Roadster $685 $685 Coachaire $810 Delivery Car (Canopy Top Body) $700 BRISCOE MOTOR CORPORATION Department 23 JACKSON, MICHIGAN 1tt ltdt~ on & EXHIBITORS HERALD We Abolish Advance Deposit System NOTICE TO EXHIBITORS When the system of advance deposits was introduced into our business to guarantee contracts, I announced 1. That these sums would be held in a separate Trust fund, apart from our business bank accounts, and that they would be withdrawn from time to time when earned by him rentals. 2. That a cash discount of six per cent upon the amount deposited would be allowed. These agreements have been kept. The unearned advance deposits of the K. E. S. E. Service are deposited separate from our business funds in the Harriman National Bank of New York, the Merchants Loan (Sc Trust Company and the Continental Commercial National Bank of Chicago. Recognizing the justice of the Exhibitors' attitude that the ad- vance deposit works a great hardship upon many whose funds are tied up — one exhibitor tells me that he has on deposit, scattered among various exchanges, without security, the sum of $14,000— and after consultation with the manufacturers associated with me, Thomas A. Edison, Inc., Mr. Selig of the Selig Polyscope Company, and Mr. Spoor of the Essanay Company, I take pleasure in announc- ing that K. E. S. E. Will Abolish the System of Advance Deposits No further collections will be exacted to guarantee rental con- tracts by Kevs Service. Funds now in our hands will be returned to their owners as soon as adjustments can be made, and current business protected. These adjustments and refunds will be made from the home office through our branches, and will require some time for the labor of account- ing, but all will probably be closed out before August 1st. It is necessary that our rental charges be protected, and I con- fidently look for the co-operation of exhibitors in asking payment of each rental charge before shipment of the film. 2 EXHIBITORS HERALD Photo Drdma^cT^Sehsational (UNIVERSAL) v — LJL— ' THE UNIVERSAL SERIAL EXTRAORDINARY FOR A BIG SUMMER BUSINESS 10,000,000 PEOPLE who read the Saturday Evening Post, have seen, read or heard of the GRAY GHOST 10,000,000 PEOPLE — are anxiously waiting to see the thrilling ac- tion of the GRAY GHOST on the screen. 10,000,000 PEOPLE — are going to advertise this great serial to their friends, increasing the number to 20 million, may- be more. BOOK IT NOW THRU ANY OF OUR UNIVERSAL EXCHANGES EXHIBITORS HERALD iiiiiiniiiiiiniiiiiiiuiiiiin Announces that George Loane Tucker invites offers for The United States and Canada or any part thereof FOR HIS MOST UNUSUAL PHOTODRAMA Produced under the direction of George Loane Tucker THE CONSENSUS OF OPINION AT THE TRADE SHOWING AT THE RIALTO THEATRE ON THURSDAY WAS: "A TREMENDOUS STORY" "A MARVELOUS THOUGHT" "A WONDERFUL MORAL" "AN EXTRAORDINARY PRODUCTION OF A GIGANTIC SUBJECT" THIS IS A PICTURE ABSOLUTELY OUT OF THE ORDINARY AND A SURE BOX OFFICE ATTRACTION Candler Building 220 West 42nd Street Ay inc. Have been given in succession to six THANHOUSER features released by Pathe. Read! "THE CANDY GIRL" (Releasing Next Week) "Another Gladys Hulette picture, reversing the usual order of the Hulette pic- tures, but entertains quite as fully as did its predecessors." — Motion Picture News. "HINTON'S DOUBLE" (Just Released) "Aside from the drawing power of the star, the play itself is of exceptional inter- est and will do much toward upholding the high standard set by Thanhouser produc- tions during the past six months." — Exhibitors' Trade Review. "VICAR OF WAKEFIELD" (Special Release) "This subject, in which Frederick Warde was fea- tured at the Rialto, pre- serves all the qualities which characterize ■ Oliver Gold- smith's classic novel." — Moving Picture World. "WHEN LOVE WAS BLIND"— "The characters portrayed will arouse sympathetic inter- est, while the fine continuity will please. What little of the 'Sex problem' there is in the story has been handled with great delicacy." — Sunday Telegraph. "POTS-AND-PANS PEGGY" — "Another very entertaining Thanhouser picture. It is a grateful relief to view a picture that avoids the sordid side of modern life." — Exhibitors' Trade Review. "HER BELOVED ENEMY"— "A mystery story from a little different angle, that may be added to Thanhouser's ever-growing list of unconventional screen stories." — Sunday Telegraph. THANHOUSER FILM CORPORATION New Rochelle, N. Y. Edwin Thanhouser, Pres. European Office, Thanhouser Films, Ltd., 167 Wardour St. W., London DID YOU EVER SEE SUCH NOTICES ' EXHIBITORS HERALD 5£ WHOLESOME FILMS CORPORATION Coming: Everybody's Lonesome 5 Reels Coming: The Penny Philanthropist 5 Reels Miss Clara E. Laughlin MERICA'S foremost authors, whose works are enjoyably popular because of their absolute wholesomeness, newly joined to the staff of Wholesome. Films Corporation will be announced very soon. You'll have a new viewpoint on life when you see Miss Laughlin's Everybody's Lonesome And gain a better concept of your relations with others from Miss Laughlin's The Penny Philanthropist Write us for further information WHOLESOME FILMS CORPORATION M. J. Weisfeldt, Manager Milton Daily, Pres. A. M. Allen, Vice-Pres. P. W. Stanhope, Sec'y-Treas. Executive Offices: Consumers Bldg., 222 So. State St., Chicago 6 EXHIBITORS HERALD LITTLE MARY McALISTER The Youngest Sergeant in the U. S. Army Now Is Starring in Essanay's Startling Series on "Do Children Count?" Do They? Ask the Mothers You will find that this winsome child actress will count with your patrons. Only 6 years old, she has been commis- sioned recruiting sergeant by Capt. F. R. Kenney, U. S. A., for her Red Cross and recruiting work. Look Over These Magnetic Titles Each Play Independent The Guiding Hand 7 The Wonderful Kvent 8 Steps to Somewhere 9 The Yellow Umbrella 10 A Place in the Sun 11 Where is my Mother? 12 The Kingdom of Hope Written by Charles Mortimer Peck When. Sorrow Weeps The Uneven Road The Season of Childhood The Little White Girl The Bridge of Hancv Released Through K. E. S. E. "g^sisiamioy 1333 Argyle St., Chicago FILLERS THAT FILL YOUR HOUSE We Began With We Then Built We Were Then Asked to Build- And We Are Now Building- THE MAGAZINE THE SCREE. jsJEWS SUPPLEMENT THE NORTH CCREEWEWS SHORE O IN — — — — National in Scope —Ditto £, Demand — Local Color in Chicago — Local Color in Chicago Is It Not Reasona ble To Presume , Therefore, That ScreeNews R e a lly Means Good News? Do Your Writing Wiring- Phoning— Calling Round NOW! 6242-44 Broadway AMERICAN CORPORATION BIOSCOPE CHICAGO, U S. A. J. E. WILLIS Pres. & Geo. Mgr. EXHIBITORS HERALD NAMES Mr. Exhibitor, sure to attract business, new as well as old, to your box office. They are- HALL CAINE THE Every Scene a Moving Rembrandt DEEMSTER AND Derwent Hall Caine SON OF THE AUTHOR, AS DAN MYLREA Best Picture Reviewed §Ec'a£*frE™ CHICAGO CRITICS NEW TRADE [GO CRITICS I ££ S> , f f YORK CRITICS [ \-wYOCtt E PRESS V-*# CUl For Illinois, Indiana and Wisconsin Bookings address WARREN and CLARKE Distributors 305 - 306 Garrick Theater Building Chicago, III. 3 EXHIBITORS HERALD 'mi iiiiiiiu A ■ - i ■ n Ad' vis Board: LDFISH SAMUEL GO Chalrm EDGAR 8EI.WYN IRVIX S. COBB ARTHUR HOPKINS MARGARET MAYO ROI COOPER MEGRVE ARCHIBALD SELWYN CROSBY GAIGE PORTER EMKRSON BROWNE iljlllllii # These Are The Things That Goldwyn Knew FROM the beginning, Goldwyn had little or no trouble shaping and agree- ing on the basic policy of this organization. We had certain definite knowledge on which we could work. L We knew that the Goldwyn policy must embody those things of which exhibitors approved. 2. We knew that exhibitors desired a staple, sane policy of open bookings 3. We knew that exhibitors demanded improved productions — an increase in the quality of pictures. 4. We knew exhibitors preferred to conduct business with us through our own branches, instead of through regional franchise middlemen. 5. And we also knew that exhibitors desired new refinements, new ideas new skill, new stories — in fact, an entirely neiv type of productions. Knowing all of these things to be desired, Goldwyn has done them. And that is all there was to the shaping of the Goldwyn policy. . . . Our twenty-five branches are now open in the United States and Canada and our managers are ready to discuss contracts with exhibitors. Ooldwyn^pkturcs Corporation 16 E. 42d ST.. NEW YORK CITY Telephone: Vanderbilt 11 ----- ass mil niiifuiij i .Him I'm the Original War Baby and I'd just as soon scrap for your theatre as any other I don't need Conscription to raise an army. As soon as folks see my cards they volunteer. And say, with me and my army fightin' for your theatre, you can lay back and laugh out loud at the Dull Summer Months. Just enlist me on your side and watch the "Summer Drop" fade over the skyline. When I call the roll, every kid that has ever seen or heard of me, answers "Here." And the kids bring their ma's and pa's and the rest of the family with them. There isn't a slacker in the bunch. And then when I give the word, on they march to battle for big Summer Returns for you, with General Prosperity at their head, right behind me. And they'll fight their heads off for thirty weeks, no matter how hot the weather is. Start giving out Cico Toodles Cards and watch the army grow. Don't let someone else send in a call for me first.' Just as quick as you can get in touch with your local exchange, and tell them that ^ou want Cico Toodles for your theatre, or else write in to I'll bring with me some slides for your screen and a display for your lobby FRF.E OK CHARGE CAHILL-IGOE COMPANY 117 W. HARRISON ST.. CHICAGO, ILL. SI T H.E INDEPENDENT % ffUA T;1R&D£ PAPEfv MARTIX J. QUIGLEY, Editor Published lieckly by EDITORIAL and EXECUTIVE OFFICES EXHIBITORS HERALD CO. 203 South Dearborn Street. Chicago Publication Office: 1114 Xorth Boul.. Oak Park Tel.. Harriian 7ii5 NEW YORK OFFICE 1480 Broadway. Tel.. Bryant 5111 lames Beecroft. Manager [Entered as second class matter at the Post Office at Oak Park, III., under the Act of March 3, ~1879 SUBSCRIPTION PRICE $1. Y £ A R L Y Alt editorial cofy and correspondence, and advertising cofy skould be ad- dressed to the Chicago office. Insertion in following issue cannot be guaran- teed on advertising cofy not received trior to 6 t. m. on Tuesday of each Volume V JULY 7, 19i; Number 2 Illinois Escapes Censorship ILLINOIS has escaped the menace of censor- * ship for at least two years. This was accom- plished during the final hours of the recent session of the Illinois legislature, which had under consideration a bill legalizing state-wide censorship of motion pictures. This escape from the proposition of state censorship should cause universal rejoicing throughout the trade. However — and it is a regrettable fact — it will cause disappointment in certain quarters. The censorship question, although the re- cent measure has been defeated, is by no means dead in Illinois. The proposition will be revived and the industry will again be called upon to take a stand against it. It is to be hoped sin- cerely, that the next time the measure is under consideration the motion picture business will present a united front against it. Had this been done recently the prospect of its revival in the near future would not be so bright. The film trade should realize that no cen- sorship measure, however favorable on its face, is a good thing for the business. Every inch that is yielded will only encourage the pro- ponents of censorship to demand more strin- gent legislation. This is the age of the "busy-body" : half of the population of America is trying to find out what the other half is doing and then proceeds in an effort to make the "other half" conform to their ideas. The only sane course for the film industry to take is to oppose rigorously all forms of censorship and demand that police regulation alone take care of the iniquitous picture. In connection with the defeat of the cen- sorship bill the Mutual Film Corporation is en- titled to a generous modicum of praise. This company, almost alone among the big com- panies in the business, set themselves in a thorough, conscientious manner to the task of opposing the advance of official censorship in Illinois. The results in the matter attest to the able manner in which the campaign against the censorship menace was conducted by Mutual. ****** Kleine Abolishes "Deposits" A DEVELOPMENT of major importance to the trade is the announcement of Mr. George Kleine that the K-E-S-E will abolish the system of advance deposits. The decision reached by Mr. Kleine and his Free Pulpit— Free Press— FREE PICTURES ':-v^:^^:^:;y; - : -: rV -. il'.L J. _ .. - L /. 1 ... . L__ 10 EXHIBITORS HERALD Summary of Current Issue News of the Weeh Motion Picture Theater Owners' Association of Illinois Is Formed George Kleine Abolishes the Deposit System Oklahoma Exhibitors Pick Delegates and Alternates to Chicago Convention Marguerite Clark in "The Amazons" to Start Paramount Open Booking Plan August 5 Tohnson Is Upheld in Suit Against Trade Review Nat S. Stronge Is Made Publicity Director for Vita- graph-V-L-S-E -t— Chicago M. P. E. L. and Exhibitors Kail to Frame New License Fee Schedule City in New Mexico Sets License Tax on Admission Price of Film Houses War Film Showing "Tanks" Added to Chapin Cycle Ex- hibition in New York John Fiske Leaves Mutual Publicity Department Griffith Cannot Get Battle Scenes on French Firing Line, He Declares "Rose o' Paradise," First Bessie Barriscale Film for Paralta, Rapidly Nears Completion New Orleans Sued for $1,000 Damages in Film Theater Case •• •• Chicago Will Be Scene of Association's Annual Meeting, Scheduled for July 18 Eva Tanguay to Star in Film Productions on Selznick Program Mack Sennett Officially Quits Triangle; Hart Says He Will Sever Connection Frank Hall Uses Imnressive Stage Set, Exact Copy of Film Scene, for "Bar Sinister" "The Lost Express," with Helen Holmes, Is New Signal Serial Philadelphia House Hires Actor to Speak Cut-Outs Made by Censors - Chicago Premiere of "The Garden of Allah" at Colonial Theater Set for July 22 "The Range Boss," with Jack Gardner, and Washburn s "Golden Idiot" Next Essanay Films Mildred Harris Will Star in "The Whim," First Lois Weber Film Storv of Beating Illinois State Censor Bill Biggest and Best Market in History of Film Industry Seen bv Frank Hall Sensation Film for 1918, Now in Scenario, Finished by Nell Shipman .. ........ Tune Elvidge Made World Star of First Rank by Brady: Lew Fields Works in Studios on New Film Selig Feature Adapted from Terhune Novel Soon Will Be Readv Page 11 11 Reviews Five Parts, with Valeska Suratt. Vitagraph D., Five Parts, with "1 Believe" G. L. Tucker-Cosmofotofilm, Eight Parts... "The Car of Chance," Bluebird C, Five Parts, with Franklyn Farnum "The Slave," Fox D. "A Son of the Hills Antonio Moreno .....„........._. ----- ------------ "The Man Who Was Afraid," Lssauay-k-ES-L D.. Five Parts, with Bryant Washburn .— . "The Great Power," Metro D., Five Parts, with Ltnel Barrymore --- --; -- "When Baby Forgot," Lasalida-Pathe D., I-ive Parts, with Baby Osborne --• — •■ "Madcap Madge," Kay Bee-Triangle, Five Parts, with Olive Thomas - Selig World Library . -- "The Garden of Allie," Follies of the Week-Titan C "The Uneven Road," Essanay-K-E-S-E D., Two Parts, with Mary McAlister --: "The Masked Heart," American-Mutual, Five Parts, with William Russell , -- , -- - "Cupid's Rival," King-Bee Film Corporation C, Iwo Parts, with Billy West - -- ----- "The Price of Pride," World D., Five Parts, with Car- lyle Blackwell and June Elvidge -. "Would You Believe It?" Essanay D., S. T. 28 minutes, with Ernest Maupain "Trials and Tribulations," Selig-General C, with George Fawcett 23 26 26 26 27 28 28 Departments The Voice of the Trade - 31 Market Quotations --- -■ " Official Cut-Outs by Chicago Censor Board -• ii This Week at Downtown Chicago Theaters Synopses ,2 Canadian Film News Chicago Trade Events *° Exhibitors and Exchanges "*a (Continued from preceding page) associates is of signal interest not only to patrons of the "Keys Service," but to the trade at large, for Mr. Kleine is widely known as a thorough and able student of the problem of advance deposits. Mr. Kleine has made a conscientious study of the entire proposition and at one time con- sidered recommending the European system of "acceptances." He has followed and studied the problem from its very inception and, conse- quently, the decision he has reached at this time is of great import. Mr. Kleine fairly and squarely has recog- nized the injustice to exhibitors — the honest exhibitors who value their credit standing — of the old system of advance deposits and straight- away has eliminated it from his organization. His action is most commendable and should serve as a guiding light to other distributors who cherish the good-will of their patrons and recognize the abstract justice of the matter. That Explains Everything ' if r E ALL lose interest at times and just » » plod along without any enthusiasm in our work," remarks the M. P. World, edito- rially. Martin J. Quigley. Clarence J. Caine, one of the best liked young men in the field of motion picture journalism, died last week at Sierra Madrc, Cal. With the enthusiasm of youth, Clarence Caine responded to the stern exactions of the motion pic- ture trade with the full measure of his health and strength, and, had his life been spared, he undoubt- edly would have won an important position in this trade. After several months of failing health Clarence Caine removed to California last winter, but the struggle to regain his strength proved a losing figrrt and on June 21, surrounded by a number ot close friends from the film world of Los Angeles, the end came. He is survived alone by his mother. Clarence Caine at various times was on the staff of the "Exhibitors Herald," Motography and the Motion Picture Magazine. He also was with the Selig Polyscope Company in the capacity of him editor. In the passing of Clarence Caine the film trade has los: a sterling young man who was a credit and a compliment to the business. H. P. THEATER OWNERS' ASSOCIATION OF ILLINOIS FORMED Organization Launched in Chicago With 160 Theaters Represented; to'Apply for M. P. E. L. Charter; Schoen- stadt and Choynski Made Temporary Officers. The new Motion Picture Theater Owners' Association of Illinois, with representative membership of 160 theaters, was launched in Chicago Friday, June 22. Twenty-seven members attended the meeting in Fraternity Hall, 19 West Adams street, at which Henry Schoenstadt was made temporary chairman, and Maurice A. Choynski emporary secretary. Mr. Schoenstadt, in business with his sons, owns and operates a chain f film theaters which span Chicago, while Choynski owns and operates two theaters on the North Side. Fred Herrington, the national or- ganizer from Pittsburgh, laid the preliminary plans of organization, which were followed successfully despite the fact that Herrington left Chicago before the initial organiza- tion step. Members Donate $380 The twenty-seven members of the new association who were present donated $380 for expenses and or- ganization purposes. Mr. Choynski states that the asso- ciation will immediately apply for a state charter in Motion Picture Ex- hibitors' League of America during the coming week after the election of permanent officers. Also, a cor- porate charter will be secured under the laws of Illinois. The committee appointed to frame by-laws and draft a constitution fol- low?: M. A. Choynski, A. J. Krug, G. Trculich and Henry Schoenstadt. This committee, shortly after being appointed by the twenty-seven theater owners, who represent eighty-three film houses in Chicago, started work on the constitution and by-laws. Just as soon as this work is completed, which will consume the major por- tion of three days, it is estimated, permanent officers will be elected. Doubt on M. P. E. L. Charter The slogan already adopted by the association is: "Open and Abovc- Board — One for All and All for One." While the association will apply immediately for a state charter as a branch of the Motion Picture Exhib- itors' League, there is some doubt in the minds of the organizers whether this charter will be granted. How- ever, at the meeting it was emphati- cally pointed out that if the' national body spurns the association's appli- cation, that the new organization will operate independently. Only bona fide theater owners will be admitted to membership in the new association. This move, it was stated at the meeting, will tend to eliminate "politics,'' which in the past has caused considerable dissension in the ranks of other organizations. Exhibitors throughout the state of Illinois have signified their intention of joining the new association, which, with a membership composed exclu- sively of theater owners, is designed for intensive protection of theater men's interests. Will Present Solid Front Pernicious legislation of state-wide scope, as well as local law-making which will injure business or shackle exhibitors in any way, will hereafter face a solid front of owners of theaters who will fight tenaciously to preserve their business. One glaring need of a powerful theater owners' organization was brought to the attention of the asso- ciation in Chicago this week in the form of a new license fee schedule, which was practically neglected be- cause no organization exists at pres- ent in Illinois capable of handling the situation. It is announced that the new asso- ciation's meetings will be open to trade press representatives regardless of the import of matters under dis- cussion. GEORGE KLEINE ABOLISHES DEPOSIT SYSTEM; WILL RETURN $150,000 TO EXHIBITORS Move Will Be Greeted by Theater Men as Another Step to Long-Sought Victory; Producer Follows Plan of Other Big Concerns The George Kleine Company of Chicago is the latest concern to an- nounce the abolition of the deposit system. In the future exhibitors us- ing the Kleine service can select their films and will not be required to pay a deposit on advance bookings. Will Return $150,000 The Kleine Company will return approximately $150,000 to exhibitors who have been using its service, which money has been paid by them as advance booking deposits. This move on the part of Mr. Kleine is in keeping with the open booking plan adopted by Triangle Distributing Corporation a short time ago and the Paramount Pictures Cor- poration, which will drop the old system August 5. Step Toward Victory Mr. Kleine states that he expects within a very short time to see all manufacturers abolish the deposit system. Exhibitors throughout the country have been fighting for some time to bring this about, and no doubt Mr. Kleine's announcement will be greeted as another step to- ward victory. It is an establishment of the manufacturers' faith in the word of exhibitors. OKLAHOMA DELEGATES AND ALTERNATES TO CHICAGO M. P. E. L. CONVENTION ARE PICKED Herrington Attends Meeting at Which Organization Votes Exhibitors Are to Go Uninstructed ; President Monnand and Secretary Brophy Will Attend At a meeting of the M. P. E. L. of Oklahoma, held June 19, at the Lee Huckins Hotel, Oklahoma City, the following delegates were elected to attend the Chicago convention in July: A. B. Monnand, president, of Shawnee; L. \Y. Brophy, secretary, of Muskogee; S. H. Jones, of Altus: John Fesney, of Okmulgee; Thomas H. Boland, of Oklahoma City; J. L. Olive, of Chickasha, and John Slo- cum, of Mangum, Okla. The following alternates were also selected: J. H. Moller, of Sapulpa; Maurice Lovvenstein, of Oklahoma City; J. S. Clayman, of dishing; J. L. Carr, of Kingfisher: and H. W. McCall, of Oklahoma City. National Organizer Fred J. Herring- ton attended the special meeting, as well as forty of the leading exhibitors of the state. It was voted to send the delegates to the convention un- instructed. The meeting marked the opening of (Continued on page 14, column 3) 12 EXHIBITORS HERALD MARGUERITE CLARK IN "THE AMAZONS" TO START PARAMOUNT OPEN BOOKING AUGUST 5 Change to New Policy by Pioneer Producing Concern Offers Noted Star and Story by Sir Arthur Wing Pinero When the Famous Players - Lasky Corporation made its announcement that August 5 would mark the inaug- uration of an open booking policy there was embodied in that announce- ment a statement to the effect that one of the first productions under this new system was to be an adaptation of Sir Arthur Wing Pinero's "The Amazons," starring Marguerite Clark. So far-reaching was the effect of the announcement of a revolutionary change in policy by the pioneer pro- ducing and distributing concern that the full significance of the news con- cerning the identity of the first film was for the time being overshadowed. J. Kaufman Directs Joseph Kaufman, who has accom- plished excellent results as a director of Famous Players productions, and who had the distinction of directing George M. Cohan's first photoplay production, "Broadway Jones," is in charge of Miss Clark's picture. Though the spirit of the stage ver- sion of Pinero's play has been closely adhered to in the adaptation, certain minor changes have been introduced which were considered essential to the conversion of the story. "The Amazons" concerns the re- markable history of the Marchioness of Castlejordan and her three de- lightful daughters, each one of whom is both a source of joy and sorrow to the marchioness. Though she loves the daughters, it is a subject of bitter anguish to her that they were girls instead of boys, and it is her obsession to make them as boy- ish as possible. To that end she en- deavors to dress them almost exclu- sively in boy's clothes to instil into their feminine hearts as much of the masculine as a continued association with mannish sports is capable of ac- complishing. Gymnasium Setting The gymnasium in the Castle- jordan home furnishes the setting for some of the most interesting comic scenes in the original play. For four weeks a portion of the FamousPlay- ers studio has been given over to the huge gymnasium setting, where Miss Clark and the other members of the cast have been hard at work upon these comic and near-serious epi- sodes. The gymnasium incidents represent only a small portion of the comic sit- uations which develop during the course of the story. The escapades of Tommy (Margue- rite Clark) upon her escape to Lon- don and her efforts to conceal her feminine self beneath a mannish cos- tume, and her panic when she sud- denly plunges into the limelight by an impetuous act, form other interest- ing episodes in the picture. JOHNSON IS UPHELD BY COURT IN SUIT AGAINST TRADE REVIEW Justice Erlanger, in special term, part 4, of the Supreme Court, handed down a decision Friday, June 15, in the case of William A. Johnston against the Exhibitors' Trade Review, hold- ing that the articles published and attacking Mr. Johnston were libelous, "as involving," accord- ing to the Law Journal of June 16, "a personal attack upon the plaintiff beyond the scope of fair criticism directed to his work as an editor." Johnston is suing for damages amounting to $100,000. NAT S. STRONGE MADE PUBLICITY DIRECTOR FOR VITAGRAPH - V-L-S-E Nat S. Stronge, formerly manager of the news service department for Greater Vitagraph - V-L-S-E, has been made publicity director, while Paul N. Lazarus, who has acted as assistant advertising manager, has been made advertising manager in charge of all advertising. Toronto, Ont. — The Bluebird film, "Treason," is playing a full week's run at Shea's Hippodrome, Toronto, one of the largest vaudeville houses here. Special advertising has been done by the theater for the film. MARGUERITE CLARK (CENTER) AND TWO SCENES FROM NEWEST FILM, "THE AMAZONS" IN THIS FILM, WITH ITS TOUCHES OF COMEDY, THE STAR IS SEEN AS THE DAUGHTER OF A WOMAN WHO IS DIS- APPOINTED BECAUSE HER CHILDREN ARE ALL* GIRLS, AND WHO RAISES THE GIRLS LIKE BOYS (Paramount) EXHIBITORS HERALD 13 Maurice Choynski Submits Only Plan, Which Is Called Inadequate — League SideStepped Issue, Says City Collector — Sub-body to Act CHICAGO M. P. E. L. AND EXHIBITORS FAIL TO FRAME NEW LICENSE FEE SCHEDULE Lack of concerted action on the art of the theater men of Chicago has placed the matter of increasing the annual license fee entirely up to :he sub-committee appointed by the license committee chairman of the Chicago city council. Alderman James B. Bowler, chair- man of the sub-body, held a meeting of his committee in the city hall on Tune 21, at which a readjustment of the license charges was discussed. The sub-committee reported to the icense committee that only one ex- hibitor, Maurice A. Choynski, who conducts two theaters on the North Side, had submitted a schedule, and the matter was referred back to Mr. Bowler's committee with authority to draw up a table of fees to be charged which will be adopted by the license committee and submitted to the council. Exhibitors' League Fails Mi-. Choyn ski's schedule, while ap- pearing practical from an exhibitor's [standpoint, did not meet the approval iof all of the committeemen. The Motion Picture Exhibitors' League branch of Chicago had repre- sentatives at the various meetings in the City Hall and the president spoke at length upon the question, but the League failed to submit a table of fees which would be acceptable to the exhibitors of Chicago, although re- quested repeatedly to do so. Because of the inactivity of the Chi- cago branch of the Exhibitors' League and the exhibitors in general, the sub-committee now is going ahead and will prepare its own schedule of license fees which will be submitted to the license committee next week. How Tax May Be Framed It is intimated that under the sub- committee's plan theaters with a seat- ing capacity of from 100 to 300 will have to pay a license of $175 per year; those with 300 to 500 seats, $350; from 500 to 1,000 seats, $700; and those with 1,000 to 1,500 seats, $1,400. This will be at the rate of about 70 cents per seat for the larger theaters and for the smaller houses, where the ad- mission charge is less, it will run about 58 cents per seat per year. When the Chicago city council de- cided some time ago that the city would raise approximately $30,000 more through licensing the theaters, theater owners were notified that to safeguard their interests and not bur- den them excessively, open hearings would be held on the subject at which a license fee schedule would be drawn up suitable to all exhibitors. The Exhibitors' League branch was notified and, because it claimed an overwhelming membership of Chicago exhibitors, was requested to submit a schedule which would meet with the approval of its members. Hopp and League Fail Joseph Hopp. president of the Chi- cago branch, with a number of other league members and officials, ap- peared at some of the initial hearings on the question, and offered ideas for framing the license fee schedule. But this official's statements that exhibit- ors were unanimously in accord with his ideas on the subject, brought opposition from league members. At the time, it was declared Hopp's plan would prove very disadvantageous to the exhibitors operating houses with small seating capacities. George F. Lohman, deputy city col- lector, who was to have received schedules which the league and inde- pendent exhibitors were asked to sub- mit, states that the league has vir- tually side-stepped the affair without presenting any schedule. Mr. Choyn- ski, asserts Lohman, has made every effort in the interest of exhibitors to frame a suitable schedule, but has not had sufficient co-operation and sup- port of other exhibitors to frame a measure which would prove adequate. CITY IN NEW MEXICO SETS LICENSE TAX ON ADMISSION PRICE OF PICTURE THEATERS Albuquerque, N. M. — At a meeting of the city council held last week an ordinance increas- ing the city tax on motion pic- ture theaters was introduced and passed first reading. The theaters now pay an annual li- cense of $50.50 a year. Under the new ordinance, No. 592, a graduated tax will be imposed, based on the charge of admis- sion, as follows: Theaters charg- ing as high as 10 cents will pay $100 a year; those charging as high as 15 cents, $200 a year, and those charging more than 15 cents, $300 a year. WAR FILM SHOWING "TANKS" ADDED TO CHAPIN CYCLE SHOWING IN N. Y. NEW YORK— The Lincoln cycle of pictures began its fourth week at the Globe Theater June 24. Benjamin Chapin has added to the program a war film showing the British "tanks" in action. JOHN FISKE LEAVES MUTUAL PUBLICITY DEPT. John Fiske, formerly employed in the Publicity Department of the Mu- tual Film Corporation at its Chicago offices, left the services of the Mutual May 16. GRIFFITH CANNOT GET BATTLE SCENES ON FRENCH FIRING LINE, HE DECLARES Word comes from London, Eng- land, that D. W. Griffith has re- turned from the battle front in France, where he has been study- ing the possibilities of securing ac- tual battle scenes, convinced that it is impracticable to secure the much desired war views. Onl>- isolated incidents, such as have al- ready appeared in news weeklies and official films, can be taken and conditions were against securing a continuous record of events of any battle. Mr. Griffith says: "To take mo- tion pictures of the struggle of the enemy's trenches means having your camera in 'No Man's Land' and the Germans are not sufficient- ly sportsmanlike to leave you alone undisturbed in vour work. "At the best, it is only possible to film snatches of a battle, and these could not be pieced together to give the public a sufficiently comprehensive idea of what a bat- tle is like. As it is, while the cam- eraman has achieved wonders, he must remain satisfied rather with accessories of the battle than the battle itself. "To secure fighting pictures with any clear detail it is necessary to have the camera right up, for the the smoke caused by the explosion of the shells tends to throw a veil over everything, and I am afraid that however magnificently battle preparations are organized no se- cure place has yet been arranged in Ho Man's Land' for the picture man." 14 EXHIBITORS HERALD •ROSE O' PARADISE," FIRST BESSIE BARRISCALE FILM FOR PARALTA, RAPIDLY NEARS COMPLETION Change Made for Important Role in Cast; War Scenes for Kerri- gan's "A Man's Man" Being Filmed Near San Diego, Cal. Bessie Barriscale's first Paralta pro- duction, "Rose o' Paradise," is rapidly nearing completion at the Chine stu- dios at Hollywood, Cal., which were recently acquired by the Paralta Plays, Inc. Howard Hickman, who was origin- ally cast to play the role of Theodore King in support of Miss Barriscale, has been recast, it is announced, and will appear in the part of Lafe Grand- oken, the cobbler. Norman Kaiser has been engaged and is now playing the role of Theodore King under the direction of James W. Young. Filming Battle Scenes "A Man's Man" is the title of the 1. Warren Kerrigan play in which the popular star will appear indepen- dently under the Paralta Plays, Inc. The battle scenes of Mr. Kerrigan's photoplay are being photographed near San Diego under the direction of Oscar Apfel. As yet, the respective lengths of the two plays have not been deter- mined. It is not Paralta's purpose to cut the films to any given length but will use only enough to tell the stories in complete concise form and no more. Building Special Stage To meet the requirements of future productions the Paralta Company is building a special indoor stage, mea- suring 50x200 feet, together with additional dressing room facilities and a large restaurant. Rather than undergo the expense of leasing two separate establish- ments Robert T. Kane, vice president of Paralta Plays obtained an option on the Clune studios, at Hollywood, where the Barriscale and Kerrigan companies are working. PRODUCING FORCES AT PARALTA STUDIOS IN GROUP The Group Includes (Seated in Chairs, Left to Right): H. Sheridan-Bickers, Scenario Writer; David M. Hartford, Casting Director; William Horwitz, Assistant Director; James Young, Director; Robert T. Kane, President; Robert Brunton, Studio Manager; R. II. Paul, Art Director; Tom J. Geraghty, Scenario Writer, and Rex Stovel, Advisory . and Consulting Author. OKLAHOMA DELEGATES (Continued from page 11) a greater Oklahoma League, the I members voting to pay all the ex-j penses of the president and secretary] to the convention. Heretofore it has , been the custom to have these officers pay their own expenses. A resolution was passed commend- ing the Oklahoma senators at Wash- ington for their efforts in behalf of the motion picture theaters in having the war tax measure set aside. NEW ORLEANS SUED FOR $1,000 DAMAGES IN FILM THEATER CASE Construction Work on New House Started by S. Peritz & Co. Halted After Permit Is Issued NEW ORLEANS, La.— S. Peritz & Co. began action last week against the city for $1,000 damages and asked an injunction to prevent the city from interfering with the construction of a motion picture theater in Robert street, between St. Charles and Clai- borne. The firm obtained a permit for the erection of the theater May 10 and bought two lots. After the building had begun the council passed an ordi- nance forbidding the erection of a motion picture house in Robert street. The firm avers the ordinance has not yet been promulgated and its terms do not apply to them. The police, nevertheless, have stopped the woik. WALTER HITCHCOCK, IN NEW REX BEACH FILM, FOUND DEAD IN N. Y. NEW YORK.— Walter Hitchcock, the motion picture actor, was found dead in his apartment in the Somerset Hotel, Saturday, June 23, from heart failure. Mr. Hitchcock for a number of years appeared on the stage in sup- port of Nat Goodwin, Otis Skinner, Henry Miller, Grace George and other well known actors. He was married five years ago to Teresa Michelene. About three years ago Mr. Hitch- cock entered the motion picture fielc and played leads in Fox, Pathe, Lubin Metro and Triumph film productions For his work on the screen he re ceived high praise and he was selectee to play the part of a master of financ< in Rex Beach's film drama, "The Auc tion Block." This picture was com plctcd only a few days ago. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. EXHIBITORS HERALD 15 CHICAGO WILL BE SCENE OF ASSOCIATION'S ANNUAL MEETING, SCHEDULED FOR JULY 18 pictures. Her personality and large vaudeville following should be of' value in film attractions. Will Nominate Directors to Represent Branches in Board of Directors to Be Elected at the Convention At a special meeting of the Execu- tive Committee of the National Asso- ciation of the Motion Picture Indus- try in New York this week it was de- cided to hold the annual meeting of the National Association in the Prin- cess Theater. Chicago, at 11 o'clock, July 18, and the Congress Hotel, Chi- cago, was designated as the official headquarteds of the body. To Hold Meetings in N. Y. The various branches of the or- ganization consisting of producers, distributors, supply and equipment companies and the general division comprising individuals and trade pub- lications are to hold meetings in Xew York prior to July 1, for the purpose of nominating the directors to repre- sent their respective branches in the board of directors to be elected at the convention in Chicago. The following were present: Wil- liam A. Brady, president; Walter W. Irwin, chairman of executive commit- tee: Arthur A. Friend, Famous Play- ers-Lasky Corporation; P. A. Powers. Universal Film Manufacturing Com- pany: William L. Sherrill, Frohman Amusement Corporation: J. E. Brula- lour, Eastman Films: Arthur James, Metro; Louis L. Levine, of Brooklyn, and Louis E. Blumenthal, of Jersev City. Take in Companies The following companies and indi- viduals were elected to membership: Balboa Amusement Producing Com- pany, represented by H. M. Hork- heimer, Metro Pictures Corporation, as a producer member, represented by- Joseph W. Engel; Triangle Distribut- ing Company, represented by S. A. Lynch; Alpah Lithographic Company, represented by George I. Cook; Astra Film Corporation, represented by L. J. Gasnier; Louis J. Selznick Enter- prises represented by Louis J. Selz- nick; Otis Lithographic Company, Cleveland, Ohio, represented by W. N. Brewer; Julia Crawford Ivers, Los Angeles: Gardner Hunting, Los An- geles; Charles Bauman, 1476 Broad- way; T. O. Eltonhead and Jack Cohn, Universal. EVA TANGUAY TO STAR IN FILM PRODUCTIONS ON SELZNICK PROGRAM Noted Vaudeville Artist at Head of Own Company to Start First Play at Once Eva Tanguay, the eccentric vaude- ville artist, will make another attempt at producing motion pictures. This time the noted headliner will appear on the Selznick-Pictures program, at the head of the Eva Tanguay Film Corporation. The new company was organized by Harry Weber and Lewis J. Selznick, June 22, and work will begin at once at the Selznick studio. Miss Tanguay has been the recip- ient of numerous offers to go into PARAMOUNT TO ISSUE ITS FIRST FILM SERIAL NEXT FALL, IN 30 PARTS Will Be Published in Fifteen Epi- sodes, Enacted by Weil Known Screen Players Paramount Pictures Corporation is the latest to enter the serial field. Announcement is made that the con- cern will issue a serial of thirty parts, in fifteen episodes, next September. This is the first serial the Para- mount company has issued since its inception. The picture will contain a cast of well known stars, and will be replete with thrills, it is stated. The serial will be issued to exhib- itors through a special department, established at each Paramount ex- change. A big advertising and pub- licity campaign will be launched for the promotion of the feature, to cre- ate interest in the production, and everj- aid will be given exhibitors booking the picture. OUR PLATFORM "There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned." —From HERALD editorial. May 19, 1917. MARY PICKFORD AND SUPFORT IN SCENES FRO >T LATEST VEHICLE, "THE LITTLE AMERICAN" - THIS IS THE FIRST FILM IX WHICH THE POPULAR PLAYER EXACTS A ROLE SET OX THE PRESEXT WAR FRO XT IX . FRAXCE-. THERE ALSO IS A BIG SHIP SIXKIXG SCEXE IX THE PLAY c.Artcraft) 16 EXHIBITORS HERALD SB" my Why Is Circulation? A Talk to Advertiser CIRCULATION has been discussed a great deal during the past few years, and the technical side of circulation analysis has been studied from every angle. How much, how secured and where located are the big questions which are asked of the pub- lisher by the advertiser, with various subdivisions of the inquiries as modified by individual interest. The biggest question of all is seldom asked. Why is circulation? The average space-buyer never stops to con- sider the one vital fact about circulation — that it is the definite result of a definite creation, editorial q utility. Editorial appeal pulls circulation of which that appeal is the index. The higher the appeal and the stronger its character, the better and more desirable the circulation is going to be. The value of a trade publication lies in the character of its circulation appeal. If it has built up a distribution based on specific edi- torial character, the advertiser who goes into a publication of this kind knows in advance whether the interest is live or passive. The advertiser who puts quantity first, and who reads circulation statements so closely that he has no time to study the publications themselves, has got away entirely from the funda- mental fact back of all circulation, he has forgot to ask himself, "Why?" A page - by - page analysis of the "Exhibitors Herald" proves that it has a vital and commanding readers' appeal. EXHIBITORS HERALD 17 , MACK SENNETT OFFICIALLY QUITS TRIANGLE; HART SAYS HE WILL SEVER CONNECTIONS Western Character Star Will Follow Ince, According to Con- tract, Is Word; Will Use Fairbanks' Angle; Concern Threatens Legal Battle Mack Sennett, the producer of hun- dreds of Keystone comedies pub- lished through Triangle, has severed his connection with the Triangle Film Corporation. Papers effecting his release were signed Friday, June 22, and it is thought Mr. Sennett contemplates joining one of the other large com- panies immediately. The Triangle company will retain the Keystone trade mark, and H. O. Davis, general manager of the corporation, will here- after handle the Keystone comedies, it is stated. Hart to Quit Triangle The releasing of Mr. Sennett was but one of the important develop- ments in Triangle's affairs during the week. It is now rumored that Wil- liam S. Hart, the noted delineator of western roles, has also served no- tice on the concern that he will no longer appear in Triangle productions. H. O. Davis of Triangle asserts, however, that Mr. Hart cannot break his contract with his organization, notwithstanding Mr. Ince's retire- ment as supervising director. The Tri- angle company will, it is said, insti- tute legal proceedings should Mr. Hart attempt to produce pictures for other than the Triangle program. Mr. Hart informed the Triangle heads Wednesday, June 20, that he intended to break with them, follow- ' ing the signing of the papers which released Thomas H. Ince. He states that there are several clauses in his contract, which he signed two months ago, indicating that as soon as Mr. Ince left Culver City as supervising director, he could terminate his con- tract. Mr. Hart has recently directed his own pictures under the supervi- sion of Thomas H. Ince. Seen as Fairbanks Parallel William S. Hart contends that his contract is similar to that of Douglas Fairbanks, who left Triangle to pro- duce for himself, after D. W. Griffith left the organization. On the other hand, H. O. Davis states a clause in Mr. Hart's contract merely says: "As long as he is su- pervising director,"' which clause was inserted to prevent a possibility of cne with less ability than Thomas H. Ince directing Hart. There apparently will be another legal battle as soon as the portrayer of western characters attempts to produce his own pictures, which it is stated he intends to do. Both Ince and Hart have been negotiating with one of the other large produc- ers, it is said, but neither has signed as yet. It is not known what Mr. Sennett will do, but it is more than likely he will also sign with one of the big producing concerns thij week. FRANK HALL USES IMPRESSIVE STAGE SET, EXACT COPY OF FILM SCENE, FOR "BAR SINISTER" Plunged Audiences Into Drama's Atmosphere Before First Scene of Play Is Flashed on Screen ; Used in New York and Pittsburgh Theaters Elaborate stage sets are gradually making their appearance in connec- tion with the showing of special pic- tures and offer theaters an excellent opportunity to give their patrons something new from time to time in the line of pleasing decoration as a change for the eye. Frank Hall took advantage of scenic effects when he presented "The Bar Sinister" at the Broadway Theater, New York, and also during its run at the Pitt Theater, Pittsburgh. He plunged his audiences into the atmosphere of the drama even before the first scene of the picture was thrown on the screen. "The Bar Sinister" stage set is an exact copy of scenes from the pic- ture. A large Southern home is in the foreground with a cabin down stage left, up stage right is the turpen- tine "still" which plays an important part in the story. Colored singers occupy about five minutes between the finishing of the overture and the starting of the picture, and as the strains of "My Old Kentucky Home" die out, the main title is thrown upon the front of the house. The two cen- ter pillars of the house are then drawn up into the flies and the screen low- ered until it centers in the handsome frame formed by the other two pil- lars, the porch and the roof of the mansion. SPECIAL FEATURE STAGE SET FOR "THE BAR SINISTER" THE BEAUTIFUL SET. USED EFFECTIVELY IX THE NEW YORK AND PITTSBURGH SHOWING. IS COMING INTO VOGUE RAPIDLY. THE SCEXE WAS TAKEN FROM THE PRODUCTION ITSELF (Frank Hall Productions) 18 EXHIBITORS HERALD "THE LOST EXPRESS," WITH HELEN HOLMES, NEW SIGNAL, IS IN PRODUCTION • J. P. McGowan Has First Episode of New Photonovel Well Under Way; Will Contain Fifteen Parts with Weil-Known Cast The Helen Holmes Company is well along with its production of the first episode of its new Signal-Mutual serial, "The Lost Express." The production is to be made in fifteen two-reel episodes, making it the same length as the three serials already put out by the same com- pany featuring Helen Holmes. Pro- duction is going forward under the direction of J. P. McGowan with practically the same cast as that of "The Railroad Raiders" appearing in support of Miss Holmes. Leo D. Maloney, Thomas G. Lingham, Wil- liam Brunton, Will Chapman, W. A. Behrens and Andrew Waldron re- main of those who played important roles in the last chapter play. F. B. Bennett Is Author The story from which the films are being made was written by Frederick Balfour Bennett, one of the best- known magazine and newspaper con- tributors of this country. Mr. Bennett is a graduate of the University of Christiania, in which city he resided for a number of years. It was there that he met and became the protege of two of Norway's greatest men of recent years, Ibsen and Grieg. With his combined knowledge of science, travel and the drama stirred into the detailed plot of the present Signal serial, it is predicted that this will be the most unusual serial the company has thus far attempted. Has Railroad Background The photonovel has a railroad background, as has been true of all Signal productions, but there is also introduced a touch of mystery which promises to hold the interest of the spectator from the first reel through to the solution in the last half of the fifteenth installment. The production will be published in fifteen two-reel chapters through the Mutual exchanges. Thus far, however, no date has been set for the appear- ance of the first of them. CHICAGO ART DRAMAS SUFFERS $1,800 LOSS IN FILMS FROM FIRE A fire caused by the ignition of a film in the inspection room of the Art Dramas Service Exchange, on the sixth floor of the College Building, Wabash Avenue and Adams Street, Chicago, destroyed films valued at $1,800. The fire which occurred Friday, June 22, was caused by friction, which ignited a film while .one of the in- spectors was rewinding it. Nobody was injured by the blaze which was confined to the inspection room. Be- sides three Art Dramas films, several other features were destroyed. PHILADELPHIA HOUSE HIRES ACTOR TO SPEAK CUT-OUTS BY CENSORS Philadelphia, Pa. — The man- agement of the Stanley Thea- ter here has discovered a way to overcome censorial objection to a film and at the same time bow to the censor's wishes. The censor board deleted five subtitles from the feature "On Trial," which bore directly up- on the circumstances described in the photoplay. Finding his appeals useless and knowing that the missing subtitles meant injury to the play, the theater owner hit upon a novel plan to use the cut-outs effectively. He engaged Henry Herbert, an English actor, to deliver the ex- purgated lines in their appro- priate sequence audibly in place of the printed subtitles. In an announcement issued by the management, it explains its action as follows: "The State board of censors ordered five subtitles taken out of the screen version of "On Trial," but they could not elim- inate free speech. We have en- gaged Henry Herbert, formerly of Sir Herbert Tree's Company, who will speak these titles from the stage, and thus the picture will be exhibited intact." "LOVE THAT LIVES" IS PAULINE FREDERICK VEHICLE FOR JULY 9 Star Has Novel Role of Scrubwoman Who Becomes Bird of Paradise to Educate Son "The Love That Lives," a drama by Scudder Middleton, has been com- pleted by the Famous Players studio with Pauline Frederick in the stellar role, and will be published by Para- mount on July 9. The picture, which shows Pauline Frederick in the novel role of a scrubwoman was produced under the direction of Robert G. Vig- nola. In the opening scenes Miss Fred- erick is nothing more or less than a scrubwoman working in an office building as a common drudge. Later she becomes a bird of paradise in order to give her son an education, and then reverts to the pail and mop in her later years when she is broken down in health and in spirit, and is a white haired old woman struggling to keep body and soul together. EXHIBITORS HERALD 19 CHICAGO PREMIERE OF "GARDEN OF ALLAH" AT COLONIAL THEATER SET FOR JULY 22 Selig Film, Considered One of Greatest Artistic Successes, Will Be Presented by Allen Film Corporation on Elaborate Scale ' The Garden of Allah," considered by many authorities as one of the greatest of motion picture produc- tions, will have its Chicago premiere for two weeks beginning July 22, in the Colonial theater, Chicago. The Edmund M. Allen Film Corporation will present Robert Hichens' love ro- mance on an elaborate scale. Not only has the Edmund M. Allen Corporation announced the Chicago premiere of "The Garden of Allah," but the officers have also announced the acquisition of new territorial rights. This Company, one of the lat- est concerns in the motion picture field, started with the purchase of Michigan and Illinois rights for "The Garden of Allah." However, a deal was recently completed with William N. Selig by which the Allen Company acquires rights to "The Garden of Al- lah" for the states of Michigan, Illi- nois, Iowa, Nebraska, Kansas, Mis- souri, Oklahoma and Texas. Elaborate Chicago Premiere The Company announces that no expense will be spared in making the Chicago premiere of "The Garden of Allah" the very last word in motion picture presentment. Elaborate bill- ing, newspaper advertising and the- ater decorations will be included in the plans now nearing completion. Two big features are to be issued by Essanay within the next week. "The Range Boss," the first, is sched- uled for July 16. This will be fol- lowed by "The Golden Idiot," July 23. Both films are to be handled by K-E-S-E. Trade showings of "The Range Boss" now are being held at all branch offices of the publishing organization. This is the second of Essanay's se- ries of westerns. The story is based on a cowboy romance, and is replete with fast ac- tion, it is announced. The picture was produced on the plains of Ari- zona and its settings are typical of that picturesque country. Ruth King and Carl Stockdale are the principal Edmund M. Allen, former warden of the Illinois State penitentiary, is president of the Edmund M. Allen Film Corporation. Others associated with him are Joseph M. Harris, na- tionally known in theatrical circles; Fred C. Aiken, a veteran in the film field and for years connected with the General Film Company; Harry J. Ridings, manager of Cohan's Grand Opera House, Chicago, and others. The Company has just occupied new- headquarters, Suite 1001-4, 29 South La Salle St., Chicago, 111. One of Selig's Greatest "The Garden of Allah" is considered one of William N. Selig's greatest productions. Helen Ware is featured and is supported by Thomas Santschi and an all-star cast. The production has been shown in Los Angeles, Cleveland, Seattle, Pittsburgh and In- dianapolis and in every city the drama has been acclaimed by the film re- viewers as a prize production. In Cleveland the Keith Hippodrome seating 4,000 persons was packed to the doors when "The Garden of Allah" was shown. At the New Century The- ater, Indianapolis, the film played to $13,000 gross. It was presented to S. R. O. for three weeks and more at Los Angeles' newest theater and has repeated these successes in other cities. leads of Jack Gardner's supporting company. W. S. Van Dyke directed. "The Golden Idiot" is Bryant Washburn's next feature. It is com- edy-drama of the type which made Mr. Washburn so popular in his Skin- ner pictures. The star is shown, as a beloved vagabond, who takes a 1,000 to 1 chance on a fortune left by his eccentric uncle, and wins out. The picture introduces a three-legged dog for some decidedly novel action. It was produced by Arthur Berthelet. Each picture has a screen time of sixty-five minutes. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. MILDRED HARRIS WILL STAR IN "THE WHIM," FIRST LOIS WEBER FILM Former Fine Arts Player Will Be Given Greatest Role of Career, Is Word Mildred Harris has been signed by the Lois Weber Productions and will play the leading feminine role in the new company's first production, "The Whim." MILDRED HARRIS Miss Harris has played leads in Fine Arts pictures, appearing opposite Sir Herbert Tree and Robert Harroun. Recently, with the New York Motion Picture Company, Miss Harris played leading roles with William Desmond and William S. Hart. In the role of Linnie, in Lois Weber's production, Miss Harris should have the greatest role of her career, it is said. BALLIN WILL DIRECT ART WORK OF SECOND MADGE KENNEDY FILM Hugo Ballin will have charge of the art direction of Madge Kennedy's second Goldwyn picture. Ballin be- lieves he has in the young Goldwyn star one who is determined to be- come America's foremost screen comedienne. PAT O'MALLEY HAS A JUVENILE ROLE IN PAULINE FREDERICK PLAY Pat O'Malley, who recently joined the Famous Players, will be seen in a juvenile role in support of Pauline Frederick in her next production en- titled "The Love That Lives," which will be published on the Paramount program July 9. "THE RANGE BOSS" WITH JACK GARDNER AND WASHBURN'S "GOLDEN IDIOT" NEXT ESSANAY FILMS Second Western Feature Produced on Arizona Plains is Scheduled for July 16, Followed by "Idiot" Play July 23 20 EXHIBITORS HERALD STORY OF BEATING ILLINOIS STATE CENSOR BILL Motion picture censorship by the state of Illinois was beaten in the closing fifteen minutes of the Fiftieth general assembly at Springfield Sun- day morning, June 17, after a sensa- tional fight lasting throughout the previous week, in which various di- verse interests were involved, but in which a capable lobby, in which the Mutual Film Corporation was well represented, held the final trump cards. The censorship bill, introduced by Representative Guy Guernsey at the behest of the Chicago Political Equal- ity League, represented in the fights before senate and house committees by Mrs. Guy Blanchard and a strong lobby, was passed in the house by a vote of 57 to 48. This was really the beginning of the hard struggle on the part of the film men and Arthur James Pegler, the Mutual representa- tive, who were eventually successful. The contest for effective represen- tation on the floors of both houses continued throughout Saturday night, June 16, and the final announcement of Speaker Dave Shanahan that the bill had died in the joint conference committee was not made until 7:45 Sunday morning, when a disheveled band of legislators stood up in the house waiting for the final gavel. Story of Political Intrigue The story of what happened and how it happened has not been told in the daily press. It is a fascinating story of political intrigue skillfully diverted by the motion picture inter- ests to forestall one of the most vi- cious measures ever proposed. ■The Guernsey bill as originally passed provided for the establishment of a state censorship board with one head censor as court of last resort, and such sub-censors as he might see fit to appoint, whose business it would be to censor all motion pic- tures for publication in Illinois. This did not suit the book of the Funkhouser contingent, representing the Chicago Board of Censors, of which Major M. L. C. Funkhouser is the head. Senator Samuel A. Ettle- son, Chicago's corporation counsel, was on the job to fight for the Funk- houser regime, and he and his friends rallied to the support of the Chicago administration in both houses. But the question was not to beat the bill which had already passed the house. Amendments Death Strokes ,On the principle that there are more ways of skinning a cat than beginning at the nose, Senators Et- tleson and Barbour and others had it referred to a subcommittee, where they attacked it from the rear by tacking on a list of amendments. The amendments were adopted by the committee and later by the senate after a fight on the floor in which Senator Walter Manny of Mt. Ster- ling made a vigorous speech against all forms of censorship, and found support as well as opposition. What these amendments meant to the motion picture producer and ex- hibitor it is easy to realize. To be sure, the Chicago censorship men had gained their objective, which was to save the job of Major Funkhouser, but the result, had the amended bill been adopted, would have been to compel the payment of an additional censorship fee on every film exhibited to scores of censor boards through- out the state. The terms of the amended bill were prohibitive. ART DRAMAS RECEIVES 14,000 TRADE MARKS; ELIMINATE ALL BUT 10 GENERAL ISSUES NEW "SPARKLE" COMEDY FILMS Still adding to its product, General Film now is issuing the new "Spar- kle Comedies." "The Sparkle Comedies" are one- reelers. The comedies are from the studios of the Jaxon Film Company. These films are to be had in groups of six, and the first group includes, "Where Is My Nightie?" "Fresh Air," "The Spy," "The Trunk Route," "The Water Cure" and "Night of Enchant- ment." Remaining Designs in Contest May Be Submitted to Trade Paper Readers to Pick Best Although more than two weeks have elapsed since the closing of Art Dramas Trade Mark Contest, in which fourteen thousand answers were received, no final decision has yet been arrived at by the committee of judges. This committee has succeeded in eliminating all but ten of the designs submitted, and these now are in the hands of the board of directors, so it is improbable that the decision will be delayed longer. There were at least a hundred of the designs which were so good as to be almost equal in merit, and much discussion was held before eliminat- ing any one of them. The others were as a rule quite worthless, and while it was only a slight task to select the best hundred, it has taken two weeks to eliminate ninety of these. The ten remaining designs are all original, simple and distinctive, and any one of them would make an acceptable trade mark. In case the judges are unable to arrive at the decision within the week, the ten may be submitted to the readers of the trade papers, who will be asked to vote on the matter. E. Lanning Masters, who has had charge of advertising and publicity for Greater Yitagraph Y-L-S-E, is out. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. EXHIBITORS HERALD 21 BIGGEST AND BEST MARKET IN HISTORY OF FILM INDUSTRY SEEN BY FRANK HALL Shares Belief of Many Financial Experts Country Is Entering Era of Unprecedented Prosperity; Condition Reflected in State Rights Trade That the state rights market is re- flecting the beginning of a tremendous business boom is the opinion of Frank Hall, who is closing contracts with buyers of territorial rights for the special Edgar Lewis production, "The Bar Sinister," and the A. H. Jacobs Photoplays, Inc.. Jane Grey feature "Her Fighting Chance." "When the country decided upon conscription" said Mr. Hall in talk- ing over conditions of the market, "a sudden check was noticed in the closing of contracts for territory. A spirit of indecision seemed to be prevalent for a short time, but it was really remarkable how quickly busi- ness settled back into its usual chan- nels and buyers became even more active than before the slump. Sees Big Business Judging from the live interest now being shown in the disposition of ter- ritory for "The Bar Sinister" and "Her Fighting Chance," the indepen- dent exchanges of the country are equipped to take care of a large num- ber of new state rights pictures and are preparing for a strenuous midsum- mer drive for business. While pictures with a special advertising angle seem to appeal to buyers most strongly, producers making all high class fea- tures should have little trouble sell- ing them at a fair profit. 'T share the belief of many of our leading financial experts that this country is entering upon an era of unprecedented prosperity and since the show business is one of the first to profit by good times, it is natural that motion picture men should be preparing for a rich harvest about to be reaped. "With everybody working and a great amount of money in circulation it is a foregone conclusion that the capacity of our theaters will be in- adequate to hold the crowds seeking relaxation and amusement. Exchanges will quickly profit by the prosperity of the theaters and the large de- mand for good pictures will keep the state rights buyers continually on the alert for new ones. "With this condition in mind, many successful exchange men are prepar- ing for a marked increase in business and are therefore showing an interest in state rights offerings which is excep- tional for this season of the year." SENSATION FILM FOR 1918. IN SCENARIO. IS DONE BY NELL SHIPMAN Author-Player Returns to U. S. from West Indies with Big Story Ma- terial for Forthcoming Film Xell Shipman, author and star of a score of screen dramas, has just re- turned from the West Indies where she has been preparing the manuscript of what will be one of the biggest screen sensations of 1918, it is said. She now is sojourning in California, but expects to return to New York very shortly to personally direct and supervise her story. It is safe to say that no other woman in the industry- has achieved the marked success in such widelv divergent fields that she has. MISS NELL SHIPMAN (Williamson Brothers) Following her successful work with Greater Yitagraph, Fox and Lasky productions, she received many offers to continue her work before the cam- era, but the lure of writing drew her. to the West Indies which proved to be a most fertile field for material' for book, stage and screen. Activities do not start upon her big picture until September, when she sails once more for the West Indies. MUTUAL ISSUES PRESS SHEETS WITH AIDS FOR LATEST FEATURE FILMS Two unusually attractive press sheets have just been issued by the Mutual Film Corporation advertising Mary Miles Minter, in "Periwinkle," and Jackie Saunders in "A Bit of Kindling." These sheets contain price lists of advertising accessories, music cues and catch-line ads. as well as valuable program suggestions. JANE GREY, THE STAR IN "HER FIGHTING CHANCE" THIS POPULAR STAGE FAVORITE ACHIEVED A NOTABLE Sl'CCESS AS A SCREEN STAR IN THE LEADING ROLE OF THE DRAMATIC FILM NOW BEING PUBLISHED BY FRANK HALL PRODUCTIONS. INC. 22 EXHIBITORS HERALD JUNE ELVIDGE MADE WORLD STAR OF FIRST RANK BY BRADY; LEW FIELDS NOW WORKS ON NEW FILM Director-General Is Retitling Four Productions Completed and Ready for Publication on Program ; Play's Name Seen as Big Factor June Elvidge, who has been appear- ing in World-Pictures Brady-made now advances to the front rank of fixed stars in this organization. A new contract between the World Cor- poration and Miss Elvidge to this effect, covering a terra of years, was executed last Tuesday. The rise of Miss Elvidge as a fa- vorite of the screen has been ex- tremely rapid and steady. It is only a few months since she was a com- paratively unknown actress on the Winter Garden stage, where she occu- pied the position of understudy for Jose Collins, and played her part "on the road." Lew Fields Again at Work Another item of interest from the World-Pictures studios is that Lew Fields again is working under the Brady direction, this time in a photo- play the identity of which is not to be disclosed just now. The great success of '"The Man Who Stood Still," produced by World, is the working cause for this renewal of re- lations. It was in this comedy that Mr. Fields was enabled to demonstrate that he possessed other qualities as an actor than those of a farceur pure and simple, for his characterization of the soft hearted old jeweler gained for him the appellation, "the David Warfield of the screen." It was Brady foresight that influenced the selection of Fields for the big part in "The Man Who Stood Still" and for this reason the actor is very happy indeed to be back again in the World's fold. Brady Retitling Films Just at present Mr. Brady is again demonstrating his firm belief in the proposition that a photoplay well named has more than half won the battle of popularity. This demonstration has taken the form of changing the titles of four of the completed Brady-mades awaiting publication. The picture drama formerly called "Partnership" has had its title shifted to "The Iron Ring." Arthur Ashley, Gerda Holmes and Edward Langford are the featured players. The play originally named "The Waster," star- ring Carlyle Blackwell and June El- vidge, with Muriel Ostriche a promi- nent member of the company, is now titled "Youth." "Dandy Dick," directed in person by Mr. Brady, will reach the public under the final name "The Marriage Market," with a cast composed of Carlyle Blackwell, June Elvidge, Ar- thur Ashley and other World-Pictures actors and actresses. Ethel Clayton's JUNE ELVIDGE (World) picture play produced under the work- ing title. "Chasms," now is known as "Souls Adrift," and the leading male part is played by Milton Sills. SELIG FEATURE FILM FROM TERHUNE NOVEL SOON WILL BE READY George Fawcett, Star in Stage Play of "Caleb Conover, Railroader," Has Lead in Screen Version William N. Selig announces that the feature film taken from Alfred Paysori Terhune's novel, "Caleb Con- over, Railroader," soon will be ready for presentation. Colin Campbell di- dected the production and Gilson Wil- lets wrote the film version of the story. George Fawcett, who starred in the play "Caleb Conover," is the star, and others in the cast are: Thomas Santschi, Fritzi Brunette, Frank Elliott, William Robert Daly and Goldie Coldwell. The Selig Company claims that the interior sets for this picture are among the most magnificent seen on the screen the past year. In some of the scenes hundreds of persons are utilized. The scenes of the poli- tical convention are said to be excit- ing and elaborate. William Robert Daly delineates the character of Billy Shevlin, trusted lieutenant to the "Boss." H. A. SPANUTH IN N. Y. TO ENGAGE STAFF FOR COMMONWEALTH FILM H. A. Spanuth, president of the Commonwealth Pictures Corporation of Chicago, left for New York, June 26, where he will engage a director, technical man and camera man. It is also his purpose to fill in part of his cast for the first Commonwealth picture, featuring Elsie Mackay, which will be produced in Chicago. George Loane Tucker presents "I BELIEVE" George Loane Tucker photodrama; eight parts As a whole - Impressive Story Praiseworthy Cast - „ Meritorious Settings _ Suitable Photography Fine To George Loane Tucker, author and director of "I Believe," a wreath of laurels should be presented. The story deals with a gigantic subject — that of God and His subjects. Mr. Tucker tears holes with a vengeance into the theories of such unbelievers as Neitsche and Haekel and surely proves to scoffers that they cannot exist with- out the soul which only God can create. Mr. Tucker fur- ther proves his capabilities in handling this weighty sub- ject by adding a lot of comedy touches. His fights, acci- dent scenes, and his characterizations, all are more than commendable. ONE OF IMPORTANT SCENES FROM DRAMATIC PRODUC- TION, "I BELIEVE" (Cosmofotofilra Co.) A notable cast assists him. Milton Rosmer's interpre- tation of the role of Stephen Ferrier entitles him to recog- nition as a star. Edna Flugrath makes a lovable and pathetic child. The rest of the cast, giving a splendid performance, includes Charles Rock, Barbara Everest, Hubert Willis, Frank Stanmore, Kenelm Foss, Hayford Hobbs, Bertram Bingleigh, Edward O'Neill, Lewis Grant, Minna Grey, Janet Ross, Louise Manning, Phillip Hew- land, Arthur Walcott, Dorothy Tree, James Reardom, Douglas Munro, Phyllis Broughton. This is a picture which can be booked with absolute assurance that it will receive a unanimous vote of ap- proval. The story: Stephen Ferrier and his father are minis- ters of the Episcopal Church. They are fighting the influ- ence of an unbeliever named Gedge. This man and his henchman Harden have acquired a powerful hold upon the working element. Realizing the pernicious influence, Stephen opens a mission. Blit his followers are few until Walton is killed by a piece of machinery. Harden refuses to comfort him in his dying moments with the explanation that he will have nothing to do with what is finished. Ferrier is summoned and tells Walton to fear not that his life is not ebbing away, but is only beginning. The sinner believes and dies happy. Stephen has been instrumental in saving the daughter of Juicy Joe from the obnoxious attentions of Walton's son. Most of the men have now swung over to Stephen's side. Little Lucy is pursued to Stephen's house by the irate father, but when Stephen tells him he will marry Lucy he consents to let her remain. He marries her, although she tries to run away from him, believing that he cares nothing for her except to save her from the wicked influence of her father. Stephen meets Gedge and Gedge sows the seed of doubt in his mind. Gedge also explains to him that he can create life. The father deplores this and tells Gedge he might be able to do that but he cannot create a soul. Gedge laughs at such a thing as a soul. Gedge and Stephen are talking in the laboratory and in leaning against an electric wire they both receive a shock. Gedge recovers almost immediately and discovering that Stephen is dead, he infuses him with life. And the thing that he creates is without a soul and commits dastardly crimes. But when this thing of loath- ing is alone he realizes that he is alone. He goes to Gedge and even he, his creator, turns from him. The little girl-wife, who had taken refuge in a convent, tells him to pray to God. Gedge assists with his cry "I Be- lieve— help Thou my unbelief." And in regaining his soul he risks his life to save a little bird which has fallen out of a nest. As he falls he comes to realize there is a Creator and so does Gedge, in his vision since he had seen the harm that might come from life created by man he thanks God that he can believe in Him as the only creator and ruler. Franklyn Farnum in "THE CAR OF CHANCE" Bluebird comedy; five parts; published July 9 As a whole - _ Entertaining Story _ Amusing Star Pleasing Support — Good Settings _ Typical Photography _ _ Clear Of that cheerfulness that has become so appealing and delightful to spectators is "The Car of Chance," with which exhibitors should find it a very easy matter to fill their houses. The story is of the same entertaining type that has been found in previous Farnum productions. The sub- titles are clever and amusing, and as a whole the film has been handled in a manner which will soon prove enter- taining to any class of audiences. Supporting Mr. Farnum are Brownie Vernon^ Helen Wright, Molly Malone, Mark Fenton, H. J. Bennett, Wal- ter Belasco and Harry De More. The story is by Wal- demar Young. William Worthington directed. The story: John Baird has provided in his will that unless his son Arnold settles down and takes life seriously he shall receive nothing but a touring car and $500, which money shall be used for nothing but gasoline and repairs for the car. Arnold loves Ruth Bennett, the daughter of the president of the traction company, but because of his lack of wealth Bennett will not allow Arnold to call on Ruth. The street car men strike because Bennett will not in- crease their salary. As revenge Arnold forms a company providing machines for taking the people to and fro. He makes gains of wealth, while the car company makes nothing. Finally Bennett is willing to compromise and consents to the marriage of Ruth and Arnold. 24 EXHIBITORS HERALD Valeska Suratt in "THE SLAVE" Fox drama; five parts; published June 3 As a whole _ A poor feature Story _ Disjointed Star Poses in hats and costumes Support Ample Settings - - -.Fine Photography Good How to live sinless yet happy ' on $8 per week, is Valeska Suratt's great problem in "The Slave," her latest Fox vehicle. The picture might also be called "The Shop- girl's Dream," as this old, slipshod manner of telling the story is used. Valeska wears many hats and striking costumes, striped ones, and spotted, white ones and black, and always a bunch of pure white lilies reposes in her corsage. The picture is so jumpy and disconnected it was hard for the audience, at the Boston Theater, Chicago, to fathom the plot and many walked away before the film ended. It was directed and written by William Nigh. Good photography abounds, but it is not a story for children. The story: Caroline (Valeska Suratt) works in a hair- dressing parlor. A wealthy citizen, known as Moneybags, falls in love with her, takes her home in his auto and proposes on the curb. Caroline falls asleep and has a most remarkable dream, a regular nightmare in fact, of marrying the man who proves to be very penurious and locks her up in his mansion. He dies finally and Valeska starts out to have a good time on his money. She sees the folly of her ways, however. She wakes up from her dream, turns down the wealthy man's offer of marriage and decides to wait "eight or nine years" for the return of her poor but honest young man from the west. Antonio Moreno, Belle Bruce in "J SON OF THE HILLS" Vitagraph Blue Ribbon drama; five parts; published June 25 As a whole _ - Tiresome Story - Commonplace Stars -._ Dull Cast - - - - — - - Fajr Settings _ - — - Suitable Photography — *°°r "A Son of the Hills" is a story adapted by Joseph F. Poland from the novel of Harriet T. Comstock. It was directed by Harry Davenport. It is a rural drama with a hackneyed theme, poorly directed and only fairly well acted. Many noble sentiments are palely indicated, but the story proves nothing, offers no lesson, and hardly merits the attempt to entertain. There are too many loose ends to the plot. The cast surrounding Mr. Mor- eno and Miss Bruce is made up largely of people not suited to the roles in which they are cast. The story: Sandy Morley runs away from his home in the south, to acquire an education, leaving behind his irate stepmother and his sweetheart, Cynthia Starr. He meets John Markham, a wealthy northerner, in search of a factory site, and goes to work in.Markham's factory in the north. The boy works for a year and is sent to college, graduating with honors. He is dispatched south to superintend the building of a modern factory in his home town. In the meantime Cynthia has turned to Lans- ing Hartford, and while out for a drive, they are caught in a storm and stay all night in a cabin. Fearing the disgrace which Lansing convinces her will follow, she consents to marry him. When Sandy learns of their marriage he compels Lansing to promise not to exercise his right as a husband until Cynthia agrees. The sudden appearance of another woman whom Lansing had met during his college days, with a baby, disillusions Cynthia and she marries Sandy after securing a divorce from her husband. Bryant Washburn in "THE MAN WHO WAS AFRAID" Essanay- K-E-S-E drama; five parts; published July 2 As a whole Good feature Story _ Interesting Star _ Splendid Support Fine Settings _ _ _ Well selected Photography _ Clear Although there have been many war subjects on the market, "The Man Who Was Afraid" presents a war story from a different angle — one that should please theater patrons. The story is adapted from one published in the Satur- day Evening Post by Mary Brecht Pulver. The direction is by Fred Wright, who has handled the various situa- tions splendidly. The story of the film follows that of the Post tale very closely and Miss Pulver's story, visual- ized, makes an entertaining feature. A SITUATION IN "THE MAN WHO WAS AFRAID," FEATUR- ING BRYANT WASHBURN (Essanay-K-E-S-E) Bryant Washburn's pantomime brilliance is given a wide range and his handling of the role of weakling and slacker who becomes a strong, brave man, is done with finesse. A new lead in the person of Margaret Watts gives Mr. Washburn capable support. Ernest Maupain as a National Guard Colonel is splendid. And Frankie Ray- mond as the mother who has taught her son to fear war is well cast. The story: Mrs. Clune has made of her son a weakling by instilling into his mind fear of war. This action has caused Benton to become a slacker and through this he loses the love of Elsie Revere. Tortured by the jeers of the other soldiers, Benton rushes from his mother and joins the troops on their way to the Mexican border. With the enemy advancing on every side, Clune's regi- ment is about to be driven back. Help must be secured and the only means is for someone to ride around the enemy's lines to another camp. Clune braves the danger and comes out victorious. The enemy is annihilated and Clune becomes the hero of the hour. Through his bravery he again wins the love of Elsie. Marinette, Mich. — Manager Thorsen of the Cozy Theater here prevented a panic in his theater recently when a fire broke out beneath the building, by asking the audience to pass out quietly and orderly. Nobody ir the audience knew of the fire until Manager Thorsei stopped the show and dismissed the crowd. Buhl, Idaho. — Work has been started on a new motioi picture theater here. EXHIBITORS HERALD 25 Ethel Barrymore in "THE GREATEST POWER" Metro drama; five parts; published June 18 As a whole Average Story Padded Star Adeauate Support Gcod Settings — In keeping Photography Clear A slender story, prefaced with pictures and remarks by John Ruskin, and containing considerable padding is "The Greatest Power." The well known stage star plays but a small part in this romance of a laboratory; William Davison. Harry Xorthrup and Frank Courier putting most of the action into the piece. It deals with the discovery of a wonderful explosive which a young man desires to publish to all nations, and a gang of ,well dressed crooks who plan to steal the formula. It is an old plot, bolstered up with pictures of Becky Sharp and the stars and stripes. In fact, it is a very ordinary feature, depending upon the star's name alone to draw. The story: Miriam Monroe dabbles in chemistry to discover a cure for cancer. Simultaneously, John Conrad discovers a high explosive, but lacks funds to further his investigations. They are introduced and Miriam gives up the cancer cure to help John. Miriam's father, who is interested in a large factory, and his board of directors back John. They make a test of the explosive by blow- ing up a village. Miriam wants to give the secret to the United States, but John refuses. Spies attempt to steal the formula, and John becoming incensed, grants Miriam's request to turn it over to the government which assures the latter of complete victory over the enemy. Marie Osborne in "WHEN BABY EORGOT' Lasalida-Pathe drama; five parts: published June 24 As a whole Boresome Story Poor Star _ Strcng Support Fair Settings Faithful Photography Clear If it were not for Marie Osborne, "When Baby For- got" would be ridiculous as a film attraction. The story jumps about from one thing to another with no connec- tion, no dramatic value, or no appeal other than the strong winsomeness of the star. The best part of the production is when Marie visits a church for colored folks and the preacher is shown wildly admonishing his flock. For the people interested in Marie Osborne the picture will appeal. However, to the person who is desirous of seeing a strong story well handled, the production will prove a disappointment. Supporting Baby Osborne are Fred Xewburg, Mar- garet Nichols and Lee Hill. Eugene Moore directed. The story: After the separation of her father and mother. Marie becomes ill and the doctor tells the father that the only thing that will save her is for some one to start her on the little prayer her mother taught her and which she has forgotten. As a last resort the butler goes to the mother and brings her to the sick child. The mother starts the little girl out on her prayer and soon there are signs of recovery. The father, coming upon the mother is at first angry, but the pleadings of the little girl win the father and a reconciliation takes place. Sherman, Texas. — Miss Baettie Fairchild has sold the Lyric Theater to F. A. Crosby, of Omaha. Xeb. Miss Crosby opened the first motion picture theater in Sher- man, and has conducted it ever since. Olive Thomas in "MADCAP MADGE" Kay Bee-Triangle comedy-drama; five parts; published June 24 As a whole _ Clean and humorous Story Excellent Star Clever Support Very good Settings Beautiful Photography Clear Olive Thomas' winsome smile won the hearts of Covent Garden (Chicago) audiences, where "Madcap Madge" was shown Sunday, June 24. Xot in a long time has a more delightful little farce-comedy been shown on the screen. The vivacious ex-Ziegfeld "Follies" star captivated everybody and the slight story moved along swiftly and joyfully and literally convulsed the audience. AX AMUSING SCEXE FROM "MADCAP MADGE." FEATUR- ING OLIVE THOMAS (Kay Bee-Triangle) Director Raymond B. West has skilfully handled the excellent company surrounding Miss Thomas, and the many beautiful scenes representing Palm Beach appeal to the eye throughout. The story: Mrs. Flower is anxious to have her daugh- ter Julia marry a man of wealth and prominence. They go to Palm Beach and commence a diligent search for an Englishman traveling incognito. In the meantime Julia's younger sister, Madge, is expelled from boarding school for several capers, and she goes to Palm Beach, where she is kept in short dresses and very much in the background. How she meets a young man who eventually saves her father from ruin, and how Julia marries another stalwart young American, after ignoring the real Earl of Larlsdale, whom she has set out to capture, make a highly interesting and pleasing story. SELIG-WORLD LIBRARY Xumber 7 of the Selig-World Library is an interesting ottering. The incidents have been assembled with a view to entertaining as well as educational values. Topics handled in an interesting manner are the shops of Siam, showing the manufacture of shoes, parasols and lanterns; also the British convict ship Success, which played an important part in the war of 1812. is shown. The various forms of torture used to inflict punishment on prisoners are all shown. Tigers and their haunts as well as a fight between a tiger and a hyena and a tiger and a wild boar brings this interesting reel to an end. Grand Junction, Colo. — A deal has been closed here whereby George L. Walker, of the L>-ceum Theater, acquires the lease to the Palisade motion picture theater. 26 EXHIBITORS HERALD "THE GARDEN OF ALLIE" Follies of the Week-Titan Picture Corporation travesties Through the Titan Pictures Corporation the American Relief Fund will raise money to purchase tobacco and necessities for the boys at the front. One reel travesties are being produced by the Follies of the Week company under the direction of Rex Weber. The travesties have been handled in a humorous strain. They are exceedingly clean and should make a fitting ad- dition to any program. There are many points to these pictures that can be advertised by exhibitors which should tend to interest spectators. The players appearing in these films are all prominent members of speaking stage productions. Earn- est Truex, Julia Mills, Charles Grapewinn, Charlotte, the noted skater, and Raymond Hitchcock are among some of the stars. Rex Weber is devising the stories as well as direct- ing the pictures. His success can be seen in the first two productions, "The Garden of Allie" featuring Mr. and Mrs. Truex and their two children, and the "Hawai- idiot," featuring Charles Grapewinn and Gretchen Sher- man. "The Garden of Allie" is a humorous story of how Allie Smithers decides to raise vegetables to overcome the H. C. of L. The only thing he succeeds in raising is one lone bush which he immediately surrounds with a fence and tenderly nurses. His efforts at gardening being unsuccessful, he iays in a store of canned vege- tables. "Hawaiidiot" tells of a man who has the Hawaii craze. His actions, entertainments and foods are all Hawaiian flavored. His wife decides to give him all the Hawaiian atmosphere he can stand, and so has palm trees brought into her home and the floor strewn with sand. She garbs herself in the costume of a Hawaiian maiden and takes ukulele lessons as well as lessons in Hawaiian dancing. The atmosphere proves too much for the "Hawaiidiot" and he decides that America is good enough for him. This last mentioned production is really better than the first and can stand on its merits. And when one con- siders that the Truex travesty was made in four and one- half hours, its merits will stand out even better. Mary McAlister in "THE UNEVEN ROAD" Essanay - K-E-S-E drama; two parts; published July 25 As a whole Up to standard Story _ Appealing Star Fine Support Sufficient Settings Appropriate Photography Good "The Uneven Road" is equally on a par with other productions of the interesting "Dq Children Count?" se- ries. Mary McAlister, in a brilliant manner, displays her versatility as a child star and her work registers splen- didly. Ernest Maupain, John Cossar and Jane Thomas sup- port Miss McAlister. The story: Agnes Carlson, because she allows curios- ity to govern her life, gets into all sorts of trouble. One day in her ramblings, she ignites some chemical and the explosion blinds her. An operation is the only thing which will save her. Her father, who has gambled away all his money, is driven from the home by the mother. When the mother realizes the awfulness of her child's blindness, she is about to sell herself to Carlson's former employer, when Carlson returns with enough money to pay for the child's operation. William Russell in "THE MASKED HEART" American-Mutual drama; five parts; published July 2 As a whole Good Story .....Interesting Star _ _ Fine Support Ample Settings In keeping Photography Satisfying "The Masked Heart" is an interesting feature with a well handled story and should appeal to all audiences. The work of William Russell is especially good. So with a production good as a whole, well directed and a strong star, exhibitors should find this a valuable box office feature. ONE OF BIG SCENES IN "THE MASKED HEART," WILLIAM RUSSELL'S LATEST VEHICLE (American-Mutual) A new vampire in the person of Kathleen Kirkham makes her debut in this Russell production, and she ap- parently has all the qualifications of a real vampire. She, no doubt, will win the hatred of audiences. Francelia Bil- lington offers Mr. Russell her usual good support. Wil- liam Conklin and Ashton Dearholt do justice to their roles. Edward Sloman is responsible for the excellent direction. The story: Philip Greycourt, a bored society man, meets Helene Villiers, the wife of John Villiers, and be- comes infatuated with her. At the Villiers country home, Philip visits Mrs. Villiers in her sitting room, and her husband, returning unexpectedly, and seeing their shadows on the window shade, rushes up to the room. Philip flees into another room with Catherine, the step- daughter of Helene. When Villiers finds Philip in Cath- erine's room he forces him to marry Catherine. Cather- ine, who has come to love Philip, is delighted and after the marriage is very happy. Before long Philip finds himself forgetting Helene and loving his wife. John Villiers dies suddenly and Helene comes to visit the Greycourts to awaken the flame of Philip's infatua- tion. When she finds that she is not successful, she tells Catherine that Philip merely married her to save her, Helene. Catherine, not wishing to stand between Philip and happiness, leaves. However, Philip follows and they are happily reconciled. Bemidji, Minn. — The Rex Theater, which has beer operated by E. M. Ney, has been sold to A. G. Harris of Moline, 111., who has taken possession. Mr. Harris has had seven years' experience in the motion picture business. EXHIBITORS HERALD 27 Billy West in "CUPID'S RIVAL" ig-Bee Film Corporation comedy; two parts; published state rights As a whole. ~ Very funny Story _ Lively Star Comical Settings ....Suitable Photography Good Billy West in "Cupid's Rival" will afford an audience ] any good laughs, especially those who like slapstick jmedy. A mallet is brought into play very effectively, ; proved by the unconsciousness of a few of the cast hich includes Leo White, Babe Hardy, Ethel Burton, udd Ross, Ethelyn Gibson and Florence McLaughlin, he story is one that will please. The story: Billy is the janitor of a studio apartment, te is ordered by Hyfligher, a rich artist in the building, > bring his breakfast to him. Residing in an adjoining :udio is Daub, a poor artist. Daub paints the picture of >ough for the landlord in lieu of the rent. Daub sees his weetheart Ethel entering the studio of Hyfligher. He is nraged and bursts into the room to find Ethel stroking le head of the rich artist. Daub seizes a painting of ".thel and smashes Hyfligher on the head with it. Hy- igher is distracted, for the day of the exhibition of the ainting is near. Meanwhile, Mike the elevator boy, is hasing a mouse through the building and the chase leads im into Daub's studio, where the mouse runs up the side f the painting of Dough. Mike has a club with which e attempts to hit the mouse, but he misses and hits the •ortrait, tearing it. He is horrified at what he has done. Daub enters and is heart-broken. Mike scouts the iea of dressing up as the landlord and taking his place n the frame. At the exhibition the people are delighted ptfa the paintings and think that they are real. Billy inds out the ruse and when he sees that his enemy Mike s sitting in the frame he arms himself with a club and hen the chase begins. The guests finally catch Billy and nete out to him a just punishment. MYSTERIOUS MISS TERRY," STARRING BILLIE BURKE, IS FIRST FILM FOR PARAMOUNT'S NEW "STAR SERIES" "The Mysterious Miss Terry," an adaptation of Gelett Burgess' story, starring Billie Burke, has been completed t the Famous Players studio under the direction of J. earle Dawley and is to be the first of Billie Burke's pro- ductions to be issued by Paramount under the new "Star eries" of selective films. As the title indicates, "The Mysterious Miss Terry" is n adventure story dealing with the experiences of a young ociety girl who is bored with the circumstances that have urrounded her all her life and decides to take matters nto her own hands by dropping out of society and living n a boarding house. She is known merely as Miss Terry and is the subject of much mystery to the other boarders because of her gentle insistance upon keeping her personal affairs to herself despite her keen interest in their several fortunes. One of the first incidents which occurs in the story is the robbing of a deserted city home by this girl of mystery. Her delightful personality arouses the keen interest of three young bachelors at the boarding house whose rivalry for her affections is another source of inter- est in the story. When Miss Terry becomes a clerk in a hardware store and is again involved in the robbery of the store, the mystery concerning her identity becomes unfathomable. The cast which has been assembled in support of Miss Burke includes Thomas Meighan, Walter Hiers, Gerald O. Smith, George A. Wright and Bessie Learn. Carlyle Blackwell and June Elvidge in "THE PRICE OF PRIDE" World drama; five parts; published June 2 As a whole . Entertaining Story Interesting Stars ....Well cast Support Plenty Settings Appropriate Photography Clear A drama that will without doubt appeal to the greater majority of motion picture patrons will be found in "The Price of Pride." Exhibitors should find it a good box office attraction, since it has been well handled and the story is one of marital entanglements which are always more or less interesting. Carlyle Blackwell in the dual role of half brothers, present two distinct characters in the young man who has been well reared and who is a successful mining en- gineer, and the young train robber who has had no training nor any mother love to guide him. June El- vidge, as the mother of the train robber; does some good work. Other members of the cast, including Frank Mills, Evelyn Greeley, George MacQuarrie, Charles Charles and Pina Nesbit, are good. The story is by Milton Nobles. Harley Knoles directed. The story: Nan Westland loves Jeffrey Black but Jeffrey loves Madge, his wife, and has no thought of Nan. One evening Madge finds Nan kissing Jeffrey and she orders both from her home. Jeffrey goes west and Nan accompanies him. A little son is born and Nan begs Jeffrey to divorce Madge and marry her for the sake of the son, but Jeffrey refuses. The son of Madge, grown up, becomes a successful mining engineer. The son of Nan, whom Nan deserted to marry a man she learned to love, becomes a train robber. There is a striking resemblance between the two young men and when William holds up the train on which David's sweetheart is en route, Kathleen believes the robber to be David, and when David meets her at the train she will have nothing to do with him. David is arrested as the train robber, and William, the real culprit endeavors to escape. He is fatally shot and as death draws near, he confesses to the crime. Kathleen begs David's forgiveness. RIGHTS TO "BEWARE OF STRANGERS" IN CANADA BOUGHT BY MONARCH CO. The Canadian rights for the Selig film drama, "Beware of Strangers," have been purchased by the Monarch Film Company, Limited. This company outbid several other concerns for the Dominion rights to this production and the Monarch concern expects to start a big exploitation campaign soon. "MY MOTHER," FIVE-REEL BLUEBIRD, FINISHED BY DIRECTOR JULIAN Director Rupert Julian practically has completed E. J. Clawson's story, "My Mother," in five reels, at the Blue- bird studios. The principal roles in the photoplay are played by Julian, Ruth Clifford, Ruby La Fayette and Elsie Jane Wilson. O. HENRY FILM SERIES OF SIXTEEN PLAYS IS EXTENDED TO TWENTY Owing to the success of the O. Henry two-reel pic- tures, General Film announces, the series of sixteen has been increased to twenty. Therefore, instead of booking only the sixteen subjects of these Broadway Star features first contracted for, exhibitors all over the country will have four more available before the two-reel series is complete. EXHIBITORS HERALD 28 Ernest Maupain in "WOULD YOU BELIEVE IT?" Essanay drama; S. T. 28 min.; published June 23 As a whole Pleasing Story Light Star _ Splendid Support . _ Well Selected Settings Suitable • Photography Agreeable While there isn't very much to the story of ''W ould You Believe It?" it works into an entertaining two-reel subject and spectators should find it a pleasing offering. The cast includes Ernest Maupain, Grace W alsh, Mark Ellison and Rodney La Rock. The story: Henry Neville, a handsome social butter- fly, is engaged to Eleanor Cadman. Eleanor is anxious to meet a homely man who is a genius. She does in the person of David Lee, who is the inventor of a storage battery. LEFT TO RIGHT — ERNEST MAUPAIN, MARK ELLISTON AND GRACE WALSH IN SCENE FROM "WOULD YOU BELIEVE IT?" (Essanay) Eleanor's father, demands that Neville have a large sum of money in the bank before he can marry Eleanor. Lee sells his invention and gets just the sum of money that Cadman demands Neville have. Neville borrows Lee's money and then informs Cadman that he now has the required sum. Eleanor and Neville are married. AMERICAN PRESS HUMORISTS WILL BE ENTERTAINED BY GOLDWYN CORP.; SCRIBES TO ENACT FILM IN STUDIO When the American Press Humorists gather in New York during the week beginning June 25, they will spend one day at the Goldwyn studio at Fort Lee, N. J. A com- mittee of five women will have charge of the program at the studio. These women are Mae Marsh, Madge Ken- nedy and Jane Cowl, stars in Goldwyn pictures; Mrs. Elizabeth Sears, editor of Film Fun, and Miss Miriam Teichner of the New York Globe. About 200 of America's best known newspaper men will make the trip to Fort Lee and inspect screen dramas in the process of making. In addition to beholding Madge Kennedy, Mae Marsh and Jane Cowl working before the camera, the humorists will also have a fling at celluloid artistry themselves. Don Marquis, of the New York Evening Sun, and Roy K. Moulton, of the New York Evening Mail, have promised to deliver a scenario which it is expressly stipulated the humorists must act, direct and photograph. George Fawcett in "TRIALS AND TRIBULATIONS" Selig-General comedy; two parts As a whole Good Story _ Humorous Star Fine Support _ Ample Settings ....Faithful Photography Clear "Trials and Tribulations" is an entertaining and humor- ous offering that should please most picture patrons. It will be published on the General Film program. A SCENE FROM "TRIALS AND TRIBULATIONS," FEATURING VIVIAN REED AND GEORGE FAWCETT George Fawcett is well cast and should win the approval and admiration of audiences. Vivian Reed offers him good support. The story: Father does not approve of his daughter marrying the man of her choice, so the young couple decide to elope. Now, father, who is a widower, is also planning to elope with a young woman of whom daughter does not approve. Complications arise when they both arrive at the house of the minister and after much discus- sion the minister performs a double ceremony. MASTER DRAMA FEATURES RECEIVES INQUIRIES FOR STATE RIGHTS AFTER SHOWING OF "WHO'S YOUR NEIGHBOR?" The Master Drama Features, Inc., announces a large number of inquiries from state rights purchasers after the successful private showing of their moral propaganda spectacle, "Who's Your Neighbor?" last week before an invited audience at trie Broadway Theater, New York City. Arrangements are under way for its presentation in a New York theater, announcement of which will be made in the near future. "We have felt all along that in presenting a subject such as contained in this production," said one of the offi- cials, "that we have something that will not only enter- tain the motion picture patrons, but will also make them think in 'Who's Your Neighbor?' It has been a great pleasure to us to learn of the encouraging manner in which this production has been received by the motion picture critics, most of whom have acknowledged this production of exceptional value, not only for the state rights exhibitor, but also for the moral that it teaches." Philadelphia. — The motion picture theater at 425 South street known as the Model has been sold by Max Deutsch to William Cohen. WHOLESOME FILM CORP. TO GIVE PUBLIC IDEAL PLAYS Pictures to Appear on MarKet About Septem- ber 1 Will Be Adapted from Clean Literary Worhs and Will Feature Authors, Not Stars By M. J. WEISFELDT * Leading psychologists and other authorities on the subject are responsible for some astonishing deductions which can be made relative to the motion picture industry, what part it is playing and will play in the educational development of the younger generation. Prior to the advent of motion pictures into his daily life, the short-trousered youngster was absorbed in story books of fact and fiction, which kept his imagination active and his brain busy. The youngster's liking for books developed him along wholesome lines, and at the age of twenty-one the average boy, or girl, has reached a point of fairly good knowledge of the best authors and their works. Xow, however, the motion picture theater has thoroughly insnared the sane youngster, and he or she finds little time to read books. Figures show that a far smaller percentage of boys and girls today possess public library cards than two decades ago. before the motion picture became a staple. Nowadays they uncon- sciously depend upon the motion picture for development of imagination. Presents Appalling Features This situation presents appalling features, the greatest of which is the fact that quite a few of motion picture productions today are morbid, risque and wholly bad for the young idea. Thus we find the youth whose mind and imagination are being developed by motion pictures, becoming enthused over the seductive vampirings of a certain actress, or becoming a lover of the morbid, sen- sational drama. Rather than developing a liking for the works of a certain author, the youth is developing a lik- ing for a certain so-called star. The logical future of the motion picture is not to be the purveyor of erudite plays for the sophisticated few, nor morbid drama for the lovers of sensationalism, but to be the purveyor of clean, wholesome pictures to that vast army of amusement seekers whose own lives and the lives of their children are tempered by the dictates of decency — those who will not tolerate filth in whatever form it may be presented. This is entirely in accord with the idea of Wholesome Films. When its pictures appear on the market about September 1, the author of the story, be it Dickens, Ste- vens, Rex Beach, Clara E. Laughlin or others will be featured instead of the so-called star. It will be the author that will be identified with the story rather than a certain actor or actress. Will Take Place of Story Books The advantage of a policy like this can instantly be appreciated. The screen will present the works of good authors whose wholesome stories are and will be the kinds that will develop the minds and imagination of children along the proper lines. Wholesome pictures will adequately take the place of story books of fact and fiction. While the youth is being wholesomely developed he cannot help but acquire a certain literary education which will stand him in good stead throughout his life. In this way Wholesome Films Corporation is decidedly * General Manager of Wholesome Films Corporation. different from any of the producing companies now en- gaged in the production of motion pictures. Figures prove that one in ten persons finds time to do any considerable amount of reading. The other nine depend upon motion pictures to a great extent, for the stories of love, romance and adventure with which the human mind likes to beguile hours. These figures show that Wholesome Films will fill a long-felt want and that the demand for them among motion picture patrons will be large. To Use Good Literature \\ holesome Films will bring to the screen, stories that have won literary recognition. It will be presented in such a way that the motion picture audiences will gain from the picture, the same impression and cultivation of mind, as though each person in the audience had read the book or the story- The question, "Have you read the book?" can be affirmatively answered by the one who has seen the picture. Thus it will be possible through the Wholesome idea for a person, young or old, to acquire the same know- ledge and impressions in an evening or afternoon at the theater that in reading would take weeks perhaps. "LIVE WIRE TIP" OF MINISTER LEADS TO HISTORIC FEATURES SHOWING OF "CHRISTUS" FILM TO "YOUNG AMERICA" It is not often that a clergyman volunteers a sugges- tion for the exploitation of a motion picture — and still less often, perhaps, would a clergyman's suggestion class as a "live wire tip" in the picture industry. It remains, however, for Rev. William Carter, D. D., pastor of the Throop Avenue Presbyterian church in Brooklyn to give Historic Features, Inc., owners of the American rights of "Christus," a suggestion which has appealed strongly to them, both as a means of promoting the picture and of "doing their bit" for Uncle Sam. Inspired Men at Front Dr. Carter is a director of the church and the School Social Service Bureau, which is interested in educational and uplift work through motion pictures. A close friend of his was in France, several months ago, when "Christus." playing at one of the largest theaters in Paris, was ex- hibited, under the auspices of a special committee, just behind the battle lines to soldiers, wounded or on fur- lough. The effect of the picture as narrated to Dr. Carter was" to inspire every man who saw it with a higher pa- triotism and with fresh courage to face death for a right- eous cause. "Every boy in our army and navy training schools, every boy scout, every lad is military school or high school should see your picture," wrote Dr. Carter to Historic Features. "It will inspire them to fill watever place may be theirs, now or in the future, in the service of their country as nothing else can." "Young America" to See Film As a result of Dr. Carter's recommendation, Historic Features now is arranging for the showing to "Young ■America" of the photodrama which inspired the soldiers of France with a higher sen.se of patriotism than could, perhaps, have come to them in any other way. 30 EXHIBITORS HERALD MARY MAC LAREN IN "PLOW WOMAN," A BLUEBIRD PRODUCTION, LEADS UNIVERSAL PROGRAM FOR JULY 2 Mary MacLaren is the star in the Butterfly picture, "The Plow Woman," which heads the Universal .program for the week of July 2. "The Plow Woman" is a film version of the novel by Eleanor Gates and was put in scenario form by J. Grubb Alexander and produced under the direction of Charles Swickard. In the cast supporting the star are Eddie Polo, Kings- ley Benedict, Harry De More, L. C. Shumway and others. "The Plow Woman" will be issued Monday, July 2. On the same day will appear the Xestor Comedy, "Poor Peter Pious," with Eddie Lyons, Lee Moran and Edith Roberts. Military Drama July 3 The feature for Tuesday, July 3, is the Gold Seal three part military drama, "A Young Patriot," with Mignon Anderson in the leading role. Supporting Miss Anderson are such well known screen favorites as J. Morris Foster, Charles Mailes and Roy Stewart. The Victor comedy, "Not Too Thin to Fight," starring Eileen Sedgwick, is the other film for this day. The chief offering for July 4 will be the two-reel L- Ko comedy, "Bombs and Bandits." The regular issue of the Universal Animated Weekly also will appear this day. "Seeds of Redemption," a two-reel society drama, will be issued under the Rex brand Thursday, July 5. Claire Alersereau, sister of Violet Mersereau, has the leading role in this picture. The Victor comedy, "Daredevil Dan," featuring Ruth Stonehouse, also will appear Thursday. Lyons and Moran Appear July 6 Eddie Lyons and Lee Moran appear in the principal roles in a two-reel Nestor comedy, "Five Little Widows," which is presented Friday, July 6. The weekly issue of the Universal Screen Magazine also is to be issued this day. The chief offering for Saturday, July 7, is the Bison two-reel western drama, "The Wrong Man," with Harry Carey in the leading role, supported by Fritzie Ridgeway. This is a story of adventure, written by N. P. Oakes and directed by Fred Kelsey. Other Saturday films are the Joker comedy, "The Twitching Hour," with Gale Henry and Milton Sims, and the Universal special, Uni- versal Current Events. The Imp drama, "The Girl in the Limousine," featur- ing Molly Malone and Lee Hill, will appear Sunday, July 8. The other films are the Powers "China Awakened," a Hy Mayer travelogue, and the Big U drama, "The Mad Stampede," with Jane Bernoudy. During the week the second episode of "The Gray Ghost," the mystery serial founded on the Saturday Eve- ning Post story, "Loot," by Arthur Somers Roche, will be published. The title of the second episode is "The Mysterious Message." "BRAND OF SATAN" IS CURRENT WORLD FILM WHICH STARS MONTAGU LOVE "The Brand of Satan" is the current World-Picture Brady-inade, in which Montagu Love stars. The story is laid in Paris, partly in surroundings of luxury and partly in the underground dives which are the resort of criminals of the most degraded kind. The principal personage has inherited a criminal taint from his father, an escaped mur- derer, and this supplies the singularly strong psychologi- cal interest of the drama. Edina, Mo. — Pete Campbell of Memphis, Mo., owner of the New Theater in Osceola, la., has purchased the Electric Dome Theater and will make alterations. WM. RUSSELL IN "THE MASKED HEART" IS MUTUAL FEATURE FOR JULY 2 ! William Russell is the featured star on the Mutual schedule for July 2. Mr. Russell will appear in The Masked Heart," a story of love and intrigue, in whic he is a blase society man who is bored by his easy viol tories over women and goes in quest of an elusive woman. The other principals in the cast are Francelia Billing- ton, Kathleen Kirkham, William Conklin and Ashton Dearholt. "The Road Wreckers" is the title of the* thirteenth chapter of "The Railroad Raiders," featuring Helen Holmes, which also is scheduled for July 2. A spectacular smashup between a passenger train and a freight makes the big thrill of the chapter. "Mutual Tours Around the World," ready July 3, show Bizerta, Tunis, a French naval port, and Sydney, the capital of New South Wales, Australia. On this date also comes the La Salle comedy, "The Girl in the Frame," in which Jean Otto is the principal player. Mutual Weekly, with its many news topics and pa- triotic features, will be ready for the public July 4. The Cub comedy of the week, with George Ovey in the lead, is "Jerry's Gentle Nursing," to be issued July 5, in which Jerry takes care of a gouty invalid. "Reel Life," to be issued July 5, is made up of six subjects — Making Jewelry at Home, Berry Pickers of the South, Toys of Wartime, Making Real Men, The Army System, Animated Drawings from Life — A Saving Grace and Hands Up. The sixteenth and last chapter of the "Jimmie Dale, Alias the Grey Seal," series comes to the screen on July 6. This is entitled "The Victory" and E. K. Lincoln has the lead. BEAUTIFUL AND HISTORIC PLACES OF HAVANA, CUBA, ARE IN GAUMONT FILM TO BE PUBLISHED JULY 10 So much appears in newspapers and magazines from I time to time about Havana, Cuba, that patrons of motion | picture theaters will welcome the views of that city which Gaumont will present through Mutual in "Tours Around the World," No. 38, to be issued July 10. The film will show this lovely city of the tropics, which is the metrop- olis of the West Indies. The Gaumont cameraman has been thorough in photographing the beautiful and historic places, and Havana is rich in both. On the same reel are pictures of a number of cities along the Nile. These give an excellent idea of life in Egypt as it has been lived for thousands of years. The second Gaumont film of the week is the Mutual Weekly, which appears July 11. This is No. 132. It will contain latest news caught by the motion picture camera all over the world. Gaumont's "Reel Life" reaches the screen July 12. This issue, No. 63, will entertain with pictures of Amer- ica's Civil War submarine. Strictly speaking, this may not be the first submarine, since there were previous attempts that are chronicled as memories of American ingenuity, but certainly this is the first practical submarine to be used in war. It was built early in the war, sunk in 1862 to escape capture by Admiral Farragut, and raised in 1885. While it itself did no damage, others of the same type were more successful. On the same reel appear "A Square Deal for the Baby,' the story in pictures of how settlement workers teach mothers to take care of their infants; "Whale Meat,' "Camp Fire Signal Girls" and two animations from "Life' in the exclusive Gaumont series taken from pictured joke.< in this magazine. This is an Open Forum for the trade, where all persons in the industry — especially exhibitors — have an opportunity to register suggestions or complaints. Every signed communication will re- ceive careful attention. The Voice of The Trade "Whatever You Want To Know" — For any in- formation you may re- quire about films, theater accessories or any motion picture subject, write this department. Your inquiries will be an- swered below, or by let- ter if of a private nature. MOTION PICTURES IN "NATURAL" COLORS [To the "Exhibitors Herald"]: The letter on this subject which I sent you March last, and which you kindly published, has elicited some comments on both sides of the Atlantic, to which I will be glad if you will allow me to refer in general terms. In reply to the question whether I had ever seen a demonstration of Gaumont's Chronochrome process: I was present at a public showing of the pictures at the Thirty-ninth Street Theater, New York, in June, 1913. I saw Mr. Friese Greene's early results at Brighton in 1906; the Urban results in New York, 1909; Prizma in New York, 1917. At least one other "natural" color process is imminent and I will not miss seeing the re- sults if they are publicly shown. The Hochstetter and Pathe pictures have also come under my notice from time to time, and I have been askeu during my nine and a half years' residence in New York to pass upon the practicability of at least a dozen processes which only needed capital for their exploita- tion. Eastman Gets Gaumont Process The Gaumont process, I am informed, has been ac- quired by the Eastman Company. Why is it not being exploited? There are at present no Urban results being shown. Why? Kinemacolor is inactive; so, apparently, is Prizma. Why? • The Pathe and Hochstetter pictures that I have seen always pleased movie audiences. A London critic, is alone, I think, in calling them "horrors" and "hideous." Some of the tinted and toned films that are produced are charming. The 11,000 feet of "Cabiria," for which I wrote much publicity, did not have a single foot of plain film. With Mr. Ince's "Civilization," about which I also wrote a great deal, some agreeable effects were produced from sheets of "blue" and "red" gelatine suit- ably placed in the projection system. And here in New York a few years ago I saw some colored movies, made by simply painting the positive with consecutive bands of "red," "yellow" and "blue" pigments which in my opin- ion were neither hideous nor horrid. Physicist Could Define Principles On a future occasion I hope with your permission to submit some observations on the ideal process, based on principles which do not appear to be obvious to the above named experimentalists. I hinted at these prin- ciples in my first letter, which, though frankly provoca- tive, quite failed to elicit a rejoinder from practical color Kinematographers, or scientific authorities of standing. An intelligent modern physicist could, I think, readily de- fine the principles that are essential to success; but so far the problem has only attracted the attention of 'empirics and trial and error workers. For the information of a correspondent: It is im- possible to produce stereoscopic effects on the screen without the use of occulars and the latter necessarily cut off so much light that the results if obtained would be intolerable to an audience. This was the case with Ander- son's method with still transparencies, shown before the Photographic Society in, I think, 1893. A great deal of my time in New York since 1908 has been passed in motion picture laboratories. Between the years 1896 and 1905 in London I did practical work in then available movie plants. At the moment of writing I am vitally interested in the production and distribution of motion pictures — a fact which should demolish an apparent impression that hvpochondriasis inspired mv first letter. THOMAS BEDDIXG, 62 West 70th St., New York. [To the "Exhibitors Herald"] : I believe there has been a government ban placed upon certain films dealing with war or upon war subjects. Will you please write stating whether or not "War Brides" is affected by this ruling? I contracted for this feature some months ago, but want to make no mistake in showing it. Your attention to this request will be greatly appre- ciated. W. F. LINDSEY, Idle Hour Theater, Leon, Iowa. Reply: In reply to your inquiry of 23rd inst., relative to a government ban upon certain films dealing with war and war subjects, the "Herald" is informed by the United States district attorney that the government has taken no action against the. showing of war films, further than to publish requests to producers not to exploit pictures which would in any way discourage or retard enlistment. The United States district attorney's office advises us it is a matter that is up to the local authorities in each city or state. It might be well for you to inquire from the city or state authorities as to whether or not there are any objec- tions to the showing of "War Brides." The "Herald" understands the showing of this picture was restricted in the state of Pennsvlvania. 'MAE MARSH DAY" AT CHICAGO EXPO IS SCHEDULED SATURDAY, JULY 14 Goldwyn Pictures Corporation has won the honor of opening the annual exposition of the Motion Picture Exhibitors' League, to be held in the Coliseum, Chicago, beginning Saturday, July 14. The first day of the convention will be known and advertised as "Mae Marsh Day." Miss Marsh will ar- rive in Chicago on the morning of the 14th, accompanied by Samuel Goldfish and other officers of the Goldwyn organization. Hugo Ballin and William H. Cotton, Goldwyn's artist- specialists, and Herbert Messmore, scenic constructor and technical director, are building and designing special set- tings for the Goldwyn booths at the Coliseum, and will journey to Chicago to erect them. A late cable from Mary Garden, now in Paris, brings the information that she may arrive in America a day or two after the Chicago exposition has opened, but she gives the assurance that she, too, will journey to Chi- cago to appear at the exposition during the following week, as the closing day comes July 22. F. M. Brdckell, manager of Goldwyn's Chicago offices, will be in active charge of this company's Coliseum ex- hibit and handle the local arrangements for Miss Marsh's appearance. 32 EXHIBITORS HERALD "SEVEN KEYS TO BALDPATE" WITH GEO. M. COHAN, TO HAVE COLLECTION OF ESTABLISHED PLAYERS Anna Nilsson, Mrs. De Wolf Hopper, Joseph Hopper, Russell Bassett and Others Support Star in Film Adapted from Stage Success One of the features of George M. Cohan's Artcraft picture, "Seven Keys to Baldpate," adapted from his popu- lar Broadway stage success and now being produced, is the capable sup- porting cast, which includes many well known artists of the screen and stage.- In selecting the members of the cast for the new Cohan subject, Director Hugh Ford took unusual care, with the result that he has as- sembled a notable collection of estab- lished players. Anna Nilsson in Big Role Appearing opposite the popular ac- tor-author-producer in his second Artcraft offering is Anna Nilsson, the well known film actress, whose six years before the camera has given her wide experience and popularity. Miss Nilsson's prominent work in "Shenandoah," "Regeneration," the "Who's Guilty" serial and other suc- cessful film subjects will be remem- bered by many patrons of the screen. In the leading role of the supporting cast Miss Nilsson should appear to particular advantage. In the role of Myra Thornhill, an- other part which attracted wide at- tention on the stage, is Mrs. De Wolf Hopper, popularly known as Elda Furry. Mrs. Hopper's work for va- rious big producers has made her a favorite among the film public, her most recent portrayal being featured with that of Wilfred Lucas in "The Food Gamblers." Other Well Known Players Corene Uzzell, whose work under the Famous Players, Pathe, Essanay and Mirror trade marks will be well remembered, is entrusted with the part of Mrs. Norton, another feature character. Miss Uzzell's last appear- ance on the screen in "On Trial" add- ed greatly to her wide prestige as a film artist. Joe Smiley, who appeared in Mr. Cohan's initial picture, "Broad- way Jones," again plays in support of Cohan in this production. Other players in this picture are G. Warren Cook, who appeared under the Artcraft banner once before in the Mary Pickford picture, "The Pride of the Clan"; Armand Cortes, who played under practically every prominent management both on the screen and the stage; Carlton Macy, who originated the role in which he appears in the screen version of this story, on the stage; Eric Hudson, whose work with many of the big film producers is well known; Paul Everton, Frank Losee and Purnell Pratt. HEADQUARTERS FOR CONVENTION MEN IN "LOOP" IS SELECTED While the Exhibitors' League Ex- position and Convention, scheduled for July 14 to 22, will be held in the Coliseum, in Chicago, the New Morri- son Hotel on Madison street in the heart of the "loop" district has been selected this year as the central head- quarters for delegates and exhibitors. The big annual banquet, it is an- nounced, will be held in the banquet hall of the hotel Wednesday .night, July 18. Preparations already have been made to accommodate 1,500 persons. In the new ball room, the Reel Fellows' Club, of Chicago, will hold their ball. The grand march will be led by a noted motion picture actor and a leading lady. During the convention week a tally-ho drawn by six horses will be placed at the disposal of exhibitors and delegates in which to carry them to and from the Coliseum and "loop" headquarters. The festivities of the exposition and convention will terminate, it is announced, Friday night, July 20, when the Terrace Garden at the New Morrison Hotel will be reserved en- tirely for the entertainment of ex- hibitors and the trade in general. "THE GARDEN OF ALLAH" RIGHTS SOLD IN NEW TERRITORIES BY SELIG The Selig Polyscope Company an- nounces additional sales of territorial rights for "The Garden of Allah," the Selig drama, written by Robert Hichens and featuring Helen Ware supported by Thomas Santschi. The Hy-Art Masterplays Company, Penn avenue, at Twenty-first street, Wash- ington, D. C, recently closed a deal for the rights for Maryland, District of Columbia, Delaware, Virginia and North Carolina. The A. G. Fontana Productions, Inc., 1225 Vine street, Philadelphia, Pa., has purchased "The Garden of Allah" rights for western Pennsyl- vania and for West Virginia. GEO. M. COHAN PRESENTS AMBULANCE DONATED BY HIRAM ABRAMS TO AID RUSSIANS COHAN AND STUDIO MANAGER AL KAUFMAN ARE SEEN IN FOREGROUND DURING PRESENTATION OF MACHINE DONATED BY MR. ABRAMS TO AMERICAN AMBULANCE IN RUSSIA (Artcraft) EXHIBITORS HERALD 33 THE FILM STOCK MARKET By Paul H. Davis & Company Chicago Bid Asked American Film Company 65 70 Lincoln Film Corporation, Pfd 90 100 Lone Star Corporation, Pfd 98 100 Lone Star Corporation, Com 26 28 Mutual Film Corporation, Com 16 18 Mutual Film Corporation, Pfd 21 24 New York Motion Picture Corporation 68 72 Xorth American Corporation, Com 25 States Film Corporation, Com _ 25 Thanhouser Film Corporation „ f4 , 1 54 Triangle Film Corporation 1^4 2l/i World Film Corporation y% y% Quotations June 26, 1917. This department will furnish on request, such statistics as are available concerning the above or other motion picture stocks, providing such request does not call for an expression of opinion concern- ing the policy of the companies or the future prices of the stocks. OFFICIAL CUT-OUTS MADE BY THE CHICAGO BOARD OF CENSORS Triangle, of Venus. 'Dad's Downfall" — Cut three scenes of man and statue Bluebird, "Fires of Rebellion" — Reel 3, cut out "Never mind, my fine lady, you won't be so fresh this time tomorrow night." Reel 4, cut one close-up of choking scene. Signal, "The Railroad Raiders,' on policeman. No. 12 — Cut two scenes of attack Universal, "The Voice on the Wire," No. 15 — Cut out "Having baffled the police with a number of mysterious murders," etc. Reel 2, "By all I hold sacred," etc. "We killed all of the Black Seven," etc. Cut out scene of Shirley putting revolver on table. Cut out Reynolds placing revolver at breast Triangle, "His Bitter Fate" — Flash five back views of girls on beach in bathing costumes. Kay .Bee, "Love or Justice" — Reel 1, insert subtitle in place of "We are going to be married" to the effect that they have been married and are going to celebrate the event. Cut out "Nan, a woman of the underworld." All scenes of man snuffing dope. "We don't need to be married. If I can't hold you without the aid of the law," etc. Cut out view of marriage license. Cut out "A Savage passion that dissolves morality in its flame," and love scenes following. "The type of woman who gives all or nothing." Reel 2, cut out taking necklace from girl's neck. Reel 3, all scenes of Keeley with girl in his arms in dance scenes at party and scenes on table where girl is shown in man's arms. Shorten three party scenes. Cut out "I am not coming home, I'm going with Keeley." "Nan, if you do this thing it means the end." Cut out subtitle, "Well, you're not tied to anything, are you?" Reel 4, cut out scene of crook turning key in door of girl's apartment. Cut out shooting of detective by Keeley. Cut out sub- title, "I'm handling big jobs now, Nan, and I'm no piker with my girl." Shorten long struggle scene in girl's room. Reel 3, cut out view of marriage license at end of picture. Essanay, "The Land of Long Shadows" — Reel 1, cut out three shooting scenes. "You will wink at the boys and let them buy the drinks," etc. Reel 5, subtitle, "Do you and your brother use the same bunk?" -Cut out close-up of stealing Chaplin-Mutual, "The Immigrant"- moneybag. Cut out thumbing nose. Italian-American, "The Prisoner of the Owl" — Cut out "Lord Wilmer has not released our comrades, our son must die." Shorten scene of woman abusing boy. Reel 2, cut out shooting of soldier in cavern pass. Reel 4, cut out attack on girl in cart. Cut out binding girl to post. First burning scene. Vision scene of kidnapping. Horkheimer, "A Bit of Kindling" — Reel 1, flash three scenes of attack- by thugs, and cut out scene where man's pockets are rifled. Selig, "A Day and a Night" — Reel 2, cut out all scenes of Jewish character preparing fire. Close-up of insurance policy. Mutual, "The Upper Crust" — Reel 5, cut out view of stamped en- velope. Selig, "The Font of Courage" — Cut out two scenes of hold-up of sheriff and shooting. Hold-up in saloon and one hold-up outside of saloon. Rex, "Helen Grayson's Strategy" — Reel 2, cut out shooting of Barker by officer. Pallas, "The Heir of the Ages" — Shorten scenes of tough dancing in saloon and shooting woman. Lasky, "Her Strange Wedding" — Reel 2, cut out stealing bracelet. Reel 3, cut out shooting, also scene of man throwing woman on bed in struggle, and flash struggle following. Pallas, "A Roadside Impresario" — Reel 1, flash dance scenes. Shorten scenes of intoxicated couple. Reel 4, cut out newspaper page. World, "The Price of Pride" — Reel 3, cut out close-up of coin on gambling table. Four gambling scenes and cut four remaining scenes to flashes (this to include scene of cheating). Reel 4, cut out three gambling scenes and flash three. Cut out placing logs on railroad tracks and flagging train. All hold-up scenes, with exception of scene where mask is torn from man's face. Four scenes of dividing pot. Reel 5, shooting man. Bison, "The Men of Honor" — Cut out shooting. Subtitle, "There ain't no law for forgettin' to lock the door. Bring en your necktie party." Reel 2, hold-up of sheriff. Binding of twin brother. Gold seal, "The Brand of Hate" — Reel 3, shooting of man. Steger, "Redemption" — Subtitle, "Thoroughly rotten, one of those unclean lepers who look upon every woman as legitimate prey." Reel 5, "She's not a good woman. What if I told you I had an affair with her years ago?" Reel 6, "I fear he knows that when a mere slip of a girl," etc. THIS WEEK AT DOWNTOWN CHICAGO THEATERS ALCAZAR — Mutual, "The Immigrant," with Charles Chaplin ; Paramount, "Freckles," with Jack Pickford ; Triangle, "Madcap Madge," with Olive Thomas; Fox, "The Slave," with Valeska Suratt; Triangle, "Hater of Men," with Bessie Barriscale ; World, "The Be- loved Adventuress," with Kitty Gordon ; Metro, "Aladdin's Other Lamp," with Viola Dana ; Paramount, "The Heir of the Ages," with House Peters. BANDBOX — "The Littlest Rebel," with E. K. Lincoln. BIJOU DREAM — First National Exhibitors' Circuit, "On Trial," with Sidney Ainsworth. BOSTON — Triangle, "Madcap Madge," with Olive Thomas; Fox, "The Slave," with Valeska Suratt; Triangle, "Hater of Men," with Bessie Barriscale ; World, "The Brand of Satan," with Montagu Love ; Metro, "Aladdin's Other Lamp," with Viola Dana ; Paramount, "The Heir of the Ages," with House Peters ; Fox, "The Innocent Sinner," with Meriam Cooper. CASTLE — Triangle, "Hater of Men," with Bessie Barriscale (three days) ; Triangle, "The Flame of the Yukon," with Dorothy Dalton (three days). with Evelyn Nesbit COLONIAL — Julius Steger, "Redemption,' Thaw. LA SALLE — Arrow Film Corporation, "The Deemster," with Der- went Hall Caine. ORPHEUM — Mutual. "The Upper Crust," with Gail Kane; Para- mount, "The Jaguar's Claws," with Sessue Hayakawa ; World, "The Beloved Adventuress," with Kitty Gordon ; Vitagraph, "Clover's Re- bellion," with Anita Stewart ; Paramount, "The Inner Shrine," with Margaret Illington ; Metro, "Aladdin's Other Lamp," with Viola Dana ; Fox, "Patsy," With June Caprice. PLAYHOUSE— Bluebird, "The Fires of Rebellion," with Dorothy Phillips. ROSE — Paramount, "A Roadside Impresario," with George Beban. STUDEBAKER — Artcraft, "Wild and Woolly," with Douglas Fair- banks. ZIEGFELD— Essanay, Washburn. 'The Man Who Was Afraid," with Bryant 54 EXHIBITORS HERALD WARREN AND CLARKE SHOW "DEEMSTER" FILM TO CAPACITY HOUSES IN CHICAGO LA SALLE Critics Pay Glowing Tributes to Production Termed a Winner, Which Is Offered on State Rights Plan in Illinois, Wisconsin, Indiana Warren and Clarke declare they have selected a winner in "The Deem- ster" for their entrance to the ranks of state rights feature buyers. Not in many months has a picture received such glowing criticisms by Chicago papers as did this Arrow Film Cor- poration seven-reel production upon its initial showing at the La Salle Theater in Chicago, and the steadily increasing business during the two weeks the picture has been on view at that house has stamped the opin- ion of the critics with the approval of the public. Draws Capacity Houses Even the warm weather of the first week failed to keep the people away and the few rainy days encountered in the two weeks at the La Salle pro- vided capacity houses. So excellent has been the business, it is stated, that Warren and Clarke have made an effort to engage the house for another week from the new- lessees, Comstock and Gest, who will place musical comedies in it follow- ing alterations. The effort has failed, so far, however, owing to the desire of the new management of the the- ater to get it in shape for as early an opening of their speaking produc- tions as possible. In booking "The Deemster," its owners for the states of Illinois, In- diana and Wisconsin are making many departures from the stereo- typed policy of "get the money and ht the exhibitor do the worrying." They state that their interest in the picture extends further than that and contemplate'; a service to the exhib- itor that will be of material aid to him in popularizing the offering. They expect to take full advantage of the popularity of Hall Caine as an author and from their experience in the Chi- cago "loop" deduce the belief that this visualization of his greatest and most popular work will introduce many new patrons to the motion pic- ture as a substantial form of enter- tain mcnt. "BELOVED ADVENTURESS" IS NEXT KITTY GORDON FILM LISTED BY WORLD The World-Pictures Brady-made film to be published next will be Kitty Gordon's "The Beloved Adventur- ess." The play reveals the story of a young woman who begins in the gay life of musical comedy in New York, undergoes a series of heart- breaking disillusionments, and finally, as a Red Cross nurse on the battle- lield in Europe, lays down her life in rescuing a woman who hated her worst. Miss Gordon's acting in the final scenes of this vivid drama is said to be wholly remarkable for its power and expression. DAVID STEWART, NOTED CANADIAN SHOWMAN, GETS ONTARIO THEATER Toronto Hears Exhibitor Secures Ownership of Red Mill House at Hamilton; Changes Expected Toronto, Ont. — Latest advices from Hamilton, Ont., state that David Stew- art has secured the Red Mill Theater from Mr. Childs. Mr. Stewart took over the business through a reor- ganization of the company which has just been completed, and by which T. J. Stewart, M. P., disposed of his interest. Mr. Stewart has a reputation of be- ing vone of the most successful show- men in Canada and if the books of his company for the past few years could be seen, it is certain that the div idends secured by him through the Red Mill Theater or his directors, would prove that his reputation is a fact. Tin- Red Mill Theater has been im- proved and enlarged during the time that Mr. Stewart has been its man- ager and now as its owner it is quite certain that further changes will be made for its betterment. Windsor, Ont. — -The Acme Gold Fiber Screen Company, the new Can- adian screen concern, reports good business in Ontario. Lately, the Savoy Theater, Hamilton, and the Gait Opera House have both installed new screens and the Globe and Park Theaters, of Toronto, have ordered new screens. LAST "RAIL RAIDERS" SERIAL CHAPTER IS FINISHED BY McGOWAN The Helen Holmes Company undei the direction of J. P. McGowan this week completed the last scenes in their production of "The Mystery of the Counterfeit Tickets," the fifteenth and last chapter of the Signal Mutual serial, "The Railroad Raiders." This ends the third railroad serial which J. I*. McGowan has made fea- turing Helen Holmes since the organ- ization of the Signal corporation, the other two being "The Girl and the Game" and "A Lass of the Lumber- lands." The Signal Company has been in existence barely a year and a half and during that time the McGowan- HoIiiks Company alone has turned out a grand total of one hundred and twenty-five reels of positive film, or practically one and one-half reels per week. # Your $ Hovu MUTUAL "When Lulu Danced the Hula" — July 10 (one-reel La Salle comedy). — Unless he will marry the wealthy Lulu, Billie's uncle threatens to dis- inherit him. Billie loves Matie, the beautiful dancer, and when uncle meets her he also falls for herxharms. When Lulu sees how much Billie ad- mires Matie's dancing, she takes danc- ing lessons and arranges for a public appearance. But instead of receiv- ing flowers as Matie did, Lulu re- ceives vegetables. After the perfor- mance uncle shows what a good sport he is by marrying Lulu himself and allowing Billie and Matie happiness. "Jerry at the Waldorf" — July 12 (one-reel Cub comedy, with George Ovey). — Jerry cannot pay his room rent and so decides to leave. He throws his trunk out of a window and it lands on a policeman's head. In going out of his room he bumps into the landlady. However, he gets out and through his cleverness, manages to- get a room in a fashionable hotel. Here he causes so much trouble that he is thrown out. A squad of poker playing policemen catch him and put him into jail. UNIVERSAL "The Young Patriot"— July 2 (three- reel Gold Seal military drama, with Mignon Anderson). — Captain Philips is the inventor of a valuable explosive. Miklos Vitez, who pretends to be a friend of the captain, is anxious to se- cure the formula. When he learns that the captain keeps the formula in a certain strong box, he sends an anonymous note to the captain, call- ing him to his barracks. In the ab- sence of the captain, Vitez breaks into the laboratory and is busily engaged in searching for the formula when he is discovered by the captain's son. Tommy picks up a bottle of explo- sives and throws it at Vitez. After the explosion, Vitez is found dying and the formula is saved. "Poor Peter Pious"— July 2 ( one- reel Xestor comedy with Eddie Lyons and Lee Moran). — Edith cannot marry Eddie, because father has planned that Edith marry a missionary, who is coming to visit. Eddie goes to visit Peter Pious and takes him to his room. Here he steals his clothing and goes to Edith's house in the guise of a missionary. Pi ter Pious escapes, and coming to the house, exposes Ed- die. But when Peter Pious tells father that he has a wife and four children, Eddie is forgiven. "The Mysterious Message" — July 2 (Xo. 2 "The Gray Ghost," with Harry Carter, Emory Johnson and Priscilla Dean). — The Gray Ghost plans to get the valuable necklace which Hildreth is to take back to England with him. After many of the Gray Ghost's plans are foiled, the Gray Ghost finally calls up Hildreth, and representing himself as the man from whom Hildreth is to get the necklace, makes arrange- ments to meet him at the theater. Morn Light, who is loved by the Gray Ghost, but whom she detests, picks up the telephone to tell Hildreth of the deception, but the Gray Ghost chokes her into submission. "Not Too Thin to Fight"— July 3 (one-reel Victor comedy, with Eileen Sedgwick). — Ralph loves the widow, but the widow cannot marry because she has a delicate brother to care for. Ralph decides to make the broth- er strong. And the brother gets so strong that he challenges McDuffee, the champion, to a fight. Willie is victorious. Ralph has bet the widow's necklace against W illie, and when the widow discovers he wagered the neck- lace, she has him thrown out. "Seeds of Redemption" — July 5 (two- reel Rex society drama, with Claire Mersereau). — Rita and Cora are guests of Mrs. Warren. Jack Warren loves Rita, but Cora wants Jack. Mrs. Warren gives a musical and Rita re- fuses to attend because her dress is too shabby. Jack buys Rita a new gown and she wears it at the musical. That night Cora's pearl beads are missing and she accuses Rita. . How- ever, when the Warren baby comes in saying that she planted the beads/ the mystery is cleared. Cora leaves the Warren home and Jack announces his engagement to Rita. "Daredevil Dan" — July 5 (one-reel Victor comedy, with Ruth Stone- house). — Mary Ann Kelly decides that she would like to be a great gunman. One night she dresses in an old coat and takes a musket over her soldier. She is arrested on suspicion. Her mother misses her and goes to the station to take her home. Mary Ann then decides that she would rather be a policeman. "Five Little Widows" — July 6 (two- reel Xestor comedy, with Eddie Lyons and Lee Moran). — Eddie loves Betty, but because he has no money, Bet- ty's father would not allow Eddie to call. One day he gets a letter from his wealthy uncle in Turkey which tells him he will receive the uncle's treasures. The treasures develop to be the uncle's five wives. Betty and her mother leave with indignation when the five girls make their appear- ance. But when they hear of the box of jewels they were reconciled. "The Wrong Man" — July 7 (two- reel Bison western drama, with Harry Carey). — Jack Wilson loves Alice Ma- lone. Chip Malone, Alice's father, holds up the stage and rides away with the gold. He is seen by Jack, who stops him. Chip knocks Jack unconscious and puts his mask on Jack's face. The sheriff sets out on the trail of the robbers, and finding Jack with the mask, arrests him. Alice helps Jack escape and Jack rushes out and brings Chip, the real culprit, back. The Twitching Hour" — July 7 (one- reel Joker comedy, with Gale Henry). — Cleopatra and Launcelot, employes of a hotel, want to get married, but haven't sufficient funds. There is a reward offered for the capture of a certain spy. This spy is staying at the hotel and Cleopatra and Launce- lot capture him and receive the re- ward and are then able to get mar- ried. "The Girl in the Limousine" — July 8 (one-reel Imp drama, with Molly Malone). — Lured by a pretty girl, Dick is made a captive in an old house by some bank robbers. He pleads with the girl to save him, but the girl tells him she cannot. Finally she does release Dick and he goes for the police. He returns with some policemen in time to save the girl and capture the robbers. And the girl goes home to start over again. "The Mad Stampede"— Jul 8 - one- reel Big U drama, with Jane Ber- noudy). — John and Lasca love each other and the only time Lasca is not happy is when John makes her jeal- ous by paying attention to other wom- en. One night there is a stampede among the cattle and John and Lasca endeavor to escape. Lasca falls over John, and with her body protects him. After the stampede John buries Lasca on the plain. 36 EXHIBITORS HERALD EDISON-CONQUEST "Chris and the Wonderful Lamp" — (four-reel Edison-Conquest comedy- drama, with Joseph Burke and Nellie Grant). — Chris Flagstaff becomes the possessor of a lamp. Accidentally he rubs it with his sleeve and a genii appears. Chris has this genii take the form of himself and do all the things which Chris disliked to do. However, the genii picks up a history and reads Lincoln's Emancipation Proclamation and tells Chris that according to that he is no longer a slave. As the genii departs he requests that Chris turn over the lamp. Which he reluctantly does. "Roaring Camp" — (two-reel Edison- Conquest drama, with William Wads- worth). — No strangers are allowed in Roaring Camp. Women were not known there until one day the stage coach brings in a half dead halfbreed and a little baby. The mother dies and the little baby girl is left in the care of the rough min- ers. After a few years the "diggins" begin to peter out and everybody in Roaring Camp is out of luck. One day the miners miss the little girl and search for her. They find her playing with a pretty stone streaked with gold. Further investigation discloses a gold mine and once again luck descends on Rearing Camp. "He Couldn't Get Up in the Morn- ing"— (Split-reel comedy, with Ray- mond McKee). — Jonah Morpheus can not get up in the morning. He ties a string to his toe and to the bed, but this does not work. The largest alarm clock he could purchase does not arouse Jonah from his slumbers. So he ties a rope to his foot and has a friend pull it in the morning as he passes by. The friend fastened the rope to an express wagon. Jonah is pulled out of his bed and dragged by the wagon, down an embankment. A charge of powder explodes and Jonah is lifted in the air and lands right in his office on time. FOX "The Siren" — June 23 (five-reel Fox drama, with Valeska Suratt). — Vivian Courtney, an adventuress, who changes her name to Cherry Millard, is about to marry Derrick McClade, a young millionaire, from whom she has extracted large sums of money. However, a man known as "The Stranger," who had been sentenced to jail many years before through the intrigue of Cherry, is released, and before he can be stopped, kills the woman who has ruined his life. "His Final Blowout" — June 25 (two- reel Fox comedy, with Hank Mann). — A stranger, who actually is a spy, comes to town and supplants Hank in the affections of a girl. He be comes leader of the Home Guards and a factor in the village life. His real purpose is to blow up the Home Guards, and he is prevented in this by Hank, who has been following him. Hank forces him to leave town and wins his pbice back in the affec- tions of the girl. "Patsy" — July 1 (five-reel Fox drama, with June Caprice). — Patsy Prim is sent to a friend of her father's in' the city so that she might learn the refinements of a city. The friend had died and Patsy is received by his son, a young bachelor. Soon Dick is in love with Patsy, but because of a previous marriage with an adventur- ess, he cannot marry Patsy. At a house party given by Dick's sister, Dick learns that the adventuress was already married when he married her, so her previous marriage annulling his, the house party is turned into a wedding and Patsy and Dick are mar- ried. METRO "Aladdin's Other Lamp" — June 25 (five-reel Rolfe drama, with Viola Dana). — Patsy is the drudge in Mrs. Duff's boarding house for seafaring men. She hears a tale of Aladdin and his wonderful lamp, and believing that if she finds such a lamp she will see her mother, she searches the town for it. Mrs. Duff sells, a trunk which had been Patsy's and which contained valuable things which Mrs. Duff never stopped to examine. A lamp of pe- culiar design is among the trinkets and when Patsy finds it, she purchases it. She falls asleep and dreams that she rubs the lamp and finds herself in a room with beautifully dressed people. She awakens from her dream and decides to throw the lamp away. In falling, some papers fall out, and Patsy learns the address of her moth- er. A telegram brings the mother to the little girl and at last Patsy finds happiness. "The Trail of the Shadow"— July 2 (five-reel Metro drama, with Emmy Wehlen). — After the death of her father, Sylvia lives alone on the tim- ber claim and sells beadwork to sup- port herself. Henry Hilliard, a young millionaire from the east, purchases some of Sylvia's beadwork and falls in love with her. One night she is attacked in her cabin by Jack Leslie, who demands her hand in marriage. When Hilliard returns to Sylvia she turns away from him, believing that she was unworthy of him. However, at his death, Leslie confesses Sylvia's innocense and she and Hilliard are married. PATHE "The Cigarette Girl"— July 8 (five- reel Astra drama, with Gladys Hul- ette). — The Cigarette Girl is the fav- orite of a New York restaurant. Mon- ey Meredith, a young millionaire, is struck with the girl's honesty. Mrs. Wilson, a scheming person, is anxious ^o get Meredith's money. His attor- EXHIBITORS HERALD 37 CANADIAN FILM NEWS ney suggests that he marry some girl for a short time and sign over his money to her. Meredith selects the Cigarette Girl because of her honesty. And with the vanquishing of the scheming adventuress they find real happiness in their marriage. PARAMOUNT "Oh Pop"! — July 2 (one-reel Klever comedy, with Victor Moore). — Vic's wife is called to the bedside of her sick mother and Vic is left in charge of the house and the children. His neighbors are going downtown and so ask Vic if he will not take care of their children, too, which Vic agrees to do. He orders meat balls and cream puffs for the children and immediately they wage war. Vic gets in the middle of it and before long all are covered with meat and cream puffs. Then the neighbors arrive for their children, but since Vic cannot pick his own he asks the neighbors to pick theirs. MICHIGAN EXHIBITORS ELECT NEW OFFICERS AS CONVENTION ENDS S. A. Moran, of Ann Arbor, Made President; P. J. Schlossman, Trea- surer, with C. E. Cody, Secretary Grand Rapids, Mich. — At the final session of the Michigan State Branch of the Motion Picture Exhibitors League here, the following officers were chosen: President, S. A. Moran, of Ann Arbor; first vice president, W. A. McLurell, of Savoy; second vice president, F. G. Ongle, of Hancock; third vice president, M. Jacobi, of Ionia; secretary, Claude E. Cody, of Lansing; and treasurer, P. J. Schloss- man, of Muskegon. The league met at the Pantlind Hotel and discussed the war tax, Sunday closing as well as many other important matters. OUR PLATFORM "There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned." —From HERALD editorial, May 19, 1917. Montreal, Que. — The following ar- ticle taken from a Montreal paper looks suspicious: It is said in a con- fidential report that the Holnian Theater is fireproof throughout and there is not a particle of wood in the place, with the exception of the chairs. Possibly, the authorities are looking for velvet, it is said. That the original plans were not followed, and that the changes made in the interior of the Holman, 299 St. Catherine Street West, one of Montreal's new film theaters, are of such a nature as to require serious consideration on the part of the building inspector's department, were declarations made by Chief Tremblay in a report he has submitted to the board of control. "By comparing the original plans of the architect," says Chief Trem- blay, "with the sketch prepared by In- spector Desmarais, you will readily see that important changes were made during the course of construc- tion. A certain exit required in one place was put elsewhere. A certain aisle was suppressed and replaced by seats, and seats were put in many places where according to the orig- inal plans they should not be. In brief, little care was taken to observe the plan upon which the building per- mit was issued." The report of chief Tremblay was transmitted to the city architect for a report. Toronto, Ont. — A. J. Ruddy, who was acting manager for the General Film Exchange for several months, has severed connections with the General and will shortly identify him- self with a well known company do- ing business out of Toronto. Kitchener, Ont. — Geo. Reinhardt, proprietor of the Commercial Hotel, is building a new theater in this city, to be completed and in operation by fall. He is using the best materials and is modeling it after one of the large Toronto houses. He has al- ready placed an order for an Acme screen and Simplex machine. Toronto. — While the Poison Iron Works was launching four mine sweepers in the Toronto harbor, the Tropical Review provided six camera men to shoot the action for leading Canadian theaters. Toronto. — The Pathescope are ad- vertising for camera men throughout Ontario. Preparations for launching an "All Canadian News Service" for Canadian exhibitors are being made. They have been taking the news at leading points but intend to cover the country thoroughly. Toronto, Ont. — W. A. Bach, who has been sales and advertising man- ager for M. H. Hoffman, Inc., and who recently resigned to join the Univer- sal Film Company to organize pub- licity service departments in all the branch offices, is on a holiday trip to his old headquarters at Toronto. 38 EXHIBITORS HERALD Tulsa, Okla. — Work has been started on the new Empress Theater on Third street, between Main and South Boulder. The theater will cost $150,000 and have a seating capacity of 1,800 persons. M. G. Watkins dropped in on the boys at the Reel Fellows Club, June 24, from Milwaukee. "Watty" expects to spend a few days here prior to leaving for New York to make ar- rangements for the exchange he is about to open in Milwaukee. MAC" "Scootch golf caps" with him. It's getting to be a regular habit with Bill. "Water! Water!" groaned R. O. Proctor, of the Art Dramas, last Fri- day (June 22) p. m. What will it be on the side, Ralphie, old top? B. Rosenthal, manager of the St. Louis Universal branch, was a recent visitor at the local branch. He re- ports St. L. very hot, business fine. That's fair cnuff, Bennie. That's some cute edition of "Fatty" Arbuckle ushering the fair damsels to their seats at the Bryn Mawr Theater. Keep yer eye on him, H. A. Gund- ling, if you expect to teach him how to manage a film theater. We over- heard quite a bevy of fair ones plan- ning to kidnap him. Spence Rogers, general eastern rep- resentative for W. H. Clime, left the city June, 23 for Los Angeles for a few weeks' business trip. Ollie Moore, erstwhile salesman for Paramount films, was reported culling the various specimens of trees in "Washington Park last week. There are some great old shade spots out there for the summer, Ollie! Joe Dickes, of the Star Theater, Aurora, 111., and Si Grevier recently staged a bowling tournament on one of the local alleys. Joe tearfully blamed the alleys. How about it, Si? J. E. Willis, president and general manager of the American Bioscope Company, is certainly showing some snappy stuff in that ScreeNews edi- tion. You should see the array of fair seals the camera shot for one of their late publications. He caught them all on Chicago's north shore and they are good enough for the world to gaze upon. E. A. ("Bill") Hamburg, the frame expoit, is with us once again. He ar- rived home June 24 after an extended business trip through Michigan. He brought a swell flock of noisy Dallas, Tex. — Plans are beirrg prepared for the construction of a $250,000 theater at 1913 Elm street, to be known as the Majestic. Karl Iloblitzelle of the Interstate Amusement Company is promoting it. Fall River, Mass. — Plans are being pre- pared by architects W. R. Walker & Son, 17 Custom House street, Providence, R. I., for the erection of a motion picture theater to' cost $200,000 for A. A. Spitz, 621 Caesar Misch Building. Thomasville, Ga. — The Mitchell Investment Company has let to J. L. Higgins a contract for the erection of a theater. Beaulieu, Minn. — Domino Schmitz erect a motion picture theater here. is to Richmond, Va. — Samuel Bendheim has granted a contract to G. J. Hunt & Son for the erection of a motion picture theater here to cost $12,000. NEW CORPORATIONS Washington, D. C. — Washington New The- ater Company will erect a new theater at 609 Thirteenth street to cost $15,000. New York — The Gloria Theater Company, Inc., has been granted a charter to make mo- tion pictures. It is incorporated for $5,000. J. Previtall, M. Riehter and A. G. Franchi are directors. Cooperstown, N. D. — A. O. Kaasted and Martin Nelson will build a mo. ion picture theater here on Buzzard street. Boston, Mass. — Phototones, Inc., has been formed to make motion pictures with a capital of $25,000. Saville Johnson, Herbert B. Waters and George E. Vinces are directors. Helena, Mont. — Work has started on a new- theater here to be known as the Marlow. San Antonio, Tex. — Alexander Joske has let the contract for the erection of a new theater here, to be 61x125 feet, to J. C. Dielmann of San Antonio. New York — The Producers Holding Cor- poration will make motion pictures under a new charter. The company is capitalized at $600,000. James Sweeney, Roman Debs and Joseph Boyle are directors. Fort Wayne, Ind. — The Transfer Motion Picture Corporation is remodeling property at 622 Calhoun street into a theater, at a cost of $500. Kansas City, Mo. — Madorie & Field, archi- tects, are preparing plans for the erection of a motion picture theater at 811 West Thirty- ninth street. The building will cost $25,000 and will seat 1,500. Pardeeville, Wis. — Work has started on the complete remodeling of the New Majestic The- ater for H. E. Mansfield. New York — The Cinema War News Syndi- cate, Inc., has been formed to engage in the motion picture business. It is capitalized at $100,000 and the directors are Frederick W. Brooker, Robert R. Reynolds and John E. Natteford. New York — Piedmont Pictures Corporation has been granted a charter to make motion pictures. The concern is capitalized at $172.- 000. Directors are Herman W. Braun, H. R. Rabicht and Frank E. Rabicht. Bluefield, W. Va. — The Graham Construc- tion Company of Graham, Va., has been awarded the contract for the erection of a two- story theater and arcade for S. E. Matz of Covington. New York — The Craftsmen Film Labora- tories have applied for a charter to make mo- tion pictures, with a capital of $50,000. Joseph H. San, Leonard Abrahams and Charles J. Hirliman, Jr., are the organizers. Estherville, Iowa — Madsen & Peterson of St. Paul have been awarded the contract for the erection of a theater here for H. W. Graff. The house will cost $150,000. New York — Henry Alden, Inc., is the name of a new firm that has been granted a charter to engage in the motion picture business. The directors are Arthur Xewcomb, K. N. Black- ford and William P. Shafer. The concern is capitalized at $75,000. CALENDAR OF FEATURE RELEASES Apr. Apr. May June May May May June Tune Tune July. Tulv July Apr. May May May May June June June June Julv July Julv May May June June Mav May Mav Mav May June June June June Julv July Julv July Apr. Apr. Apr. May Mav Mav Mav ARTCRAFT PICTURES 1 — "Broadway Jones," five reels, with George Cohan. 15 — "In Again — -Out Again," five reels, with Douglas Fairbanks. — "A Romance of the Redwoods," five reels, with Mary Pickford. —"Wild and Woolly," five reels, with Douglas Fairbanks. ART DRAMAS, INC. 17 — Apollo, "The Mystic Hour," five reels. 24 — Van Dyke. "Song oi Sixpence." five reels. 31 — U. S., "House of Cards," five reels. 11 — Van Dyke, "A Mute Appeal," five reels. 15 — Apollo, "The Golden God," five reels. 25 — Erbograph. "The Road Between," five reels. 2 — U. S., "The Peddler," five reels. 9 — Van Dyke. "Miss Deception." five reels. 16 — Apollo, "When You and I Were Young." five reel-. BLUEBIRD PHOTOPLAYS 30 — "The Clock," five reels, with Franklin Farr.um and Agnes Vernon. 7 — "Little Miss Nobody," five reels, with Violet Mersereau. 14 — "Treason," five reels, with Allen Holubar and Joseph Girrard. 21 — "The Flashlight Girl," five reels, with Dorothy Phillips. 2S — "Southern Justice," five reels, with Myrtle Gonzalez and George Hernandez. 4 — "Bringing Father Home," five reels, with FrankKn Farnum. 11 — "A Doll's House," five reels, with Dorothv Phillips. 15 — "A Little Orphan," five reels, with Ella Hall. 25 — "A Kentucky Cinderella," with Ruth Clifford and Rupert Julian. 2 — "Fires of Rebellion," five reels, with Dorothy Phili ps. 9 — "The Car of Chance." five reels, with Franklyn Farnum. 16 — "The Greater Law," five reels, with Myrtle Gonzales and George Hernandez. BUTTERFLY PHOTOPLAYS 'Like Wildfire," five reels, with Herbert Pawlinson aad Neva Gerber. 'Money Madness," five reels, with Mary M3cLaren. 'The Circus of Life," five reels, with Zoe Rae. 'The Fire of Youth," five reels, with Jack Mulhall. FOX FILM CORPORATION 'A Small Town Girl," five reels, with June Caprice. 'The Book Agent," five reels, with George Walsh. 'Heart and Soul," five reels, with Theda Bara. 'The Final Payment," five reels, with Nance O'Neil. 'The Silent Lie," five reels, with R. A. Walsh. "The Slave," five reels, with Valeska Suratt. "The Broadway Sport," five reels, with Stuart Holmes. "Wrath of Love," five reels, with Virginia Pearson. "Some Boy," five reels, with George Walsh. 'When a Man Sees Red," five reels, with William Farnum. 'The Siren," five reels, with Valeska Suratt. 'The Innocent Sinner," five reels, with Miriam Cooper. 'Two Little Imps," five reels, with Xatherine and Jane Lee. FOX FILM COMEDIES 'The Film Spoilers," two reels, with Charles Conklin. 'His Love Fight." two reels, with Hank Mann. 'An Aerial Joy Ride," two reels, with Ray Griffith. 'His Smashing Career," two reels, with Billie Ritchie 'A Roman Cowboy." two reeU, with Tom Mix. 'His Bcmb Policy." two reels, with Charles Conklin. 'Suds of Love," two reels, with Hank Mann. 21—' 28—' IS— 21—' 21—' ~3— 10— 24 — 1— ' 1— ' 15 — ' 16— ' 23—' 3 2l3 28—' KLEINE-EDISON-SELIG-ESSANAY Apr. May May May May June June June June July July July Apr. Apr. April May May May May 30 — Selig, "The Danger Trail," five reels, with H. B. Warner and Violet Heming. 7 — Essanay, "The Saint's Adventure," five reels, with Henry B Walthal and Mary Charleson. 14 — Selig, "The Lad and the Lion," five reels, with Vivian Reed and George Fawcett. 21 — Essanay, "Night Workers," five reels, with Marguerite Clayton. 28 — Edison. "The Telltale Step," five reels, with Shirlev Mason. 4 — Selig, "The Mystery of No. 47." five reels, with Ralph Herz. 11 — Essanay. "Filling His Own Shoes," five reels, with Bryant Washburn. 15 — Essanay, "Land of Long Shadows." five reels, with Jack- Gardner. 25 — Edison, "The Ghost of Old Morro," five reels, with Mabel Trunnelle and Robert Conness. 2 — Essanay, "The Man Who Was Afraid," five reels, with Bryant Washburn. 9 — Selig, "Little Orphan Annie," five reels, with Violet De Biccari. 16 — Essanay, "Range Boss," five reels, with Jack Gardner. METRO PICTURE CORPORATION 23 — Columbia, "God's Law and Man's," Society D., five reels. with Viola Dana. 30 — Rolfe. "The Millionaire's Double," five reels, with Lionel Barrvmore. 30 — Columbia, "The Call of Her People," seven ree's. with Ethel Barrvmore. 7 — Rolfe. "Sowers and Reapers," five reels, with Emmy Wehlen 14 — Popular, "The Soul of a Magdalen," five reels, with Mme. Petrova. 21 — Rolfe, "The Beautiful Lie," five reels, with Frances Nelson 2? — Rolfe. "The Duchess of Doubt," five reels, with Emmy Wehlen. June 4 — Columbia, "Lady Barnacle," five reels, with Viola Dana. June 11 — Yorke, "The Haunted Pajamas," five reels, with Harold Lockwood. June 18 — "The Greatest Power," five reels, with Ethel Barry more. June 25 — "Aladdin's Other Lamp," five reels, with Viola Dana. July 2 — "The Trail of the Shadow," five reels, with Emmv Wehlen. July 9 — "Peggy, the Will o' the Wisp," five reels, with Mabel Taliaferro. July 16 — Yorke, "The Secret Spring," five reels, with Harold Lock- wood. MUTUAL STAR FEATURES Apr. 30 — American, "Whose Wife?" five reels, with Gail Kane. May 7 — Powell, "Hedda Gabler," five reeis, with Nance O'Neii. May 7 — American, "The Frame-Up," five reels, with Williaie E. & R. JUNGLE FILMS COMEDIES "Discovered," one reel. "Napoleon's Night Out," one reel. "When Jones Went Wrong," one reel. "Circus Brides," one reel. "Fowl Play," one reel. "Jungle Rats," one reel. "When the Clock Went Cuckoo," one reel. ENLIGHTENMENT PHOTOPLAY CORPORATION :; "Enlighten Thy Daughter," seven reels. ESKAY HARRIS FEATURE FILM COMPANY "Alice in Wonderland," six reels. EUGENIC FILM COMPANY . "BIRTH," six reels. EUROPEAN FILM COMPANY "Fighting for Verdun," five reels. EXCLUSIVE FEATURE FILM CORPORATION "Where Is My Father?" seven reels. FAIRMOUNT FILM CORPORATION "Hate," seven reels. J. W. FARNHAM "The Awakening of Bess Norton," five reels. "Race Suicide," six reels. FIRST NATIONAL EXHIBITORS' CIRCUIT, INC. "On Trial," nine reels, with Sydney Ainsworth. FLORA FINCH FILM CORPORATION "War Brides," C, two reels, with Flora Finch. FRIEDER FILM CORPORATION "A Bit of Heaven," five reels, with Mary Louise. FRIEDMAN ENTERPRISES 3 "A Mormon Maid," five reels. FROHMAN AMUSEMENT CORPORATION "God's Man," nine reels, with H. B. Warner. GOLD MEDAL PHOTOPLAYS "The Web of Life," five reels, with James Cruz. GRAND FEATURE FILM COMPANY "Rex Beach on the Spanish Main," five reels. "Rex Beach in Pirate Haunts," five reels. "Rex Beach in Footsteps of Capt. Kidd," five reels. GRAPHIC FILM COMPANY "The Woman and the Beast," five reels. D. W. GRIFFITH "The Birth of a Nation," nine reels, with H. B. Walthal. "Intolerance," nine reels, with Mae Marsh. HANOVER FILM COMPANY "Maciste," six reels. "How Uncle Sam Prepares," four reels. HARPER FILM CORPORATION "Civilization," ten reels. HAWK FILM CORPORATION "Monster of Fate," five reels. EDUCATIONAL FILM COMPANY "The Valley of the Hoh," one reel. "The Sheep of Chelan." one reel. "High, Low and the Game," one reel "The Mysteries of Crystallization," one reel. "The Living Book of Nature," one reel. "Seren of Index," one reel. "The Orang Outang," one reel. EFFANGE FILM COMPANY "The Marriage Bond," five reels, with Nat Goodwin. FRANK HALL PRODUCTIONS "The Bar Sinister," nine reels. "Her Fighting Chance," five parts, with Jane Grey. HILLER AND WILK "The Battle of Gettysburg." HOWL COMEDIES "Balloonatics." "Automaniacs." "Neptune's Naughty Daughter." IVAN FILM PRODUCTIONS "Two Men and a Woman," with James Morrison, five reels. "One Law for Both," twelve reels, with Leah Baird. JUVENILE FILM COMPANY "The World War in Kidland," one reel. "A Chip Off the Old Block," one reel. "Chip's Elopement," one reel. "Chip's Backyard Barnstormers," two reels. "Chip's Rival/' one reel. "For Sale — A Daddy," one reel. "Chip's Carma," two reels. "Chip's Movie Company," one reel. KEEN CARTOON CORPORATION COMEDY CARTOONS "Mose Is Cured," half reel. "The Old Forty-Niner," half reel. Jeb Jenkins, the Village Genius," half reel. Jerry McDub Loses His Job," half reel. "Henry W. Zippy Buys a Pet Dog," half reel. "Zoo-Illogical Studies," half reel. "A Dangerous Girl," half reel. "Dr. Zippy Opens a Sanitorium," half reel. "The Fighting Blcod of Jerry McDub." half reel. KLOTZ AND STREIMER, INC. "Whither Thou Goest," five reels, with Orrin Johnson and Rhea Mitchell. KULEE FEATURES "Germany on the Firing Line," five reels. "France on the Firing Line," six reels. "The Unborn," five reels. LEA-BEL COMPANY "Modern Mother Goose," five reels. "Snow White," four reels. "Jimmie Gets the Pennant," Mo-Toy comedy. "Out in the Rain," Mo-Toy comedy. THE LINCOLN CYCLE "The Spirit Man," two reels. "The Physical Man," two reels. "The Lincoln Man," two reels. "Old Abe," two reels. "At the Slave Auction," two reels. "The President's Answer," two reels. C. POST MASON ENTERPRISES "The Wonder City of the World." MASTER DRAMA FEATURES, INC. "Who's Your Neighbor?" seven reels, with Christine Mayo. MILO COMEDIES "Great Danbury Fair," one reel. "A Knot That Is Not," one reel. "Never Again," one reel. "The Devil In Again," one reel. "Gooseburg Elopement," one reel. MONITOR FILM COMPANY COMEDIES "The House of a Thousand Spooks," one reel. "Those False Teeth," one reel. "Robinson Crusoe," one reel. "How Levi Fooled the Folks," one reel. "Dear Old Dad," one reel. "The Ghost of Mooredown Manor," one reel. MORAL UPLIFT SOCIETY OF AMERICA "It May Be Your Daughter," five reels. B. S. MOSS "The Power of Evil," five reels. "The Girl Who Doesn't Know," five reels. 42 EXHIBITORS HERALD PARAGON FILM COMPANY "The Whip," eight reels. PATRIOT FILM CORPORATION "How Britain Prepared," eight reels. PIONEER FEATURE FILM CORPORATION "The Soul of a Child," five reels. PRIVATE FEATURE FILMS "Ignorance," six reels. RAY COMEDIES "Casey's Servants," two reels. "Casey the White Wing," two reels. SHERIOTT PICTURES CORPORATION "The Black Stork," five reels. SHERMAN ELLIOTT. INC. "The Crisis," seven reels. * SIGNET FILM CORPORATION "The Masque of Life," seven reels. FRED H. SOLOMON "The Downfall of a Mayor," eight reels, with Charles E. Sebastian. SUNBEAM MOTION PICTURE CORPORATION "Somewhere in Georgia with Ty Cobb," six reels. SUNSHINE FILM PRODUCING COMPANY "What the World Should Know," five reels. SUNSHINE FILM CORPORATION "S O S," six reels, with Richard Travers and William Buckley. SUPERIOR FILM COMPANY "The Faucet," five reels. "The Cowpuncher," six reels. TODAY FEATURE FILM CORPORATION "Today," with Florence Reed. TRIUMPH FILM COMPANY "The Libertine," six reels. ULTRA PICTURES CORPORATION "The Woman Who Dared," seven reels, with Beatriz Michelena. UNIVERSAL "Idle Wives," five reels. "Where Are My Children?" five reels. "Twenty Thousand Leagues Under the Sea," ten reels. "People vs. John Doe," five reels. "Robinson Crusoe," four reels. "Hell Morgan's Girl," five reels. VARIETY FILMS CORPORATION "My Country First," six reels. "The Pursuing Vengeance," five reels. "The Price of Her Soul," six reels, with Gladys Brockwell. WARNER BROTHERS "Are Passions Inherited?" five reels. EDWARD WARREN PRODUCTIONS "The Warfare of the Flesh," with Sheldon Lewis and Charlotte Ives. WHARTON BROTHERS, INC. "The Great White Trail." with Doris Kenyon. ELLA WHEELER WILCOX FILMS "Meg's Curse," two reels. "Lais When Young," two reels. "A Married Coquette," two reels. "Angel or Demon," two reels. "Lord Speak Again," two reels "Divorced," two reels. WARRENTON PHOTOPLAYS FILM DISTRIBUTING CO. "The Bird's Christmas Carol," five reels. WILLIAMSON BROTHERS "The Submarine Eye." GENERAL ESSANAY May 26^-Sundaying at Fairview, C.-D. 2,000 June 3 — The Quarantined Bridegroom, C.-D _ 2,000 KALEM The Trapping of Two-Bit Tuttle, D 2,000 The Vanished Line Rider, D 2,000 The Man Hunt at San Remo, D 2,000 Bandits Beware, C 1,000 SELIG May 39— The Framed Miniature, D 1,000 May 21 — The Return of Soapweed Scotty, D 2,000 Romance and Roses, C 1,000 Baseball at Mudville, C _ 1,000 VITAGRAPH The Cop and the Anthem, C.-D 2,000 Vanity and Some Sables, C.-D 2,000 MUTUAL CUB May 24 — Jerry Joins the Army, C 1,000 May 31 — jerry's Masterstroke, C 1,000 June 7 — There and Back, C 1,000 June 14 — Jerry's Getaway, C _. 1,000 GAUMONT June 7— Reel Life, Top 1,000 June 12 — Mutual Tours Around the World, Tr 1,000 June 14— Reel Life, Top. . 1,000 LA SALLE COMEDIES Mav 21 — Chubbv Inherits a Harem, C... 2,000 June 4— The Flight That Failed, C 2,000 June 12— His Cannibal Wife, C 1,000 LONE STAR Apr. 16— The Cure, C 2.000 MARDEN COMEDIES Apr. 30 — Gladvs' Day Dream 2,000 May 14— When Betty Bets. C 2,000 May 28 — Patsy's Partner, C 1,000 MONMOUTH Ha>. 25 — Two Crooks and a Knave, No. 10 "Jimrnie Dale » 000 June 1 — A Rogue's Defeat, No. 11, "Jimmie Dale," D 2,000 June 8 — Good for Evil, No. 12 "Jimmie Dale," D. 2,000 June 15— The Man Higher Up, No. 13 "Jimmie Dale," D 2,000 MUTUAL May 23— Mutual Weekly, No. 125 1,000 May 30— Mutual Weekly, No. 126 1,000 June 6 — Mutual Weekly, No. 127 1,000 June 13— Mutual Weekly, No. 128 1,000 STRAND May 9 — The Great AmericaD Game, C. 1,000 Mav 16— Miss Trixie of the Follies, C... 1,000 May 23— Two of a Kind, C.._ 1,000 May 30— Bluffing Father, C _ 1,000 SIGNAL May 28— A Knotted Cord, No. 8 "The Railroad Raiders" 2,000 June 4 — A Leap for Life. No. 9 "The Railroad Raiders" 2,000 June 11 — A Watery Grave, No. 10 "The Railroad Raiders" 2,000 VOGUE May 12— A Vanquished Flirt, C 2,000 May 19— Caught In the End, C 2,000 May 26 — Flirting with Danger, C 2,000 UNIVERSAL BIG U May 27— The Smashing Stroke, D 2,000 May 31— Defiance, D 1,000 June 24— The Two-Gun Parson, C 1,000 BISON June 9— The Scrapper, D 2,000 June 14 — The Honor of Men, D 2,000 GOLD SEAL May 22 — A 44-Caliber Mystery, D 3,000 May 29— The Stolen Actress, D 3,000 Tune 5— The Almost Good Man, D 3,000 June 19— The Brand of Hate, D 3,000 IMP May 10— The Flames of Treachery, D 1,000 May 11— The Girl in the Garret, D 2,000 May 17 — The Puzzle Woman, D 1,000 May 20 — The Case of Doctor Standing, D 2.000 June 7 — Doomed, D 1,000 June 10— The Hunted W»« n 1,000 JOKER May 26— The Boss of the Family, C 1,000 June 2 — Uneasy Money, C 1,000 June 9— Simple Sapho, C 1,000 June 23 — A Burglar's Bride, C 1,000 LAEMMLE May 26— Light of Love, D 1,000 June 9— The Missing Wallet, D...._ 1,000 June 20 — Bartered Youth, D 1,000 L-KO May 23— Beach Nuts, C - 1,000 May 30— Roped Into Scandal, C 2,000 June 6 — Dry Goods and Damp Deeds, C - „ 2,000 June 20— Where Is My Che-ild, C 2,000 NESTOR May 14— To Oblige a Vampire, C 1,000 May 21— Moving Day, C 1,000 May 28— Tell Morgan's Girl, C 1.000 June 4 — Burglar bv Request, C 1,000 June IS— Jilted in Jail, C 1,000 1 POWERS May 13 — Such Is Life in South Algeria, Tr 1,000 May 27 — Navigation in China, Ed Split reel June 3 — Perils of the Yangtze, Ed Split reel June 10 — Superstitious China Split reel June 24 — China's Wonderland Split reel REX May 17— The Gift of the Fairies, C.-D... 1,000 May 24— Unmasked, D „ 1,000 Tune 3— The Purple Scar, D 2,000 Tune 10— Tacky Sue's Romance, D 2,000. June 21— Helen Grayson's Strategy, D. 2,000 VICTOR May 11— Signs of Trouble, C 1,000 May 15— Fat and Foolish, C 1,000 May 17— Breaking the Family Strike, C. 1,000 May 22— Who Said Chicken? C 1,000 May 24 — Mary Ann In Society, C 1,000 May 29— The Gunman's Gospel, D 1,000 May 31 — An Eight Cylinder Romance, C.-D 2,000 Tune 1— By Speshul Delivery, C.-D 1,000 Tune S— A Box of Tricks, C 1,000 Tune 19— A Pirate Hold. C 1,000. Tune 21— Puppy Love, C _ 1.000 Tune 22 — She Married Her Husband, C.-D. _ 2,000.' EXHIBITORS HERALD 43 NEWS OF EXHIBITORS AND EXCHANGES Philadelphia — The Palace Theater, which was destroyed by fire last April, is being rebuilt. Mahanoy City, Pa. — Isaac Refowich has organized a company and will build a theater here. The concern is to be known as the Refowich Theater Company and has a capital of $10,000. Minneapolis, Minn. — Fred S. Meyer, western district manager of the General Film Company, has been made sales manager of the Chicago office and will take up his duties this month. Mr. Meyer came to Minneapolis in 1912 and at that time headed three exchanges.. He was later made manager of the Laemmle exchange, the Kri- terion and of the General Film Company's offices, and was also president of the Theatrical Mechanics Asso- ciation. Mingo, Ohio — The Palace Theater here is being re- modeled. Churubusco, Ind. — J. S. Thompson has purchased the Palace Theater from George Underbill of Fort Wayne. Nebraska City, Neb. — Frank A. Ewing, of Iowa, has purchased the Empress Theater from Edward Blakeslee. O'Xeill. Xeb. — Mr. and Mrs. Alva Plummer have bought the motion picture theater in this city and will open it after improvements are made. Greene, la. — John Hale of Clarksville has purchased the Crystal Theater from Lloyd Gates. White Hall, 111. — John B. Morrow has sold his Royal Theater to Sid Simpson. Dcs Moines, la. — At a recent meeting of the Iowa Motion Picture Exhibitors' League, called to reorganize the league, a bitter fight was waged between the exhibitors and exchangemen, over the admission of exchangemen as members. X. C. Rice, of Algona, represented the exhibitors, while D. B. Lederman. of Des Moines, spoke for the exchangemen. The latter won out and the name of the association was changed to the Iowa Motion Picture Industry League. Several of the defeated mem- bers withdrew their names and left the session. Shelby, Mont. — Ground has been broken for the erec- tion of a motion picture theater here, to be known as the Liberty. Williamson & McClory are the owners Paxton, 111. — E. E. Alger has purchased the Crystal Theater from Mr. and Mrs. Cyphers and Dave Undell. Findlay, Ohio — Floyd Bergschicker and H. B. Solo- mon will open a motion picture theater here next month. Clanon, Mich. — George Smith has taken possession of the Lyric Theater, having purchased it from Dana Bar- tholomew. Grand Rapids, Mich. — Wirt S. McLaren, manager of he Majestic-Colonial Theater at Jackson, was elected rst vice president of the M. P. E. L. of Michigan at the inth annual convention held here. Stephen S. Springett, lanager of the Family Theater, and Mr. McLaren were amed as delegates to the national convention in Chi- ago, July 14 to 22. Wabash, Minn. — J. H. Ross has purchased the Lyric heater in this city and will make extensive improve- lents. PHOTOGRAPHY OF "WOMAN IN WHITE," STARRING FLORENCE LA BADIE, IS LAUDED BY EDWIN THANHOUSER "Our six-reel film, 'The Woman in White,' is a good story, well acted," says Edwin Thanhouser. ''But it also shines in another department — photography. I have been making motion pictures for eight years, but I never have seen a Thanhouser production that surpassed the present one in steady photographic effectiveness. At times this effectiveness reaches the startling plane, and I must pub- licly commend Director Warde and Cameraman Zollinger on what they have attained in this direction." Florence La Badie is the star of "The Woman in White," which has been adapted by Lloyd Lonergan from the book by Wilkie Collins. In Miss La Badie's support are Richard R. Xeill, Arthur Bower, J. H. Gilmour. Ger- trude Dallas, Wayne Arey and Claude Cooper. "THAT'S WHAT THEY ALL SAY" Talk is cheap — Results are what count. What are you buying? See me for lobby display — interior decorations — frames. Mailers Building HAMBURG Chicago, 111. 44 EXHIBITORS HERALD UNIQUE POSTER ON CHARLIE CHAPLIN IS ISSUED BY MUTUAL The Mutual Film Corporation is distributing a three-sheet poster for the latest Mutual-Chaplin special that is unique, inasmuch as it shows the comedian in an unusual position hang- ing over the side of a ship, fishing. "THE LITTLE AMERICAN," WITH MARY PICKFORD, JUST COMPLETED; WILL BE PUBLISHED JULY 2 MUTUAL CHAPLIN SPECIALS CHARLIE CHAPLIN THE IMRANT MUTUAL CHAPLIN SPECIALS 6.»: ST*" t PHOTOGRAPH OF THREE-SHEET POST- ER BEING USED FOR. "THE IMMIGRANT" The poster is taken from the first scenes of the new Chaplin picture, "The Immigrant," said to be one of the funniest productions the comedian has so far produced. MONTANA TOWN, SIXTY MILES FROM RAILROAD, HAS TWO FILM HOUSES Opheim, Montana, is located sixty miles from a railroad, yet it boasts of two motion picture theaters, cement sidewalks and electric lights. Such is the progress of Opheim. And to accommodate the increased business, the Globe Theater was recently sold to persons who are going to enlarge it, while the Arcade Theater will be replaced by an entirely new building. Story Has Patriotic Touch and Deals with Yankee Girl's Dangers in War Zone; Cecil B. De Mille Directed Production Mary Pickford has just completed at the Lasky studios in Hollywood, Cal., her newest dramatic production, entitled "The Little American," which will be published by Artcraft July 2. The story has a patriotic touch and deals with war. Captain I. H. Beith, author of "The First 100,000," and a British army officer, was among those who proved invaluable to Director Cecil B. De Mille, who handled the production. As Angela Moore, the little Amer- ican girl who braves the dangers of the war zone, Mary Pickford appears in a part that demands much fine act- ing, it is said. Among the spectacular' scenes in which she appears arc those depicting the sinking of the "Veri-I tania" in mid-ocean. Although the story deals with the) war, it is not of the same type as the ordinary war drama, as it deals more with the intimate than with the gen-1 cral. The picture should strike a rtm sponsive chord, as it will be in time for July 4 presentation. In keeping with the work of the star is a cast in-1 eluding Hobart Bosworth, Jack Holt, James Neill, Raymond Hatton, Guy Oliver, Edythe Chapman, Lillian Leighton, Walter Long, Dewitt Jen- nings and Little Bert Alexander. SUPERPICTURES WITHDRAWS FROM TRIANGLE, SELLING OUT HOLDINGS TO S. A. LYNCH Superpictures, Inc., has withdrawn from the Triangle Distributing Cor- poration, having sold its holdings to S. A. Lynch. Superpictures, Inc. is the holding company for McClure Pictures and until last week was the controlling factor in the Triangle Distributing Corporation. It will sell its new features through two channels. Su- perpictures, Inc., also will produce for the state rights market and will pub- lish through Triangle. Such confidence has Frederick L. Collins, president of the Superpic- tures, Inc., in the Triangle organiza- tion that he has arranged for Tri- angle to produce six features to be sold on the state rights plan and for the distribution of twelve addi- tional pictures a year through the Tri- angle Distributing Corporation. EXHIBITORS HERALD -5 MAE MURRAY. KATHLYN WILLIAMS AND WALLACE REID ARE STARS IN TWO PARAMOUNT FEATURES JULY 2 "At First Sight," starring Mae Murray, and "Big Timber," starring Kathlyn Williams and Wallace Reid. are the two features which will be issued by Paramount for the week or July 2. Besides these two five-reel pic- tures, Paramount will distribute the 73rd edition of the Paramount-Bray Pictographs, the magazine-on-the-screeti: the 74th of the weekly trips around the world, personally conducted by Burton Holmes, in which he takes his fel- low journeyers to see "How California Harvests Wheat,'" and a Klever Komedy entitled '*Oh, Pop," in which Victor Moore is starred. "At First Sight" deals with the adventures of pretty Justine Gibbs, played by Mae Murray. Justine is a very i attractive and highly American type of young woman who rebels against a prearranged marriage and follow? | the dictates of her heart. It is essentially a comedy, and I the story is really based upon the efforts of the young woman to win the heart of a young writer, so absorbed in his work that the heroine must take him by storm. A great deal of the charm of the story lies in the quaint and humorous scenes between the absent-minded young writer and the impetuous heroine. The writer is at work upon a story which closely fol- lows his own and Justine's adventures, and it monopolizes his time and attention to such an extent that Justine sees that the only way she can successfully win his heart, or arouse his interest, is by providing material that will satisfactorily finish the story — which she proceeds to do in a wholly unexpected and original manner of her own. The cast supporting Miss Murray includes Sam T. Hardy as Hartly Poole, Jules Rancourt as Paul. Julia Bruns as Nell, W. T. Carlton as Mr. Chaffin, Nellie Lindreth as Mrs. Chaffin, William Butler as sheriff and Edward Sturgis as deputy. •"Big Timber," in which Kathlyn Williams and Wallace Reid are starred, is an adaptation of Bertrand Sinclair's story of the same name by Gardner Hunting. There art many thrilling scenes in the film, among them a real forest fire in the Big Timber of California. ''Big Timber" is the story of Stella Benton, a young society girl who has lost her beautiful voice through the death of her father, and who goes to live with her brother Charles in the lumber camp. Charles Benton is having a struggle to make both ends meet, and when his cook quits, he makes his sister do the work for the hundred men in the lumber camp. Jack Fyfe. a neighboring lum- ber man, me*ts Stella and gradually falls in love with her, but the love is not reciprocated. Seeing that she is being overworked. Fyfe offers to marry her, in spite of the fact that she does not love him. A child is born of this loveless marriage, and the couple are reasonably happy, nntil Walter Monahan, a wealthy lumberman, begins to make love to Stella. She gradually becomes tired of her husband, and when the child dies, decides to . leave him. Her voice returns, and she makes a substantial success as a concert singer. Monahan, who has professed love for her, becomes indifferent, but she will not return to Fyfe, in spite of his pleadings. Monahan. jealous of Fyfe's success, sets fire to his holdings and is caught in the act. Friends telephone this fact to Stella, and she immediately returns to the lumber camp, and there, at their home, she finds Jack, heart broken, as his holdings are on fire and there is nothing but a heavy rain which could save them. She comes to him and offers to use her own money to retrieve his lost fortune, and as she goes into his arms, the heavy downpour of rain comes and they are safe. In the cast supporting Miss Williams and Mr. Reid are Joe King as Walter Monahan, Alfred Paget as Charlie Ben- ton and Helen Bray as Linda Abbey. A STRANGE TRANSGRESSOR" OFFERS LOUISE GLAUM IN A NEW ROLE Louise Glaum, the Ince-Triangle vampire player, soon will be seen in a part distinctly different from the usual vampire roles, when she is presented by Thomas H. Ince in "A Strange Transgressor." This is the story of a wom- an who becomes the mistress of a man through love — and love alone. Her life, with the exception of this one sin, is without blemish. Then comes the time when the man tires of his plaything. He tells her of his desire to marry a good woman, who will exert the proper influence over his son, who is falling into evil ways. The woman begs him to marry her, but he insists that he must not darken his son's future. She then confesses that she, too, has a son — a little boy who is being protected amidst the clois- tered surroundings of a religious institution. But even this has no effect. From here the play presents exciting situations. Miss Glaum, as Lola Montrose, the woman who loved and sinned for love, presents a strong characterization. J. Barney Sherry, who plays the leading masculine character, offers an excellent performance. He is the typical man of the world, living his own life regardless of how he is judged. Others in the supporting cast include Colin Chase, Dorcas Matthews, May Giraci, J. Frank Burke and William H. Bray. M. F. TOBIAS HAS HAD METEORIC RISE FROM A BOOKKEEPER TO CHIEF OF SUPERLATIVE PICTURES CORP. From bookkeeper to president in twelve years, every step achieved by his own effort, is the achievement of which Maurice F. Tobias, executive head of Superlative Pictures Corporation, can boast. Mr. Tobias entered film business as a bookkeeper for the Greater New York and Empire Film Exchanges, then on Fourteenth street, in 1905. He was one of William Fox's first associates when Fox entered the film business, and while with him originated a system of booking that is still in vogue. This system, termed by Mr. Tobias the "lock system," locked a complete show for a period of consecutive days, thereby eliminating any loss of time from one exhibitor to another and avoiding any mistakes in the course of shipments. Joining Paramount, Mr. Tobias traveled through New- York State selling Paramount pictures. As manager of the Mutual New York Western exchange Mr. Tobias proved his worth. Taking over the office of that organiza- tion when it was in a state of chaos, he promptly righted matters, and after four years he resigned. At the present time Superlative Pictures Corporation, the mother organization of Irving Cummings Pictures, Inc., and Lois Meredith Pictures, Inc., feels that with Maurice F. Tobias as its head its success is assured. NOW IS THE TIME. SEE ME!! I have satisfied a number of the foremost exhibitors of the country. Get in touch with me — it costs nothing — will save yoa money to figure with me on interior decora*ion~ —lobby display — frames. Mailers Building HAMBURG Chicago, 111. 46 EXHIBITORS HERALD BRITISH COLUMBIA FILM MEN PLAN A STRONG ORGANIZATION Vancouver, B. C. — There has been a strong and united effort by both ex- hibitors and exchangemen in the past toward organization in British Co- lumbia, but up to the present time very little has been accomplished. The association has taken on new life, however, and the exhibitors and the exchangemen hope to be soon able to boast of an organization second to none in Canada. There is a much better feeling and stronger co-operation among the ex- hibitors now than ever before. The exchange managers had a general meeting on June 1 and adopted the name of the Film Managers' Protec- tive Association, and plans for a per- manent organization were made. The following officers were elected: C. R. Bippie, Mutual Film Company, president; W. P. DeYVees, Triangle Film Company, vice president; N. R. Fowser, Fox and Metro, secretary- treasurer. The executive committee comprises the three named officers together with two other members to be selected. These early steps for a new associa- tion drafted in part from the ideas adopted by the Winnipeg association point strongly to better conditions in the Vancouver field and to the film in- terests at large. Representatives from the Universal, Famous Players, Mutual, Metro, Fox, Triangle, Pathe, General and Regal exchanges were present at the meeting. Montreal, Que. — The Majestic The- ater Company is advertising preferred stock at $10 a share with a bonus of 15 per cent common stock in the Montreal papers. The money is to be devoted to erecting a new motion pic- ture theater to be called the Majestic Theater. It will be located in West- mount, a suburb of Montreal. Toronto, Out. — The Regal Film Company, with a home office in To- ronto and branches in all the large Canadian cities, arc to be the Cana- dian distributors of Goldwyn produc- tions. Toronto, Ont. — "The Submarine Eye" now is playing its second week at the Grand Opera House, Toronto, and reports good business. NEW PICTURE THEATER SEATING 10,000 PERSONS IN NEW YORK, IS PLANNED BY A SYNDICATE Xew York city is to have the world's largest motion picture theater, if plans , of a syndicate headed by Felix Isman are carried out. The new amusement place will be erected on the site of the New York Rail- way's car barns, on Eighth avenue between Forty-ninth and Fiftieth streets, and will seat 10,000 persons. The syndicate has secured a long- term lease on the property from the Railway Company, it is reported, on terms involving several millions of dollars. Situated as it is in the heart of Xew York's densest popu- lation, the project should be a money- , maker, and it will be easily accessible to elevated trains, subway and surface' lines. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. ^iimiiiiM|[|iii;iiiiiiiiiLLy^~-aiu^^^ ^ -MY. World t/ - -MY. World JULIUS SIEGER'S Pro due with ton o1 a^nd her Sor\ _}A Story of Life Depicted witt] Relentless Truth Now playing Fifth WeeK in NewYorKlbfull Capaajy af Dollar Scale of Prices Exhibition rights for the State of New York and Northern New Jersey: Bought by: Pioneer Film Co., New York Exhibition rights for the New England States: Bought by: Hiram Abrams, Pres. Paramount Pictures Corp. Exhibition rights for the State of Illinois: Bought' by : Jones, Li nick & Schaefer. Exhibition rights for Eastern Pennsylvania and Southern New Jersey: Bought by: Stanley V. Mastbaum. FOR OTHER STATE RIGHTS APPLY DAVID BERNSTEIN PUTNAM BUILDING 1493 BROADWAY SIXTH FLOOR -BiiitiiiiuiHniiiiiimf££^g^ ft THAT'S WHAT THEY ALL SAY Mailers Building Talk is cheap — Results are what count. W hat are you buying? See me for lobby display — interior decorations — frames. HAMBURG Chicago, 111. EXHIBITORS HERALD 47 NOW IS THE TIME. SEE El! ■ ■ I have satisfied a number of the foremost exhibjtors of the country. Get in touch with me — it costs nothing- will save you money to figure with me on interior decorations — lobby display — frames. i Mailers Building HAMBURG Chicago, 111. |'.T IN TOUCH IITH US for Developing and Printing STUDIO FOR RENT Raw Stock for Sale WITH MOTION PICTURE CO., 1737 N. Campbell Av, Chicago, 111. ■ TO A. BRINNER, Pres. Telephones: Humboldt 686— 2298 AGRIPPIXG seven-reel drama of di- vorce directed by George Siegmann. FOR STATE RIGHTS Address RENOWNED PICTURES CORPORATION Akiba Weinberg, Pres. 1600 Broadway, New York City I TYPEWRITERS L. C. Smith & Bros. Remingtons Monarchs Underwoods Royals Smith Premiers I Rebuilt like new in our own Factories — direct to you at from 40 to 80 per cent below Manufacturers Prices GUARANTEED ONE YEAR Shipped on Five Day Trial — Write for Catalogue "H" .AMERICAN WRITING MACHINE CO., INC. 329 So. Dearborn Street Chicago, Illinois POSTER AND MAP MOUNTING Special Facilities for Quick Handling of Out of Town Work. Special Rates. Prices on Application. C. S.Wertsncr & Son Co. KrnJSSS Mural Paintings will make yours a THEATRE BEAUTIFUL Send for Information THE SWIFT STUDIOS 468 East 31st Street, CHICAGO Get acquainted with "FULCO" The Department Store MOVING PICTURE trade MACHINES EQUIPMENT SUPPLIES Our catalog covers the line fromA-Z E. E. FULTON COMPANY 158 W. Lake St. CHICAGO, ILL. TOM PHILLIPS The Longest in the Business Maker of Advertising Films and Slides 5728 South State Street Chicago Whatever You Want to Know" The "Exhibitors Herald" is at your service — write us for any informa- tion you may require about films, accessories or anything in connec- tion with your business. There Is No Charge for This Service 48 EXHIBITORS HERALD YOU WILL LIKE THE NEW BRISCOE g]llllllllilllillllHlllllllllli;ilillllllll[TT1llllllllllllllllinillll]|HIIIIHIIIIIU Progress Character 1 Message THE new Briscoe at $685 we believe is the best looking, the sweetest running automobile ever built at the price. Success has made it. Increased production has lowered costs, provided more refinements. TOURING car has surprising roominess — tryit! Four-passenger road- ster is the only car built with a full back to the front seat — a nov- elty— see it! Briscoe-built in Briscoe factories insures quality in every detail. MAKE it a point to see the beautiful, handsomely finished and completely equipped 1917 Briscoe models at your nearest dealer's show room. Five Passenger Touring Car Four Passenger Roadster $685 $685 Coachaire $810 Delivery Car (Canopy Top Body) $700 BRISCOE MOTOR CORPORATION Department 23 JACKSON, MICHIGAN Tremendous State Rights Opportunity On Harriet I 'nderhill, New York Tri- bune : "One is appalled by so much c lever- T. E. Qli$hanl, New York Eve. Mail: "The best screen melodrama that Broadway has had this season." /o/t/i Logan, XftL' York Herald: "There is a punch to the play. " Russell B. Proctor, New York World: "Realism in every foot." Steve A' at It bun. New York Eve. Sun : "The plot? Tut, tut. It's there, so why worry? Come through yourself.' ' Jos. C. fieddy, New ) ork Morning Telegraph: ' ' W ith a punch and a dash that should make it a success." Victor Watson, A ew ) ork Amer- ican : ' The melodrama thrills; there is a veritable murrain of events." Robert C. Welsh, New York Eve. t elegram : "The latest and best crook, plav of the Him." '•/.it" .Yew York Journal: "Remarkably thrill- ing . . . wonder- fully entertaining. . . . The best sus- pense drama New York has had for vears." "Come ThrOU^H" 's tna' mas*er or" melodrama — George Bronson Howard — ?t his best. It captured Broadway on the opening night and continued to play to capacity. It is not only extremely novel in plot, but it is directed and acied with much more than ususal skill. '^^Qjjlg THrOUffh,> 'S on^ ^''m P'ay shown on Broadway this year that has received the enthusiastic and unqualified endorsement of every critic in Greater New York. <-— r MER1CA S foremost authors, whose works are enjoyably 3—1 popular because of their absolute wholesomeness, newly joined to the staff of Wholesome Films Corporation will be announced very soon. You'll have a new viewpoint on life when you see Miss Laughlin's Everybody's Lonesome And gain a better concept of your relations with others from Miss Laughlin's The Penny Philanthropist Write us for further information WHOLESOME FILMS CORPORATION '4k i ■ i Have been given in succession to six THANHOUSER features released by Pathe. Read! "THE CANDY GIRL" (Releasing Next Week) "Another Gladys Hulette picture, reversing the usual order of the Hulette pic- tures, but entertains quite as fully as did its predecessors." — Motion Picture News. "HINTON'S DOUBLE" (Just Released) "Aside from the drawing power of the star, the play itself is of exceptional inter- est and will do much toward upholding the high standard set by Thanhouser produc- tions during the past six months." — Exhibitors' Trade Review. "VICAR OF WAKEFIELD" (Special Release) "This subject, in which Frederick Warde was fea- tured at the Rialto, pre- serves all the qualities which characterize Oliver Gold- smith's classic novel." ■ — Moving Picture World. "WHEN LOVE WAS BLIND"— "The characters portrayed will arouse sympathetic inter- est, while the fine continuity Avill please. What little of the 'Sex problem' there is in the story has been handled with great delicacy." — Sunday Telegraph. "POTS-AND-PANS PEGGY"— "Another very entertaining Thanhouser picture. It is a grateful relief to view a picture that avoids the sordid side of modern life." — Exhibitors' Trade Review. "HER BELOVED ENEMY" — "A mystery story from a little different angle, that may be added to Thanhouser "s ever-growing list of unconventional screen stories." — Sunday Telegraph. THANHOUSER FILM CORPORATION New Rochelle, N. Y. Edwin Thanhouser, Pres. European Office, Thanhouser Films, Ltd., 167 Wardour St. W., London DID YOU EVER SEE SUCH NOTICES? EXHIBITORS HERALD Are You Doing Your Bit ? LITTLE MARY McALISTER who is a government recruiting sergeant, is doing her bit for the U. S. AND FOR YOU in giving the public a remarkable series of 12 independent photoplays on "DO CHILDREN COUNT ? Six years old, she is an accomplished screen actress. These 25 minute features are de- lighting children and grown-ups alike. BOOK AT ANY K.E.S.E. OFFICE 99 1333 Argyle St., Chicago We Extend a Cordial Invitation to all exhibitors and operators to visit us at our office and salesroom, Fourth floor. Mailers Building, 5 South Wabash Ave. While Attending the M. P. E. L. Expo- sition and Convention which is being held at the Coliseum Building, Chicago, 111., July 14 to 22. We will have on display late model picture machines, motor generator sets and all equipment used in the M. P. Theatre Exhibitors Supply Company, Inc. 403-408 Mailers Building Chicago, Illinois Distributors of Machine and National Carbons 6 EXHIBITORS HERALD INTRODUCING F I L M ET T E S TO ALL PARAMOUNT EXHIBITORS Arrangements have been completed with the Paramount Corporation whereby the Cahill-Igoe Company is now in a position to furnish Filmettes on all future releases of PARAMOUNT PICTURES Ji radical departure from old style Heralds. New sizas 7x6. Designed and written in a curiosity-compelling style adding salesmanship and showmanship. These Filmettes get you real business. Starting with SNOW WHITE we have prepared Filmettes on the following pictures: REDEEMING LOVE LOST AND WON SLAVE MARKET GOLDEN FETTER EVIL EYE HIS SWEETHEART GREAT EXPECTATIONS THE WAX MODEL HAPPINESS OF THREE WOMEN EACH TO HIS KIND BETTY TO THE RESCUE HER OWN PEOPLE A GIRL LIKE THAT THE BLACK WOLF Filmettes on future releases will be ready for shipment as soon as the picture is released. These Filmettes are carried in stock in large quantities and all orders will be shipped same day as received. We sell direct to exhibitors. Place your standing order now. PRICES: Lots of 250, 50c 500, 90c 1000, $1.60 2000 or more, $1.50 per 1000 CAHILL-IGOE COMPANY "-sxsr- 117 W. Harrison St., CHICAGO "Whatever You Want to Know" The "Exhibitors Herald" is at your service — write us for any informa- tion you may require about films, accessories or anything in connec- tion with your business. There Is No Charge for This Service EXHIBITORS HERALD 7 "The Film Follies of 1917" — Is but one of the many features in the ScreeNews MAGAZINE — And but one of the many reasons why You've Got To Run It! .AMERICAN BIOSCOPE ^ CORPORATION ^ 6242-44 Broadway CHICAGO U. S. fl. "The House of Film Specialties J. E.WILLIS, Pres.# Gen.Mgr ME — and a long, cold drink are two things that folks are goin' to want a lot of this summer. And there s one thing I've got on any liquid refreshment ever served — I'll be on the job for thirty weeks — and anyone can down a tall one in a few good swallows. If you want folks to come to your theatre when the thermometer is tryin' to bust through the top, just whisper gently in their ears, "Say, this theatre is CicoToodle's Home." You don't need to tell them how cool it is inside — they forget the heat as soon as they see my name in your lobby. Start giving out Cico Toodles Cards now Don't let someone else get the jump on you. your nearest exchange, write in to If you can't get them at CAHILL-IGOE COMPANY 117 W. HARRISON ST. CHICAGO, ILLINOIS Just say, "I saw an Ad of Cico Toodles in the 'Exhibitors Herald.' and I want lull information about Cico Cards and the Free Slides and Free Lpbby Display." 8 EXHIBITORS HERALD Ml i&jji&i Siir 'Winin ; : ; u . x t i r mm >,!•>■» " • .J* -i, " ..... 'Advisory Board: „,„, .;. SAMUEL GOLDFISH "'vYj^i,, v'l? Chairman . : v---v.v S» EDGAR 8F.LWYN X'Hh'k '"" IRV1NS. CoBB «• ahthvk hopkiks •JMiiiij MARGARET MAYO mi :.: KOI CO< :hKR««IK3Rl'B 52? 'r-iHSI ARCHIBALD NF.LWYN iH • CROSBY GAIUE PORTER EMKKSON* *» ilK BROWNE '"Willi - :f J^r^i J| ✓ - " Goldwyn Pictures For the Clean-Minded Millions GOLDWYN PICTURES will be seen by millions of women and children with enjoyment instead of shame. They are censored in advance of production by clean-minded producers who have never on screen or stage catered to the lower or cheaper tastes. They are the type of pictures that every organization of watchful men and women guarding against impurities or indecencies on the screen can indorse without a single reservation or exception. - They are stories of love and laughter, of honor and refinement, built to ap- peal to the mental and internal fineness of the wholesome American people. Goldwyn has recognized the necessity for screen betterments and staked a fortune upon its ability to gauge intelligently the desires and requirements of an enormous public throughout the world — the hind of a public ice are most anxious to serve. ration 16 E. 42d ST.. NEW YORK CITY Telephone: Vanderbilt 11 ■HIUnilllHIII IttMIMIlMIMMIIllMICMIIIM I "THE PLAY'S THE THING!" Thanhouser-Pathe Gold Rooster Play» will continue to be shown to press reviewers at special advance shewing in the Pathe Pro- jection Room. We do not require music, crowds and theatrical atmosphere to "get over" our productions. In fact, it is our WISH that the reviewer BE NOT DIVERTED from hard, quiet, un- disturbed inspection of the PLAY! PLAY! PLAY! The moment our quality goes backward, we will run the orchestra in. ■ ■minimi mnm m a » m mm ■ ■ i ■ i rrr i :ij:r.:".'.,.S-.:".:: ■ IIIIIIIMltl X H« £ 1 1 0 THE \ N DEPENDENT FttM ; -'..TIRADE. PAPE# 8m "rj",-"."":-:*;":""".""'.':""' Published Weekly by , EDITORIAL and EXECUTIVE OFFICES EXHIBITORS HERALD CO. 203 South Dearborn S'reet. Chicago Publication Office: 1114 Xorth Boul.. Oak Park Tel.. Harrison 7355 XElf ) OR A' OFFICE 14S0 Broadway. Tel.. Bryant 3111 James Bcecroft, Manager 237; Entered as second class matter at the Post Office All editorial cofy and correspondence, and advertising cofy should be ad- at Oak Park, III., under the Act of March IS79 dressed to the Chicago office. Insertion in follo-aring issue cannot be guaran- ■ teed on advertising coyv not received trior to 6 f. m. on Tuesday of each SUBSCRIPTIOX PR^ICE $1.50 YEARLY -a-eei. Volume V JULY 14, 191! Number 3 Operation of Censorship THE Chicago Board of Censors has ruled out the newest Mary Pickford picture be- cause it is too "anti-Prussian." This picture is a too violent indictment of German militarism to be permitted exhibition in the City of Chicago — yet America has con- secrated its men and its millions to the task of forever curbing this Prussian militarism. THIS IS AN EXCELLENT EXAMPLE OF THE OPERATION OF CENSORSHIP. Mary Pickford in "The Little American" did not strike the fancy of Major Metullus Lucullus Cicero Funkhouser, so the citizens of Chicago — temporarily at least — will not be per- mitted to view this inspiring picture. It would be unfair to Major Funkhouser to speculate whether Major Funkhouser's Teu- tonic ancestory, as suggested by his name, did not have a bearing upon prejudicing his mind against this picture. But it is also unfair to ban this production and thereby question the intelligent patriotism of its sponsors. Censorship of all kinds unwarrantedly sub- jects those within its scope to the prejudices of those wielding the censor power. Censorship is the rule of a few over the many. This pic- ture may be distasteful to Major Funkhouser and also to a great many other Americans but millions of citizens of this country will rise up to inquire how it would be even humanly pos- sible for any producer to over-emphasize dra- matically the castigation which the President himself has inflicted upon the military caste of Germany. Motion picture censorship continues to con- vince the public of its utter absurdity. '****** Chicago Is Calling X TTEND the Chicago Convention. **■ The future of the Motion Picture Ex- hibitors League of America depends upon put- ting the affairs of the association in order at the coming meeting. Many questions of paramount importance are to be decided. A president — the responsible head of the organization — must be elected. The league will either have to re-elect Mr. Ochs and thereby give full endorsement of the conduct of his "y'r ---- 10 EXHIBITORS HERALD Summary of Current Issue News of the Week Page $1,000,000 Subscribed to Exhibitors' Circuit in Chicago 11 $500,000 Blaze Sweeps Chicago Pathe Exchange, De- stroying Valuable Films _ _ 11 "Queen of Spades," First Russian Film, Lauded by- Ambassador at Washington 12 Wilson Picks Brady to Mass Film Industry 12 Chicago Censors Call "Little American" Anti-German and Deny Exhibition _ 13 Lawhead Sells "Submarine Eye" Rights for Illinois to Central Film Corporation 13 Chaplin Signed for $1,000,000 by New Circuit? 13 Ad Film Makers' Executive Body Meets in Chicago July 16 _ _ ..— — - 13 Sherman Pictures Corporation Formed in New York to Exploit Films in State Rights Field 14 Ince to Produce for Artcraft- Paramount Combination from Studios at Coast 14 Fred J. Herrington Candidate for Ochs' Office — 14 Clara Kimball Young to Produce Own Films; Opens Offices at Fort Lee, N. J 15 "The Corner Grocer," with Lew Fields, Is in Produc- tion at World Studio 17 New Edgar Lewis Picture Under Way, Soon Will Be Ready- for Publication 17 Fort Lee Sunday Producing Hit by City's Mayor 17 Next Chaplin Comedy to Be Burlesque on Typical Western "Movie" - 17 Bids from Buyers on "Who's Your Neighbor?" Are Brisk, Report of Master Drama — _ 18 S. V. Mastbaum, Philadelphia Exhibitor with Theater Chain, Signs for Goldwyn Films 18 Oloma Photoplay Company Is Formed at Terre Haute, Ind - 18 Bessie Barriscale and Kerrigan Films for Paralta \\ ill Be Finished in August _ 19 Marcus Loew and T. L. Tally, Big Exhibitors of East and West, Meet on Goldwyn "Lot" 19 Fate of Ex-Czar Will Determine Ending of "Fall of Romanoffs" Film 20 Rothacker Company Gets First Travelog Films from Cameraman Working in Orient 20 Geraldine Farrar to Start Artcraft Film at Coast Next Week - - - 20 Criterion Theater at Atlantic City, N. J., Leased by- Frank Hall for the Summer Season 21 Chicago Compelled to Allow Showing of "Birth Control" Film - - - - 21 $16,100 Suit Brought Against Kalem by Director J. W. Home - 21 Reviews "The Plough Woman," Butterfly D., Five Parts, with Mary MacLaren - - "The Beloved Adventuress," World D., Five Parts, with Kitty Gordon Selig World Library _ "Aladdin's Other Lamp," Metro CD., Five Parts, with Viola Dana "In the African Jungle," Selig D., Two Parts, with Kathlyn Williams _ "Hater of Men," Kay Bee-Triangle C.-D., Five Parts, with Bessie Barriscale - "A Bit o' Heaven," Frieder Film Corporation C.-D., Five Parts "Big Timber," Morosco- Paramount D., Five Parts, with Kathlyn Williams "Light in Darkness." Edison-K-E-S-E D., Five Parts, with Shirley Mason "The Gray Ghost," Universal Serial, First Three Chapters - "Our Navy," Zenith M. P. Company, Patriotic Feature, One Reel "The Road Between," Erbograph-Art Drama C.-D., Five Parts, with Marion Swayne "The Greater Law," Bluebird D., Five Parts, with Myrtle Gonzalez - "Her Strange Wedding," Lasky-Paramount D., Parts, with Fannie Ward "A Rag Baby," Selig K-E-S-E C, Two Parts Five Departments Filjn Market Quotations 33 Official Cut-Outs by the Chicago Censor Board 33 This Week at the Downtown Chicago Theaters.— 33 Synopses - ^ Changes of the Week - 36 Chicago Trade Events - 37 Canadian Film News .... .. .... 46 Programs and Kik-.ise Calendars 39, -40, 41, 42 Exhibitors and Exchanges 43 Foreign Markets 44 (Continued from preceding page) administration and of the policy of "A Public Office is for Private Gain," or it will have to depose ignominiously the present incumbent of the office. Many questions of national scope must be deliberated upon. The future of the league depends upon your presence and your vote for righteousness and square-dealing. Good Stories Jk N indication of great hopefulness is the general recognition of the fact that the story is the vital factor of a motion picture. Until quite recently the opinion was held in various quarters that a prominent star, superior direction or something else could be depended upon solely to make a successful photoplay. But it has been found time after time with practically every "big star" in motion pictures that without a story of genuine appeal and human interest the result is flat and unprofit- able. No star is big enough today to carry a poor story. The public no longer is content merely to see a big star; they want to see the big star enacting a role that is in itself appeal- ing, faithful to life and convincing. Continued insistence upon the necessity of real stories cannot help but have a most salu- tary effect upon the motion picture business. A good story enables the producer to escape the huge monetary exaction of a big star in many cases and at the same time obtains a pro- duction that is eminently satisfactory to the public. THE film salesman is a vital factor in this business — more vital than many realize. He is the intermediary between the distributor and the exhibitor, and as such is greatly re- sponsible either for a relationship of good-will or the reverse. Frequently we hear of film salesmen who, for the sake of an order, make promises which their company cannot possibly fulfill. This simply creates a distrust in the minds of exhib- itors and contributes to a strained relationship which is a burden both to the exhibitor and the distributor. Salesmen should realize they occupy a most important position in the industry and they should strive to meet the great exactions of that position. Martin J. Quigley. $1,000,000 SUBSCRIBED TO EXHIBITORS' CIRCUIT IN CHICAGO Funds in Cash for Treasury Secured After Two-Day Session Places Concern on Sound Financial Basis; City Is Logical Distribution Center, Says Rothapfel For the purpose of discussing the plans for the organization's fall cam- paign and to perfect other details to be announced soon, the second meet- ing of the First Xational Exhibitors' Circuit, Inc., was held at the Con- gress Hotel, Chicago, Thursday, June 28. At the session, which lasted two days, more than $1,000,000 in cash was paid into the treasury, it was an- nounced, thus placing the company, which was formed in Xew York City April 25, on a sound financial basis. Logical Distributing Center S. L. Rothapfel. president of the circuit, said that Chicago was chosen to hold the meeting for the reason that it is undoubtedly the logical dis- S. L. ROTHAPFEL President, First Xational Exhibitors' Circuit, Inc. tribution center of the film industry in the United States, and for the con- venience of the .members coming from St. Louis, Los Angeles, Minne- apolis and other cities. Other meet- ings will be called in- the Windy City. The meeting was a most harmo- nious one, Manager J. D. Williams announced, and considerable business was transacted. An immense adver- tising campaign will be launched in August, Mr. Williams stated, and he is negotiating for the services of one of the best-known publicity men in the industry, who will have charge of that end of the Exhibitors' Circuit. Represents $30,000,000 When asked whether it was true that the First Xational Exhibitors' Circuit had secured Charles Chaplin's signature to a contract to produce comedies for them Mr. Williams would neither confirm nor deny the rumor. The circuit as it now stands, the manager said, represents $30,000,000 worth of motion picture theaters throughout America, the twenty-seven members controlling, it is estimated, more than 400 houses. The organization, which is char- tered under the laws of Xew York State and has a capitalization of $50,- .000, full paid and non-assessable, pro- poses to buy, lease and possibly pro- duce motion pictures for the exclusive use of the circuit. A film once pur- chased or leased by them becomes their property and is at the disposal of the members. Each exhibitor in the organization controls the rights in his particular territory. "On Trial" First Film "On Trial," which is playing to ca- pacity business wherever shown, is the first picture being exploited by the Exhibitors' Circuit. Other" pro- ductions which will follow will be of the same high standard, it is said. Those present at the Chicago meet- ing were: S. L. Rothapfel, manager of the Rialto Theater, Xew York, president of the new organization; T. L. Tally of Los Angeles, vice president; Harry O. Schwalbe of Philadelphia, secretary and treasurer, and Directors Aaron Jones of Chi- cago, E. H. Hulsey of Dallas, Texas, and Robert Lieber of Indianapolis. X. H. Gordon of Boston. J. L. Gott- stein of Seattle, Wash., E. Mantle- baum of Cleveland, A. J. Gillingham of Detroit, J. H. Kunsky of Detroit, Tom Sax of Milwaukee, John Sax of Milwaukee, Xate Ascher (Ascher Bros.) and Adolph Linick (Jones, Linick & Schaefer) of Chicago also attended the meeting. AARON" JOXES Director, First Xational Exhibitors' Circuit, Inc. Mr. Gottstein controls the Greater Theaters, in Seattle, while X. H. Gor- don controls a string of theaters in Xew England worth several millions. Messrs, Rothapfel, Gillingham, Kun- sky and Gordon left for the East at noon Friday. Offices of the new cir- cuit have been opened at 18 East Forty-first street, Xew York, where J. D. Williams, the veteran showman, has been placed in charge. $500,000 BLAZE SWEEPS CHICAGO PATHE EXCHANGE, DESTROYING VALUABLE FILMS Firemen Protect Other Concerns' Reels After Hard Battle; Complaints Lodged Against Suspects; Police Guard Other Cinema Branches A fire which started from an unknown cause in the vaults of the Chicago Pathe Film Exchange, in the Consumers Building on State street, early Sunday morning. July 1, destroyed about $500,000 worth of valuable film and damaged the building to the extent of $150,000. Four in Office At the time the fire occurred only four employes of the Pathe Company were on the floor. It is said four distinct explosions occurred, the doors of the vaults were blown off and the detonations were heard throughout the loop district. Firemen had a hard battle to subdue the flames. However, they prevented the fire from spreading above the sixth floor of the building to the Universal exchange on the fifteenth floor and the Mutual on the eighteenth, where thousands of dollars worth of films are stored in their vaults. (Continued on page 15, third column) 12 EXHIBITORS HERALD "QUEEN OF SPADES," FIRST RUSSIAN FILM, LAUDED BY AMBASSADOR IN WASHINGTON Play Unique in Story and Acting Brings Praise from High Diplomat at Special Showing; Shepard & Van Loan Firm Makes Subtitles Washington — (Special to the "Ex- hibitors Herald"). — The first of the fifty unusual Russian photoplays recently brought to this country by Nathan H. Kaplan was shown in the ball room of the YVillard Hotel, on June 27; at a reception given to Ambassa- dor Boris Bakemetieff, the head of the newly appointed Russian Commission. The film which was the feature of the entertainment was "The Queen of Spades" and was unique both in in- terest of story and excellence of the Russian actors who produced it. The scenario for the film was writ- ten by Pushkin, one of Russia's great- est poets, and the musical accompani- ment was taken from Tschaikowsky's opera. Ambassador Lauds Art Two special cars from New York city brought about thirty representa- tive film and newspaper men and the orchestra to Washington on the Con- gressional Limited. They were met at the Union station by busses and taken to the Hotel Willard. At the conclusion of the showing of the film the ambassador expressed his appre- ciation of the compliment his hosts had given in illustrating so success- fully what the Russian people are doing in the way of art. Besides "The Queen of Spades" Mr. Kaplan has brought fifty other com- plete photodramas which bear vitally upon the new Russian republic. These will be shown through the United States in the hope of cementing closer relationship between the United States and Russia. The plays about to be issued, illus- trate the work of Russia's greatest actors and actresses and such literary names as Sienkiewicz, Pushkin, Tol- stoy, Ostrovsky and others furnish the subject matter. The works 01 these need no introduction, many of them having long since been read and appreciated in America. Shepard-Van Loan Subtitles The firm of Shepard & Van Loan made the subtitles for the Russian art pictures and deserve much credit for their part in the finished product. Among those who attended the re- ception from New York were: James Beecroft, "Exhibitors Herald"; Jack Edwards, Billboard; Robert Welch, .Motion Picture News; Charles Con- don, Motography: H. C. Judson, Mov- ing Picture World; Gerald Duffy, Pic- ture Play Magazine; Wid Gunning, "Wids"; Fred Eltonhead, Exhibitors Trade Review; Paul Sweinhart, Clip- per; H. H. Van Loan, C. C. Field, Hedwig Laboratories; L. H. Goldsoll and William Barry. WILSON PICKS BRADY TO MASS FILM INDUSTRY Washington — President Wilson has commissioned William A. Brady to mobil- ize the picture industry. Official camera men will ac- c o m p a n y United States troops to France ; others will aid the food administration. In his letter to Mr. Brady the president says : ' It is in my mind not only to bring the motion picture industry into fullest and most effective contact with the nation's needs, but to give some measure of offi- cial recognition to an in- creasingly important factor in the development of our national life. May I ask you to organize the motion pic- ture industry in such a man- ner as to establish direct and authoritative co - operation with the committee on pub- lic information? My knowl- edge of the patriotic service already rendered by you and your assistants makes m e count upon your generous acceptance. Cordially and sincerely yours, WOODROW WILSON. BRYANT WASHBURN IN THREE SCENES FROM "THE GOLDE N IDIOT" George K. Spoor, President of Essanay, Announces that "The Golden Idiot" Should Prove to Be One of the Best Vehicles Mr. Washburn Has Ever Had (Essanay) EXHIBITORS HERALD 13 try Pickford's Latest Film Might Cause Riots, Says Funk- houser; Artcraft Will Fight for Permit in Court; Showing Scheduled at Studebaker, July 1 [CAGO CENSORS CALL "LITTLE AMERICAN" ANTI-GERMAN AND DENY EXHIBITION The Little American." Mary Pick- jd's latest vehicle, has run against pag on *the tenth floor of the Chi- 0 City Hall, where Major Funk- ser and his censor board holds |th, and Chicagoans will not be al- ed to see the latest Artcraft pro- tion until the matter has been set- 1 in court. The Major's objection to the film based on the story's anti-German me and he is afraid, it is said, t it might cause riots if shown the public. \rtcraft's attorney will take the tter into court to compel the sec- deputy of police to issue a per- for the film. t was booked to appear at the idebaker Theater. Chicago, for one ek, commencing July 1. ■junction proceedings against the of Chicago to restrain it from in- fering with the exhibition of "The tie American" were commenced Tuesday by Max Goldstein, the manager of the Chicago branch of Artcraft. "The picture is pro-American, and every American citizen should see it," said Mr. Goldstein. "We will not stop until we get permission to show it." EVANSTON, ILL.. ACCEPTS FILM Evanston, 111. — Mary Pickford's lat- est picture, "The Little American," was declared by Evanston's censors to be "O. K." Both Mrs. W. X. Rose and Mrs. Grace Brooks, the "movie autocrats," gave the Pickford film much praise and declared it is not a "sex picture," but merely a patriotic one. Major Funkhouser, head of the Chicago board, intimated that the film reflects on Von Hindenburg and the German people, therefore con- flicting with the government policy of suppressing racial prejudices. Jolfn P. Bodkin, owner of the Strand Theater here, invited several business men to see the film, and he said they were enthusiastic over it. \WHEAD SELLS "SUBMARINE EYE" RIGHTS FOR ILLINOIS TO CENTRAL FILM CORP. cago Concern Buys Territory After Successful Chicago Run at Studebaker; Exhibitors to Get Spectacle July 9 Rex O. Lawhead, who is handling Be interests of the Williamson .others in the Central States, has i'ld the Illinois state rights for the Lploitation of the under-sea spec- |cle, "The Submarine Eye," to the [cntral Film Corporation of Chicago, Mowing a successful engagement at e Studebaker Theater. This is the most recent drama which as enacted and photographed through ie modern inventions of the William- >n Brothers on the floor of the sea, ' the very heart of the beautiful arine gardens. Reveals Sea Mysteries The entire production was photo- raphed in the West Indies, and be- des revealing the heretofore mystcr- s of under-sea life, a strong romance as been ingeniously woven and clev- rly enacted. The production will first be avail- ble to Illinois exhibitors through the entral Film Corporation, July 9. The film, it is announced, has proven such a popular attraction throughout the Central States that rights have beer, sold everywhere except in Michigan, Iowa, Nebraska, Wisconsin, Minne- sota, Xorth and South Dakota and Montana. Many bids for the remaining terri- tory have been received during the past fortnight, Mr. Lawhead an- nounces, and during the next week he expects to have disposed of a major portion of the remaining territory. Drew Big in Chicago During the showing of the produc- tion at the Studebaker in Chicago, the film drew capacity houses by vir- tue of its novel educational as well as dramatic story .value. The terrific tides of the ocean, the great man- eating monsters of the floral gardens, the wrecks of ships, around which the story of the film has been built, drew crowded houses at every per- formance during the Chicago engage- ment. CHAPLIN SIGNED FOR $1,000,000 BY NEW CIRCUIT? President Rothapfel Silent, but Coast Rumor Says Star Is Engaged W hile S. L. Rothapfel, president of the First Xational Exhibitors' Circuit, and J. D. Williams, manager of the organization, would neither confirm nor deny the rumor that Charles Chaplin, the noted comedian, had signed a contract with the circuit, word comes from Los Angeles that such is the case. It is said the comedian's contract calls for a salary of SI, 000,000 and $75,000 bonus, for a series of eight pictures. Chaplin now is working on his last picture for the Mutual Film Corpora- tion, following which he will take a month's rest, after which it is said he will start work about October 1 on his first picture for the First Xa- tional Exhibitors Circuit. It is ex- pected it will be published some time in Xovember. Mr. Chaplin will deliver negative:, only of his pictures, it is stated, and within the figures quoted is to finance the producing of all pictures, includ- ing directors' salaries and studio sets. The sum named is probably the high- est salary paid any actor in history if not the highest paid anybody in the world. I'nder his Mutual contract the comedian received $670,000 a year, and it is reported that he recently refused a renewal of his contract for twelve pictures at a salary of $1,000,000 a vear. AD FILM MAKERS' EXECUTIVE BODY MEETS IN CHICAGO Will Convene July 16 Rothacker Mfg. Co. Studio at The executive council of the Adver- tising Film Producers Association will meet in Chicago, July 16, at the Roth- acker Film Manufacturing Company's studio: This association is the official mo- tion picture department of the As- sociated Advertising Clubs of the World and the holding of their meet- ing during the Motion Picture Con- vention brings to Chicago another group of men who are vitally in- terested in the film industry. 14 EXHIBITORS HERALD SHERMAN PICTURES CORP. FORMED IN N. Y. TO EXPLOIT FILMS IN STATE RIGHTS FIELD Popular Pictures Corporation and Sun Photoplay Company Taken Over; Concern Is Capitalized to Handle Biggest Productions One of the biggest and most im- portant combinations in the motion picture industry was formed this week when a group of men, headed by Harry A. Sherman, formed a com- pany which will be known as the Sherman Pictures Corporation. Mr. Sherman was formerly head of the Sherman-Elliott Company of Minneapolis, and is considered one of the big men in the state rights market. Mr. Sherman has taken over the Popular Pictures Corporation of 218 West 42nd street, the Sun Photoplay Company and the building now occu- pied by these two organizations, and, after«it has been thoroughly renovated and altered to suit his requirements, it will be known as the Sherman Pic- tures Building. Associates Are Named The new combine will be conducted under the firm name of Sherman Pic- tures Corporation, and its destinies will be guided by Mr. Sherman as president. Associated with him are the following men, well known to the film world: Harris P. Wolfberg of Pittsburgh, who owns and operates "The Crisis" in Ohio, Pennsylvania and other territories; A. J. Bimberg of New York, formerly treasurer of the Popular Pictures Corporation, who now is the treasurer of the Sher- man Pictures Corporation; Hilton H. Goldsmith of New York, of the law firm of Goldsmith & Rosenthal; Col. Fred Levy, a well known theatrical man of Louisville, Ky., and Oscar Lynch, of the Otis Lithographing Company. The company is sufficiently capital- ized to handle productions of the largest size, and this, coupled with its affiliations, gives every promise that the new combine will be one of the strongest film publishing corporations handling state right pictures exclu- sively. Object Outlined The object of the Sherman Pic- tures Corporation is to assure pro- ducers a ready market and a cash profit for their productions instead of monthly statements and percentage arrangements. By assuring profits to manufacturers, a long step is made toward stabilizing the entire industry. Without good attractions picture houses cannot exist and it is realized in order to assure that the manufac- turer also must have a square deal. To establish this desirable condition the Sherman Pictures Corporation has been formed. The company will purchase outright the world's rights to good state rights productions, and will exploit the world's rights for state rights pro- ductions for the manufacturer, assum- ing all the expense of marketing and exploitation. Also the concern will advance any responsible producer the cash to make or complete a satisfactory production. The corporation will exercise its op- tion in the next few days for several productions, announcements of which will be made later. F. J. HERRINGTON CANDIDATE FOR OCHS' OFFICE Several States Back Former M. P. E. L. Head in Race for Chair Philadelphia — Fred J. Herrington, the National Organizer for the Motion Picture Exhibitors League of Ameri- ca, anounced while attending the M. P. E. L. convention here, June 25 to 27 that he would be a candidate for th office of national president of the league at the coming convention in Chicago, July 14 to 22. Several states have urged Mr. Her- rington to become a candidate and have stated they would present his name at the convention. Mr. Herrington, who gave up the presidency to Ochs last year in Chi- cago, has worked earnestly for the betterment of the league since its inception and has a glowing reputa- tion as a hard working, conscientious officer of the National League. INCE TO PRODUCE FOR ARTCRAFT-PARAMOUNT COMBINATION FROM STUDIOS AT COAST \ As published exclusively in the : "Exhibitors Herald" June 23, Thos. s H. Ince will hereafter publish his : productions through Paramount and : Artcraft. | Mr. Ince resigned from the Tri- : angle Film Corporation about two : weeks ago and has been negotiating j with Adolph Zukor, Hiram Abrams | and Walter E. Green, of the Famous : Players - Lasky-Paramount - Artcraft : combination ever since. : By the terms of his contract Mr. | Ince is to preserve his own organ- j ization and will produce feature films ■ exclusively for the Artcraft-Para- • mount distributing companies. ■ Thus Mr. Ince joins David Wark j Griffith and Cecil B. De Mille as in- dividual directors. He will continue | to make his headquarters on the Pa- { cific coast. ■ "My association with the Famous Players-Lasky Corporation comes as the result of careful deliberation and of a painstaking study of motion pic- ture conditions. I have kept much more closely in touch with market conditions than is the case with the average producer and I therefore speak with impartial authority when I say that the Famous Players- Lasky Corporation has evolved a distribution plan which is for the in- terests of producer, star and exhib- itor," declared Mr. Ince in discuss- ing his new affiliation. "Furthermore, my own inquiries of exhibitors, made while negotia- tions with the concern were pending and after my resignation from Tri- angle, convinced me that Paramount and Artcraft had given the exhib- itors just the method of distribution which they most desire. Frankly, I surveyed the field very deliberately before making any new alliance as I was in no hurry to make new con- nections. I have reached a point where a few dollars more or less do not mean as much to me as happi- ness in my business relations, and to know that my efforts for the indus- try are in sympathy with the most progressive and lasting policies. "I therefore stood off in the cor- ner, as it were, .and surveyed the mo- tion picture business from a birdseye view, for the purpose of forming the most impartial opinion possible. When we are actually engaged in a business we cannot always judge it quite so clearly as a complete out- sider. It was the outsider's view- point which I sought, plus that of the enlightened exhibitor. The re- sult of my observation gave me no choice but to ally myself with Fa- mous Players-Lasky." EXHIBITORS HERALD 15 CLARA KIMBALL YOUNG TO PRODUCE OWN FILMS; OPENS OFFICES AT FORT LEE, N. J. 'irst Picture Will Be Published About August 15; Eight Features a Year Planned; Silent on Selznick Suit Clara Kimball Young announces the formation of her own company, which will begin producing her own plays, under her own directors and in her own studio as soon as she re- turns from a tour of the principal cities of the West, South and East where she has been closing contracts for the handling of her output. Offices of the new film company have been opened at Fort Lee, N. J., and the first picture will be published, it is said, about August 15. She pro- poses to produce at least eight fea- tures a year, from stories of well known writers, and under a director who has achieved an enviable repu- tation in the motion picture field. Contracts for Studio A studio near New York has been contracted for and Miss Young will personally select the cast to support her in her initial production. An- nouncement will be made of the mem- bers of the cast, as well as the name of the star's first play upon her re- turn to New York. According to an interview in Chi- cago, Miss Young will no longer pro- duce "sex" plays or any pictures like- ly to run afoul of censor boards. She is to have liberties in working out her screen destiny which have here- tofore not been enjoyed by a motion picture star, and practically the entire direction, selection and production of her photoplays as well as their dis- tribution is being left to her decision. Trip Proves a Success Miss Young's trip through the South and West proved very success- ful, she states. Exchangemen, ex- hibitors and the public in general gave her a warm reception which augurs well, she feels, for the success of her new organization. With regard to the suit recently- brought by Lewis J. Selznick, Miss Young has nothing to say, preferring to leave that matter up to the court, she says. FAIRBANKS WORKING ON "THE OPTIMIST," HIS THIRD ARTCRAFT PLAY (Continued from page 11) Colored Films Destroyed "Many of the reels destroyed," said C. W. Bunn, manager of the Chicago Pathe exchange, "were of colored pic- tures and cannot be duplicated. In order to take care of orders we have asked our branch offices in Minne- apolis, Milwaukee and Detroit to rush films to Chicago so that our service will not be crippled." As the result of the fire a rigid in- vestigation is being conducted by the state's attorney, the police and the city fire attorney. A conference was held in the city hall Sunday afternoon at which representatives of the , va- rious film exchanges lodged complaints against suspects and their aids and Sunday night policemen were sta- tioned at the offices of sixteen film companies, to guard against possible attacks. Mountain Country Picked to Get Ef- fect of Alps; Eileen Percy Plays Opposite Star Douglas Fairbanks and his com- pany in charge of Director John Emerson have left for the mountains on the west coast to begin the pro- duction of "The Optimist," an original story written by the popular star. The mountainous country where pro- duction is being carried on was picked to get the effect of the Alps. Opposite Douglas Fairbanks in his third starring vehicle appears Eileen Percy, who recently joined the Fair- banks organization. OUR PLATFORM "There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned." — From HERALD editorial, May 19, 1917. THREE GOLDWYN STARS IN FORTHCOMING PRODUCTIONS LEFT TO RIGHT— MAE MARSH, JAXE COWL AXD MADGE KENNEDY. KXITTIXG SWEATERS FOR SOLDIERS (Goldwyn) 16 EXHIBITORS HERALD CHICAGO THEATER OWNERS FACE $200 YEARLY LICENSE FEE; FAIL TO FRAME NEW SCHEDULE Readjustment Held Over Until Next Fall Because Exhibitors Could Not Submit Table Equi- table to All Chicago theater owners will con- tinue to pay the $200-a-year license, at least for the present, the question of a readjustment of the license fees, which has been in the hands of a sub- body of the license committee of the Chicago city council, having been held over until next fall. Lacked Co-operation Alderman James B. Bowler's com- mittee was instructed to prepare a schedule to submit to the Chicago city license committee, which body was to report to the council before summer adjournment, but, through lack of co-operation on the part of the Chicago exhibitors, Deputy City Collector George F. Lohnian in- formed a " Herald " representative they were unable to draft a meas- ure which would meet the approval of those most vitally interested. Meetings have been held from time to time in the city hall, and expres- sions from exhibitors, both large and small, were heard. Several tables were prepared by Alderman Bowler's sub-committee and placed in the hands of exhibitors, but none, it ap- pears, met the demands of the sit- uation. Attempts Futile After several futile attempts to get the Exhibitors' League and indepen- dent exhibitors to submit tables of license fees, some of which would be found equitable, the sub-body re- ported to the license committee that it was unable to draft a new ordi- nance table for passage at this time. GEORGE BACKER STARTS FIRST FOURSQUARE STATE RIGHTS FEATURE FOR HOFFMAN, INC. With Array of Talent and Strong Story Material Forth- coming Play Seen as One of Greatest of Year George Backer, president of the George Backer Film Corporation, is starting on his first Foursquare super- state rights picture, which will be pub- lished through M. H. Hoffman, Inc. This will be one of the great photo- plays of the year, it is said. Has a Big Story First, Mr. Backer secured a big story. It has an absorbing theme, suspense, drama, contrast, and several situations that grip. Finally, this story has a climax that comes from splendid cumulative development. The outcome is in doubt almost up to the climax itself. Pierre V. R. Key is the author of this story. Second, Mr. Becker has secured for the cast of this Foursquare photoplay an array of talent that, in its entirety, is one of the strongest which any state rights picture has had so far. it is announced. Ruth Roland and Milton Sills are the featured players. Other nationally known stage and screen stars in the cast are Leah Baird, J. Herbert Frank, Ollie Kirk- by and George Larkin. Makes Film Like Buildings Third, Mr. Backer has made the production as he makes buildings — and as a builder he is pronounced one of the greatest in New York. The settings and furnishings will re- flect the Backer ideal — the Backer taste of simplicity in art. The direction is to be done by Robert Ellis, who, while one of the youngest in the pro- fession, was trained in the school that developed Marshall Xeilan, who was a director colleague of Mr. Ellis un- til recently. The new Backer super-feature is be- ing made in the Norma Talmadge studios, in west Forty-eighth Street, and will be ready for publication in September. It is said to contain one novelty which has not yet been of- fered the public. Toronto, Ont. — The Pleasant Hour, one of St. Mary's theaters, has been forced to close its doors on account of lack of patronage. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. ILLINOIS PASSES BILL HITTING FILM AGAINST THE NEGRO SPRINGFIELD, 1 11.— ( Special to the "Exhibitors Herald"). — Among the bills that became laws at the close of the fiftieth general assembly June 29 was the Jackson "Birth of a. Na- tion" bill. This measure, drafted by a negro representative from Chicago, was primarily aimed to prevent the exhibition of films in which negroes were shown in an unfavorable light.' I The bill as finally passed, however, is amended greatly from the form in which it was vetoed earlier in the ses- sion, and while it becomes a law is declared to be perfectly harmless. 1 OMAHA FILM EXCHANGE ANNOUNCES SALE OF PROJECTION MACHINES The Omaha Film Exchange, wit! offices at 108 South Fourteenth Street Omaha, through its Manager A. C Hartman, announces the sale of pro- jection machines as follows: Motio graph to B. A. Gavin, Friend, Neb. a Baird, to D. Thomas, Randolph, la. and a Baird to John Motl, Mullen Neb. 1 NEW CORPORATIONS New York — The G. & C. Company has bee: granted a charter to manufacture motion pic tures with a capital of $2,000. Charles I). Mc Caull, George F. Hanrahan and George 111 mensee are directors. New York — The Crest Picture Corporatio has secured a charter to engage in the mc tion picture business. The organizers ar Carle E. Carlton, Sidney Sonnenschein an' Mary Kegley. The company is capitalized : Adolph Jean Menjou will appear in su] port of Norma Talmadge in her next produ* tion, "The Moth." Mr. Menjou previously at peared on the screen in support of Margueril Clark in "The Valentine Girl" and in "Tl Amazons." W. E. Lusk has been appointed manager i the Cleveland exchange of the Mutual Fil Corporation. Mr. Lusk was formerly a men ber of the sales department of the home offic Mildred Bayly, formerly with Metro, h; been engaged by Lois Meredith Pictures, In< to play the part of Isabelle in that company- rirst production for publication through S perlative Pictures Corporation. OUR PLATFORM "There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned." —From HERALD editorial, May 19, 1917. EXHIBITORS HERALD 17 THE CORNER GROCER," WITH LEW FIELDS, IS IN PRODUCTION AT WORLD STUDIO Second of Series with Noted Stage Star Is Adapted from Play with Longest New York Run; French Players Announced Lew Fields is at work in the Peer- ss studio, Fort Lee, upon the sec- nd of the series of photoplays in hich he is to appear for World- ictures Brady -made. This is a creen version of " The Corner rocer," which is said to have had he longest New York run as a stage omedy-drama. The Corner Grocer" was written nd produced by Adolph Phillip at he German Theater in New York, here its career continued for 1,007 erformances, outdistancing "The )ld Homestead," which held the rec- rd up to that time. This achieve- lent was the more remarkable for he reason that the piece was played n a foreign tongue and could not ppeal to anything like the entire opulace. Called Serio-Comic The story is of the kind sometimes [escribed as serio-comic — which is to ay it is mainly humorous, but car- ies a vein of serious material. Thus The- Corner Grocer" comes well vithin the acting gifts of Mr. Fields, rhose skilful blending of fun and >athos in "The Man Who Stood Still" s well remembered. From the offices of the World Cor- >oration also comes word that "When True Love Dawns," the last of the eries of French photoplays pur- chased by the Brady International Service for the World-Pictures pro- ram, is about to be published. Susan iirandaise, called "the sweetest girl n Europe," is the star of this play, md the cast also includes Albert Signer, whose acting attracted much attention in Sarah Bernhardt's "Mothers of France" and Regina Ba- det's "Atonement." Contains Unique Features "When True Love Dawns" is said by its American sponsors to contain certain unique features, among them a set of characters and a story with- out evil. In spite of this the play carries a remarkably strong and inter- esting plot. This screen drama was directed by Louis Mercanton, whose artistry has been praised in a most emphatic manner by the reviewers. Miss Grandaise is expected to come to America in person under consign- ment to World-Pictures Brady-made as soon as she finishes the play upon which she is working with Mr. Mer- canton at present "somewhere in France." The uncertainties of ocean travel are such at this time that the date of her coming cannot be stated positively, but it is believed that she will be here before the end of Au- gust. Brady Provides Scenarios Director General Brady lias already provided several scenarios for the use of Miss Grandaise. These are all on American topics, and the present plan provides that they shall be" produced one after the other, with no waste of time between plays. Regina Badet, "the Vampire of France," who has been seen in this country in "Atonement" and "The Golden Lotus," will not join the forces of World-Pictures for three or four months. NEW EDGAR LEWIS PICTURE, UNDER WAY, SOON WILL BE READY FOR PUBLICATION \nthony P. Kelly Is Author of Story Which Producer Now Is Making Independently; Hint of Plot Withheld FORT LEE SUNDAY PRODUCING HIT BY CITY'S MAYOR With the announcement of the apening by Frank Hall of Edgar Lewis' special production, "The Bar Sinister," at the Pitt Theater, Pitts- Durgh, for a summer run, come ru- mors of big preparations well under way for a new Edgar Lewis picture which promises to be ready for pub- lication in a few weeks. Edgar Lewis' new picture is by Anthony P. Kelly, author of "The Bar Sinister," but no hint has yet been given as to the nature of the story or the importance of the sub- ject treated. It is natural, however, that unusual interest should be shown in the next production of this promi- nent director who, aside from the success achieved by his former ef- forts, which include "The Xigger," "The Bondman" and "The Barrier," is backing his own pictures and op- erating as an independent producer. Rules Concerns in N. J. Town Must Work in Studios on Sabbath An order, which will have a far- reaching effect upon the motion pic- ture concerns with studios in Fort Lee, X. J., was issued this week by Edward A. White, mayor of the New Jersey city, when he ruled that hence- forth no motion picture companies will be allowed to photograph exte- riors or do other work "on the lot" on Sunday. The Fort Lee executive at the same time declared there would be no ob- jection to picture producing on the Sabbath if it is conducted within the studios. The laws of New Jersey vest him with discretionary powers in the matter. Mayor White's new measure regu- lating the manufacture of film was set forth after he had ordered a can- cellation of Sunday picture-taking on the third Mae Marsh Goldwyn pro- duction, and other concerns' activities. NEXT CHAPLIN COMEDY TO BE BURLESQUE ON TYPICAL WESTERN "MOVIE" Charlie Chaplin is at work on his next comedy for Mutual. While he has not made known definitely the character of the production he has hinted that it will be a '"western." If the idea is worked out, it will probably be a burlesque on the typi- cal western "movie." Mutual's $670,000 a year comedian is back- at the Lone Star studio at Los Angeles after a five day trip to San Francisco with his brother, Syd. When "The Immigrant" was com- pleted, Chaplin declared a vacation for all hands and started for northern California with his brother. He showed the strain of the strenuous work on "The Immigrant" and re- turned after his rest, full of energy and enthusiasm for his forthcoming production. Edna Purviance, Chaplin's leading woman, hurried to the old home town, Lovelock, Nev., where she spent the time between pictures. AMERICAN COMPLETES WATER SCENES FOR JULIETTE DAY FILM Water scenes in and out Los An- geles harbor were completed this week for "Betty and the Buccaneers," a future American Film feature, Juli- ette Dav's cinema introduction. 18 EXHIBITORS HERALD BIDS FROM BUYERS ON "WHO'S YOUR NEIGHBOR?" ARE BRISK, IS REPORT OF MASTER DRAMA Interest Manifested by Purchasers in State Rights Market Exceeds Concern's Expectation, Says General Manager Becker Following the private showing last week of "Who's Your Neighbor?" the seven-reel sociological cinema spectacle to exhibitors, state rights buyers and trade newspaper critics, the offices of the Master Drama Fea- tures, Inc., 1493 Broadway, New York, have received many bids from buyers for this screen drama. Is Propaganda Film "The interest manifested by state rights buyers and exhibitors in this, our first screen production, has ex- ceeded our fondest expectations," said General Manager Herman Beck- er. "All along, even while this pic- ture was in process of production, we have felt that in it we had the ideal propaganda photoplay. It has been generally accepted by critics everywhere as the most powerful ar- gument of its kind ever presented up- on the screen. Virile and full of Stanley V. Mastbaum) who controls a large chain of film theaters, has signed for the entire first year's out- put of twenty-six Goldwyn pictures for his Stanley Theater, Philadelphia. Is Called Achievement Thus does Goldwyn enter Ameri- ca's third largest city in the premier showplace of the community; an achievement as distinctive as its sign- ing of the Strand Theater, New York. The booking of the Goldwyn produc- tions by Mr. Mastbaum may be taken to mean that Goldwyn Pictures will be presented in the hundred or more theaters under the direct control of this Pennsylvania exhibitor. Goldwyn's managers in its nineteen American branches, as well as the managers of its six Canadian offices, have been on duty since June 11 and announcement is about to be made of the signing of important exhibitors in most of the large American and Canadian centers. Branch Showings in July In other announcements this week Goldwyn gives the street addresses and locations of all of its branches in North America, and presents a solid dramatic tensity, it offers a solution for a troublesome problem. "In our desire to produce a photo- play that should stand out above any- thing of its kind, we have spared no expense. Written by Willard Mack, author of 'Kick In,' one of the great- est melodramatic successes ever seen in New York, and many other suc- cessful plays. 'Who's Your Neighbor?' was directed by S. Rankin Drew. Cast Carefully Picked The cast, including such well known favorites as Christine Mayo, Evelyn Brent, Anders Randolf, Frank Morgan and William Sherwood, was chosen carefully with a view to com- plete harmony of all the characters." The Overland Film Company, Sam- uel Krellberg, general manager, has been apointed selling agents and will operate from the offices of the Mas- ter Drama Features, Inc., 1493 Broad- way, New York. front with no branch vacancies to be filled. While the formation of this distributing organization has been ac- complished in sixty days the work of preparation for it has extended over a period of ten months. Trade showings will be held in all of the branches in July, thus making good the promises of Goldwyn Pic- tures Corporation given to exhibitors last January. EDWARD WARREN BUSY ON HIS SECOND FILM WITH ALL-STAR CAST Edward Warren is busy at work on his second big production under his own banner. It promises to ex- cel even the settings of "The War- fare of the Flesh," and an all-star cast is being used. A number of well-known actors have been secured from the stage as well as from the motion picture ranks, and they are being supported by a big cast. The exact nature of the new play is not disclosed, but it is understood that it is going to be an all-pleasing heart story of the present day. SHERRILL TRAINING WITH FIGHTER FOR ROLE IN NEW FILM "Live in the atmosphere of the character to be played" evi- dently has become the motto of Jack Sherrill, the popular Frohman Amusement Corpora- tion juvenile star. For the past three weeks, since the comple- tion of his enacting the leading juvenile role in the Authors' Film Corporation production of Otto Hauerbach's Broadway play " The Silent Witness," young Sherrill has been hard at work under the tutelage of a prominent ex-lightweight cham- pion of the padded ring, putting himself in shape for the lead which he will play in a coming Frohman superproduction. The part to be played by Jack Sherrill calls for some athletic stunts. It is, however, for the success of the prize - fighting scenes in the new play that young Sherrill is now priming himself, and consequently each morning finds him pounding the lanes about the outskirts of the city with his trainer and asso- ciate (each night finds him in close attention at some ring- side), and it is rumored that the mysterious "Dixie Dandy" whose shifty left put one "Bat- tling" Dunn along the knockout route a night or two since " somewhere in Jersey " was none other than the selfsame Jack Sherrill. timillt •■•■■IlllllltK ■ OLOMA PHOTOPLAY CO. IS FORMED AT TERRE HAUTE Terre Haute, Ind. — A new motion picture company, to be known as the Oloma Photoplay Company, has beer formed here and will commence worl in a new studio on the outskirts o:.j Cleveland as soon as the building i: completed. The Cleveland Chamber of Com merce furnished the site. The incor porators are; Al Weston of Terrl Haute, Ind.; Mabel Stone of Bicknell Ind.; Jane Darnell of the World Filn Corporation, and it is announced tha probably G. M. (Broncho Billy) An derson will be among the owners. Plans for the building of a moderl studio are being drawn by Loui Walker, and the contract will be le to Edward Studee. One of the fefl tures of the new concern will be th fact that every actor and actress c the company will be counted amon; the stockholders, as it will be formei on a co-operative basis. STANLEY V. MASTBAUM, PHILADELPHIA EXHIBITOR WITH THEATER CHAIN, SIGNS FOR GOLDWYN FILMS Entire Year's Output of New Producing Concern's Products Will Be Shown in America's Third Largest Premier Showplace EXHIBITORS HERALD 19 BESSIE BARRISCALE AND KERRIGAN FILMS FOR PARALTA WILL BE FINISHED IN AUGUST ig Sets Being Built for Features in Making; Lucille K. Younge and Edith Chapman in "Rose o' Paradise" Cast Work- Rose o' is progressing rapidly on Paradise," the first Bessie Barriscale film under the direction of ames Young, and also on the J. War- ren Kerrigan production "A Man's Man," to be issued by Paralta Plays, Inc. Both of these features will be finished and ready for publication in August, it is expected. Building Big Set A massive outdoor scene is being constructed by Richard Holmes Paul, art director, for "A Man's Man," rep- resenting a cantina presided over by Moth Jenks" in Sobrante, Central America. It is here many of the im- portant scenes take place between John Stewart Webster, played by Mr. Kerrigan, and other leading charac- ters of the story. Another big set being built by Mr. Paul and his assistants represents a street in a small town in Virginia. This scene will be utilized in Miss arriscale's production of Grace Mil- ler White's story. Clyde De Vinna, Bessie Barriscale's cameraman, is in- troducing some original photographic effects in this production of "Rose o' Paradise." Miss Younge Supports Star Lucille Younge is playing the part of Miss Merriweather in support of Miss Barriscale. Edith Chapman has another important role in this play. Both these players are widely known. Both have been identified with several of the most important productions made on the screen. Beside the new indoor studio and other improvements at the Paralta studios at Hollywood, a new property storage house is being built, dimen- sions 100 by 125, and a new light dif- fusing system is being installed, laid out on original lines devised by Rob- ert Brunton. At least two months more work will be required to make all the changes and erect the new structures planned by Vice President Kane to bring the studios up to the standard of efficiencv set bv him. AIN'T IT A GR-R-RAND AND GLORIOUS FEELIN' TO BE LIKE THIS P. A.? Not to be outdone by patri- otic citizens who have offered their yachts for service in the present "unpleasantness" with Germany, Bennie Zeidman. who looks after the publicity and voluminous correspondence of Doug Fairbanks, has come to the front with a most extraor- dinary proposition. Mr. Zeidman is the fond pos- sessor of a flock of trained fly- ing fish. These fowls are re- markably keen of eye and can distinguish Bennie from the pebbles on Moonstone Beach, Catalina Island, Cal. (where he has been training them). At a signal from their master the finny tribe has been trained to drop oranges from great heights. It is Bennie's purpose to loan the squad of fish to the govern- ment, to join the aviation corps at the front, there to be em- ployed to drop bombs on the "domes" of the Huns. We can see an early ending of the war. MARCUS LOEW AND T. L. TALLY, BIG EXHIBITORS OF EAST AND WEST, MEET ON GOLDWYN "LOT" T. L. Tally of the West and Mar- cus Dbew of the East met at the Goldwyn studios in Fort Lee, X. J., last week and were photographed with Samuel Goldfish, president of the Goldwyn Pictures Corporation, and Alfred Weiss, vice president of the Goldwyn Distributing Corpora- tion, out "on the lot" where a pre- tentious circus spectacle in Mae Marsh's third play was being photo- graphed. Mr. Tally owns and conducts a big motion picture house in Los Angeles, , while Marcus Loew controls many theaters in New York City. All photographic traditions require that the principals of a picture be identified from left to right. Owing to the fact that the left wing of the i accompanying snapshot is occupied exclusively by those who were con- tributing no more than "atmosphere" to the circus scenes, the batting or- der will be presented from right to left. Omitting the great-great-great- grandson of Julius Caesar and the two upholstered camels, the first four figures, from right to left, are T. L. Tally of Los Angeles. Samuel Gold- fish, Marcus Loew and Alfred Weiss. N. Y. F. I. L. M. CLUB SOON TO HOLD OUTING President Saunders of the F. I.L.M. Club of New York City, at a recent meeting, appointed a committee to make arrangements for the club's first annual outine. to be held soon. EAST MEETS WEST ON THE GOLDWYN "LOT" Omitting the Man in Uniform, the First Four Figures from Right to Left : T. L. Tally of Los Angeles, Samuel Goldfish, Marcus Loew and Alfred Weiss (Goldwyn) EXHIBITORS HERALD FATE OF EX-CZAR WILL DETERMINE ENDING OF "FALL OF ROMANOFFS" FILM Varied Reports of Former Ruler's Final End Hold Up Com- pletion of Herbert Brenon's Picture; Now Is Without Ending So much is happening in Russia at present, and so varied are the ac- counts of the present mode of living and occupation of the czar and the royal family, that Herbert Brenon, who is working day and night to complete his picture "The Fall of the Romanoffs," is unable to tell from day to day how his picture will end. At first he had planned to close his picture with the czar receiving the news of his overthrow at the rail- road station. Varied News Stalls Film Then the news was cabled to this country that the czar and his whole family were devoting their energies and spare time to digging potatoes in one of their palaces just outside of Petrograd, and that in the garb of simple peasants, they had joined the back-to-the-soil movement. Later came information that death The Rothacker Film Manufacturing Company of Chicago announces re- ceipt of the first consignment of ex- posed negative from Charles Hugo, a cameraman who is in the Orient se- curing motion pictures of the life, in- dustries and scenes of Japan, China, Sumatra, Java, Borneo and India. Other activities at the Rothacker plant, Chicago, include the making of a five-reel Polish feature, entitled "His Peasant Wife," the story of which was written by W. Zadora Szuwalski; the finishing of a one- reel novelty subject typical of a day at Riverview park, and 1,000 feet of film showing every detail of the life of a soldier at the training camp at Fort Sheridan, from the time he re- ports there until his training is fin- ished. To Film Big Parks Two camera crews from the Roth- acker studios will leave Chicago on July 12 to secure a series of scenic pictures of Yellowstone Park, Glacier National Park, the Jackson Hole dis- trict, Grand Canyon of the Colorado and other western territory, while an- other crew, under T. H. Miller, now is in New York State getting special industrial subjects. had brought an end to the life of the ill-fated ruler of Russia. Still later Mr. Brenon was informed that the czar was still alive but had been thrown into prison. Mr. Brenon is watching the dis- patches with intense interest from day to day, hoping to glean the truth from the garbled dispatches, and to be able to get an ending for his pic- ture. Picture Without Ending As it stands at present it is a pic- ture without an ending and the only solution for the problem is for the Russian people to decide just ex- actly what will be the permanent fate of their former ruler. "The Fall of the Romanoffs" is nearing completion. A few more weeks and the last scenes will be tak- en, that is, should circumstances per- mit. The Commonwealth Pictures Cor- poration has arranged for the use of the Rothacker studios for two weeks in July to produce their first feature film, starring Elsie MacKay. Three Subjects Popular "Zeppelin Attack on New York City" and "Manning Our Navy," two featurettes recently made at the Rothacker studios and published through Mutual Film Corporation, have proven popular, and Mutual re- ports good business with the pic- tures. Another special feature, enti- tled "Seven Cutey Pups," issued through the Universal Film Manufac- turing Company, also is proving pop- ular. "MAN TO MAN" IS TITLE OF IRVING CUMMINGS' INITIAL PRODUCTION "Man to Man" is the name selected for the first Irving Cummings picture, which is nearing completion at the Port Henry (N. Y.) studios, where the company is at work on the final exteriors. The picture will be issued by the Superlative Pictures Corpora- tion. GERALDINE FARRAR TO START ARTCRAFT FILM AT COAST NEXT WEEK Cecil B. De MiUe Will Direct Noted Diva at Lasky Studio; Film Not Named Geraldine Farrar, who will soon make her debut as an Artcraft star under the direction of Cecil B. De Mille, is at present making a motor trip with her husband, Lou-Tellegen. The couple are touring the northern part of California and are expected back at the Lasky studio next week. Cecil B. De Mille has set the ma-, chinery of the Lasky studio at work preparing for the forthcoming pro- duction, so that when the famous diva returns she will be able to com- mence work immediately. Upon com- pletion of her first Artcraft picture, the title of which has not as yet been announced, Miss Farrar will take a two weeks' rest before starting her second film. GENERAL WILL OPEN THREE NEW EXCHANGES Branches to Be Located in Cities Not Used as Distributing Centers As the result of the expansion in- augurated by General Manager Har- old Bolster in the General Film Com- pany's volume of product, the order has gone out for the opening of three exchanges in as many different cities not used as distributing centers. The three new exchanges will be announced soon. It was found nec- essary to provide them to relieve other exchanges of pressure of busi- ness arising out of the larger prod- uct being handled. General Sales Manager S. R. Kent is at present engaged in organizing the staffs of the new exchanges and arranging quarters. CHICAGO ART DRAMAS GETS KING -BEE FILM FOR THE MIDDLE WEST R. O. Proctor, Manager of Exchange, Announces Plan of Dis- tribution R. O. Proctor, general manager of the Art Dramas Service at 207 South Wabash avenue, Chicago, announces that he has secured the Billy West King-Bee comedies for the Midwest. These comedies will be distributed in the same manner as the regular pro- gram features the company now han- dles. ROTHACKER CO. GETS FIRST TRAVELOG FILMS FROM CAMERAMAN WORKING IN ORIENT Will Send Staffs to National Parks for Scenic Series; Work on Other Features in Plant Now Under Way EXHIBITORS HERALD 21 CRITERION THEATER AT ATLANTIC CITY LEASED BY FRANK HALL FOR THE SUMMER SEASON Nfew Jersey Exhibitor and State Rights Operator to Operate Big Boardwalk House with Feature Attractions; "The Whip" Used for Opening The Criterion Theater, one of At- antic City's leading photoplay houses, situated on the boardwalk in the icact of the amusement district, has Deen leased for the summer by Frank Hall, the New Jersey exhibitor and state rights operator, who recently >videned the scope of his activities by lurchasing outright from Edgar Lewis his latest production, "The Bar Sinister." Mr. Hall opened the seashore the- ater June 23 with "The Whip" as the hief attraction, and this will be fol- owed by "Enlighten Thy Daughter," The Bar Sinister," "On Trial," "Joan he Woman," "Civilization," "The arden of Allah" and "Beware of trangers." Mr. Hall controls the ew Jersey rights to all of these lms. The productions are distrib- 16,100 SUIT BROUGHT AGAINST KALEM BY DIRECTOR J. W. HORNE Seeks $5,100 in Salary and $10,000 in Commissions Claimed to Be Due Los Angeles, Cal. — Claiming a vio- lation of contract, James W. Home, a motion picture director, has filed a suit in the Superior Court to re- cover $16,100 from the Kalem Com- pany. Home alleges he was to receive $200 a week and 2 per cent commis- sion on pictures issued for one year from January 1, 1917, but that on June 18 he was discharged. The suit includes $5,100 salary claimed to be due. $10,000 on commissions and $1,000 for the use of his automobile. REEL FELLOWS' CLUB OF CHICAGO HOLDS A SMOKER AND LUNCHEON Film Shown for Entertainment of Members and Guests; Trade Well Represented The Reel Fellows' Club of Chicago held an old - fashioned smoker and lunch party at the clubrooms, Wa- bash avenue and Adams street, Fri- day night, June 29. A pleasing feature of the evening was the showing of a film for the en- tertainment of the guests, and many men prominent in motion picture cir- cles in the Midwest attended the open session. uted in that territory through the Civilization Film Corporation, with executive offices in Newark. Contrary to the policy of most the- atrical men, Mr. Hall does not be- lieve in curtailing his activities in the summer. Not only will he keep all of his picture theaters open during the hot months, but he has increased the size of his programs, and with the aid of a special publicity cam- paign has launched a drive for sum- mer business that already has brought excellent results. Despite the recent hot weather, business in Atlantic City and other coast resorts has been splendid. "The Whip" played to big business on the occasion of its initial presentation at the Criterion, and throughout the week the house was tilted. CHICAGO COMPELLED TO ALLOW SHOWING OF "BIRTH CONTROL" FILM Judge Joseph David and Jury Find Nothing Immoral in Margaret Sanger Photoplay Chicago will be allowed to see Margaret Sanger in the photoplay "Birth Control." Judge Joseph David and a jury so decided June 25, when a petition for a writ of mandamus compelling the city officials to issue a permit for the exhibition of the play was allowed. The judge and jury attended a pri- vate showing of the film and failed to find anything immoral in the en- tire play. The picture portrays Mar- garet Sanger giving information on methods of birth control to women in the slums of New York. JULIAN JOHNSON QUITS PHOTOPLAY MAGAZINE TO EDIT SELZNICK FILMS VICE PRESIDENT BAUMER OF ROTHACKER CO. IN CHICAGO AFTER TRIP W. J. Baumer, vice president of the Rothacker Film Manufacturing Com- pany has just returned to the Chicago plant after a tour of observation throughout the East. Julian Johnson, editor of Photoplay Magazine, has resigned from that publication to accept the position of editor in chief of Selznick-Pictures. Mr. Johnson's resignation from Photoplay will go into effect as soon as the publishers engage his suc- cessor, and he will take up his new duties immediately, probably soon after July 1. FIRST GROUP PICTURE OF GOLDWYN PLAYERS LEFT TO RIGHT— MAXINE ELLIOTT, MAE MARSH, MADGE KENNEDY JANE COWL (Goldwyn Pictures) AND 22 EXHIBITORS HERALD FAIRBANKS ENGAGES TWO NOTED DIRECTORS TO MEET DEMAND FOR MORE FILM PLAYS J. W. McDermott and Joseph Henaberry to Work Under Personal Supervision of Director-General John Emerson in Speeding Up Production As a result of the unusual hits scored by Douglas Fairbanks' first two Artcraft films, "In Again — Out Again" and "Wild and Woolly," and at the repeated requests of exhibitors all over the country, Artcraft Pictures has notified the popular actor-pro- ducer that more pictures than origi- nally called for are demanded. Never in the history of its existence have more remarkable reports of record- breaking business on a production been received by Artcraft than were displayed last week soon after ".Wild and Woolly" made its first public ap- pearance throughout the country. At the Rialto Theater, New York, de- spite the hot weather, Manager Roth- apfel experienced his usual "Fair- banks business." Thus, closely following, the an- nouncement from the Douglas Fair- banks office in California of its con- sideration of a means of speeding up Showing both the methods used by the food trust in squeezing the con- sumer and the producer, the Human Rights Film Corporation has pro- duced a five-part film, entitled "The Public Be Damned," starring Charles Richman and Mary Fuller. The pic- ture also shows the solution of the problem of defeating the men respon- sible for the high cost of food. Herbert Hoover, former head of the Belgian Relief Commission and newly appointed Food Administrator of the United States, was recently given a special showing of "The Pub- lic Be Damned," and he heartily in- dorsed the production, declaring that it was especially timely and would arouse the public to a realization that something must and can be done to check the food barons who are rob- bing the public. The picture will be presented at the Strand Theater, New York, this week. The story concerns John Black, the head of a powerful food trust, and Marion and Bob Merritt, who own a small farm. The trust secures con- trol of all food channels and stran- productions, 'or rather the elimina- tion of lost time between pictures, Artcraft announces that Mr. Fair- banks has added two directors to his staff in the persons of John W. Mc- Dermott and Joseph Henaberry, who will work under the personal supervi- sion of John Emerson. Mr. Emer- son will hereafter be known as di- rector general of the Fairbanks or- ganization, and as a result of the as- sistance of McDermott and Hena- berry will be able to overcome the loss of time as outlined recently in the new working plan of this produc- ing unit. Both Mr. McDermott and Mr. Henaberry have had considerable ex- perience as directors, the former hav- ing been on the Morosco directorial staff, while thf latter is a graduate of the D. W. Griffith school and is responsible for many Fine Arts suc- cesses. gles the farmer, who cannot find a market for his products. Marion at- tempts to sell produce to a mission, but Black, who is behind it, blocks her plans." The farmers band to- gether to fight the trust. Black gives Bob a check for $10,000 to cover the farm's output for three years, and Bob is denounced by the other farn^ ers. Bill Garvin, a politician, fessing friendship for the fannJFs, introduces a bill to control moA- stuffs, and Marion works for itsjpass- age. Seeing the distress ca\med by the food trust, Bob helps to jRve the bill passed, taking it away Mom the gangster, and he is rcinstaSd in the good graces of Marion, vmiose love he had lost. \l ENGINEERS TO INSPECT ROTHACKER CO. STUDIO DURING CONVENTION The Society of Motion Picture En- gineers will devote one day of their sojourn in Chicago, during the M. P. E. L. convention, to the inspection of the Rothacker Film Manufacturing Company's laboratory-studio. KING-BEE MOVES TO BAYONNE, N. J., STUDIO; STARTS SEVENTH COMEDY Production of Billy West Features Will Be Carried on at New Plant During Summer The King-Bee Comedy Compan this week moved into large studio at Bayonne, New Jersey, and pro poses to remain there during the sum mer months where production of com edies will be carried on. The Bay onne Studio has for some time bee under the tenancy of Charles Urban who has sublet the major part of i to the King-Bee Company. Production of the seventh corned of the series has started. Billy West, Babe Hardy, Leo White and Budd Ross are in the cast. The story is one of domestic strife. Billy and Babe and their wives occupy adjoining flats, and confusion arises when hus- bands and wives find themselves at war through mistaking one another's residences. FAIRBANKS TO MAKE SERIES OF FIVE -REEL FILMS ON WORLD TOUR Accompanied by Director Emerson and Prominent Players, Star May Start Trip Next Summer Douglas Fairbanks is entertaining the thought of touring around the world next summer, providing war conditions do not interfere with his present plans. It is his intention to do a series of five-reel plays for pub- lication through the Artcraft, dealing with an American touring abroad, whose romance takes him to the va- rious foreign countries. He will be accompanied on this trip by Director John Emerson and four prominent players, who will play important parts in the supporting cast. Direc- tor John Emerson has purchased a theme upon which will be based these European films. ^ KLEINE ISSUES PRESS BOOK ON CONQUEST PROGRAM SUBJECTS George Kleine is sending a pam- phlet to the trade telling of fourteen "films for the whole family" on the Conquest program. Exhibitors look- ing for clean films will find a wide diversity of subjects of a high grade entertainment value, it is announced. The pamphlet contains a full descrip- tion of each subject offered as well as valuable advertising helps. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. FOOD TRUST METHODS TO SQUEEZE BUYER AND PRODUCER EXPOSED IN "PUBLIC BE DAMNED" Five-Part Feature Produced by Human Rights Film Corporation Approved by Herbert Hoover, United States Food Administrator; Will Arouse Public, He Says I REVI E WS 1 Bun iiiiiiiiiiniiimiiiniiiiiiiiiiiiiiiiiiiiiiiHi iiiiiiiiiiiiiiHiiiiiiiiiiiiiiiim imiiiiii'ihiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiimiiiiiiiiiniiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiTniiiimiiiiiiiiiiiiiiiill Mary MacLaren in "THE PLOW WOMAN" Butterfly drama; five parts: published July 2 As a whole _ Interesting Story _ Melodramatic Star -Pleasing Support Good Settings — Splendid Photography . . Clear [ Adapted by J. Grubb Alexander from the novel of Eleanor Gates and produced under the direction of Charles bwickard, "The Plow Woman" presents a vivid story of he days of 1871, in which a hard-hearted old Scotchman, Indians on the warpath, burning stockades and frontier ioldiers play an important part. Mary MacLaren portrays the part of Mary MacTavish ^he plow woman, in a most pleasing manner, and is ac- :orded excellent support by a large cast of players, in- :luding H. C. De More. Marie Hazelton, L. C. Shumway. Sngsley Benedict, Hector Sarno. Frank McQuarrie, Tommy Burns. George Hupp and a delightful little child- ictrcss, Clara Horton. A TENSE MOMENT FROM "THE PLOW WOMAN"," FEATUR- ING MARY MacLAREX (Butterfly) The story: Mary MacTavish is the drudge of the MacTavish household, and upon the death of her mother she cares for her baby sister Ruth. Rearing her to womanhood, she sends her to school in a distant village in care of Lieutenant Fraser, who urges Ruth to marry bjm. An attempt to steal Andy MacTavish's farm is made by a band of halfbreed Indians, and an uprising among the "redmen" brings out the troops. Mary is summoned to the school by Ruth's teacher and there finds Ruth the mother of a child. She takes her home and, to save Ruth from the wrath of her father, flees with the baby to the fort. Indians attack and burn the fort. In the mean- time Lieutenant Fraser comes to the MacTavish cabin to warn them of the Indians and is happy to find Ruth. He explains that he is Ruth's husband and goes in search of Mary, finding her with the repentant halfbreed fight- ing a band of Indians. The soldiers arrive and drive the savages away. Kitty Gordon in "THE BELOVED ADVENTURESS" World drama- five parts; published July 16 As a whole . Entertaining Story Highly interesting Star Splendid Support . . — , — Ample Settings Elaborate Photography Excellent "The Beloved Adventuress" is a story of a sister's love for a younger sister and a desire to have the younger sister lead a better life. This film should prove to be a highly interesting and entertaining offering. The in- auguration of Wilson, the parade of the West Points cadets and other features of the inaugural day celebration are injected into the story. And as the picture draws to a close the battle-scarred fields of France are shown with bombs exploding and trenches being blown up. Kitty Gordon interprets with certain finesse the role of older sister while Lillian Cook's work as the younger sister registers very well. Other members of the cast are Madge Evans, Tack Drumier, Inez Shannon, Robert Forsyth. Edward Elkas, R. Payton Gibbs, Frederick Truesdell, William Sherwood, Pinna Xesbit and Katherine Johnston. The direction was done by George Cowl. Frances Marion wrote the story. The story: At -the death of their father, Francine Nicholson goes to live with her sister, Juliette La Monde, a former musical comedy favorite. Francine has been kept in ignorance of her sister's mode of living until Amy- Barker, a member of the young smart set, tells her. \\ hen Francine learns her sister's past she will take no dictation from Juliette, who is trying to bring Francine up in a wholesome atmosphere. Juliette is in love with Morgan Grant, who is sep- arated from his wife. When Morgan meets Francine there is mutual attraction and Morgan invites Francine to his apartment one day. Juliette intercepts the note and lock- ing Francine in the house, goes to Morgan's apartment. Here, at the point of a revolver, Juliette forces Morgan to write Francine saying that he does not care to see her any more. Morgan leaps at Juliette to get the wea- pon and in the struggle he is shot. Dying, Morgan writes a letter exonerating Juliette. After Francine is married to a man who has always loved her, Juliette goes to France where, as a nurse to the wounded soldiers, she meets her death. SELIG-WORLD LIBRARY Xo doubt by now exhibitors who have shown the Selig World Library have discovered its popularity with their patrons, and little need be said regarding its merits. That the subjects have been assembled with a view to educational as well as entertaining qualities is evident. And those patrons who are desirous of seeing. points of historic value as well as locations and industries which they perhaps would not see otherwise should find the World Library interesting. In publication No. 8 are found scenes of historic and romantic Xew Orleans and its mint; the St. Louis Cathe- dral, which was built in 1795 and which is said to contain a corpse under each block forming the ancient cathedral; the St. Roch's Chapel, which was built in 1871 by Father Thevis; many interesting facts regarding the lion, king of beasts, and the making of lumber from the time the huge trees are chopped until it comes out smooth, fiat boards. 24 EXHIBITORS HERALD Viola Dana in "ALADDIN'S OTHER LAMP" Metro comedy-drama; five parts; published June 25 As a whole _ Amusing Story Improbable Star _ _ Good Support Plenty ■ Settings Fair Photography Good The patrons of motion picture theaters who take life more seriously and enjoy only the dramatic in picture productions doubtless will proclaim "Aladdin's Other Lamp" silly trash. The story is utterly improbable, being based on the Aladdin stories. But the motion picture patron who goes to the theater with a view to seeing something that is of an entertain- ing nature, whether it be probable or improbable, will no doubt find entertainment in the working out of the . story. And Viola Dana will be enjoyed by such audi- ences. The supporting cast includes Robert Walker, Augus- tus Phillips, Henry Hallam, Ricca Allen, Edward Elkus, Nellie Grant and Louis B. Foley. Directed by John Collins. The story: Through the purchase of an Aladdin lamp Patricia Smith, the drudge at Mrs. Duff's boarding house, is able to locate her mother. Mrs. Smith is wealthy and loses track of her daughter through separating from her husband. Harry Hardy, who always had been Patsy's friend, becomes a rising lawyer, and prospects for a happy future for Patsy and Harry are brought about. Bessie Barriscale in "HATER OF MEN" Kay-Bee Triangle comedy-drama; five parts; publishe July 1 As a whole Mildly interesting Story f _ _._ Fair Star _ Miscast Support Good Settings _ _.v Adequate Photography _ _ Clear C. Gardner Sullivan's talc, "Hater of Men" might mak good reading as a story, but as a screen play — that's a other thing. This latest Triangle production is mostl subtitles, with a few pictures of Bessie Barriscale as reporter, sitting in a Japanese tea room, mingling with Bohemians in their native haunts — i. e. studios — and pre- paring a meal for a "drawing room philosopher." Ad- mirers of the dainty Miss Barriscale will like the little star's work, but the piece is devoid of action and pos^ sesses very little plot. The story: Janice Salisbury is engaged to a young reporter, Billy Williams, who is covering court news on one of the city dailies. Becoming disgusted with the details of a divorce case, the story of which she is writing for her "sob" column, she breaks her engagement with Billy and becomes "a hater of men" and a cynic with? regard to marriage. She becomes chummy with a crowd of men, who meet in her apartment, over the punch bowl, and finally finds herself exiled by her friends. She is saved from herself by a bachelor known as "the drawing room philosopher-' and she renews her engagement with Billy. Kathlyn Williams in "IN THE AFRICAN JUNGLE" Selig drama; two parts; published July 1 As a whole Good Story Jungle life Star Pleasing Support Plenty Settings _ Faithful Photography _ Satisfying As a general rule an animal picture means a picture that will please most audiences. "In the African Jungle" should prove a pleasing offering. The scenes represent the African jungles, and the various wild animals have been introduced into the story in an interesting manner. The production is a reissue from the days when Kath- lyn Williams won popularity in animal pictures. Outside the fact that the clothes worn by Miss Williams are out of date, there is little in the direction and photography which would give away the age of the film. Miss Williams is supported by Edwin Wallock and William Stowell. The story: Robert Wayne is lost in the African jungle. His daughter Edith is anxious to locate him, and when she meets Captain Jones, a hunter, and learns of a wild man who inhabits the African jungle she be- comes interested. She goes into the jungle accompanied by Captain Jones, and when the wild man sees his daugh- ter his memory comes back to him and they are happily reunited. MAUPAIN SUPPORTS TAYLOR HOLMES IN ESSANAY'S "EFFICIENCY EDGAR'S COURTSHIP" Ernest Maupain is supporting Taylor Holmes in the filming of the noted stage star's first Essanay picture, "Efficiency Edgar's Courtship." Maupain's role is that of the irate father who becomes angry and breaks up things when Edgar attempts to win his daughter's love by play- ing romantic love songs. "A BIT O' HEAVEN" Frieder Film Corporation comedy-drama; five parts; pub- lished state rights As a whole _ Clean entertainment Story _ Pathetic Cast Very good Settings _ Adequate Photography _ „ _ Clear Kate Douglas Wiggins' well known story "The Birds' Christmas Carol" has been made into an acceptable five- reel film by the Frieder Film Corporation, and is offered to exhibitors on the state rights basis. It is a pathetic story, enacted by juvenile players for the most part, and should appeal to lovers of Mrs. Wig- gins' books particularly. The severest censor board could not take exception to the screen play and the touch of comedy supplied by the child actors is delightful. Little Mary Louise, who is Carol Bird, portrays the little in- valid in a manner most charming, while the nine Raggedy Ruggles' antics furnish innumerable funny situations. The cast includes Mary Louise, Harold Skinner, Ella Gilbert, Madaline Eastin, Carl Miller, Mary Talbot, Don- ald YVatkins and nine children. Miss Talbot is excellent as Mrs. Ruggles. The picture was directed by Lule War- renton. The story: Carol Bird, the child of wealthy parents, is a confirmed invalid. Her playmates shower her with gifts but she takes most pleasure in watching the nine Raggedy Ruggles children play at their games under her window. As Christmas approaches and her Uncle Jack is about to return from African jungles, she plans a big Christmas dinner, to which she invites the Ruggles. Mrs. Ruggles has a hard time dressing her offspring and making them presentable "in s'ciety" as she expresses it, but finally they appear hatless at Carol's bedside, enjoy the feast and go home laden down with holiday gifts. Carol whispers in her mother's ear as the children depart: " do think we have kept Christ's birthday this time as He wanted it done." EXHIBITORS HERALD 25 Kathlyn Williams in "BIG TIMBER" lorosco-Faramount drama; five parts; published July 5 As 2 whole-. Story Star Support Settings .-Entertaining Enjoyable Pleasing Ample —-Interesting Good Photography "Big Timber" is an interesting story, laid in the timber egions. Kathlyn Williams does some good work, as oes Wallace Reid, and no doubt this will prove a pop- lar offering. Many phases of work in the timber regions are ,-rought into the story in an entertaining manner, a forest re has been well handled, and the typical and beautiful ettings should prove a delight to spectators. Exhibitors vill undoubtedly find this a successful offering. Miss Williams as Stella Benton and Wallace Reid as ack Fyfe make an excellent team. They are supported y Joe King as Walter Monahan, Alfred Paget as Charlie ienton, Stella's brother, and Helen Grey as Linda Abbey. The story; The death of their father leaves Stella Benton without a home and she goes to the timber re- "iOns to live with her brother. The roughness of her urroundings proves a burden to Stella, and when Jack yfe, who loves Stella, asks her to marry him, Stella ccepts, although she does not love Jack. Jack tries to win Stella's love, but without avail, inally Stella goes to the city and tries to forget her nhappy married life. She becomes infatuated with Walter Monahan, but when she sees him at a cafe with nother woman she realizes his fickleness, and then love or Jack^^nes to the surface. She returns to the >imber egions^where she is happily received by her husban Shirley Mason in "LIGHT IN DARKNESS" Edison-K-E-S-E drama; five parts; published July 9 As a whole Story Star Support Settings ..Well directed ...Entertaining —Pleasing Good Appropriate Excellent Photography "Light in Darkness" is an excellent production, and ifrom every standpoint offers splendid entertainment. [ This production has been made by people who know how to make pictures is the feeling one experiences in 'viewing "Light in Darkness." The photography and tint- ing are of the masterful Edison brand, and exhibitors should really find this a strong subject. Shirley Mason and her charm predominate the pic- ture. Good support is afforded Miss Mason by Frank ! Morgan, William Tooker, J. Frank Glendon, George Tremble, Bigelow Cooper and William Wadsworth. The story: On their way to the state penitentiary Hilary Kenyon and Ramsay Latham first meet, and there is mutual attraction. Their sentence is for ten years, but both are paroled after serving five years. After their parole they meet, and because Hilary has no friends Ram- say marries her. "Gentleman Harry," who was Ramsay's partner, learns of his marriage, and since it is against the rules for paroled prisoners to marry until after the expiration of their term, Harry endeavors to extort black- mail from Ramsay. However, Ramsay refuses to pay him, and Harry reports Ramsay's marriage to the parole board. Sheriff Milligan, who has become a friend of Ramsay, goes to the governor to plead for his cause, and after much persuasion the governor strikes out the clause which says that the marriage of paroled prisoners is ille- gal until the expiration of their terms. Harry Carter, Emory Johnson and Priscilla Dean in ''THE GRAY GHOST" Universal serial; fifteen parts; two reels published each week As a whole . Exciting Story Stars Support -Fast moving Well cast Good . Appropriate Clear Settings Photography What will undoubtedly develop into a thrilling and exciting, as well as a deeply interesting serial, is "The Gray Ghost," produced by the Universal Film Manufac- turing Company in fifteen chapters. The story is adapted from "Loot," which ran serially in the Saturday Evening Post. The main action centers around a master-mind crook, known as the Gray Ghost. Once he gets a man in his power it is useless for the man to make a getaway. The first three chapters have been handled in a fine manner. There is enough excitement provided in the ending of each chapter to make the spectator desire to see the next In addition to an interesting story, with each chapter having an ending that should bring patrons back, the pic- ture has a large and strong supporting cast. Harry Car- ter, Emory Johnson and Priscilla Dean play important roles. Others appearing are Eddie Polo, J. Foster Mor- ris, Lou Short, John Cook, T. D. Crittendon, Gertrude Astor, Dick La Reno and Wilton Taylor. The scenario and direction are the works of Stuart Paton. The story of the first three chapters deals with the workings of the Gray Ghost to secure a two million dol- lar check in the possession of Wade Hildreth of London. Hildreth has been sent to New York to purchase a two million dollar necklace. It is the intention of the Gray Ghost to also secure possession of the necklace. Hirelings of the Gray Ghost, representing themselves as employees of Arabin, the jeweler, meet Hildreth at the dock and secure rooms for him at the hotel. Hil- reth foils them first by refusing to ride in their machine a^d second by taking a different suite. he Gray Ghost then plans that his men get Hildreth at fbe theater, but through the efforts of Morn Light, the musical comedy star, their plans are again foiled. Tne close of the third chapter finds Hildreth in Bishop's restaurant with instructions from Morn Light pot to return to his hotel, and the Gray Ghost issuing in- structions to his hirelings to "get" Hildreth. "OUR NAVY" Zenith Motion Picture Company patriotic feature: one reel Jack Harlow who had charge of the camera corps which filmed the activities of the sailor boys in the em- bryo at the Lake Bluff (111.) Xaval Training Station is to be commended for chronicling in film form the interesting high lights of the work of preparing the young men to take up their duties aboard the great, gray man-o'-wars. Captain Moffett, straight in stature, grim-visaged, stern, but patient appearing, is brought before the audiences at the Castle Theater, Chicago, where the picture is being shown this week. The flower of American youth, first as civilians is shown, and later in their uniforms. Drill on the parade ground, later in the boats, and a sham battle are the phases of welding the youth into full-fledged sailormen which have been gleaned by the camera. The picture is timely, exceedingly interesting and the technical points which help an audience to appreciate a picture have been carefully attended to. The photography is clear, while the subtitles are well written. This short subject should be welcomed by any ex- hibitor. It will afford diversion from heavy drama, and besides being educational, should entertain and even en- thuse any typically American audience. 26 EXHIBITORS HERALD Marion Swayne in "THE ROAD BETWEEN" Erbograph-Art Dramas comedy-drama; five parts; pub- lished June 25 As a whole Fair Story _ _ Old- Star Good Support Fair Settings _ Suitable Photography Clear "The Road Between," smacks of the melodramatic, where the villian tries to get the beautiful maiden to sign away her rights to a tract of land which contains valuable coal deposits. There are a few clever subtitles and some very pretty little scenes, but the picture fails' to hold the attention and falls far below the standard of the present day requirements. Miss Swayne's handling of the part of Polly is the only redeeming feature. Others in the cast are: Bradley Barker, Armand Cor- tes, Gladys Fairbanks, Frank Andrews and Kirk Brown. The picture was produced by Joseph Levering. The story: Polly's father becomes very rich through an important scientific discovery, and her -step-mother who longs for society persuades him to give up the farm and go to live in the city. Polly's father deeds to her a tract of land on which to pasture her pet calf. In the city they meet a group of social parasites who succeed in getting all the father's money. He then signs over to them all the land he owns. But they discover that the deed to the tract of land they want most, is not among the other deeds, and they ask Abbott about it. He tells them that the land belongs to his daughter. Polly over- hears the conversation and decides for the sake of her father to sign her portion of the land over to the para- sites. She receives a letter from Davey, her sweetheart back at the farm, telling her that her land is rich with coal. « The men have arrived to await her signature to the deed at the time that Polly receives the letter from Davey. She refuses to sign the deed* and shows her father the letter. He orders the men out of the house, and then takes his daughter in his arms. Later, back at the farm, she meets Davey and they wed. her brother. Leberge tells her that Cort Dorian killei him, and Barbara follows Cort to his cabin and deman that he fight a duel with her to avenge the death Jimmy. Cort is shot in the arm. Jimmy's timely retu straightens matters out, and Barbara, having fallen in lo with Cort, nurses Cort back to health. Myrtle Gonzalez in "THE GREATER LAW" Bluebird drama; five parts; published July 16 As a whole Well handled Story „ _ Gripping Star _ Charming Support _ Very good Settings _ _ Adequate Photography _ Clear Replete with beautiful snow scenes, this story of the North country moves along swiftly, one climax follow- ing another, forming a gripping, interesting story. The clever star wins the sympathy of her audience from the start, and the star cast supporting Miss Gon- zalez embraces such well-known names as Gretchen Led- erer, Lawrence Peyton, G. M. Rickerts, George Hernan- dez, Jack Curtis, Jean Hersholt and Maud Emory. It is a beautiful production, well acted and carefully directed. The story: Barbara Henderson, upon the death of her mother, finds it difficult to control her young, wild brother Jimmy, and when he decides to go to the Klon- dike to seek his fortune she gives him her last cent. Fall- ing in with a tough gang, he loses his money, becomes involved in a fight and is shot by Leberge, who is in love with "Seattle Sue," when the latter tries to shield Jimmy. Not hearing from her brother, Barbara goes to the northern camp to find him. Tully Winkle and Cort Dorian, two prospectors who have struck it rich, turn their cabin over to the girl, and she becomes acquainted with Leberge to find out, if possible, what has become of Fannie Ward in "HER STRANGE WEDDING" Lasky-Paramount drama; five parts; published June As a whole Average Story _ _...Fair Star _ -...Likeable Support ,. _ Sufficient Settings Suitable Photography Good Where Fannie Ward is a favorite "Her Strange Wed- ding" will no doubt receive a warm welcome, since it is practically all Fannie Ward. However, the story is weak and at times drags, until the last five hundred feet when,' some action is injected into the picture. The story tells of two young men who love the same woman. One brother is an honest young man while the younger brother is fleeing the law. The younger brother wins the girl and when he sees his brother talk- ing to his wife, they fight, the older brother winning out Jack Dean, Tom Forman and Billy Elmer support Miss Ward. Charles Maigne wrote the scenario and George Melford directed it. The story: Dr. Max Brownell loves Coralie Grayson, but when Coralie meets Lee, the doctor's brother, it is a case of love at first sight and a short time after they are married. Lee has taken money from his former employer and is fleeing the law. For the honeymoon the young people go to Honolulu. Max, disappointed over the turn of affairs, also goes to Honolulu to be alone. He meets Lee and Coralie on the steamer and Lee becomes jeal- ous of Max. Lee is the victim of a weak heart and in one of his moments of rage at Max he becomes ill. They arrive at Honolulu and while convalescing Lee notices the at- tention Max pays Coralie and decides to shoot him. On the beach the two brothers engage in a fight and Max is victorious. Coralie realizes her mistake and also real- izes that she has always loved Max. "A RAG BABY" Selig-K-E-S-E comedy; two parts; published July 9 The third of the Hoyt comedies for publication on the K-E-S-E program is entitled "A Rag Baby." There are many humorous situations in this comedy, and no doubt patrons of picture theaters will find this film a very en tertaining subject. The kidnaping of a baby, the humorous operation o! a drug store by a man who does not know one chemica from another, and the throwing of a bomb by blackhand ers are among the thrilling and humorous episodes in thf picture. In the cast are William Fables, James Harries, Edwarc Allen, Amy Dennis, Tony West and Jim West. The story: Tony Gay goes to visit his sister and find her husband fleeing with the baby. The sister tells Ton] that hubby is leaving because she upbraided him for kiss ing the cook. Tony decides to find the baby. He purchases a drug store, and although he know nothing about it, he manages to keep it open until black banders explode a bomb in it. Tony is sent sailing in th air and lands in the sleeping-room of a girls' boardini school, where general confusion reigns. Hubby has taken baby to the boarding school, an' just as Tony is to leave with it hubby and wifey returr They are reconciled and leave with the baby, forgettin; all about Tony. i EXHIBITORS HERALD 27 MO-TOY COMEDIES SEEN AS SUMMER PROGRAM AID Films Have Wide Appeal to All Classes, Givirg Novel and Clean Entertainment, Says H. C. Allen, Peter Pan Film Corporation President Keenness of perception, sound judgment and unbound- er.thusiasm are the characteristics that make for suc- s in any field of endeavor and these qualities are itoirized in H. C. Allen, president of the Peter Pan m Corporation. I In expressing his opinion upon the industry in general I'd the .Mo-Toy Comedies, he said: "All that has been Bpomplished in the 'movies' dwarfs before the tremen- Bus future that lies in proper film interpretation of the ■brk of masters in thought and literature. Not 'high ow' stuff, which has only an academic appeal to the at, but the great big human appeal expressed, if I may in a phrase, in the 'mental vernacular of the people.' Cites Beban Film as Example "The productions of George Beban, for -instance, are lightful portrayals of life: there is nothing trashy about em and they represent a type of picture we want more . Humanity, like individuals, is interested in itself; the ry fact that one half of the world does not know how e other half lives creates a lively interest in any ac- irate, artistic portrayal of life with which one half of ; is not familiar." "But does the opinion you express find amplification Mo-Toy Comedies to which you are just now giving our attention? "Mo-Toy Comedies, of course, are in harmony with le opinion I have expressed insomuch as they are per- ;ctly wholesome, but on other grounds they have a 'ide-open appeal to all classes of people. Remember, he child is the father of the man' and any man or woman /ho has lost interest in children or has lost contact with he delightful other world in which the child mind lives, s lost — almost hopelessly lost. Appeal in Mo-Toy Comedies "Mo-Toy Comedies appeal to all right thinking people nd draw desirable audiences: they have a universal appeal >y virtue of their fascinating interest and the ingenuity >f their production. It pays a compliment to an audience o assume that they have a lively interest in things that lertain to child life. Only recently an experience in a .veil known suburban theater proved this. At an after- loon show, fostered by the women of the community, 1 :he exhibitor, cither through an error of judgment or 3ad taste, put on a reel that soon developed a dance hall scene with a barroom and all its activities. Some of the ladies in the audience began at once to gather their chil- dren preparatory to an immediate departure. The picture was snapped off instantly and a M0-T03' comedy was put on; the delights of the audience both adult and juven- ile was audibly expressed in no unmistakable manner. Zoological Series an Example "The success that attended the Zoological series of Ditmar further instances a point of popular appeal along right lines. "Then the reception that already has attended Mo- Toy Comedies inspires you to further adventures along this line. "Without a shadow of doubt, the success of Mo-Toy Comedies lies in the fact that they get quite away from similarity to anything else in the motion picture field. The dolls are well selected; animation is carefully done and the pictures are not long enough to tire. They are refreshing. "And this is a matter that exhibitors should bear care- fully in mind with the approach of the hot summer months. They will be well advised to go more into the open market and avoid booking long features at high prices. Good class stuff with a wide appeal and not long, drawn out, will keep the theaters well filled in the hottest weather. Fans are too occupied with the problems of their own fatigue and inconvenience from the heat to add the complicated problems of certain feature films to their own troubles. Mothers Approve Comedies "The key to the summer situation is the ability of the exhibitor to interest, to amuse and to elevate without labored or palpable effort. "For an absolutely impartial opinion of the value of our work witness the enthusiasm and delight of the National Congress of Mothers' and the Parent-Teacher Associations in Chicago, before whom Mo-Toy Comedies have been shown. This is a gratifying endorsement of the pulling power and desirability of the series." GEORGE FAWCETT STARS IN NEW SELIG FILM FROM "CALEB CONOVER," TALE BY ALBERT PAYSON TERHUNE George Fawcett, the stage and screen star, perhaps does his finest motion picture acting in the forthcoming Selig drama founded on the book and play, "Caleb Conover," written by Albert Payson Tcrhune. The story was pro- duced in motion pictures by Colin Campbell from the scenario by Gilson Willets. In the drama Mr. Fawcett has many opportunities for artistic character delineation and it is said he takes full advantage of them all. In the beginning he is seen as a section boss on a railroad. Later he becomes the leader in his ward. How Caleb earns his first million dollars and how he wins a bride are also presented in an interest- ing manner. Then there comes a time when the master- ful boss can no longer govern events. His slogan, "What I want I take," proves misguided. His son, his daughter, the woman he trusted, all prove disappointments, and he meets a tragic end. Those who have seen preliminary showings of the drama pronounce it excellent. There is said to be a very capable cast in the support of Mr. Fawcett, including Thomas Santschi, Fritzi Brunette, Frank Clark, Eugenie Besserer and others. The scenic effects are also declared to be out of the ordinary, particularly the scenes in the Caleb Conover home, which, it is stated, are unsurpassed for costliness, beauty and depth. A number of unusual lighting effects are also introduced during the course of the action. Mr. Fawcett won success both in Europe and America in the character part of Caleb Conover, which was very popular on the stage. "JOHN ERMINE OF YELLOWSTONE," WITH FRANCIS FORD, IS NEW UNIVERSAL FILM Francis Ford has secured thrilling battle scenes for the Universal eight-reel special feature "John Ermine of Yellowstone," a screen adaptation of the novel by Louis Evan Shipman. Mr. Ford plays the leading role in the picture, supported by Mae Gaston and Duke Worne. 28 EXHIBITORS HERALD "MARY MORELAND," ADAPTED FROM NOVEL, STARRING MARJORIE RAMBEAU, LEADS MUTUAL PROGRAM FOR JULY 9 WEEK "Mary Moreland," a picture dramatization of Marie Van Vorst's popular novel with Marjorie Rambeau in the title role, leads Mutual's schedule for the week of July 9. "Mary Moreland" is the sixth of Miss Rambeau's pro- ductions for Mutual. This film follows "The Dazzling Miss Davison," "The Mirror," "The Debt," "Motherhood" and "The Greater Woman," a series in which exhibitors have found box office value. "Mary Moreland" is the story of a very ordinary girl from a very ordinary suburban home who, in her career as a stenographer, became a most extraordinary young woman. She won the love of a rich man. How she resists the temptation of love and wins is the story the picture tells. Marjorie Rambeau is well cast in "Mary Moreland." The character provides wide opportunity for the display of her emotional talent. The supporting cast includes Robert Elliott, who has played opposite Miss Rambeau in her Powell-Mutual productions and who formerly sup- ported Margaret Illington, Gene LaMoth, Augusta Bur- mester, Fraser Tarbutt and Edna M. Holland. The pic- ture was produced under the direction of Frank Powell at the studios of the Frank Powell Producing Corporation, College Point, L. I. Fourteenth of "Rail Raiders" "The Trap" is the title of the fourteenth installment of "The Railroad Raiders," Mutual-Signal Photonovel, for July 9. Helen Holmes, playing the leading role, makes a daring leap from a moving train, crossing a viaduct, into a river and rescues the hero. Miss Holmes' exploits in the "The Railroad Raiders" have been the most sen- sational of her screen career. George Ovey's Horsley-Mutual one-reel comedy, "Jerry at the Waldorf," is scheduled for publication July 12. Jerry beats his board bill, and gets into a fashionable hotel, where his experiences in hunting a bathroom create wild commotion and eventually land Jerry in jail. Hawaiian atmosphere has been introduced into the La Salle comedy, "When Lulu Danced the Hula," on the Mutual schedule for July 10. Grass begirdled Hawaiian girls take a conspicuous part in this film. Mutual Tours, issued July 10, show Havana, capital of Cuba, Aigues-Mortes, a city o"f the Crusade, and picture a trip up the Nile. Reel Life, the one-reel magazine, for July 12, contains the following subjects:. "A Sub- marine of the Past," "A Square Deal for the Baby," "Whale Meat," "Camp Fire Signal Girls," "A Hasty Pud- ding," "Professional Etiquette" and animated drawings from Life. The Mutual Weekly for July 11, carries the latest news of the world. "STRICTLY BUSINESS," FROM O. HENRY TALE, OFFERED EXHIBITORS BY GENERAL All the subtle humor of which O. Henry could boast is centered in the latest of his stories to be issued through General Film in its series of twenty two-reel Broadway Star Features by this noted author. In "Strictly Business" the platonic relations of a pair of vaudeville artists, who travel together in a successful sketch, but who appear off stage on purely formal terms, is made the background for a dramatic climax, followed by a comedy anti-climax which O. Henry uses with effect in his short stories. Alice Rodier, who plays the girl in "No Story," an- other recent O. Henry success, is seen as the vaudeville actress. J. Frank Glendon reappears in this Broadway Star Feature after his former work in "The Marionettes," "Friends in San Rosario," etc. ALLEN HOLUBAR AND LOUISE LOVELY STAR IN "THE REED CASE" LEADING UNIVERSAL PROGRAM FOR JULY 9 The Universal Film Manufacturing Company presents a well balanced program suitably interspersed with conn edy, for the week of July 9. The Butterfly feature, "The Reed Case," stands by itself as the big feature. Severan exchanges consider these Butterflies of such value, that they have asked the home office to take them off the program and issue them as special attractions. "The Reed Case" was written and directed by Allen Holubar, who stars in it with Louise Lovely. The fivei reels have a big appeal, it is announced. The plot threads entwine a cleancut ambitious young detective and a society girl and unravel to a happy ending. Comedy Scheduled July 9 On the regular program all types of motion picture stories are presented by well chosen casts. The offering for Monday, July 9, is a Nestor comedy "Minding the Baby." Eddie Lyons plays Mr. Youngwed. Edith Rob- erts is Mrs. Youngwed, while Lee Moran as that auto- crat of flatdom, the janitor, adds a good touch. The feature for Tuesday, July 10, is a Gold Seal three- reel drama "A Limb of Satan." It stars Ruth Stonehouse, who produced it, in the sympathetic role of a mischievous orphan. In support are Jack Dill, Chester Bennett and Mrs. Witting. "The Paper Hanger's Revenge," a Victor film featuring Eileen Sedgwick, will appear the same day. For Wednesday, July 11, an L-Ko two-reel comedy entitled "Hearts and Flour" will be issued. Also on this day appears the regular issue of the Universal Animated Weekly, showing news events. War Drama for July 12 A Rex feature "Three Women of France," a two-reel war drama, is scheduled for July 12. The cast includes Jack Mulhall, Irene Hunt, Adelaide Woods, Daniel Leigh- ton, Dick Ryan and Virginia Lee. On the same day will appear a Victor brand comedy "Meet My Wife," featur- ing Neal Hart and Mignon Anderson. The weekly issue of the Universal Screen Magazine, with instructive and interesting pictures, appears July 13. The same day a two-reel Victor comedy "Kicked Out," will be issued. Carter De Haven is starred. He also pro- duced the picture. Others in the cast are Marcia Moore. Ed. Clark, Dan Duffy and Marguerite Whistler. The Bison feature, a two-reel Western drama en- titled "Double Suspicion," appears Saturday, July 14. This features Neal Hart, Janet Eastman and George Bcrrill; with Joe Rickson and the Universal cowboys. Universal Current Events and a Joker comedy "Kitchenalla," fea-j taring Gale Henry and Milton Sims appear Saturday also j The chief offering Sunday, July 15, is an Imp drama! "Hatton of Headquarters." Lee Hill and Charles HillJ Mailes appear in the leading roles. Also a Powers com- edy cartoon "Monkey Love," and on the same reel is D Dorsey Educational, "In the Rocks of India." A West- ern drama of the Big U brand "The Punishment," featur ing Robert Leonard, will appear Sunday. During the week the third episode of "The Grajj Ghost" entitled "The Warning," the serial adapted fron the Saturday Evening Post story "Loot," will be pub lished. MARY MILES MINTER FINISHES WOODS SCENES IN "MELISSA OF THE HILLS' Mary Miles Minter and company have returned to th< American studios after a fortnight among the "big red woods" near Santa Cruz, filming scenes for the forthcom ing feature, "Melissa of the Hills." EXHIBITORS HERALD 29 TRIANGLE. ISSUES POLICY STATEMENT TO EXHIBITORS Will Issue Two Films Each WeeK, with Noted Stars; Intensive Co-operation in Service and Advertising to Be Rendered Theater Owner 1= I The following statement was issued from the offices ^the Triangle Distributing Corporation, Thursday, June to all exhibitors: During the past few weeks there have been carried in p trade papers and motion picture journals many rumors out the future of Triangle. At first we felt that it )uld be best not to comment on these one way or the er, but after due consideration we feel that the exhib- ors are entitled to know the true status of conditions. For this reason we take great pleasure in announcing every exhibitor that the future of Triangle was never re assured than it is at present. A complete reorgani- tion and consolidation of the producing plants has made possible to bring the production of a picture down to a ientific business basis. All v/aste is eliminated, making possible to spend a specified amount of money for each cture, wherein the entire value goes into the production the picture itself, a plan that has heretofore not been llowed. System of Direction and Criticism The direction of all Triangle productions will be in the nds of the best directors that can possibly be secured— e plan of organization making it possible for there di- etary to work almost as one on the production of any cture. In this way full advantage is given to the ex- ,bitor of every dollar spent upon each production. After productions have been made by the Triangle ilm Company they will all undergo the most rigid criti- isms by people capable of passing on the merits of a pro- uction, and when any picture falls below the Triangle tandard it will not be released on the Triangle program, ut another will be substituted in its place, assuring you nd every exhibitor of a consistent program of the high- st quality at all times. Star, Production, Service Our policy of two productions per week makes it pos- ible for us to render the most efficient service of any ■rganization releasing pictures. There will be stars on he future Triangle productions, such as have been on Triangle productions in the past, but it will be the intent )f the Triangle Company to help the exhibitor advertise Triangle pictures and Triangle service at the same time hat he is advertising such stars. In other words, we want o make each picture of such value that the exhibitor can idvcrtise from three different angles, namely: the star, he production itself and the service which it represents. 3y this means we will not place you in such position that it some future date you will have to pay an exorbitant jrice for the star that you yourself have helped to make. The Triangle program must be sold at equitable prices ind each picture so made that this program will be a valu- able asset to any house. We are not coming out with any big story as to how we intend taking care of the exhibitor regardless of all other things, and how unfair others have been to him since the beginning of the picture industry, because we believe that most all exhibitors are fully de- veloped business men able to take care of themselves and understand and see through a fair business proposition when it is submitted. Willing to Submit Business Policies We are perfectly willing to submit our future business policies to the business men in the exhibiting end and we do not think that we will suffer by the final analysis. Our service will not be excelled by any distributing or- ganization today. It will be our desire to co-operate and assist and help the exhibitor to make the Triangle pro- gram an asset to his house. Our pictures will be made from well known plays that carry an advertising value at all times. "MRS. RAFFLE'S CAREER" IS VEHICLE IN WHICH JULIAN ELTINGE WILL MAKE FILM BOW THROUGH PARAMOUNT Following the announcement that Julian Eltinge, the noted feminine impersonator, is to make his motion pic- ture debut as a member of the Famous Players-Lasky stellar forces, Jesse L. Lasky, vice president of the corpo- ration, announces that the first production in which Mr. Eltinge will star upon the screen will be "Mrs. Raffle's Career." This story, which is a combination of comedy, mystery and thrills, was written for Mr. Eltinge by Gilett Bur- gess and Carolyn Wells in collaboration. It will be staged at the Lasky studio in Hollywood, and Mr. Eltinge, who has just closed a successful season in "Cousin Lucy," will shortly go to the Lasky studio in Hollywood, where the script of this story has already been forwarded, in order that preparation for the staging of the production can be begun. '"Mrs. Raffle's Career" is the second production which Mr. Burgess has written for Famous Players-Lasky, Billie Burke being now actively engaged at the company's east- ern studio upon an adaptation of Mr. Burgess' story "The Mysterious Miss Terry," which was chosen as a vehicle for Miss Burke's first appearance in Paramount pictures. TOPICS FROM FRANCE, ITALY AND SAHARA ARE IN GAUMONT REELS SCHEDULED THE WEEK OF JULY IS It is an interesting program of single-reels which comes from Gaumont through Mutual the week of July 15. The first film of the week is "Tours Around the World" Xo. 37, to be issued July 17. First in importance upon this reel is Avignon, France. This ancient city is known to all the Roman Catholic world as the home of the popes during the fourteenth century, and for this reason will excite a great deal of interest among those of this faith. The city is picturesque in the extreme, and the views of it are comprehensive. On the same reel are pictures of Timbuktu, the city situated on the edge of the Desert of Sahara within a few miles of the River Niger. A third section shows the ruined palace of Tibe- rius upon the Island of Capri, Italy. The second film of the week is Gaumont's Mutual Weekly No. 133, July 18. This contains the latest news of the world obtainable for motion pictures. The war pictures, sent from the Societe des Etablissements Gau- mont in Paris, are the first always to reach this shore. "Reel Life" No. 64 is to be issued July 19. "Incandes- cent Mantles" tells in pictures just how these aids to il- lumination are manufactured. "The Boy Scout Signal Corps" shows the youth of the nation being trained for work that may well fit into the war scheme at some future time. "The Cocoanut" gives views at various periods of growth and also some grotesque carvings of the rind of the fruit. Other sections of the reel are "A Novel Bicycle Race" and "Leaves from 'Life'." 30 EXHIBITORS HERALD REMBUSCH LAUDS K.LEINE FOR ABOLISHING DEPOSITS Indiana M. P. E. L. President Predicts Sounder Com- mercial Basis and Commends Move by Veteran Producer in Correspondence The following correspondence, which will be of inter- est to exhibitors, passed between George Kleine, the veteran producer, and Frank J. Rembusch of the Motion Picture Exhibitors League of Indiana, anent the abolition of the deposit system: June 26, 1917. Mr. F. J. Rembusch, Exhibitor's Protective Association, Shelbyville, Ind. My Dear Mr. Rembusch : T have held before me our correspondence of February 6th, 21st and 23rd last, in connection with advance deposits. Our advertisements in this week's trade papers is my final answer. I have abolished the system and will refund all deposits in our hands trusting to the method outlined in the second paragraph of your letter of February 6th, namely, that all film rentals be paid before the film leaves the exchange. If my action will be of any use to exhibitors in forcing other distributors to follow suit in the interest of the exhibitor, I shall be pleased. With kind regards, I remain Very truly yours, (Signed) GEO. KLEINE. Predicts Sound Commercial Basis June 29, 1917. Mr. Geo. Kleine, Motion Pictures, 63 East Adams St., Chicago, 111. My Dear Mr. Kleine: Answering your letter of June 26th, I am certain that your decision to eliminate the advance deposit system will benefit every exhibitor in the United States. This is a great step forward m the right direction, and if your action is followed by other Mm producers and exchanges it will have the effect that the entire film industry will soon return to a sound commercial basis. The advance deposit system w^s never right and never will be. The advance deposit system more than anything else caused the present high salaries of stars .and the unreasonable advance m film service during the last three or four years. It was this system that allowed some manufacturers an oppor- tunity to finance themselves on the exhibitors' money and thereby cause unwarranted extravagance in the cost of production and the bidding up of salaries. ( The advance deposit system makes it necessary in order to pay these high salaries to produce footage and not pictures. We boast that motion pictures are a great art. But why do producers always make a picture a mile long? Is art measured by a tape line? Why is almost every program a five reeler as a general thing? Would not the public generally rather see two reels of a great star and two reels of another great star, especially during this hot weather? Why can't programs be made more flexible so that the exhibitors can cater to the wants of the public and not have to say to the picture fan: "Unless you spend an hour and a half or two hours you can't see a whole show. Wants Shorter Programs Our next move should be shorter programs. I believe that 90 per cent of the people would rather see an hour's program than an hour and a half or two hours. It is the advance deposit that stands in the way. A film manu- facturer who needs the advance deposit should not be patronized. Exhibitors should realize that there is something wrong with the producers who insist on having their money weeks, months and years in advance. I am glad to see your stand. Evidently you have the means and the courage to carry on your business upon its merits and I hope it will have the effect of forcing every other producer to follow your initiative. But with the elimination of this system we should go on a strictly cash rental basis. It should be a set rule that no producer nor exchange allow a film to leave the ex- change to any exhibitor no matter how great may be his nnancial standing without the film being paid for before it leaves the ex- change Let both the exhibitor and manufacturer do business on a strictly cash basis. This question is so important that it should receive the attention of the National Association of the Moving Picture Industry so that a standard system of trade be established between the exhibitors and producers at once. On behalf of the Motion Picture Exhibitors League of Indiana I desire to thank you for the stand you have taken on the advance deposit system and wish you the greatest of success. Very cordially yours, FRANK J. REMBUSCH, President, M. P. E. L. of Indiana. Mr. Rembusch for a number of years has fought for the elimination of the deposit system and at the last M. P. E. L. convention in Chicago brought it before ex- hibitor delegates. "MAGIC OF MOTIVE POWER" FROM TIME OF COLUMBUS' LANDING SHOWN IN SELIG FILM ON GENERAL, JULY 9 "The Magic of Motive Power" is the title of the Selig feature film issued by General Film service, July 9. This production is said to be highly interesting, presenting as it does the evolution of transportation from the coming of Columbus to the time of the deadly submarine. Exact replicas of Columbus' fleet is shown approaching the new continent. Then conies the drag-pole used in travel by the American Indian. The old days of the prairie schooner are rehearsed, the days of the sailing vessels, the steamboat, the stage coach, the steam locomotive, the trolley cars, elevated systems and finally the hydroplane and the submarine. STARS ON ARTCRAFT PROGRAM ARE BUSY IN EAST AND WEST STUDIOS As his third Artcraft picture, Douglas Fairbanks will appear in an original story written by himself, the tem- porary title of which is "The Optimist." This subject will offer a typical Fairbanks photoplay staged by John Emer- son. Eileen Percy, who has just signed a year's contract to appear opposite Fairbanks, will head the supporting cast. The new Fairbanks story is now being prepared for screening by Anita Loos. George M. Cohan's next picture for Artcraft, "Seven Keys to Baldpate," now is being produced at the Famous Players New York studio. This film story is an adapta- tion from Cohan's popular stage success. At the Famous Players-Lasky studio in Fort Lee Elsie Ferguson will start her initial photoplay, "Barbary Sheep." Maurice Tourneur will direct Miss Ferguson. Geraldine Farrar, who arrived in Los Angeles recently to appear in a series of photodramas for Artcraft under the direction of Cecil B. De Mille, has contracted a severe case of tonsilitis, which has delayed her activities at the Lasky studio. Cleveland, O. — James Steele, former treasurer of the Paramount Pictures Corporation, has been made district manager of the Middle West for the distribution of Para- mount and Artcraft pictures, and will open an exchange on the third floor of the Standard Theater building on Prospect Avenue. E. T. Gefrish has been appointed sales manager. Danville, 111. — Ogle & Davidson Company have bought the motion picture theater at Oaklawn. This firm also operates the Central Theater here. E X H I B RS HERALD 31 >OOR DONATES "MAN WHO WAS AFRAID" FILM WITH WASHBURN TO STIMULATE ARMY RECRUITING IN CHICAGO^ ART DRAMAS, WITH FILMS READY MONTH IN ADVANCE, ANNOUNCES STUDIOS WORK ON FUTURE PLAYS George K. Spoor, president of Essanay, donated a int of Bryant Washburn's latest feature, "The Man 'ho Was Afraid," to the First Illinois regiment to be ed for recruiting purposes. The soldiers secured the e of one of the big down-town Chicago theaters and hibited the picture there amidst a military demonstra- an. The entire regiment paraded the loop district, aded by the regimental band. Banners were displayed vertising the showing of the picture, admission to the eater being free. Recruiting agents on every corner, opping men and asking them to enlist, advised all who fused to "Go see 'The Man Who Was Afraid.' " From 11 a. m. until 11 p. m. the theater was packed, fficers of the regiment addressed the crowds between *ch showing, urging them to join and fight for their Duntry. Recruiting booths had been erected in the lobby nd here officers received the applications. The photo- lay was adapted from Mary Brecht Pulver's story in the aturday Evening Post. "The Man Who Was Afraid" presents an appeal for atrioiic action. Reinforced by the officers' rousing peeches and the martial music of the regimental band, : caused hundreds of spectators to enlist as they left le theater. The regiment was enabled by this one coup bring its ranks almost up to war footing. K-E-S-E Service, which concern issued the film, is reparing to aid exhibitors in other towns in getting the o-operation of recruiting officers for their showings of his production. UNE ELVIDGE, CARLYLE BLACKWELL AND A. ASHLEY IN NEW WORLD FILM With productions completed more than a month in advance of their issue dates, and with others for summer issuance in work, the four studios contributing to Art Dramas program are working at full capacity. At the Apollo studio "When You and I Were Young" is practically completed, although it is not due for pub- lication until the middle of July. This week work will be begun on the next Apollo, which has as a working title "Behind the Mask." This was written by Charles E. Dazey, author of "Manhattan Madness" and "Wolf Lowry," Triangle successes. This last production is dated for publication the last week of August. At the Van Dyke studio "Miss Deception," from the story by Joseph Franklin Poland, is being put into shape by Eugene Nowland, who was recently engaged to direct Jean Sothern in this picture. In this film Miss Sothern has a new kind of role which suits her well. Two pictures are in work at the Erbograph studio. These are "The Road Between," which is being made by Joseph Levering with Marian Swayne in the leading role, and "The Millstone," from the story by Albert Payson Terhune, which Ben M. Goetz is directing. One of these is nearly finished, while the latter has just been started. The U. S. Amusement studios are occupied principally with the production of "The Peddler," which Herbert Blache is directing, with Joe Welch in the title role. "JOAN OF THE CATTLE LAND," STARRING HARRY CAREY, UNDER WAY AT COAST "The Marriage Market," a September photoplay for Vorld-Pictures Brady-made, is a screen version of the videly read story "Dandy Dick." Carlyle Blackwell, June ilvidge and Arthur Ashley are the featured players. An exciting story of the West, entitled "Joan of the Cattle Land," is being filmed by Director Jack Ford at Universal City. Harry Carey is featured as a western bad man, and Molly Malone has the principal feminine part. The storv. a five-reeler, was written bv George Hively. CARL LAEMMLE ISSUES STATEMENT TO TRADE ON SUIT FOR DAMAGES BROUGHT BY MRS. GRACE HUMISTON The following statement is made by Carl Laemmle, president of the Universal Film Manufacturing Com- pany, relative to a suit which Mrs. Grace Humiston, a New York lawyer, has instituted in the Supreme Court: To the Press: This company is placed in a bad light in the stories pub- lished about Mrs. Grace Humiston's suit for alleged damages, due to our displaying motion pictures of her in our "Animated Weekly." While we will, of course, answer in the proper legal manner through the courts, still we do not feel that we should stand accused in the meantime of holding Mrs. Humis- ton or any other woman up to ridicule and contempt, as she alleges in her complaint. In common with all other appreciative citizens, we realize the great good that Mrs. Humiston has accomplished for the community in the Ruth Cruger case, and it was because we believed her achievement worthy of national as well as local recognition that we took a motion picture of her while she was in a public street in front of Cocchi's shop.. Picture Reflection of Praise The very title of the picture ("The Woman Who Suc- ceeded Where the Police Failed") was but a reflection of the praise that had been given her by the newspapers — the same newspapers which had published pictures of Mrs. Humiston without being sued for damages or being accused of holding her up to contempt or ridicule. The picture itself shows that Mrs. Humiston must have been willing to be photographed, for she smiles and bows into the lens of the camera. A whole battery" of cameras was leveled at Mrs. Humiston, as she must recall, but it so hap- pened that ours was the only motion picture camera on the spot. How she can seek to make a distinction between a photograph taken with an ordinary camera and a succession of pictures taken by a motion picture camera, or how the one holds her up to public ridicule any more or any less than the other we cannot see. As for the public, the fact that it applauded most vigor- ously when Mrs. Humiston's picture was flashed upon the screen at the Broadway Theater night after night seems to prove that the people viewed it with the exact opposite of ridicule or contempt. Fighting for Liberty of Screen We cannot afford to withdraw the picture and drop the case, because it is vital to establish once for all the right of a motion picture newspaper or magazine to publish pictures of current events and all persons who figure therein and who are, therefore, the subject of public interest. It is necessary to obtain judicial recognition of the right of such a motion picture newspaper or magazine to publish actual and true photographs of events of the daily news and of the persons who participate in the events which are a part of the daily news. We believe the screen is hedged about with the same safeguards that the constitution of the United States throws around the press, and that to abridge one would be to abridge the other. The Universal has fought many a hard fight for the freedom of the screen and in the present instance is forced to join issue with Mrs. Humiston. We do so with sincere motives and with all respect for Mrs. Humiston. CARL LAEMMLE, President, Universal Film Manufacturing Company. This statement from the Universal Film Com- pany's head explains the concern's side of the matter and exemplifies how easily a film company can be accused of giving offense where no offense was intended. EXHIBITORS HERALD 32 [ JUNK PAPER INJURES BUSINESS ON BIG PICTURES, SAYS SPITZER, GENERAL MANAGER OF KING-BEE j "What's the paper like?" is one of the first questions the state rights buyer asks of the man who wants him to take his pictures. Let us suppose it to be a $100,000 feature with a Broadway star. "What's the paper like?" Or a comedy. The same question. The state rights buyer knows that the measure of the impression made by the paper on an exhibitor is the measure of the picture's pull- ing power, or at any rate largely so. It is chiefly the paper which gets an audience together for the first time. Spitzer of Contrary Opinion Does the exhibitor attach the same absolute and rela- tive importance to the paper as the state rights buyer? Most persons would say that he does, but Nat H. Spitzer, vice president and general manager of the King-Bee Films Corporation, is of a contrary opinion. "The exhibitor," says Mr. Spitzer, "too frequently allows himself to be misled in this important matter. He slurs over the question of the paper. He does not put out fresh, bright paper with every picture he books. "Undoubtedly, mounted paper, for that is where the trouble originates, is not essential; it is not even advisable! You see, it gets dirtier and dirtier with each booking. Dirty paper prejudices a picture, because it repels the public. Mounted paper is a great convenience if it is kept clean and shown clean. But it rarely is, unfortunately, except on first runs. Duty Should Oblige Clean Paper "His duty to the public should oblige the exhibitor to assure that the paper is always clean and fresh and has not before been publicly exhibited. He should exert as much care in the selection of his paper as of his films and the interior equipment of his theater. Small town exhibitors are peculiarly careless in this respect and it is to them I am mainly addressing this w arning. "If paper is mistreated so as to unfavorably affect the attitude of the public towards the picture it should not be used at all. In recent years the paper for motion pictures has become artistic as well as striking and it seems to me a pit}- that it should so frequently he shown in a dirty and delapidated state. It is bad business for the picture." BEAUTIFUL CALIFORNIA SCENERY IS USED TO REPRESENT GARDEN OF EDEN IN CORONA'S "CURSE OF EVE" FILM Scenic places of southern California, particularly in the canyons of the Sierra Madre Mountains and on Santa Cruz Island, were the locations for the pictorially beau- tiful prologue which introduces the story of "The Curse of Eve," the multiple-reel picture now under production by the Corona Cinema Company of Los Angeles. The prologue, which depicts the creation of the world and the incidents of the Garden of Eden, taken from the biblical narrative, is but a minor portion of the film. The makers of the picture spent nearly as much time in producing this introductory part of the film as they did on the story itself, which features Enid Markey as the modern Eve, the girl of the story. , In order to secure the locations which would best represent the beauties of the Garden of Eden, the Corona Company, including General Manager Keerl, Director Frank Beal and the cameraman, William C. Thompson, made trips through a great deal of the mountainous re- gion of the southern part of the state, as well as visit- ing most of the islands in the channel group off the coast of southern California. NORMA TALMADGE PICKS NOTABLE CAST TO SUPPORT HER IN NEW FILM PRODUCTION, "THE MOTH" Norma Talmadge has selected a notable cast to sup- port her in her newest film, "The Moth," a play said to rival "Poppy," her most recent success. Opposite her in her forthcoming production will appea Eugene O'Brien, who has won success on the stage in support of Margaret Illington, Ethel Barrymore, Kyrle Bellew, Irene Fenwick, Frances Starr and Elsie Janis, am in the films has played with Clara Kimball Young and Olga Petrova as well as with Miss Talmadge. Donald Hall is another member of the "Poppy" cast who will appear in "The Moth." Mr. Hall has appeared in a number of Vitagraph pictures and also upon the speaking stage in musical comedy. Among the feminine members of Miss Talmadge's staff are Maud Allen and Virginia Dare, both from the speaking stage, Miss Allen having appeared with Mar- jorie Rambeau in "Cheating Cheaters" and with William Gillette, George Cohan and Irene Fenwick. Hassard Short has been cast in the role of the prof- ligate husband, and this is his first appearance upon the screen. He appeared with Laurette Taylor in "Peg o' My Heart" during its long run, and has appeared with Henry Miller, Sir Herbert Beerbohm Tree, Mary Mannering and William H. Crane. Adolph Menjou, a Cleveland boy, is another member of Miss Talmadge's company, while Frank Kingdon will portray the Moth's father and Robert Vivian will appear as her tutor. Two youthful players who will also play an impor- tant part in the production are Kenneth Worms and Aida Armand. SENG ISSUES TWENTY-PAGE AD BOOK AND WILL DISTRIBUTE HOUSE ORGAN TO AID EXPLOITATION OF "PARENTAGE" What, is considered an innovation for state rights dis- tributors in the way of advertising is being distributed by Frank J. Seng, in conjunction with his exhibitors' cam- paign on Hobart Henley's thought film based on real life, "Parentage." Besides getting out a 20-page ad book, to be used by exhibitors for their local advertising and publicity, Mr. Seng has in preparation a house organ which will b<" - issued every two weeks. The house organ is designed to benefit the exhibitor in bringing to his attention new ideas of different exhibitors along with news, views and money- - making ideas which will be of real service to him in pre- sentation. While in the past it has been the custom as soon as territory was sold to forget the state rights buyer and exhibitor, Mr. Seng's idea is to aid in exploiting films after he has placed them. Another phase of Mr. Seng's campaign, which will greatly aid exhibitors, will be aid in conjunction with the openings at the Rialto Theater, New York, on July 8 and the Colonial Theater, Chicago, July 15, where the billboard campaign will continue for some time after the close of the showings in these cities, and4 • World Film Corporation Y% Quotations July 3, 1917 Asked 70 100 100 28 18 24 72 25 25 w 2% This department will furnish on request, such statistics as are available concerning the above or other motion picture stocks, providing such request does not call for an expression of opinion concern- ing the policy of the companies or the future prices of the stocks. J. B. SARDY & CO. Film Stocks Bonds Investments 131 South La Salle Street Telephone Majestic 7640 :: Chicago, Illinois OFFICIAL CUT-OUTS MADE BY THE CHICAGO BOARD OF CENSORS Big U, "The Mysterious Outlaw" — Cut out all detail of prisoner's escape from jail, to include attack on guard, changing clothes, and outlaw jumping from wall. Two scenes of outlaw forcing man to exchange clothes at point of gun. Outlaw stealing horse. Shooting of outlaw. Seng, "Parentage" — Reel 1, cut out scene of nude baby in which sex is shown. Reel 5, cut out scene in which man makes arrange- ment with waiter for room above. Reel 5, cut out vision scene of man and girl in bedroom. Kay Bee, "The Clodhopper" — Reel 3, cut out stamped postcard. Vitagraph, "The Maelstrom" — Reel 1, cut out slugging of man and stealing papers. Reel 3, two scenes of binding man. Reel 5, cut out shooting man from opium bunk. Rifling safe. Shooting old man in memory scene. Bison, "Lone Larry" — Reel 1, cut out seven hold-up scenes, leaving the eighth. Reel 2. cut out all hold-up scenes. Cut out adjusting noose around man's neck and all scenes of pulling on rope. Schiller. "The Dishonor System" — Chaplin wiggling back ; Chap- lin thumbing nose. Famous Players, "Her Better Self" — Two scenes of girl walking away with man and arrest of girl; subtitle, "I left the town in dis- grace" ; stabbing in suicide scene and vision of same. Universal, "The Voice on the Wire," No. 11 — Subtitles, "Doomed to die at midnight," etc.; "In spite of all efforts to save them," etc.; "Shirley, you are clever, but we shall get Welsh at midnight"; "Shirley is at Duval's house. He knows too much — he must die to- night"; "Shirley must die by your hand"; "I must go to Duval's to kill Shirley" ; Jwo holdup scenes in restaurant. Imp, "The Case of Dr. Standing" — Doping drink. American, "The Serpent's Tooth" — Adult only permit. Reel 1, first view of woman in very low cut gown and two near views of same. Reel 3, subtitle: "You make her use it. It's a ground for divorce in this state" ; man putting drug into medicine. Reel 4, subtitle : "You say you couldn't get any more. I have been more successful." Reel 5, subtitle: "Your damned lover is a liar," etc.; "It's the drug that loves you — the drug I've fed her night and day"; choking wife and knocking her down. Bison, "Lone Larry" — Seven hold-up scenes in reel 1 ; reel 2, two hold-ups. Adjusting noose around man's neck and all scenes pulling rope. Kalem, Day Out of Jail" — Theft of money. Pathe, "Down Where the Limburger Blows" — Action of thumbing nose. Frohman, "God's Man" — Opium den "scenes. Shorten kiss, and Apache dance. Subtitle : "Girls are fools to slave in factories," etc. Shooting outside of cabin. r I SCI \ her unknown eastern home, she ?cides to pose as a socially awkward rpossibility. Morton and his culti- ited friends fall victims to the de- ;ption, but Joyce secures true hap- mess through her prank. FOX "Two Little Imps" — July 15 (five- eel Fox comedy-drama, with Kather- ie and Jane Lee).— Jane and Kath- rine are having a delightful time at the seashore resort when their mother is called to town. Uncle Billy is sent to take care of the youngsters. On the way he meets Betty Murray and falls in love with her. Every time Billy and Betty are together the youngsters get into new escapades and have the hotel in constant turmoil. Through Katherine, Betty's father and prodigal brother are reunited and Bet- ty and Billy become engaged. "Bing! Bang!"— July 9 (two-reel Fox comedy, with Charles Conklin). — Conklin takes his girl out for a motorped ride. They then go to a department store where Conklin spends all sorts of money. From the store they go to the country club. The floorwalker steals money from the store and goes to the country club also. Policemen with the owner of the store and janitors all set out in pursuit of the thief, When the police arrive at the club the thief falls from a roof into the waiting patrol wagon and Conklin wiris the girl. FAIRMOUNT "Hate" — (seven reel state rights fea- ture with Adelaide Holland and Mor- gan Jones). — The betrayal of the mother by the man she loves, instills into her young son the pre-natal germ of hate. This hatred influences the entire life of the young man and un- derworld politics plays an important part in his life. PATHE "The Woman in White" — July 1 (five-reel Thanhouser drama, with Florence La Badie). — Laura Fairle marries Sir Percival Glyde on her father's last request. Shortly after their marriage Ann Catherick, known as the woman in white, and who re- sembles Laura very much, comes to her and tells her of Glyde's past. Laura is very unhappy. Marian, her half sister learns from Laura the true state of affairs and decides to keep her eye on Sir Percival. Through the efforts of Marion Laura is saved from an unhappy fate. "It Happened to Adele" — July 8 (five-reel Thanhouser drama, with Gladys Leslie). — Adele, a child of the tenements and a great believer in romance, becoms a chorus girl. She meets Vincent Harvey, an embryonic opera composer. Vincent writes an opera and asks Adele to play in it. Adele takes the opera to Horton, a broker who had befriended her, ana asks him to produce it. Horton con- sents and the opera becomes popular. Adele and Vincent become engaged. One day fire breaks out and Vincent, knowing the opera score is on Adele's table, rushes to get it forgetting all about Adele. Horton arrives in time to take Adele from the burning build- ing. TRIANGLE "A Strange Transgressor" — July 8 (five-reel Triangle drama with Louise Glaum). — Lola Montrose loves John Hampton and in her love for him she casts aside all conventionalities. Then the day comes when John tells Lola that he has grown tired of her and is to marry a woman of his own class. Lola pleads with him to marry her for the sake of their son, but he re- fuses. Through the son, Lola wreaks vengeance on Hampton. "Time Locks and Diamonds" — July 8 (five-reel Triangle drama, with Wil- liam Desmond). — "Silver Jim" Far- relis, an international crook, is known from New York to Rome as one of the most clever diamond thieves. With the graduation of his sister Marjory from a convent, Jim decides to give up his life of cunning. Shortly after Marjory's arrival, Jim learns that one of his partners has been caught and the opportunity for Jim to "turn his last trick" presents itself. After a series of adventures which cause him to use all his old cunning as a master mind, Jim is able to preserve his sis- ter's happiness and keep out of the clutches of the international police. VITAGRAPH "Caste" — July 2 (five-reel Vitagraph drama, with Peggy Hyland and Sir John Hare). — The Marquise D'Alroy allowed her son, Captain D'Alroy to know little about her. As a conse- quence the boy holds her in awe and on her occasional visits to the captain she always impresses him with his social prestige. Captain loves Esther Eccles, a dancer at the Gaiety. Esther is a wholesome, dainty girl, untainted by her theatrical environment. The captain knows that the marquise would never approve of the match so he never confides his love. But he wins Esther. 36 EXHIBITORS HERALD NOTABLE EXHIBITORS AND BIG CROWDS SEE MAE MARSH IN BIG CIRCUS SCENES OF FILM Big Tent Show and Village with 3,000 People Used in Goldwyn Production Under Way at Fort Lee Studios WORLD "The Brand of Satan"— July 9 (five- reel World drama, with Montagu Love). — Jacques Cordet, the prosecut- ing attorney, is anxious to bring to justice a notorious thief, who is known as "The Stranglcr." Jacques is sub- ject to severe headaches and during the period of a headache he assumes another personality, that of Lazard, "The Strangler." In the personality of Jacques he loves Natalia Despard, the daughter of a former lover of his mother's. As Lazard lie loves Marie, daughter of a toy maker. Dr. Despard informs Jacques that he is the victim of a dual personality. Jacques has sentenced Manuel, his father, to die for the murder of the Despard butler. He then realizes that he is guilty, but his mother tells Jacques how Manuel had committed even a bigger crime and so Jacques lets Manuel die. Jacques is the vic- tim of a bomb explosion and is taken to the hospital. Here an operation is performed, the pressure removed from his brain and he becomes normal. When he is fully recovered Jacques and Xatalia are married. ICHANGES oFtHEWEEk! L. L. Pennybaker, formerly book- keeper of the New Orleans branch of the Mutual Film Corporation, has been appointed manager of the ex- change, succeeding E. L. Rife, who resigned June 16. The magnetism of Mac Marsh that makes people throughout the world go to see her in motion pictures proves to be equally powerful in the studios over in Fort Lee, for hun- dreds of notables have visited the studios to watch her work in a big production now nearing completion. Three Thousand in Circus Scenes For the past week more than 3,000 persons have worked day and night in the circus scenes for what is thus far the most pretentious of all the Gold- wyn productions. In the taking of these scenes Goldwyn not only took over an entire circus, with all of its employees, from staken.en to side- shows and "concessions," but em- ployed about 2,000 extras and citizens of Fort Lee. A village has been constructed, and through the streets of this village, by day and by night for a week, the cir- cus caravan has wended its way, with lions roaring and \\;ith elephants pushing the animal cages over the rough spots in the roads. None of the so-called "night stuff" of a circus has been faked by daylight, as is pos- sible in cinema photography. If the plot called for night scenes, the work was done at night. Exhibitors Watch Work News of the taking of these scenes crossed the Hudson quickly and at- tracted a gallery of visitors. Among the important personages of the film world attracted to the Goldwyn stu- dios to watch Mae Marsh working in these scenes were: Marcus Loew, the New York picture magnate who owns a hundred or more theaters; Robert Lieber of Indianapolis, owner of the Circle theater in that city; T. L. Tally, the wealthy Los Angeles owner of picture theaters; John H. Kunsky of Detroit, who has a chain of ten big houses, including the two greatest cinema edifices in Michigan's first city; Nathan Gordon, owner of im- portant theaters in Boston, Lynn, Worcester, Rochester and elsewhere. Theatrical circles were represent- ed by A. H. Woods, the producer, and Kenneth Macgowan, one of the best-known of the younger writers on the stage and screen. Mae Marsh's working schedule is filled to overflowing. She will com- plete her present picture Thursday night, July 12, or the day following, and will leave for Chicago on Friday afternoon, July 13, to attend the opening of the Exhibitors' League Exposition at the Coliseum on Sat- urday. This picture, incidentally, will be exhibited two days later at a trade showing of the Goldwyn pro- ductions in Chicago. Alice MacChesney, who played in- genue roles with Essanay, has joined Metro company. S. W. Hatch, former exchange man- ager of Cincinnati, has been made branch manager of George Klcine's K-E-S-E branch at Cincinnati. Charles T. Dazey has severed con- nections with the Lasky Company and moved to Santa Barbara, where he will write scenarios for the Ameri- can Film Company. Mr. Dazey is the author of "Manhattan Madness," in which Douglas Fairbanks starred, as well as "Wolf Lowry," William S. Hart's vehicle. Toronto, Out. — Phillip Kaufman has been made general manager of the Monarch Film Company; Sammy Glazier, formerly a Monarch sales- man, has been made Toronto man- ager, and I. Soskin has been appointed manager of the Famous Players Com- pany to replace Mr. Kaufman. FRANK HALL TO TOUR WEST IN SURVEY OF STATE RIGHTS FIELD Will Arrange with Number of Ex- changes for Handling of Big Feature Film To gain first-hand information as to the condition of the state rights field, and especially what effect war developments have had on the indus- try in the West, Frank Hall, direct- ing head of Frank Hall Productions, Inc., is planning a country-wide trip in the interest of Edgar Lewis' pro- duction "The Bar Sinister" and "Her Fighting Chance," the A. H. Jacobs Photoplays, Inc., special feature star- ring Jane Grey. Mr. Hall also will arrange with a number of the leading exchanges of the Middle West to dis- tribute his features in that territory. L-KO COMEDIES FOR. MID-SUMMER ARE UNDER WAY AT COAST J. G. Blystone and Force Making Series of Two-Reelers for Universal Program Director-General J. G. Blystone and his force of producers at Hollywood, Cal., are making a series of two-reel L-Ko comedies for mid-summer dis- tribution through Universal. Noel Smith has completed "Surf Scandal" with Dan Russell, Gladys Yarden and Lucille Hutton featured, and Dick Smith is directing a lively comedy entitled "The Sign of the Cucumber," with Bob McKenzie, Eva Novak and Chester Ryckman. "Blackboard and Blackmail" is a Phil Dunham feature which Vin Moore has completed, with Myrtle Sterling sharing the comedy honors. EXHIBITORS HERALD 37 By "MAC" J feil, manager of the Castle s some exponent of pub- Iging by the number ol nouncement cards he has I various points of vantage, ig the presentation of the ng Douglas Fairbanks film Wild and Woolly." i Weinshenker, well known libitors, has become a mem- ic sales department of the Selznick productions, Inc., :o. cresting oriental film, "Reel hina'' will be the bill of en- nt for the "high-brows" of for a three day run at the Theater, F. H. McMillan an- Apropos, Dr. Sam Atkinson, of the theater, will lecture having had the fortune to d for many months among of this ancient country. & Forbes, of the Plaisancc Thursday, June 28, turned e oyer to the Ladies' Auxil- jfhe West Suburban Hospital, li'em an especially selected film. He Warde in "Fires of Youth." p ceeds of the evening were II) the fund to maintain the fe section of this hospital. nKimball Young, enhanced the jdmess of the Hotel Blackstone h beauty during a visit to Chi- tl week of June 24. JC.Volf, brother of Nat and Joe , ntil recently associated with il; department of the Universal cston, Texas, has joined the Vhce Corps of the U. S. army ri at Fort Wilson, Texas. i Brockell, manager of the lo- c wyn branch, started attending 'fiess with great speed July 2, ie Goldwyn suite opened on |d floor of the Orpheum Thc- E tiding. "an Ronkel, manager of the > 1 Exchange, has joined the isrgy squad," having annexed IWinton Six for diversion. Be - Ike, old top, where you leave i seem to have a fondness for in's cars. >' D. Scott, eastern division r of the K-E-S-E branch returned to Chicago the week of June 25, completing an extended trip covering all the George Kleine branches throughout the eastern ter- ritory. H. D. Graham, manager of' the Minneapolis branch, paid the home office a visit enroute for Minneapolis after attending the Iowa Exhibitors' convention at Des Moines. He stated general business in the Northwest is exceptionally good. OUR PLATFORM "There is but one course to take if the exhibitors' organiza- tion is ever to attain its right- ful place in the industry: there must be a thorough house- cleaning of men and methods and the old parasitical system of making the league a poach- ing ground for a few selfish individuals must be forever abandoned." —From HERALD editorial, May 19, 1917. LYDA BORELLI, EUROPEAN TRAGEDIENNE, TO BE SEEN ON AMERICAN SCREEN IN "ROBESPIERRE" Export and Import Film Company's Seven-Reel State Rights Drama Has Powerful Story with Foremost Continental Player and All-Star Cast Lyda Borelli, said to be the fore- most tragedienne of Europe, heads the cast of the Export & Import Film Company's seven-reel state rights spectacle, "Robespierre." The charm- ing actress is the chief luminary in a company of stars of international repute, including Novelli and Raoul Fahiani. Reveal Name on Queries It was the intention of the Export & Import Company to issue "Robes- pierre" without special reference to the cast, preferring to let the public recognize the famous actress, but in- quiries from those who viewed the film asking whether it is the same Borelli whom they had seen in Cines productions compelled them to an- nounce the fact. Lyda Borelli appears as the Mar- chioness de Fontenay in "Robes- pierre," whose love affair with the my- sterious "Unseizable" eventually brings about the overthrow of the dictator Robespierre. In a series of scenes she first plays the noblewoman who leads the idle society folk on their careless way to destruction at the hands of the mob, and then comes a change in her life that transforms her into an intriguing factor in the momentous affairs of the French na- tional crisis. To save her lover she plays her woman's wit against the brains of the keenest men in the gov- ernment. Plans to Popularize Star Ben Blumenthal, head of the Ex- port & Import Film Company, an- nounces that he has plans with regard to Lvda Borelli's future before the American public which will place her on the same footing here that she has already attained in Europe with pic- ture patrons. HELEN HOLMES COMPANY MAKES FIRST EPISODE OF NEW RAIL SERIAL The Helen Holmes company un- der the direction of J. P. McGowan, this week completed the first episoae of the latest Signal Serial, "The Lost Express," and began the production of "The Destroyed Document," sec- ond of the chapters of the photonovel. As in the preceding installment, Miss Holmes is supported in this by a cast including Leo D. ^Maloney, Thomas G. Lingham. William Brun- ton, W. A. Behrens, Edward Hearn, Andrew Waldron and a number ot other well known photoplayers now with the Signal. The story hinges about the myster- ious destruction of a document which is vital to the success of operations of a crowd of men. They sit around a table in a compartment of a train. On the table lies the paper. As they are discussing it, they suddenly re- alize that it has been mysteriously de- stroyed. No one has entered the com- partment, the window is closed and there is nobody near enough to have reached the paper. Yet it lies there totally destroyed save for a few tiny bits that have fluttered to the floor. Attend the Chicago Convention — make the voice of square-deal- ing heard upon the floor of that assembly. 38 EXHIBITORS HERALD HORSLEY TO PUBLISH CRANE WILBUR FILM FEATURES ON ART DRAMAS, INC., PROGRAM "Eye of Evil," "Third Generation" and "Unto the End" Are First Pictures Scheduled to Be Issued Soon; Picked Concern for Its Fairness After long and careful consideration of all the film distributing organiza- tions in the field, David Horsley has selected the Art Dramas, Inc., pro- gram as the medium for publishing his Crane Wilbur special features. The Crane Wilbur features, several of which are already completed, will be placed on the Art Dramas program in the near future. The initial pic- tures of the series are entitled "Eye of Evil," " "Third Generation" and "Unto the End." These were directed by Lorimer Johnson, a producer of comprehensive experience. The Crane Wilbur features are all of the stand- ard five-reel length. Date to Be Given Soon The exact date on which Crane Wilbur will make his debut on the Art Dramas program will be announced shortly. It is also announced that a series of western dramas starring this popu- lar player is in preparation. These will be of a new kind and aimed to satisfy a good demand, for western productions have been so scarce of late as to be something of a novelty. Mr. Horsley, in a statement to the papers, thus expressed his reasons for selecting Art Dramas program as the most desirable distributing medium for his Crane Wilbur productions. "After exhaustive study of issuing conditions and policies, I have se- lected the Art Dramas program to handle my Crane Wilbur features, be- cause the principles on which that or- ganization is founded are the fairest to both producer and exhibitor. Art Dramas, Inc., has been successful be- cause its contributing producers have practiced intensive production meth- ods, and through a centralization of effort have achieved highly satisfac- tory results for manufacturer, distrib- utor, and exhibitor alike. Policy of Fairness "This policy of fairness to both pro- ducer and exhibitor has brought Art Dramas a wide following all over the United States, and I doubt if there is another organization in existence which is so advantageous to all con- cerned. "I have been watching the Art Dramas program very keenly since it was founded six months ago, as I was interested in seeing whether or not the policies it advocated were working policies. Time has proven that they are, and exhibitors have flocked to en- dorse them. There is now, of course, no question of the program's success." Horsley a Film Veteran Mr. Horsley is a veteran in the mo- tion picture industry, having been one of the first successful independent producers. His studios in Los An- geles now are among the largest in the country. He has been active in every movement to better conditions in the industry, and is one of the rec- ognized leaders of the businesi was one of the strongest oppom the Patents Company and fou; so-called "trust." It is due lar| his efforts that motion picture! industry have attained their prosperity. That he has selected tl Dramas program as his issuii dium is considered by Harry Rai president of the company, to b( final and convincing proof of Tightness of the ideals on which organization is built. EXPENSES CAUSE CANADIAN COMPAN TO SUSPEND WOF National Features at Trento Ont., Uses Up Capital in Payroll Toronto, Ont. — The Canadian tional Features has discontinued eration in its studio at Trenton, C according to a recent announcem The company started work on f first picture in March and was to obtain the services of Margui Snow, Holbrook Blinn. Barry 0' and other stars. Production' 1 along smoothly until the payroll operating expenses consumed capital of the company. One by the actors and employes packed bags and left Trenton. It is urj stood, however, that plans are air under way for reorganization of company on a firmer foundation MARJORIE RAMBEAU IN THREE SCENES FROM "MARY MORELAND" In this Film Marjorie Rambeau, the Stage Favorite, Is Given a Wide Opportunity for the Display of Her Emotional Talent. (Pow ell-J * ■calendar of feature releases ARTCRAFT PICTURES i 1 — "Broadway Jones," five reels, with Georee Cohan. I 15 — "In Again — Out Again," five reels, with Douglas Fairbanks. I— "A Romance of the Redwoods," five reels, with Mary Pickford. [—"Wild and Woolly," five reels, with Douglas Fairbanks. l-"The Little American," six reels, with Mary Pickford. ART DRAMAS, INC. 17 — Apollo, "The Mystic Hour," five reels. 24 — Van Dyke, "Song of Sixpence," five reels. 1 31 — U. S., "House of Cards," five reels. 11 — Van Dyke, "A Mute Appeal," five reels. 18 — Apollo, "The Golden God," five reels. 25— Erbograph, "The Road Between," five reels. 2 — U. S., "The Peddler," five reels. 9 — Van Dyke. "Miss Deception," five reels. 16 — Apollo, "When You and I Were Young," five reels. BLUEBIRD PHOTOPLAYS The Clock," five reels, with Franklin Farnum and Agnes Vernon. 'Little Miss Nobody," five reels, with Violet Mersereau. Treason," five reels, with Allen Holubar and Joseph Girrard. The Flashlight Girl," five reels, with Dorothy Phillips. 'Southern Justice," five reels, with Myrtle Gonzalez and George Hernandez. 'Bringing Father Home," five reels, with Franklyn Farnum. 'A Doll's House," five reels, with Dorothy Phillips. "A Little Orphan," five reels, with Ella Hall. 'A Kentucky Cinderella," with Ruth Clifford and Rupert Julian. 'Fires of Rebellion," five reels, with Dorothy Phillips. 'The Car of Chance," five reels, with Franklyn Farnum. 'The Greater Law," five reels, with Myrtle Gonzales and George Hernandez. 'The Rescue," five reels, with Dorothy Phillips. BUTTERFLY PHOTOPLAYS 'Like Wildfire," five reels, with Herbert Rawlinson and Neva Gerber. 'Money Madness," five reels, with Mary MacLaren. "The Circus of Life," five reels, with Zoe Rae. "The Fire of Youth." five reels, with Jack Mulhall. 'Man and Beast," five reels, with Eileen Sedgwick. 'The Plow Woman," five reels. 'The Reed Case," five reels, with Allen Holubar and Louise Lovely. FOX FILM CORPORATION 'A Small Town Girl," five reels, with June Caprice. 'The Book Agent," five reels, with George Walsh. 'Heart and Soul," five reels, with Theda Bara. 'The Final Payment," five reels, with Nance O'Neil. 'The Silent Lie," five reels, with R. A. Walsh. "The Slave," five reels, with Valeska Suratt. "The Broadway Sport," five reels, with Stuart Holmes. 'Wrath of Love," five reels, with Virginia Pearson. "Some Boy," five reels, with George Walsh. 'When a Man Sees Red," five reels, with William Farnum. 'The Siren," five reels, with Valeska Suratt. 'The Innocent Sinner," five reels, with Miriam Cooper. 'Two Little Imps," five reels, with Katherine and Jane Lee. 'To Honor and Obey," five reels, with Gladys Brockwell. FOX FILM COMEDIES "The Film Spoilers," two reels, with Charles Conklin. 'His Love Fight," two reels, with Hank Mann. "An Aerial Joy Ride," two reels, with Ray Griffith. 7 — "His Smashing Career," two reels, with Billie Ritchie- 14 — "A Roman Cowboy," two reels, with Tom Mix. 21 — "His Bomb Policy," two reels, with Charles Conklin. 28 — "Suds of Love," two reels, with Hank Mann. KLEINE-EDISON-SELIG-ESSANAY 30 — Selig, "The Danger Trail," five reels, with H. B. Warne? and Violet Heming. 7 — Essanay, "The Saint's Adventure," five reels, with Henry B. Walthal and Mary Charleson. 14 — Selig, "The Lad and the Lion," five reels, with Vivian Reed and George Fawcett. 21 — Essanay, "Night Workers," five reels, with Marguerite Clayton. 28 — Edison, "The Telltale Step," five reels, with Shirley Mason. 4 — Selig, "The Mystery of No. 47," five reels, with Ralph Herz. 11 — Essanay, "Filling His Own Shoes," five reels, with Bryant Washburn. : 18 — Essanay, "Land of Long Shadows," five reels, with Jack Gardner. 25 — Edison, "The Ghost of Old Morro," five reels, with Mabel Trunnelle and Robert Conness. 2 — Essanay. "The Man Who Was Afraid," five reels, with Bryant Washburn. 9 — Ediest and Sunshine," five reels. * a Song at Twilight," five reels. ,. EBONY FILM CORPORATION COMEDIES iWrBlackhand Waitah Man," one reel. !"*': Johnson and the Rabbit's Foot," one reel. E. I. S. MOTION PICTURE CORPORATION rper 44," five reels, with George Soule Spencer and June Dave E. & R. JUNGLE FILMS COMEDIES .jlipvered," one reel. :>leon's Night Out," one reel. Vrn Jones Went Wrong," one reel. ■ is Brides," one reel. < I Play," one reel. Jle Rats." one reel. ■ n the Clock Went Cuckoo," one reel. ENLIGHTENMENT PHOTOPLAY CORPORATION "Enlighten Thy Daughter," seven reels. ESKAY HARRIS FEATURE FILM COMPANY "Alice in Wonderland," six reels. EUGENIC FILM COMPANY "BIRTH," six reels. EUROPEAN FILM COMPANY "Fighting for Verdun." five reels. EXCLUSIVE FEATURE FILM CORPORATION "Where Is My Father?" seven reels. FAIRMOUNT FILM CORPORATION "Hate," seven reels. J. W. FARNHAM "The Awakening of Bess Norton," five reels. "Race Suicide," six reels. FIRST NATIONAL EXHIBITORS' CIRCUIT, INC. "On Trial," nine reels, with Sydney Ainsworth. FLORA FINCH FILM CORPORATION "War Brides," C, two reels, with Flora Finch. FRIEDER FILM CORPORATION "A Bit of Heaven," five reels, with Mary Louise. FRIEDMAN ENTERPRISES, INC. "A Mormon Maid," six reels, with Mae Murray. FROHMAN AMUSEMENT CORPORATION "God's Man," nine reels, with H. B. Warner. GOLD MEDAL PHOTOPLAYS "The Web of Life," five reels, with James Cruz. GRAND FEATURE FILM COMPANY "Rex Beach on the Spanish Main," five reels. "Rex Beach in Pirate Haunts," five reels. "Rex Beach in Footsteps of Capt. Kidd," five reels. GRAPHIC FILM COMPANY "The Woman and the Beast," five reels. D. W. GRIFFITH "The Birth of a Nation," nine reels, with H. B. Walthal. "Intolerance," nine reels, with Mae Marsh. HANOVER FILM COMPANY "Maciste," six reels. "How Uncle Sam Prepares," four reels. HARPER FILM CORPORATION "Civilization," ten reels. HAWK FILM CORPORATION "Monster of Fate," five reels. EDUCATIONAL FILM COMPANY "The Valley of the Hoh," one reel. "The Sheep of Chelan." one reel. "High, Low and the Game," one reel "The Mysteries of Crystallization," one reel. "The Living Book of Nature," one reel. "Seren of Index," one reel. "The Orang Outang," one reel. EFFANGE FILM COMPANY "The Marriage Bond," five reels, with Nat Goodwin. FRANK HALL PRODUCTIONS "The Bar Sinister," nine reels. "Her Fighting Chance," five parts, with Jane Grey. HILLER AND WILK "The Battle of Gettysburg." "Wrath of the Gods." HOWL COMEDIES "Balloonatics." "Automaniacs." "Neptune's Naughty Daughter." IVAN FILM PRODUCTIONS "Two Men and a Woman," with James Morrison, five reels. "One Law for Both," twelve reels, with Leah Baird. JUVENILE FILM COMPANY "The World War in Kidland," one reel. "A Chip Off the Old Block," one reel. "Chip's Elopement," one reel. "Chip's Backyard Barnstormers," two reels. "Chip's Rival," one reel. "For Sale — A Daddy," one reel. "Chip's Carma," two reels. "Chip's Movie Company," one reel. KEEN CARTOON CORPORATION COMEDY CARTOONS "Mose Is Cured," half reel. "The Old Forty-Niner," half reel. Jeb Jenkins, the Village Genius," half reel. Jerry McDub Loses His Job," half reel. 'Henry W. Zippy Buys a Pet Dog," half reel. "Zoo- Illogical Studies," half reel. "A Dangerous Girl," half reel. "Dr. Zippy Opens a Sanitorium," half reel. "The Fighting Blcod of Jerry McDub," half reel. KLOTZ AND STREIMER, INC. "Whither Thou Goest," five reels, with Orrin Johnson and Rhea Mitchell. KULEE FEATURES "Germany on the Firing Line," five reels. "France on the Firing Line," six reels. "The Unborn," five reels. LEA-BEL COMPANY "Modern Mother Goose," five reels. "Snow White," four reels. "Jimmie Gets the Pennant," Mo-Toy comedy. "Out in the Rain," Mo-Toy comedy. THE LINCOLN CYCLE "The Spirit Man," two reels. "The Physical Man," two reels. 42 EXHIBITORS HERALD "The Lincoln Man," two reels. "Old Abe," two reels. "At the Slave Auction," two reels. "The President's Answer," two reels. „, C. POST MASON ENTERPRISES The Wonder City of the World." MASTER DRAMA FEATURES, INC. "Who's Your Neighbor?" seven reels, with Christine Mayo. MILO COMEDIES "Great Danbury Fair," one reel. "A Knot That Is Not," one reel. "Never Again," one reel. "The Devil In Again," one reel. "Gooseburg Elopement," one reel. MONITOR FILM COMPANY COMEDIES "The House of a Thousand Spooks," one reel. "Those False Teeth," one reel. "Robinson Crusoe," one reel. "How Levi Fooled the Folks," one reel. "Dear Old Dad," one reel. "The Ghost of Mooredown Manor," one reel. MORAL UPLIFT SOCIETY OF AMERICA "It May Be Your Daughter," five reels. B. S. MOSS "The Power of Evil," five reels. "The Girl Who Doesn't Know," five reels. PARAGON FILM COMPANY "The Whip," eight reels. PATRIOT FILM CORPORATION "How Britain Prepared," eight reels. PIONEER FEATURE FILM CORPORATION "The Soul of a Child," five reels. PRIVATE FEATURE FILMS "Ignorance," six reels. RAY COMEDIES "Casey's Servants," two reels. "Casey the White Wing," two reels. SHERIOTT PICTURES CORPORATION "The Black Stork," five reels. SHERMAN ELLIOTT. INC. "The Crisis," seven reels. SIGNET FILM CORPORATION "The Masque of Life," seven reels. FRED H. SOLOMON "The Downfall of a Mayor," eight reels, with Charles E. Sebastian. SUNBEAM MOTION PICTURE CORPORATION 'Somewhere in Georgia with Ty Cobb." six reels. SUNSHINE FILM PRODUCING COMPANY "What the World Should Know," five reels. ..c ^ o SUNSHINE FILM CORPORATION S O S," six reels, with Richard Travers and William Buckley. SUPERIOR FILM COMPANY "The Faucet," five reels. "The Cowpuncher," six reels. TODAY FEATURE FILM CORPORATION "Today," with Florence Reed. TRIUMPH FILM COMPANY "The Libertine," six reels. ULTRA PICTURES CORPORATION "The Woman Who Dared," seven reels, with Beatriz Micheleaa. UNIVERSAL "Idle Wives," five reels. "Where Are My Children?" five reels. "Twenty Thousand Leagues Under the Sea," ten reels. "People vs. John Doe," five reels. "Robinson Crusoe," four reels. "Hell Morgan's Girl," five reels. VARIETY FILMS CORPORATION "My Country First," six reels. "The Pursuing Vengeance," five reels. "The Price of Her Soul," six reels, with Gladys Brockwell. WARNER BROTHERS "Are Passions Inherited?" five reels. EDWARD WARREN PRODUCTIONS "The Warfare of the Flesh," with Sheldon Lewis and Charlotte Ive» WHARTON BROTHERS, INC. "The Great White Trail." with Doris Kenyon. ELLA WHEELER WILCOX FILMS "Meg's Curse," two reels. "Lais When Young," two reels. "A Married Coquette," two reels. "Angel or Demon," two reels. "Lord Speak Again," two reels. "Divorced," two reels. WARRENTON PHOTOPLAYS FILM DISTRIBUTING CO. "The Bird's Christmas Carol," five reels. WILLIAMSON BROTHERS "The Submarine Eye." CALENDAR OF PROGRAM RELEASES GENERAL ESSANAY May 26 — Sundaying at Fairview, C.-D. 2,000 June 3 — The Quarantined Bridegroom, C.-D. 2,000 KALEM The Trapping of Two-Bit Tuttle, D 2,000 The Vanished Line Rider, D 2,000 The Man Hunt at San Remo, D 2,000 Bandits Beware, C _ 1,000 SEMG May 3 9 — The Framed Miniature, D 1,000 May 21 — The Return of Soapweed Scotty, D _ _ _ 2,000 Romance and Roses, C _ 1,000 Baseball at Mudville, C - 1,000 VITAGRAPH The Cop and the Anthem, C.-D 2,000 Vanity and Some Sables, C.-D...._ 2,000 MUTUAL CUB May 24 — Jerry Joins the Army, C 1,000 May 31 — Jerry's Masterstroke, C 1,000 June 7— There and Back, C 1,000 June 14 — Jerry's Getaway, C 1,000 GAUMONT June 7— Reel Life, Top _ 1,000 June 12 — -Mutual Tours Around the World, Tr 1,000 June 14 — Reel Life, Top. _ 1,000 LA SALLE COMEDIES May 21 — Chubby Inherits a Harem, C... 2,000 June 4 — The Flight That Failed, C 2,000 June 12— His Cannibal Wife, C 1,000 LONE STAR Apr. 16— The Cure, C _ 2,000 MARDEN COMEDIES Apr. 30 — Gladys' Day Dream 2,000 May 14 — When Betty Bets. C _ 2,000 May 28 — Patsy's Partner, C 1,000 MONMOUTH May 25 — Two Crooks and a Knave, No. 10 "Jimrnie Dale 7. 000 June 1 — A Rogue's Defeat, No. 11, "Jimmie Dale," D _._ 2,000 June 8 — Good for Evil, No. 12 "Jimmie Dale," D. _ _ 2,000 June 15 — The Man Higher Up, No. 13 "Jimmie Dale," D 2,000 MUTUAL May 23— Mutual Weekly, No. 125 1,000 May 30— Mutual Weekly, No. 126 1,000 June 6— Mutual Weekly, No. 127 1,000 June 13— Mutual Weekly, No. 128 _ 1,000 STRAND May 9 — The Great American Game, C. 1,000 May 16— Miss Trixie of the Follies, C._ 1,000 May 23— Two of a Kind, C.__ _ 1,000 May 30— Bluffing Father, C „ 1,000 SIGNAL May 28 — A Knotted Cord, No. 8 "The Railroad Raiders" 2,000 June 4 — A Leap for Life, No. 9 "The Railroad Raiders" 2,000 June 11 — A Watery Grave, No. 10 "The Railroad Raiders" 2,000 VOGUE May 12— A Vanquished Flirt, C _. 2,000 May 19 — Caught In the End, C _. 2,000 May 26 — Flirting with Danger, C 2,000 UNIVERSAL BIG U May 27— The Smashing Stroke, D 2,000 May 31— Defiance, D 1,000 June 24 — The Two-Gun Parson, C 1,000 BISON June 9— The Scrapper, D. 2,000 June 14 — The Honor of Men, D 2,000 GOLD SEAL May 22 — A 44-Caliber Mystery, D 3,000 May 29— The Stolen Actress, D „ 3,000 June 5 — The Almost Good Man, D 3,000 June 19— The Brand of Hate, D. 3,000 IMP May 11 — The Girl in the Garret, D 2,000 May 17— The Puzzle Woman, D 1,000 May 20— The Case of Doctor Standing, D _ 2.000 June 7 — Doomed, D - 1 June 10— The Hunted Man, D I JOKER May 26— The Boss of the Family, C 1 June 2 — Uneasy Money, C _ 1 June 9 — Simple Sapho, C. 1 June 23 — A Burglar's Bride, C 1 LAEMMLE May 26— Light of Love, D 1 June 9— The Missing Wallet, D 1 June 20 — Bartered Youth, D _ _ 1 L-KO May 23— Beach Nuts, C 1 May 30 — Roped Into Scandal, C. 2 June 6 — Dry Goods and Damp Deeds, C _ _ 2 June 20— Where Is My Che-ild, C _ 2 NESTOR May 21 — Moving Day, C. 1 May 28 — Tell Morgan's Girl, C f June 4 — Burglar by Request, C _ I June 18 — Jilted in Jail, C. _. 1$ POWERS May 13 — Such Is Life in South Algeria, i Tr _ _ ll May 27 — Navigation in China, Ed Split I June 3 — Perils of the Yangtze, Ed Split i June 10 — Superstitious China Split i June 24 — China's Wonderland Split a REX May 17— The Gift of the Fairies, C.-D... ljj May 24 — Unmasked, D IS June 3 — The Purple Scar, D 20 June 10 — Tacky Sue's Romance, D 21 June 21 — Helen Grayson's Strategy, D. 21 VICTOR May 31 — An Eight Cylinder Romance, C.-D _ _ June 1 — By Speshul Delivery, C.-D June 8— A Box of Tricks, C June 19— A Pirate Bold, C - June 21 — Puppy Love, C _ June 22 — She Married Her Husband, C.-D. EXHIBITORS HERALD 43 m: NJEWS OF EXHIBITORS ANDi EXCHANGES m: Ison Falls. X. Y. — Adolph Kohn who operated the land Theater here, has closed the house. The equip- s being moved to Troy, X. Y. iton. X. J. — Jacob Fabian, Abraham Fabian and H. Glass, owners of the Garden motion picture . have filed a certificate of dissolution. Baltimore, Md. — Harry W. Webb, president of the Parkway Theater, entertained Hiram Abrams, president of the Paramount Pictures Corporation; W. E. Smith, district manager, and R. E. Barron, manager of the Para- mount Washington exchange, at the Merchants Club here and plans were discussed concerning the presenta- tion of Paramount-Artcraft pictures at three large the- aters. HARRY A. SHERMAN BUYS "I BELIEVE" FILM FROM GEORGE LOANE TUCKER: TO MAKE IT FIRST N. Y. PRODUCTION Bon, X. Y. — W. W. Farnum. proprietor of the Park Her here, has purchased the effects of the Paramount- jle Theater in the old Zion Episcopal Church and osed it up. Samokiri. Pa. — George J. Higgins has opened the eled Majestic Theater, which was destroyed by fire :ly. Many changes and improvements for the con- ice of patrons have been made. ing, Xeb. — P. G. Armbust has acquired the Lyric r at Bridgeport which he will operate in connec- ith the Royal Theater here. i luffton, Ind. — Dwight Weaver has purchased the Star anyers, following the Broadway en- gagement. The reviews and press notices of 'Come Through!" have been so gen- erous in their praise that widespread "Our pictures must be salable," is the order which has gone forth at the Essanay plant following an extensive investigation into the requirements of exhibitors in every part of the coun- try. This does not apply so directly from the standpoint of selling to the exhibitor as to the public. Every subject will be selected and produced with the idea of ultimately suiting the audience before which it is shown. Outgrowth of Probe This policy is the outgrowth of the discovery that hundreds of subjects are being produced without the re- quirements of the distributing and exhibiting ends of the industry being taken into consideration. According- ly, Mr. Spoor, president of the Es- sanay Company, installed an investi- gation department. The object of this department was to discover not only what the sales organizations and the- ater managers desired, but to keep a record of critics' reviews and secure all available information from the pub- lic direct. interest has been aroused among ex- hibitors without any special effort be- ing made to attract them with the usual selling stunts. The critics, it is pointed out, seem pretty well united in the opinion that Howard's latest film is the best that has come from his pen. Suspense, the one absolutely essential ingredient of the successful melodrama, is em- ployed throughout the story with masterful effect, and despite the fact that much of the action transpires on the threshold of the underworld, with many types of crooks and poli- tical adventurers filling important roles, the bounds of good taste have not been over-stepped, and it has not been found necessary to eliminate a single scene out of deference to the censors. In this connection members of the National Board of Review have declared that the feature will get by every local board of censorship in the country without difficulty. As soon as this mass of material had been collected and condensed, a series of weekly conferences was started in which members of every depart- ment were asked to take part. Talks were delivered by exhibitors ana members of the distributing compan- ies handling Essanay products with the result that every member of the large force now employed at this plant knows just what is expected of the department in which he works in order to produce motion pictures which will have the strongest appeal. Show Greater Returns With two or three companies on the floor all of the time and the West- ern studio working at top speed, Es- sanay is as busy as at any time in its history and President Spoor re- ports that the films of the past six months have shown greater returns from the distributing companies than any other subjects in the same length of time. 300 Pennsylvania Exhibitors Attend; Elect O'Don- nell President Philadelphia — (Special to the "Ex- hibitors Herald"). — More than 5,000 ar- dent film fans packed the Parkway Auditorium to see the galaxy of film stars on Wednesday, June 27, the clos- ing day of the annual convention and exposition of the Motion Picture Ex- hibitors League of Pennsylvania. The convention was one of the most suc- cessful ever held and more than 300 exhibitors from different parts of the. state as well as many prominent film men attended. Judge John O'Donnell was elected president of the M. P. E. L. of Penn- sylvania and the other officers chosen were: C. O. Baird, first vice presi- dent; Charles H. Goodwin, secretary; A. H. Nace, second vice president; H. C. Kliehm, treasurer, and G. W. Sah- ner, national vice president. A discussion arose between Na- tional Organizer Fred J. Herrington and President O'Donnell over sending delegates to the national convention in Chicago. Mr. Herrington favored sending nine delegates, whose ex- penses should be paid by the locals, but Mr. O'Donnell suggested that three delegates be appointed, their ex- penses to be met by the Philadelphia local, as the state organization was without funds. This motion was car- ried and John O'Donnell, C. H. Good- win and M. Feitler were elected. THEATERS MAY AID RED CROSS, GIVING ENTIRE DAY'S RECEIPTS WASHINGTON, D. C— Plans are under way to hold a national Red Cross dav some time in October in practically every theater in the coun- try. Special performances will be run and the entire receipts of the various theaters will be donated to the Red Cross war fund. All the actors in the stage theaters will contribute their salaries for the day and motion pic- ture houses throughout the United States will give the day's receipts, if the plan goes through. London, Ont. — The Grand Opera House here has just recently been redecorated and refitted for motion pictures. A special feature will be the music by one of the finest motion picture theater orchestras in the prov- ince. The theater will show Metro. Fox. L-Ko, Linder and Chaplin films. 'OUR PICTURES MUST BE SALABLE," SPOOR'S ORDER FOR FUTURE ESSANAY POLICY Rule Is Made Following Investigation of Exhibitors in Every Part of United States ; Concern Producing at Capacity 46 EXHIBITORS HERALD Toronto, Ont. — Carl Saunders, who was recently married to Miss Shep- herd of the Kleine Company here, has left Kleine to work with R. S. Mar- vin on the Topical Review. Toronto, Ont. — D. E. Bissell, of the Toronto office of Vitagraph, has re- signed to take up new duties with the Toronto office of Burroughs Add- ing Machine Company. Toronto, Ont.— A. J. Reddy, for- merly of the General Film Company, now is with the Toronto office of the Kleine Company. Toronto, Ont. — Bill Bailey, former- ly president of Exhibitors League and now manager of the Cum Bac The- ater here, has succumbed to the auto- mobile germ. Bill and his wife now are enjoying themselves with a new car. Hamilton, Ont. — Hamilton will likely have another theater in the near future. MacKay Brothers are figuring on a house to be built on Lock Street. Montreal, Que. — The Universal of- fice staff here, in conjunction with the exhibitors of the territory, recently presented to Miss Brunet, cashier in the Montreal Universal office, a sil- ver service on the eve of her depar- ture to be married. Winnipeg, Man. — The following out-of-town visitors attended a lunch- eon given here by the Manitoba Ex- change Managers Association: Bert Lubin, representative of the General Film Company in Western Canada; Barney Allen, Paramount Service, and Mr. Ouimette of the Specialty Film Import Company. Winnipeg, Man. — The following are the four serials which have just been published in Winnipeg: "Gray Ghost," Universal; "Great Secret," Metro; "Neglected Wife," Pathe; "Secret Phantom," Vitagraph. Indi- cations are that each serial will have splendid bookings. Montreal, Que. — Mr. Franklin, of Halifax, was a recent visitor at the Universal Film Company's Montreal office. Mr. Franklin booked the "Gray Ghost" serial. Toronto, Ont. — A. A. Huttlemayer, proprietor of the Queen's Theater, Niagara Falls, spent a few days in Toronto on business the week of June 25. Mr. Huttlemayer says that business in Niagara Falls has been splendid. This is apparently due to the fact that Canadian residents of Niagara Falls are finding it more diffi- cult to pass back and forth in the evenings to the American side. St. John, N. B. — The Opera House in Wolfville is to be run under the management of A. J. Mason. Mr. Mason took charge on June 25. He has been connected with the Imperial Theater in St. John since it was opened and previous to that time was connected with the Old Nickel The- ater which was burned. Both of these houses were owned by the Keith in- terests. Mr. Mason's capacity at the Imperial was that of chief operator and electrician, he was also connected with the Westinghouse Electric Com- pany for a number of years and so has a thorough knowledge of this branch of work. Universal service will be used in his theater exclusively. Toronto, Ont. — G. A. Margetts of the St. John office of the Universal Film Company succeeded in booking the "Gray Ghost" at the Strand The- ater in Halifax and has received a number of inquiries already from ex- hibitors in the province manifesting their interest in this serial. St. John, N. B. — The Imperial The- ater here has changed policy and has discontinued Paramount and will run Artcraft and other pictures. St. John, N. B.— The Vogue The- ater in Woodstock has changed its policy and will run four days instead of six. St. John, N. B. — Among the ex- hibitors in this city now arranging their summer schedule of services are Messrs. McAffee and Corkery of the Vogue Theater, Woodstock; C. J. Gal- lagher of the Prince Edward The- ater, Charlottetown, P. E. I., and Mrs. E. H. Davidson, Dreamland Theater, Moncton. St. John, N. B.— A. E. Wall, the censor of Nova Scotia, is taking up the matter of bad films and is going to eliminate, if possible, the practice of exhibitors using machines which continually damage films. He has threatened to cancel the machine license for any machine which is re- ported to be out of order and con- tinually damaging film. He has also placed a restriction on the exchanges that if they continue to send which are in bad condition into tjff'* territory that In: w ill cam el th< " license. He also will cancel Jl license of any operator who conti lies to destroy film. In this way Ji Wall hopo to protect the film c6 change^ as well as the exhibitors f the matter of giving the public |'f best projection that is pos-ible a' f help to eliminate as far as possit the wholesale damage which has be done to film by bad machines a | poor operators. It is his intention straighten out the matter as far the exchanges are concerned in t careless handling of films and seei that they are properly revised. T!> p should prove a distinct advantage. ' I St. John, N. B. — The one cenf»| tax which has been placed on t theaters in Nova Scotia seems to | working out quite satisfactorily all no complaints have been registei j now that it has got into working]? der. Toronto, Ont. — Harry Pomer I formerly manager of the Belmil Theater here and one of the b known showmen in Eastern OntaiB has assumed the management of ■< Photodrome Theater on Queen Str and immediately began livening things by means of special adver' ing, lobby displays and other id( The result has been the attendance the Photodrome has increased da His latest display "The End of Trail" in particular has been source of much observation, la : crowds surrounding the feature d:. to watch the snow falling on the le ing player of the picture in a I like pose in the north country. '| whole design is incased in a glass' in a very simple manner but unique idea attracts and holds the 1 tention of every passerby. Mr. P i eroy, it is safe to predict, will be] as good success with his new hcB as with the others in the past. I YACHT BURNS TO WATER'S EDGE IN" WORLD FILM WITH ETHEL CLAYT V A millionaire's magnificent st pq yacht burning to the water line at|*j is one of the big pictorial effects "Souls Adrift," a mid-August pub W tion of World-Pictures Brady-m«< Ethel Clayton is the star of this \m nearly all of which occurs upon « island in the tropics, on the shor M which the heroine is cast with w man who loves her but whom scorns. The stalwart Milton Is portrays the man. In the end girl weakens, but this better impse is a long time arriving, and its p- proach moreover is strenuous. EXHIBITORS HERALD 47 ■fuPSS? Developing and Printing STUDIO FOR RENT Raw Stock for Sale Htl MOTION PICTURE CO., 1737 N. Campbell At., Chicago, 111. TtA. BRINNER, Pres. Telephones: Humboldt 686— 2298 The Right Way — Means Economy A special process by hand that cleans and renovates. Positively NO MA- CHINERY comes in contact with the film by my method of cleansing. A. TEITEL 112 North La Salle Street, Chicago Telephone Franklin 3516 TYPEWRITERS l C. Smith & Bros. limingtons Miuilt like new in o own Factories — ■bet to you at ■p 40 to 8o per Bt below Manu- Hturers' Prices. Monarcha Underwoods Smith Premiers Royals GUARANTEED ONE YEAR Shipped on Five Day Trial — Write for Catalogue "H" /(ERICAN WRITING MACHINE CO., INC. I!9 So. Dearborn Street Chicago, Illinois IMPORTANT NOTICE: )the enormous in- a the price of all centering Into the DEBERRI SCREENS We will not guarantee to deliver on orders received later tban Sep*. 1st at our present price of ' |'e PER SQUARE FOOT. The best screen made at any price. E ERRI SCENIC CO. 922 W. Monroe St., Chicago Vhen you build or remodel your theatre or studio epert specialized service and advice are t3 best and cheapest in the end. WILLIAM T. BRAUN, ARCHITECT 189 W. Madison St., Chicago rs been actively engaged in all branches c the film industry and therefore knows te many details which make for success. Get acquainted with "FULCO" The Department Store MOVING PICTURE trade MACHINES EQUIPMENT -'— - SUPPLIES Our catalog covers the line from A-Z E. E. FULTON COMPANY 158 W. Lake Sf. CHICAGO, ILL. The Wonderful CREMONA Selected as the official instrument for the Convention Theatre in the Annex. THE MARQUETTE PIANO CO. CHICAGO A GRIPPING seven-reel drama of di- vorce directed by George Siegmann. FOR STATE RIGHTS Address RENOWNED PICTURES CORPORATION Akiba Weinberg, Pres. 1600 Broadway, New York City At Your Service ADVERTISING and PUBLICITY MAN who can produce such seductive advertising copy as to induce real money from prospects without caus- ing them any pain, and who can write an irresistible NEWS story from the discards in an editor's waste basket. This prod has had long experience reporting, edit- ing and magazine work, as well as advertising agency and selling experience. To this may be added dramatic and motion picture publicity and advertising with many successes. Under his tutelage the agate line has been so highly trained as to form into attention compelling array at command. I understand thoroughly all the details of an ad- vertising, publicity and sales office. Do vou want to have a talk with me? Xo obliga- tion UNLESS I CAN SELL YOU. Address P and A, Room 921, Long Acre Building, New York. 48 EXHIBITORS HERALD YOU WILL LIKE THE NEW BRISCOE ! i mUHIHIHlllllllll 1111 IIIIHIfTTTTTTIIIIIIIHIIIIIIIIIIII IIIIIIIIU Progress Character Message THE new Briscoe at $685 we believe is the best looking, the sweetest running automobile ever built at the price. Success has made it. Increased production has lowered costs, provided more refinements. TOURING car has surprising roominess — try it! Four-passenger road- ster is the only car built with a full back to the front seat— a nov- elty— see it! Briscoe-built in Briscoe factories insures quality in every detail. MAKE it a point to see the beautiful, handsomely firwfhed and completely equipped 1Q17 Briscoe models at your nearest dealer's show room. Five Passenger Touring Car Four Pussenfeer Roadster $685 $685 Coachaire $810 Delivery Car (Canopy Top Body) $700 BRISCOE MOTOR CORPORATION Department 2.^ JACKSON, MICHIGAN J. Warren Kerrigan As Joint Stuart Webster, the Mining Engineer, who Fights a Great Fight and Wins a Great Victon, in "A Man's Man" Peter B. Kyne's Thrilling Story of Revolution , War ■I and Love. •'. Director— OSCAR APFEL ANNOUNCEMENT An Economic Booking Arrangement Has Been Completed Between Paralta Plays, Inc., and Triangle Distributing Corporation Under Which no Less Than Right Paralta Plays Starring Bessie Barriscale and No Less Than Eight Paralta Plays Starring J. Warren Kerrigan Will Be Sold Under the Paralta Plan by TRIANGLE DISTRIBUTING CORPORATION Under This Booking Arrangement, Triangle — the Distributor — and Paralta — the Producer — Remain Two Separate Organizations, Independent of Each Other, Yet Working Together Toward a Single Purpose — Doing Away With Waste. Thereby They Will Attain Successful Results for the Exhibitor First Completed Paralta Plays Bessie Barriscale s As Jinnie7' Singleton in Grace Miller White's lion- 3j derful Emotional Love 2 Story J "Rose o' Paradise" \ Greater than Mrs. White's Big Screen Success TESS OF THE STORM COUNTRY" Director— JAMES YOUNG \ ASK ANY TRIANGLE EXCHANGE EXHIBITORS HERALD 1 To State Right Buyers tad Exhibitors: pre/enfr w ■ and her fort REDEMPTI A Photo-Drama of pre Depicted witfj QelenHe/sTrufff Directed by Juliur Sfeger &. Jaref>h A.Golden Direct from GEO.M.COHAN7 THEOTBE rale > Broke All Records at the BROAD ST. THEATRE, Newark at 25c, 5()c, 75c and $1.00 DAVID BERNSTEIN Putnam Building 1493 Broadway, New York City llllllinilllllllinilllllllllllli !!lil!!!IIIIII1!llll>!llllll!lllll|]||||llllllllllllllllil!lll!llllllllllllli successes; Frohman ftan THE most celebrated stars in all the world— Char Frohman Stars— will soon be coming to you in motion pictur Charles Frohman made famous such stars as Maude Adams, Ann IV dock. William Gillette, Olive Tell, Billie Burke and Julia Sanderson. reputation is world wide. Now, by special arrangement, the Empire All Star Corporation present the Charles Frohman successes in motion pictures. Several companies of Frohman Players have been engaged for sev months in the production of Empire Pictures. We are now ready to announce the forthcoi presentation of these renowned Frohman Stars: Ann Murdock Julia fanderxon Olive Tell These famous stars will be presented, beginning next h tember, in series of Charles Frohman Successes in motion pictjjH Other Frohman stars and plays will be ainiouncec te All of the unlimited resources of the known Frohman organization, including plays, p'» properties, costumes, etc.. are being employed making of Empire Pictures. The direction of J productions is in the hands of such notable art Albert Capellani and Deil Henderson. Produced by Empire All Star Corpora ion Motion Picture* rohman Playr [HE pick of the Frohman plays — the same plays that have been successful on Broadway stages — the same plays that ' have run for forty weeks to houses of $12,000.00, $15,000 00 and H)00.00 A WEEK — these same Frohman Successes will be presented in Hn pictures beginning next September. These Empire Pictures will offer hiitors an opportunity for bigger box-office receipts. They will present •W high standard in picture quality. Among the first Charles Frohman e sses to be presented in Empire Pictures are: Ann Murdock in 'OUTCAST- "THE I M POSTER."-" THE BEAUTIFUL ADVENTURE" Julia fanderron in "THE RUNAWAYS*" Olive Tell in 'HER. SISTERJ" \ same standard that made these Frohman successes so > ilar as speaking stage attractions will be found in Empire Pic- Each play is being carefully produced. Plenty of iis being taken for production. Thousands of dol- i :e being expended. Exhibitors will see the results Mi pictures themselves. Empire Pictures will be routed through the exchanges of the Mutual Film oration. Don't wait and be disappointed. Get your i/ation in for these new, super-de luxe pictures -j/! Write or wire your application at once for these t nan successes. Distributed by tual Film Corporation JOHN R. FREULER, President Exchanges Everywhere BIG STARS - ONLY JULIA SAI^^SQZT" 4 EXHIBITORS HERALD rtr.J&xhiJD meefXCial (Yes — tKis is Me) ] YOU are seeking for the BIGGEST and BEST Box Office Serial on the market. You demand popularity — pulling power, prestige advertising value — publicity possibilities. You want the most powerful money getter for 16 weeks — and IT'S HERE in front of you in "THE GRAY GHOST," based on Arthur Somers Roche's thrilling story "LOOT." It's— The First and Only Sat Evening Post Serial Ever Filmed — read by — noted — known to or heard of by more than 10,000,000 people throughout the United States. The serial story that held 10,- 000,000 peopJe in a vise like grip for weeks, now presented in this marvelous Universal Serial. This estimate of the number of pi who know of "THE GRAY GHOSj not our estimate, but is based oij figures of the Saturday Evening 10,000,000 Peopl — including every type of citizen ij land. That type that demands thf j entertainment, in stories, and other < things of life. TREMEN DOU Ready Mad( Audiences 1 — in every state throughout the ntj Union await each succeeding episdei this big Universal Serial, created yi expenditure of space in the S. E Pq EXHIBITORS HERALD 5 1* 1 ilm company in the world jgin to afford, and YOU DIRECT benefit. The Hal with four big brilliant scilla Dean- jj Eddie Polo nory Johnson- Harry Carter t huge cast of Universal Players, produced with the ftpus resources of the Universal West Coast Studios. Stuart Paton iur of such masterpieces as "20.000 Leagues Ir'he Sea" and many others that have brought to thousands of Exhibitors all over the world. the Big Free Ad Campaign Book From Any Universal Exchange Kiook. Note the ads — the helps, the stunts, the publicity J .'Hies galore. Get a copy of this great book today, then 'u any of the 73 Universal Exchanges. 'rsal Film Manufacturing Co. \«\en Film Manufacturing Concern in the Unive Carl Laemrale, President O BROADWAY, NEW YORK it »'W r-, mmm Mm* rcllslSflfxix' Jmmgfo. ■Itllmmmsan fllllllllllS1 mm titty* mm B33l$333S33333X mm mmmmm ztitittwr' mm 6 EXHIBITORS HERALD il 1JV: 'iiiiiiiii ill/ iry Board: SAMUEL GOLDFISH Cbalrman EDGAR SKLWYN IRVIN S. COBB AKTHl'l; HOPKIN- MARGARET MAYO ROI COOPER MEGKt'E ARCHIBALD SELWYN CROSRY GAIUE PORTER EMERSON BROWNE Marshall Field's Maxim Applied to Pictures GOLDWYN, in the motion picture industry, is willing to abide by the maxim of the greatest merchant the world has ever known, that "the customer is always right." Throughout the United States and Canada Goldwyn's representatives are under instruction to keep faith with exhibitors; to live up to every promise; to sell Goldwyn Pictures squarely and honorably and to avoid attacking a competitor's pictures as a means of selling our own productions. We know it is possible to build a great and enduring business in the motion picture industry, by introducing the high principles and practices ,of other industries — and we are proceeding on the assumption that great productions linked with exhibitor friendships are the most desirable assets a producer can possess. Proof of the soundness of there policies is found in the fact that Goldwyn Pictures are being booked under contract — without argument or debate — by the most cautious and alert exhibitors in every part of the nation. (3olclwyT@S>.cturcs Corporation 16 E. 42d ST., NEW YORK CITY Telephone: Vanderbilt 11 III | '9 ill FOR STATE RIGHTS "CORRUPTION" Six Smashing Reels By Jack Gorman Author and Director Cast Includes: HELEN MARTEN FLORENCE HACKETT LUCILE DORRINGTON HENRY SEDLEY JOHN J/ DUNN ARTHUR PICKENS ROBT. NOLAN AND OTHERS A Photodrama that ■ is Different One of the most vital abuses of the present moment ex- posed in a forceful, interesting, human and vivid portrayal that will hold audiences spell- bound. Popular Plays & Players Corp. 218 West 42nd Street NEW YORK PRODUCED BY THE SUPER ART FILM CORP. EXHIBITORS HERALD 7 A FOREWORD My* next production, which will he com- pleted early in August, bears the title of "THE FALL OF THE ROMANOFFS " It is a story dealing -with the incidents which led up to the abdication of Nicholas, Czar of Russia. Primarily, however, it shows the power of one individual over the destiny* of a nation, proving once mere that genius directed toward eCii will, in the end, bring forth but evil. Rasputin, the peasant power behind the throne, was directly reponsible by his misdeeds for his own death and the fall of the Romanoff Dynasty. Iliodor, a Priest of the Greek Catholic Church, has recited to the world his version of the intrigues of the Russian court in which Rasputin played the principal role. This strange y"oung Priest set himself up against Rasputin in an effort to overthrow him and gain for himself the high place at court which the peasant held. Rasputin' however, w'as far the greater genius of the two, and Iliodor found himself entangled in a web of circumstances which ended in his being unfrocked by" the Greek Catholic Church and exiled to America. Iliodor will play himself in this actual reproduction of recent Russian history. It is hard to believe that such a disgracefu! condition of affairs as we are picturing could exist in any government of today" : but that the main facts in "THE FALL OF THE ROMANOFFS" are true can be verified by reading the recent books of the historians, who have set down the incidents leading up to the Russian Resolution and the formation of the present Republic Austin Strong and George Edwardes Hall have dramatized this remarkable story into e photoplay and, following the example of Alexander Dumas and Sir Walter Scott, blended fact with fiction. As a result 1 am nov? producing the most extraordinary1 photodrama of my career. Mr Br*ctort is «r»cnal;;i directng ttiu prtxjuction hy spvoai •rrmnjemeM -*itk Mr LnTii J. Sebrtick md Am Herbert &er_*n Ftkn Ccroorttton sRASPUTlhJ Th# Reii&ious Charla- tan wKc was res pensbU for tK* oo-wrcfaH of tke Ror\anoff Dynasty. Aairess all coaimani- catons to IUODOR PICTURE CORP. 729 SVwrtth AC* 4. WELCOME TO THE HOME OF A I . MO-TOY'S £ \ DOX'T FAIL TO SEE OXE BEFORE GOIXG HOME A LEA-BELCO. ^ ^2-14 SCHILLER BUILDING CHICAGO, ILL. 'PHONE CENTRAL 7934 EXHIBITORS HERALD STATE RIGHTS BUYERS!! THE BEST BUY IN THE MARKET TODAY Mi Ma m m A Sociological Cinema Super-Production Written by Willard Mack. Directed by S. Rankin Drew. Read the reviews in all the trade papers. 1473 broadway MASTER DRAMA FEATURES, Inc. NEW YORK MEET ME AT THE BIG SHOW When you get inside the door of the Coliseum, walk straight East, down the main aisle to the other side of the building, Turn to the Right and come right over to my booth. I'll show you everything you want to see in the way of advertising helps for that theatre of yours. Ask me about Cico Toodles Cards Classic Programs Star Portrait Cards De Luxe Programs Rings and Buttons Medallion Portraits Don't mind the crowd around my booth. Take a chance and bust right through. The Red Cross booth fifteen feet away. Drop in over at headquarters, too, while you're in town. It is only a short walk from the Coliseum, and I'd meet you there some afternoon during the week. 117 W. Harrison Street, Corner La Salle Street CARE CAHILL-IGOE COMPANY is on like t sl EXHIBITORS HERALD 9 HAIL HO, XHIBITORS.- HERE'S SCREENEWS FOR YOU! We have talked ScreeNews to you — Written ScreeNews to you -AND SO- Novv that you're in Chicago we want to show you the latest ScreeNews — IF YOU DON'T SEE FOR YOURSELF THE ONE BIG LOSER IS YOU At cny of the following Chicago houses Every Sunday — ARGMORE BRYN MAWR HARPER Every Monday — COLUMBUS DE LUXE COSMOPOLITAN Every Tuesday — KEYSTONE KNICKERBOCKER MIDWAY HIPPODROME Every Wednesday — REGENT OAKLAND SQUARE KIMBARK Every Thursday — CHATEAU FROLIC GRAND OAK Every Friday — COVENT GARDENS TWENTIETH CENTURY LANE COURT Every Saturday — TERMINAL CALO PRESIDENT Every Sunday — WINDSOR PARK ALVIN GRAND We're proud of this Diversified Reel of Universal Pictures — Proud of the fact that it is to your liking— Proud of the fact that when you see it you know that YOU'VE GOT TO RUN IT!" Don't Phone — Don't Write — Don't Wire — PAY US A VISIT While you're on the ground get on the ScreeNews ground floor. •242-44 •roadway 'lant and Studios AMERICAN BIOSCOPE CORPORATION CHICAGO, U.S.A. J. E. Willis, Pres. & Gen. Mgr. 2044-48 Continental & Commercial Bank E XMi IBITORS HERALD Are You Doing Your Bit? LITTLE MARY McALISTER J| who is a government recruiting sergeant, is doing her bit for the U. S. AND FOR YOU in giving the public a remarkable series of 12 independent photoplays on "DO CHILDREN COUNT ?f Six years old, she is an accomplished screen actress. These 25 minute' features are de- lighting children and grown-ups alike. BOOK AT ANY K.E.S.E. OFFICE 1333 Argyle St., Chicago Hoffman Foursquare pict SQUARE PICTURES U R E S A quality play, quality players, a quality production and a quality policy make a FOURSQUARE picture. M. H. Hoffman, Inc., selects its photoplays with scrupulous care. "Fairly good" won't do. Every FOURSQUARE picture must meet the Hoffman FOURSQUARE standard. Seven FOURSQUARE pictures are now ready for release. To get one of these pictures means satisfied patrons, and — satisfactory profits. To get all seven of these pictures means satisfaction sevenfold. FOURSQUARE PICTURES NOW SELLING AND BOOKING ARE THE BAR SINISTER MADAME SHERRY THE SIN WOMAN SHOULD SHE OBEY? HER FIGHTING CHANCE A TRIP THROUGH CHINA THE SILENT WITNESS M. H. HOFFMAN, Inc., 0^CEE 729 Seventh Ave., New York 1 MAR TIX J. Q UIGLE Y, Editor Published Wtekb by EDITORIAL and EXECUTIVE OFFICES XL II' YORK OFFICE EXHIBITORS HERALD CO. 203 South Dearborn S'reet. Chicago WO Broad-way. Tel.. Bryant 5111 ^cation Office: 1114 North Boul.. Oak Park Tel.. ffarrison 7S55 James Beecroft, Manager 237 " , = tered as second class matter at the Post Office All editorial eoty and corrcstondence, and advertising eoty should be ad- Oak Park, III., under the Act of March 3, 1879 dressed to the Chicago office. Insertion in following issue cannot be guaran- teed on advertising cotv not received trior to 6 t. m. on Tuesday of each SCRIP TIOX PRICE $1.50 YEARLY Dlume V JULY 21, 1917 Number 4 m , .. WHAT IS YOUR VERDICT? THE expected announcement of Mr. Lee A. Ochs' desire for re-election as national president of the exhibitors' league has arrived. Those who had hoped that Mr. Ochs would withdraw and no longer imperil the league with fj [complete disruption must abandon the hope; for Mr. Ochs again gives evidence that personal ggrandizement is his ruling passion. In the face of the turmoil and dissension which the national president has created during the time of his administration it was not unreasonable to expect that for the sake of the future of the exhibitors' organization he would withdraw and make room for someone without the faculty of keeping the ranks of the exhibitors in a condition of perpetual chaos. But those who held this opinion did not reckon with that little mountain of ruthless ambition called Lee A. Ochs. Mr, Ochs does not intend to withdraw for the good of the league or for any cause whatsoever; he has a plan of personal domination of the various ramifications of this business which he is deter- mined to put over at any cost. The fact that the exhibitors' league today is more broken and fragmentary than ever before in its history does not deter him. That his administration practically from its start has created distrust, suspicion and secession is interpreted by him as an indication of his power and influence in the trade. Mr. Ochs has given eloquent proof during the twelve months of his administration that under his rule the organization is crumbling to pieces and is, in certain localities, on the verge of disin- tegration. In Chicago the old league is opposed by a new organization which contains the names of the majority of the leading exhibitors of the community — Lubliner, Ascher, Trinz, Schoenstadt and others. In New York rival factions of the league have devoted so much attention to combating each other that they have had no time for the constructive work for which the league exists. Everywhere throughout the country exhibitors during the past twelve months have been at the mercy of political schemers and the industry has been shackled and manacled by censorship, unwarranted taxation and unjust regulation. And meanwhile Mr. Ochs — the responsible head for 1 directing the activities of the exhibitors' organization, ignoring his responsibilities, has gone about 12 EXHIBITORS HERALD Summary of Current Issue News of the WeeR Opposition Masses Against Ochs' Candidacy ...... Exhibitors Must Oust Ochs in Order that League May Survive, Says Trigger _ - Eyes of Film World Focused on Chicago Exposition Injunctions Out Against Unions in Chicago Row _ William A. Brady to Preside at Association Meeting in Chicago, Scheduled July 18 — "Queen of Spades," with Noted Star, Will Be First Russ Art Film Issued - : -- First Four Goldwyn Films Announced for Publication, with Dates, Throughout United States Freuler Re-Elected President of Mutual ; Report Denied of Move Back to New York : Universale "Gray Ghost" Serial, Adapted from Post Story, Starts with Rush _ : — Aaron Jones to Join William A. Brady's Co-Operation Attempt*Made to Assassinate Iliodor, trie Russ Monk, Star in Brenon's New Film King-Bee Comedies Proving Popular, Says L. L. Hiller Program Gaining — Not Dying, Says. Brady New $200,000 Film Theater Opened in Decatur, Illinois.. Marion Davies, Stage Player, Now Working in Ardsley Corporation Film — "Redemption" Film, with Evelyn Nesbit and Russell Thaw, Draws Capacity Houses - Enid Markey Leads All-Star Cast in New Corona Film, "Curse of Eve" ~ ■•— Wilbur Bates, Noted Newspaper Man, Made Paralta Publicity Chief - - — "Who's Your Neighbor?" Film Approved by New York- Organizations as Great Lesson Triangle to Distribute Paralta Films on Latter Con- cern's Established Plan - - Fred C. Aiken Made General Manager of Allen Film Corporation in Chicago Producer Should Consult Author, Says Maibelle Heikes Justice - - - - M. H. Hoffman Secures "Silent Witness Film for Foursquare - - - Page 13 14 15 15 16 16 16 17 17. 17 18 18 19 19 19 20 20 20 21 22 22 31 32 Reviews "The Trail oi the Shadow," Metro D., Five Parts, with Emmy Wehlen - -- 23 "Patsy," William Fox C, Five Parts, with June Caprice 23 "Come Through !" Universal D., Seven Parts, with Her- bert Rawlinson 23 "The Little American," Artcraft Pictures Corporation D., Six Parts, with Mary Pickford -_- 23 "Where Is My Mother?" Essanay-K-E-S-E D., S. T. 25 Min., with Mary McAlister — 24 "When True Love Dawns," Brady-International D., Five Parts, with Susan Grandaise 25 "Betty Be Good," Hbrkheimer-Mutual C.-D., Five Parts, with Jackie Saunders 25 "A Corner in Smiths," Essanay C.-D., S. T. 29 Min., with Rodney La Rock 25 "At First Sight," Famous Players- Paramount C.-D., Five Parts, with Mae Murray 26 "Time Locks and Diamonds," Triangle D., Five Parts, with William Desmond *- 26 "The Two Little Imps," William Fox C.-D., Five Parts, with Jane and Katherine Lee 26 "The Reed Case," Butterfly D., Five Parts, with Allen Holubar = 27 "The Range Boss," Essanay-K-E-S-E C.-D., Five Parts, with Jack Gardner - - 27 "Corruption," Super-Arts D., Six Parts, with Helen Marten 27 Selig -World Library _ 27 "Mary Moreland," Powell-Mutual D., Five Parts, with Marjorie Rambeau ; 28 "The Little Boy Scout," Famous Players-Paramount, Five Parts, with Ann Pennington _.. 28 "A Runaway Colt," Selig- K-E-S-E C, Two Parts 28 Departments The Film Stock Market.. .., 33 Official Cut-Outs Made by Chicago Censors 33 This Week at Downtown Chicago Theaters 33 Synopses of Current Releases 35 Chicago Trade Events ~ 37 Canadian Film News 38 Calendar of Feature Releases.... 39, 40; 41, 42 News of Exhibitors and Exchanges 43 Changes of the Week 46 New Theaters - 46 New Corporations 46 (Continued from preceding page) strengthening his political machine, issuing 1 Nero-like dictates to all who crossed his path j and ever seeking to make secure his ambition I of dictator to the film trade. "I have earned," says Mr. Ochs, "the ven- I omous hatred of rival publications, not because 3 I started a new enterprise,- but because I made \ it succeed where others failed." No, Mr. Ochs, that is not true: The hatred of which you boast — such of it as actually exists — is due to the world-old hatred of one who accepts a responsibility and then, in the face of temptation, completely abandons it and goes over to the enemy. Immediately when you obtained the coveted position of league president you started your publication, and your position as president en- abled you to represent this publication as "the exhibitors' paper," even printing upon its front cover the emblem of the national league. But, Mr. Ochs, there are not many in the trade who do not know that you have used the league merely as a catspaw in connection with your publishing venture ; who do not know that the exhibitors' league has no voice in the opera- tion or management of your paper; who do not know that only a small part of the possible profits was ever even agreed to be devoted to the treasury of the league. Lee A. Ochs as president of the exhibitors' league has ravished the trust placed in him. He has given exhibitor organization a set- back of a dozen years. He has proven himself a calamity to the ! league. And, gentlemen of the 1917 convention, I there are a number of capable exhibitors, men without entangling alliances, whose records merit consideration and confidence, who are willing to accept the responsibility of the league's presidency. What is your verdict? Martin J. Quigley. )PPOSITION MASSES AGAINST OCHS' CANDIDACY Big Fight to Be Made to Defeat Re-Election; Many Strong Candidates in Field Pledging Elimination of Petty Politics and Adoption of "Foursquare" Platform. Petty politic?, clique intrigue, graft, ssension and a nation-wide feeling uncertainty among exhibitors, lich has prevailed during the re- pe of Lee A. Ochs as president of thibitors League of America, will I completely wiped off the pages I the organization's history of the st year by the defeat of the present tumbent, is the promise of certain ndidates for the chair, one of whom meets to be elected at the big con- ntion in Chicago from July 14 to This convention, following the dis- nsion and trouble in the organiza- >n during the past year, will go wn in the annals of league history the bitterest ever held. Candidates Have Axes to Grind The candidates for presidency, out- de of Ochs. will be backed by large ^legations from the various states here the organization is strongest, ach candidate has an axe to grind, id there will be many factions, hich, it is pointed out, makes the rediction of the result more uncer- lin than at any previous election. I The candidates for president, who row loom up as big factors in the pee, are: Fred J. Herrington, national or- anizer. I Frank J. Rembusch, president of ndiana Exhibitors League. H. B. Varner, secretary of North arolina League. D. G. Rogers, of Minneapolis. 1 Lee A. Ochs, New York. I Samuel H. Trigger, president of lanhattan Local, No. 1, New York, i his communication to "Exhibitors lerald," denounces Ochs, and de- lares that if exhibitors do not band Igainst the president now holding jffice, that the league will plunge .trther into the mire of petty poli- Kcs't graft and intrigue. Save the League, Is Cry This cry this week to "save the ■ague'1 was far-reaching, and was ctlectcd in scores of letters and com- lunications between the various ranches which will come for a fight o defeat the selfish aims of certain len and cliques who are making cap- tal of the organization. The situation in the Northwest is ict bright for any of the candidates xcept Ochs, according to advices mm Minneapolis. It is stated there hat D. G. Rogers, while a candidate or office, is aligned with Ochs and Thomas Furniss. It is said in Minneapolis exhibitor and exchange circles that Mr. Fur- niss "has the exhibitors of the North- west in his vest pocket." Also, it is stated that he is close to Ochs, and Rogers is to be foisted upon conven- tion delegates providing Ochs faces defeat. Illinois Widely Split The wide split in Illinois, which was brought about through political dom- ination, charges of graft, ousting of members from the Chicago local, and absolute rule over meetings by Ochs, has weakened his chance in one of the most powerful exhibition centers in America. From the political maelstrom in Chicago during the past year has grown a new organization known as The Illinois Theater Owners' Associa- tion. This new organization has tak- en in a score of Chicago's most repre- sentative exhibitors, who left the Chi- cago branch because its members are not bona fide exhibitors. The association, through Maurice Choynski, has announced to the trade that it is not opposed to the league, but is opposed to its membership, which is well augmented by theater managers, and men who play politics and work hand in hand with the ex- changes and manufacturers, neglect- ing the vital interests of exhibitors. Would Violate By-laws Maurice Choynski declares that Ochs recently sent word to the locals and state organizations throughout the country to the effect that they should recommend to him the names of members suitable for the various credential committees. He then was to appoint those to the committees he thought would "best serve the pur- pose." This, it is pointed out, is a direct violation of the league constitution and by-laws, which places this matter wholly in the hands of the locals and state organizations. One of the main objections which Illinois exhibitors are making is that the Chicago local is sending to the convention floor twenty-one delegates and twenty-one alternates, whereas it is entitled to but thirteen of each. This, it is declared by Chicago ex- hibitors who will play important parts in the convention election, will be fought strenuously on the floor. Proxy Votes Feared One of the fears of the opponents of Ochs is that the convention will be replete with attempts to vote for the president by proxy. Whether or not this can be successfully carried out is a matter of conjecture. During the course of elections at the various local branches throughout the coun- try the proxy vote played an import- ant part in certain elections — the re- sult of which tore locals asunder. Sessions were held during the en- tire week respectively by both the Chicago Exhibitors League branch and the Motion Picture Theater Owners' Association, members lay- ing plans for the inevitable battle on the floor of the convention hall. FRANK J. REMBUSCH A Leading Figure in the Presidential Race The combined force opposing Ochs in his second attempt to regain the chair, is composed of Louis- Levine, of Brooklyn; Sam Bullock, of Cleve- land; Maurice Choynski, an exhibi- tor-director of the National Associa- tion, an officer of the Illinois Theater Owners' Association, and technically still a member of the Chicago Branch of Exhibitors League; Frank J. Rem- busch, president of the ' Motion Pic- ture Exhibitors League of Indiana; and a score of powerful exhibitors. Split in Solid Body These are only a few of the more important exhibitors who, it is widely reported, will present a solid front to bring about the defeat of Ochs. However, this faction will be split to a certain extent by H. B. Varner of North Carolina. Mr. Varner is a new figure in league affairs, and while he is said to have a great deal of in- fluence and a fairly strong backing 14 EXHIBITORS HERALD from Southern exhibitors, it is not likely that he will succeed this year unless there is an unexpected bolt in the rartks of the independents. The Northwestern exhibitors appar- ently are back of the Rogers-Furniss- Ochs legions. New York is divided in its choice, with Levine and Trigger leading the opposition against Ochs. Pennsylvania, from all reports, fav- ors Herrington, the National Organ- izer and former president. Indiana is divided, according to re- ports this week, between Ochs and Rembusch. Many Indiana exhibitors hope to make the president of the state organization national president, but neither Rembusch's campaign plans nor a list of Indiana delegates and alternates have so far been giv- en out. Illinois is divided, with a majority of the most representative exhibitors against the re-election of Ochs. Henry Schoenstadt, Maurice Choynski and other representative exhibitors oper- ating chains of theaters in Chicago and throughout the surrounding states are back of this opposition. Ochs Made Campaign Trip Early in the spring Ochs made a campaign tour visiting the league branches throughout the United States, which was offset by the cam- paigns of others. Despite his work in the various centers to get the favor of exhibitors for the purpose of re-election, it was common gossip from coast to coast that "there is too much rumbling of scandal in the or- ganization." The various branch organizations during the past two months have made no attempt to conceal the fact that delegates would come to the con- vention "instructed." Moreover, it has become common gossip that sal- vos of burning questions will be asked which will stir the convention. Clean Up League, Is Word A terrain faction, which plans to elect a new president in place of Ochs, has lined up a big force of delegates from coast to coast — and this, it is asserted, is outside of the forces al- ready lined up and instructed to "go and clean-up tlic league." Nobody this week would divulge plans of great import which have been framed during the past two months, but there is an air of certainty and outspoken confidence that before the greatest convention of exhibitors ends in Chicago that prospects for brighter conditions in the organization for the coming year will not be overshad- owed with doubt and fear of high- handed ruling by cliques and factions. Delegates to the convention official- ly named are as follows: Nebraska President H. M. Thomas, R. D. Shirley, A. R. Pramer, Wilfred Ladoux, Oscar Rohlff of Omaha, F. D. Eager of Lincoln, A. W. Ballingcr of York, R. B. Thomas of Fremont and L. M. Gorman of Lincoln. Wisconsin J. Grauman, George Fischer, Henry Trinz of Milwaukee, Thomas A. Lee of Fond du Lac, H. Rhode of Ken- osha. Ohio Samuel Bullock of Cleveland, B. J. Sawyer, Dave Schumann and Samuel Aublee. Mississippi P. E. Schilling of Greenwood, E. M. Clark of Natchez, A. B. Cook of Jackson, M. Cupero of Canton, Wil- liam Isenbcrg of Greenville and Miss M. E. Rollins of Grenada. Northwest James Gilosky of Minneapolis, Jo- seph Friedman and Chrrles Campbell of St. Paul, Minn.; C. H. Hitchcock, Edward Hinz, M. A. Hoppcnrath, D. G. Rogers, H. P. Greene, William H. Dceth, C. E. VanDuzen, D. W. Cham- berlain, Thomas Furniss of Duluth, Tom Foster of Stanley, Wis.; afl C. W. Gates of Aberdeen, S. D. North Carolina Percy W. Wells, Henry B. Varn« A. F. Sams, B. S. Aronson, S. W White, H. k. Mason, H. J, Paradi< and H. White Ware. New Jersey Louis F. Blumenthal, J. G. CraJj ford, Ira K. Hecht, William